What iFoam Pros Inc. does

iFOAM Insulation operates a franchise-based residential and commercial insulation contracting network across 18 U.S. states under the legal entity HPB Foam LLC, headquartered at 2525 North 117th Avenue, Suite 300, Omaha, Nebraska. The company delivers a full portfolio of insulation services centered on spray polyurethane foam insulation, BATT (fiberglass and mineral wool) insulation, blown-in cellulose and fiberglass, attic insulation, crawl space encapsulation, air sealing, insulation removal, and adjacent specialty services such as polyurethane concrete lifting, spray foam roofing, and firestopping. Its customer base spans individual homeowners, commercial property owners (offices, warehouses, retail), contractors/builders, and agricultural operators (barns and pole barns), with services initiated through free in-home consultations and project-based quote pricing.

Revenue is generated through two streams: (i) one-time installation fees at company-owned or operated franchise locations for insulation and ancillary services, and (ii) franchise/license fees from independently owned franchisees that deliver services under the iFOAM brand and operating system. The company markets directly to consumers via SEO-driven content, paid search, social media, traditional media (radio, TV, print), local tactics (door hangers, branded vans), and referral/word-of-mouth programs, while each franchise maintains its own subdomain, phone number, and lead capture forms.

iFOAM is a subsidiary of Horsepower Brands, a diversified home services franchise parent whose portfolio includes Mighty Dog Roofing, Blingle, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, Varsity Zone, and HOWIE. The company holds corporate memberships in the Insulation Contractors Association of America (ICAA) and the Spray Polyurethane Foam Alliance (SPFA), offers a limited lifetime warranty on materials and a 5-year warranty on workmanship, and has secured BBB Accredited Business status (2023) and HomeAdvisor Screened & Approved credentials at multiple franchise locations. Founded year, employee headcount, system-wide revenue, and franchise unit count are not publicly disclosed.

Name

iFoam Pros Inc.

Legal name

HPB Foam LLC

Website

https://ifoam.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

iFOAM Insulation is a franchise-based insulation contractor (legal entity HPB Foam LLC) delivering spray foam, BATT, blown-in, air sealing, crawl space encapsulation, and concrete lifting services to residential and commercial customers across 18 U.S. states, operating under Horsepower Brands.

Ownership category

akta.pro rank

Product category

Insulation Installation Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Spray Foam Insulation Systems (IMADAGAE)

akta.pro secondary industries

Foam Plastic Insulation (EPS/XPS/PIR/PUR) (IMADAGAD), Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

Keywords

• Spray foam insulation
• Residential insulation services
• Commercial insulation services
• Air sealing encapsulation
• Concrete lifting foam

Headquarters

HQ city

Prattville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insulation Installation Services: Revenue is generated through one-time installation fees for spray foam, BATT, blown-in cellulose, blown-in fiberglass, air sealing, insulation removal, crawl space encapsulation, and concrete lifting services for residential and commercial properties. The company offers free in-home consultations and estimates, with pricing determined per project based on property size, insulation type, and scope of work.
2. Franchise Fees: Revenue is partially derived from franchise fees charged to franchisees who operate local iFOAM locations under the company's brand and systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

iFoam Pros Inc. (HPB Foam LLC, dba iFOAM Insulation) sells and delivers professional insulation and building-envelope installation services through a national franchise system. Core services include spray foam insulation, BATT insulation, blown-in cellulose, blown-in netting, and blown-in fiberglass installation, plus air sealing, crawl space encapsulation, attic insulation, insulation removal, and concrete lifting for residential and commercial properties.

Product overview

iFOAM Insulation is a franchise-based residential and commercial insulation contractor offering a comprehensive portfolio of insulation services. The core offerings center on three main insulation types: Spray Foam Insulation (premium expanding polyurethane with highest R-value and air-sealing properties), BATT Insulation (cost-effective pre-cut fiberglass/mineral wool batts), and Blown-In Insulation (cellulose or fiberglass loose-fill for hard-to-reach areas). These are supported by specialty services including Attic Insulation, Air Sealing, Crawl Space Encapsulation, and Concrete Lifting. The company operates on a franchise model with independently owned locations across multiple U.S. states, providing services to both residential homeowners and commercial businesses. All services follow a standardized process: free consultation, professional installation, and final inspection.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Insulation

Quantifiable outcome

• Spray foam insulation can last 80–100 years when properly installed
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Horsepower Brands (Parent Company)coreOthersHorsepower Brands is the parent company of iFOAM Insulation and multiple home improvement franchise brands including Mighty Dog Roofing, Blingle, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, Varsity Zone, and HOWIE (Home of Wins). iFOAM operates as a brand under this franchise parent organization.
• Insulation Contractors Association of America (ICAA)minorOthersiFOAM is a member of the Insulation Contractors Association of America (ICAA), an industry trade association. Membership signifies industry credibility and adherence to professional standards.
• Spray Polyurethane Foam Alliance (SPFA)minorOthersiFOAM is a member of the Spray Polyurethane Foam Alliance (SPFA), an industry organization for spray foam contractors and manufacturers. SPFA membership provides training, certification resources, and industry best practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TopBuild Corp: TopBuild (NYSE: BLD) is the largest U.S. installer and distributor of insulation and related building products. While much larger and publicly traded, it competes directly with iFOAM in residential and commercial insulation installation across many of the same U.S. geographies.
• Neighborly Inc. Neighborly (formerly Dwyer Group) is a diversified home services franchise platform with brands across repair, maintenance, and improvement categories. It is structurally comparable to Horsepower Brands, iFOAM's parent, and includes insulation-adjacent services that overlap with iFOAM's offerings.
• APi Group: APi Group is a diversified safety, specialty, and industrial services company with building envelope and insulation-related services. While broader in scope, it competes for some of the same commercial and industrial insulation and weatherization customers as iFOAM.
• Authority Brands: Authority Brands operates a portfolio of home services franchise brands (e.g., Mister Sparky, Benjamin Franklin Plumbing, The Grounds Guys). As a franchise parent platform, it is directly comparable to Horsepower Brands and creates potential overlap in insulation and weatherization services.

Direct peers

• Service Partners: Service Partners is a U.S. distributor and installer of insulation and weatherization products (acquired by TopBuild). It serves the same residential and commercial insulation contractors and end customers as iFOAM and competes on spray foam, fiberglass, and accessories distribution.
• Dr. Energy Saver: Dr. Energy Saver is a home energy retrofit franchise offering insulation, air sealing, and weatherization services. It competes with iFOAM in the residential insulation franchise space with comparable service breadth and customer targeting.
• TruTeam: TruTeam is a national insulation contractor (now part of TopBuild) offering residential and commercial spray foam, BATT, blown-in, and air sealing services. It is one of iFOAM's most direct national competitors across the same service categories and customer segments.
• RetroFoam of Michigan: RetroFoam of Michigan is a regional spray foam insulation contractor specializing in retrofit applications for existing homes. It directly competes with iFOAM in spray foam insulation installation for residential customers and is comparable in service mix.

Others

• Chemours: Chemours is a major chemical producer whose Opteon and related refrigerants/foam-blowing agents feed the spray foam insulation supply chain. While not a direct competitor, Chemours is an ecosystem participant whose pricing affects iFOAM's franchisee input costs.
• Icynene-Lapolla: Icynene-Lapolla (now part of BASF) is a leading manufacturer of spray polyurethane foam insulation products. It supplies the chemical systems that iFOAM's franchisees apply, positioning it as an upstream enabler/supplier in iFOAM's value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ifoaminsulation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFoam Pros Inc.