ADD ON IT LTD

What ADD ON IT LTD does

ADD ON IT LTD is a private, UK-based managed IT services provider incorporated in 2024 and headquartered in Doncaster, with a secondary office in Barnsley. The company delivers 24/7 desktop and server support, cybersecurity monitoring across networks, workstations, and email, infrastructure design and setup, Microsoft 365 licensing and support, connectivity services (leased lines, business broadband, private cloud links), VoIP phone systems and virtual landlines, and managed backup and disaster recovery. It complements these services with a SaaS-based Asset Management portal (am.saas.addonit.co.uk) for clients to track and manage their IT infrastructure.

The underlying technology stack is Microsoft-centric and partner-aligned: the company is a member of the Microsoft Partner Network, and its service portfolio is built on Microsoft 365 and adjacent cloud and communications tooling. A customer-facing support portal (support.addonit.co.uk) and a public systems status page indicate operational tooling consistent with a small but professionally run managed services operation. No proprietary AI/ML, APIs, or differentiated platform technology is disclosed.

Revenue is generated primarily through recurring managed services contracts, supplemented by Microsoft 365 license resale and recurring VoIP/subscription revenue. Pricing is bespoke and quote-based, framed as "budget-friendly" and transparent. The go-to-market is sales-led and regionally focused on Yorkshire, using phone outreach from two offices, website contact forms, and "Book a Strategy Session" CTAs to convert small businesses, self-employed professionals, and home users — a segment the company explicitly positions itself as serving in preference to enterprise clients.

Name

ADD ON IT LTD

Legal name

ADD ON IT LTD

Website

https://addonit.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Add-on IT is a UK-based managed IT services provider in Yorkshire offering 24/7 support, cybersecurity, connectivity, VoIP, and Microsoft 365 solutions to small businesses, self-employed professionals, and home users.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Onsite/Field IT Support Services (BPAEABAC), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Managed IT services
• IT infrastructure support
• Cybersecurity services
• VoIP phone systems
• Business connectivity

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Ongoing managed services including 24/7 desktop and server support, infrastructure design and setup, and continuous monitoring. Revenue is generated through recurring service contracts tailored to client needs and scale.
2. Microsoft 365 Licenses: Resale of Microsoft 365 licenses to clients as part of comprehensive IT solutions.
3. Connectivity Solutions: Leased lines, business broadband, and private cloud links provided as part of managed connectivity services.
4. Communication Systems: VoIP phone systems and virtual landlines for business communications.
5. Security and Continuity Services: Managed backups, data security, business continuity planning, and disaster recovery solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Add-on IT delivers managed IT support, cybersecurity, and infrastructure design services to small businesses, self-employed professionals, and home users across Yorkshire. The portfolio spans 24/7 desktop and server support, Microsoft 365 licensing, connectivity (leased lines, business broadband, private cloud links), VoIP phone systems, and managed backups with disaster recovery.

Product overview

Add-on IT offers a unified managed IT services portfolio consisting of Managed Services (24/7 desktop and server support, infrastructure design, Microsoft 365 licenses), Connectivity Solutions (leased lines, business broadband, private cloud links), VoIP Communication Systems, and Security & Continuity services (backups, disaster recovery). The company also provides a SaaS-based Asset Management platform. Services are targeted at small businesses, self-employed professionals, and home users requiring affordable, reliable IT support.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services 24/7 desktop and server support with infrastructure design and setup, including Microsoft 365 licenses. Targeted at small businesses needing reliable, comprehensive outsourced IT support.
• Connectivity Solutions Leased lines and business broadband with high-capacity secure connections and private cloud links for businesses requiring reliable, high-bandwidth network access.
• Communication (VoIP Phone Systems) VoIP phone systems with virtual landlines enabling calls from anywhere, and flexible IP phone solutions for business communications.
• Security & Continuity Managed backups, data security, business continuity planning, and disaster recovery solutions to protect organizations from data loss and downtime.
• Asset Management Platform SaaS-based asset management portal for tracking and managing IT assets, available to customers via a self-serve login at am.saas.addonit.co.uk.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Microsoft Partner NetworkcoreTechnology or Integration · 1 January 2024Add-on IT joined the Microsoft Partner Network in 2024, formalizing their status as a trusted Microsoft Partner. This partnership enables the company to offer Microsoft 365 licenses, leverage Microsoft's technology stack, and validate their technical expertise through Microsoft's certification requirements. As a Microsoft Partner, they provide cloud-based solutions including Microsoft 365, connectivity services, and integrated productivity tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bluecube Technology Solutions: UK managed IT services and cloud provider delivering 24/7 support, Microsoft cloud, and security services to small and mid-sized organisations — comparable in service mix and SMB target market.
• Infinity Group: UK managed IT services and Microsoft cloud partner offering helpdesk, security, and infrastructure support to growing businesses — comparable SMB/lower mid-market positioning and Microsoft-centric delivery.
• Highlander IT: UK managed IT services firm specialising in Microsoft cloud, cybersecurity, and IT support for SMEs, with a relationship-driven, transparent pricing model closely mirroring Add-on IT's positioning.
• Razorblue: Northern England-based managed IT and cloud services provider serving SMB and mid-market clients with Microsoft 365, hosting, and managed support. Highly comparable given its regional UK footprint and Microsoft-centric MSP model.
• Air-IT: UK managed IT services provider supporting SMEs across multiple regions with proactive monitoring, Microsoft 365, cybersecurity, and connectivity — a direct operating model match to Add-on IT's SMB-focused managed services portfolio.
• Netstar UK: UK IT support and managed services provider focused on small and mid-sized businesses, offering helpdesk support, Microsoft 365, security, and cloud services — a closely comparable SMB MSP peer.
• Littlefish: UK-based managed IT and cybersecurity services firm offering 24/7 support, Microsoft cloud, and connectivity to mid-market and SME clients. Direct competitor in the UK SMB managed services category with overlapping Microsoft-centric delivery.
• Foursys: UK-based IT support and cybersecurity MSP serving SMBs with managed services, security monitoring, and Microsoft 365 — overlapping significantly with Add-on IT's managed services and security focus.

Broad incumbents

• Softcat: Large UK IT infrastructure and Microsoft licensing reseller that increasingly bundles managed services and cybersecurity for SMB and mid-market clients — a much larger incumbent competing for the same buyer wallet.
• SCC: Major European IT services provider offering managed services, cloud, security, and Microsoft solutions across enterprise and SMB segments — a broad incumbent whose SMB managed services arm competes with regional MSPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/addonituk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADD ON IT LTD