AND DAN LTD

What AND DAN LTD does

AndDan Ltd is a UK-based design agency founded in 2022 by Dan Palmer, operating from Longborough in the Cotswolds. The company delivers three integrated core services: brand design (logos, brand guidelines, packaging, signage), bespoke website design and development built on the Webflow platform, and advertising assets spanning digital and print marketing materials. It serves primarily small and medium businesses across the UK and New Zealand, with select enterprise engagements including Heinz Wattie's, Friel Welch, and Auckland Unlimited.

The technology stack centers on Webflow for web development (providing CMS, e-commerce, hosting via AWS, and native SEO optimization with built-in auditing tools), Figma for design, Adobe Creative Suite for graphic production, and Adobe XD for mockups. The agency delivers websites that consistently score 90%+ on Google PageSpeed Insights for performance, accessibility, best practices, and SEO. Projects typically run on 4-week timelines.

The business operates a project-based professional services model with quote-based pricing, ranging from pre-built component solutions through to fully bespoke builds, alongside 3-month flexible payment plans and a monthly subscription support tier. Go-to-market is consultative direct sales via phone or contact form, with no paid advertising. Distribution relies on content marketing (company blog and 30+ case studies), organic social (Instagram, LinkedIn), SEO, and Google Reviews. The company is founder-owned with no external investment, no parent entity, and 1-10 employees.

Name

AND DAN LTD

Legal name

AndDan Ltd

Website

https://anddan.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AndDan is a UK-based design agency providing brand design, bespoke Webflow website design, and advertising asset creation for small and medium businesses, primarily serving clients in the Cotswolds, UK, and New Zealand.

Ownership category

akta.pro rank

Product category

Graphic and Web Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Website design services
• Brand identity design
• Advertising asset design
• Webflow development
• Graphic design agency

Headquarters

HQ city

Longborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Design Services: Bespoke website design and development services built on Webflow platform, from concept through to publishing and ongoing support
2. Brand Design Services: Logo design, brand guidelines, and brand assets creation including typography, color palettes, and visual systems
3. Advertising Assets: Design and creation of marketing materials including social media templates, flyers, brochures, sales and marketing documents
4. Copywriting Services: SEO-optimized website copywriting and content creation services
5. Photography Services: Professional on-site photography for products and services
6. Flexible Payment Plans: Payments can be structured over 3 months as well as subscription services for month-by-month flexibility

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AndDan is a design agency delivering bespoke website design and development (built on the Webflow platform), brand identity design (logos, brand guidelines, signage, packaging), and advertising asset creation (digital and print marketing materials). Services are delivered on a project-by-project basis, often as an integrated package covering brand, website, copywriting, imagery, and advertising assets for small and medium businesses.

Product overview

AndDan is a design agency offering three integrated core services: Brand Design (logo design, brand guidelines, and brand assets), Website Design (bespoke websites built using Webflow), and Advertising Assets (digital and print marketing materials). Services are personalised for each client and are frequently delivered together as a full design package — for example, a client may receive brand design, a Webflow website, copywriting, imagery, and advertising assets in a single project. The agency operates on a project-by-project basis with no recurring SaaS product or subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design Logo design and brand identity creation including full logo packs, signage, and packaging, delivered alongside brand guidelines covering typography, colour palettes, and image styles for consistent application across all media. Targeted at small and medium businesses needing professional brand identities.
• Website Design Full-featured, bespoke website design and development built on the Webflow platform, including custom design, native SEO optimisation, CMS content management, responsive design for all devices, and e-commerce functionality. Targeted at SMBs seeking professionally built websites.
• Advertising Assets Design and production of marketing and advertising materials across digital and print channels, including social media templates, flyers, brochures, out-of-home advertising, and sales and marketing documents. Targeted at businesses needing on-brand marketing collateral.

Quantifiable outcome

• Websites consistently achieve 90%+ scores on Google PageSpeed Insights for performance, accessibility, best practices, and SEO
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• WebflowcoreTechnology or IntegrationPrimary website development platform. AndDan is a certified Webflow partner building all client websites on the Webflow platform. Webflow provides the CMS, hosting (via AWS), e-commerce functionality, and design-to-code translation tools that enable efficient bespoke website creation without writing code.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Robot Food: UK-based design agency specializing in brand identity and packaging design for consumer brands; comparable in being a UK independent design studio focused on brand-led commercial clients.
• DesignStudio: Independent design agency focused on brand strategy, identity, and digital design for ambitious brands; comparable in offering combined brand and website design to commercial clients.
• Moving Brands: Global brand and design consultancy specializing in brand identity, motion, and digital experiences; comparable in delivering integrated brand and digital design services to commercial clients across multiple sectors.
• Made Thought: London-based independent design agency working on brand identity, packaging, and digital experiences; comparable in delivering integrated brand and digital design for consumer-facing businesses.
• Koto Studio: Independent brand design agency creating brand identities, naming, and digital design for ambitious companies; comparable to AndDan in core service mix of branding and digital/website design.
• B&B Studio: London-based independent brand and packaging design agency; comparable in offering bespoke brand identity and design services to commercial clients across consumer verticals.
• Carter Wong Design: Independent London graphic design studio delivering brand identity, print, and digital design for commercial clients; comparable in providing bespoke brand and design services to a mix of SMB and enterprise clients.
• Studio Output: Independent London-based design studio offering brand identity, digital design, and creative direction for commercial clients; comparable to AndDan in offering bespoke brand and website design to a mix of SMB and enterprise clients.

Broad incumbents

• Pentagram: Largest independent design consultancy globally, offering brand identity, digital, and editorial design across many sectors; broader incumbent with overlapping brand and digital design capabilities but serving larger clients at scale.

Emerging players

• The Bureau of Cool: Webflow-focused design and development studio delivering bespoke websites and brand work for SMBs and startups; comparable as a similarly sized Webflow-native agency serving small businesses with integrated brand and website services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anddan-design
• Instagraminstagram.com/danpalmer.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AND DAN LTD