NEXT THING EDUCATION CAMPS LTD

Name

NEXT THING EDUCATION CAMPS LTD

Legal name

Next Thing Education Camps Ltd

Website

https://nextthing.education

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's STEM Education Services

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC)

Keywords

• STEM holiday camps
• After-school STEM clubs
• Children coding camps
• Educational robotics kits
• Hands-on STEM workshops

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Camp Fees: Revenue from WOW Tech Camps where children aged 5-11 attend holiday camps featuring hands-on STEM activities, robotics, coding, and engineering challenges. Parents book full-day or half-day sessions through the Pebble booking platform.
2. School Club Sessions: Weekly term-time STEM clubs delivered at schools across before-school, lunchtime, and after-school sessions. Three club types: STEMgineers Club, Tech Club, and LEGO Inventors Club for Key Stages 1, 2, and 3.
3. Events and Parties: Revenue from hosting birthday parties, school events, and corporate events featuring inflatable experiences, VR arenas, laser tag, Nerf battles, and STEM workshops.
4. STEMgineers Box Product Sales: One-off purchase of screen-free at-home STEM invention kits sold in three bundles (Power Bundle £14.99, Energy Bundle, Discovery Bundle) designed for children aged 5-11.
5. HAF Programme Sessions: Free funded holiday camp sessions for children receiving benefits-related free school meals, funded by the Department of Education through local authority allocations. Operates across 20+ UK local authorities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Next Thing Education Camps Ltd delivers hands-on STEM holiday camps, term-time after-school clubs, party and corporate events, and at-home STEM kits for children aged 5-11. Camps feature robotics, coding, circuitry, engineering challenges, and game design within four rotating activity worlds (Spark, Fire, Power, Classic) delivered at 250+ UK schools and venues. Operations are supported by the Pebble booking platform, OFSTED registration for childcare voucher acceptance, and the government-funded HAF programme across 20+ local authorities.

Product overview

Next Thing Education Camps Ltd operates as a unified educational services provider under the WOW Camps brand, offering a portfolio of STEM-focused programmes for children aged 5-11. The core offering consists of WOW Camps (full-day holiday camps) and WOW Camp Mini (half-day camps), providing hands-on activities in robotics, coding, circuitry, and engineering. Complementing holiday camps, the company delivers three school club formats: STEMGINEERS Club (model-building with take-home inventions), Tech Club (VR, robotics, game design), and LEGO Inventions Club (motor/sensor-based builds). The Events division offers inflatable arenas, VR experiences, STEM workshops, and laser tag for parties and corporate events. The STEMgineers Box line provides take-home invention kits across Power, Energy, and Discovery bundles. Additionally, the HAF Programme delivers government-funded holiday camps for eligible families. All services are coordinated through the Pebble booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• WOW Camps: Holiday camps featuring hands-on STEM activities including robotics, game design, circuitry, engineering challenges and science missions for children aged 5-11
• WOW Camp Mini
• STEMgineers
• STEMGINEERS BOX
• Tech Club
• LEGO Inventons Club

Products and services

• WOW Camps Full-day STEM holiday camps (9am-4pm) for children aged 5-11 featuring hands-on activities in robotics, coding, circuitry, engineering, and game design. Each day includes two WOW core activities plus a take-home activity, delivered under four rotating activity worlds (Spark, Fire, Power, Classic). Camps operate at school venues across multiple UK regions during school holidays.
• WOW Camp Mini Half-day STEM camp experience (9am-1pm, four hours) for children aged 5-11 featuring two WOW core activities daily. Designed as an introductory format to the full camp experience with the same four rotating activity worlds.
• STEMGINEERS Club Term-time weekly STEM club for schools where children build and take home inventions while learning core STEM skills through hands-on projects. Delivered as before-school, lunchtime, or after-school sessions for Key Stages 1, 2, and 3.
• Tech Club Term-time school club where children explore VR, robotics, coding, gaming, and future technology through challenges, delivered at school premises for Key Stages 1, 2, and 3.
• LEGO Inventions Club Term-time school club where children use motors, sensors, and programming with LEGO-based systems to create interactive inventions and moving models. Delivered at school premises for Key Stages 1, 2, and 3.
• WOW Events High-energy entertainment and premium tech experiences for birthdays, school events, and corporate events, including inflatables, VR arenas, STEM workshops, laser tag, and Nerf battles.
• STEMgineers Box (Power Bundle) Screen-free at-home STEM kit for children aged 5-11 featuring motor-powered inventions including DIY Mechanical Shark, DIY Levitating Cannonball, and DIY Obstacle Avoidance Robot. One-off purchase at £14.99.
• STEMgineers Box (Energy Bundle) Screen-free at-home STEM kit for children aged 5-11 exploring solar, electric, and hydraulic power with builds including DIY Motorised Ball Launcher, DIY Hydraulic Gripper, and DIY Solar-Powered Windmill. One-off purchase.
• STEMgineers Box (Discovery Bundle) Screen-free at-home STEM kit for children aged 5-11 focused on light, spin, and science with builds including DIY Bird Hypnosis Wheel, DIY Infinity Portal, and DIY Wind-Powered Generator. One-off purchase.
• HAF Programme Government-funded Holiday Activities and Food (HAF) programme sessions for children receiving benefits-related free school meals, delivered across 20+ UK local authorities (including Hertfordshire, Cambridgeshire, Kent, Oxfordshire, Essex, and others) during school holidays. Funded by the Department of Education.

Quantifiable outcome

• Delivers STEM education across 250+ UK schools
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Department of Education (HAF Programme)coreGTM or Marketing PartnerPartnership with the UK Department of Education's Holiday Activities and Food (HAF) programme providing funded holiday camp places for children receiving benefits-related free school meals across 20+ UK local authorities.
• Various UK Local AuthoritiescoreChannel Partner/ Reseller/ DistributorPartnership with local authorities including Hertfordshire, Cambridgeshire, Kent, Oxfordshire, Essex, Gloucestershire, Somerset, Norfolk, Northamptonshire, West Sussex, Wiltshire, Berkshire, Buckinghamshire, and others for HAF programme delivery and booking platforms.
• Pebble Booking SystemcoreTechnology or IntegrationSecure booking and payment processing platform used for all direct camp bookings with support for multiple payment options including card payments, Tax-Free Childcare, and childcare vouchers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mad Science: Global franchise delivering science assemblies, after-school clubs, workshops, and camps for primary-aged children. Comparable in serving the same 5–11 segment with STEM content through school and event channels, but operating at significantly greater scale and geographic breadth.
• Code Ninjas: Franchise-based children's coding education business offering after-school programs, camps, and game-building curriculum. Comparable in the coding-for-kids curriculum and camp + club model, but with a primarily US footprint and franchise-driven scaling.
• iD Tech: Largest US-headquartered operator of STEM summer camps and online programs for kids and teens, including coding, game design, and robotics. A scale and curriculum benchmark for what a fully scaled Next Thing-style STEM camp portfolio could look like, but operating at a much larger international footprint.

Emerging players

• JuniorSTEM: Smaller UK-based provider of STEM workshops and after-school clubs delivered in primary schools. Comparable in the B2B school partnership model and primary-age STEM focus, but a smaller emerging player with a more limited holiday-camp offering.

Direct peers

• Tech Camp: UK-based residential and day camp operator running technology, coding, and engineering camps for ages 9–17. Directly comparable as a UK STEM camp peer, though with an older age focus and a residential camp option Next Thing does not offer.
• Fire Tech: UK-based provider of technology camps, after-school clubs, and online courses for children and teens. Most directly comparable peer given the shared UK focus, STEM/coding curriculum, and combined camp + club delivery model.
• Fun Science: UK-based provider of science workshops, assemblies, and birthday parties delivered in primary schools. Comparable in targeting 5–11 year olds through UK schools with hands-on STEM activities, though with less focus on holiday camps and coding/robotics.
• Camp Beaumont: Established UK provider of multi-activity day camps for primary-aged children during school holidays. Comparable in the UK holiday day-camp channel and parent audience, though with a broader (less STEM-focused) activity mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nextthingeducationcampsltd2584
• Facebookfacebook.com/nextthing.education
• LinkedInlinkedin.com/company/nextthing.education-ltd
• Instagraminstagram.com/nextthing.education

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEXT THING EDUCATION CAMPS LTD