Hasty Coffee Company Ltd.

What Hasty Coffee Company Ltd. does

Hasty Coffee Company Ltd. is a Canadian privately held company founded in 2019 and headquartered in High River, Alberta, that produces premium instant specialty coffee through a proprietary gentle-brew and slow freeze-drying (crystallization) process designed to preserve the original flavor and aroma of single-origin beans without high-heat extraction or chemical additives. Its product portfolio spans multiple boxed instant coffee subscription series differentiated by flavor profile (Instant Classic, Explore, Juice Box, Wander, Decaf, Adventure, Galaxy), bulk packs for higher-volume buyers, branded apparel (sweaters and toques), and digital gift cards, all sold primarily through a direct-to-consumer Shopify storefront with local pickup at the High River HQ.

The company's go-to-market is product-led growth: consumers self-serve online, choose between flavor profiles, and can opt into subscriptions or volume-tiered pricing (5–12.5% discounts up to 48-cup boxes). Hasty sources beans from a curated network of more than 30 Canadian specialty coffee roasters and importers (e.g., Apex Coffee Imports, Macarena Café), which serves both as a marketing asset and a flexible supply pool. A secondary B2B revenue stream offers co-packing and wholesale services to other roasters and corporate/event buyers, leveraging Hasty's freeze-drying capability as a contract-manufacturing platform.

The company is bootstrapped with no disclosed institutional funding, operates with an unspecified small team, and does not publicly disclose revenue. Its value proposition centers on delivering café-quality single-origin coffee in a portable, just-add-water format for outdoor enthusiasts, travelers, and convenience-seeking specialty coffee drinkers, while supporting Canadian roasters through its supply network.

Name

Hasty Coffee Company Ltd.

Legal name

Hasty Coffee

Website

https://hastycoffee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hasty Coffee Company Ltd. is a Canadian DTC company founded in 2019 that uses proprietary freeze-drying to turn single-origin beans from 30+ Canadian roasters into premium instant specialty coffee sold online to outdoor and convenience-focused consumers.

Ownership category

akta.pro rank

Product category

Specialty Instant Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Instant specialty coffee
• Freeze-dried coffee
• Single-origin coffee
• Coffee subscription boxes
• Co-packing coffee services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of instant specialty coffee products through their Shopify storefront. Revenue generated from one-time purchases and subscription plans for coffee boxes and bulk packs.
2. Co-Packing and Wholesale: B2B services offering co-packing solutions for other coffee roasters and wholesale distribution of their instant coffee products to other businesses.
3. Events and Corporate Wholesale: Wholesale coffee supply for events and corporate offices looking to add quality instant coffee offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hasty Coffee Company Ltd. produces and sells instant specialty coffee made from single-origin beans sourced from over 30 Canadian roasters, using a proprietary gentle brewing and slow freeze-drying process that preserves original flavor and aromatics. The product line includes subscription coffee boxes, bulk packs, and limited-release varieties, complemented by branded merchandise. They also offer B2B co-packing and wholesale services to other coffee roasters, events, and corporate offices.

Product overview

Hasty Coffee Company Ltd. offers instant specialty coffee that doesn't taste like instant coffee, using a proprietary freeze-drying process that preserves original flavors and aromatics. The product portfolio consists of multiple boxed instant coffee subscription series (Instant Classic, Explore, Juice Box, Wander, Decaf, Adventure, Galaxy) and bulk packs, complemented by branded merchandise (sweaters, toques/beanies) and gift cards. The coffee subscription boxes are differentiated by flavor profiles ranging from approachable medium roasts to bright fruity naturals, with the Galaxy series featuring limited-release experimental lots. All products are sold through their Shopify e-commerce platform with local pickup available in High River, Alberta, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Classic Box

Quantifiable outcome

• Better than 90% of batch brew coffee in cafes according to professional coffee roaster

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

33 partnerships are on record, tiered core and minor.

• David Kim Coffee (DKC)coreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying single-origin coffees for Hasty Coffee's instant coffee products. Located in Vancouver, BC.
• Rabbit Hole Roasters CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster providing beans for instant coffee conversion.
• Velty CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Lark CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Discovery CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Fernwood Coffee RoasterscoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Detour Coffee RoasterscoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Monogram CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Goosekeeper CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Alternate Route CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Forecast CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Counterpart CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• 94celcius CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Saint Henri CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• No6 CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• 400mg CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Ascent CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Anecdote CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Narval CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Drumroaster CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Phil SebastiancoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Little Goat CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• HatchcoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Moja CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Foglifter CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Little NicaraguacoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• ROASTI Three TreecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Seven Summits CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• 3FEcoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Proud Mary CoffeecoreStrategic or Co-development PartnerCanadian specialty coffee roaster supplying beans for instant coffee products.
• Macarena CafécoreStrategic or Co-development PartnerCoffee importer that sourced the El Placer Midnight Bloom Natural coffee for the Galaxy Box limited release.
• Apex Coffee ImportscoreStrategic or Co-development PartnerCoffee importer that sources and purchases green coffee lots directly, supplying beans used in multiple Hasty Coffee products including Instant Classic and Comfort series.
• Tuner DecalsminorStrategic or Co-development PartnerLocal High River manufacturer producing Hasty Sweater merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Proud Mary Coffee: Australian/Canadian specialty coffee roaster that is both an existing Hasty partner AND an exemplar of the premium roaster category. Adjacent in that it's part of Hasty's supply ecosystem while also operating its own café/roastery business.

Broad incumbents

• Blue Bottle Coffee: Premium specialty coffee company (now owned by Nestlé) that has experimented with instant formats. Relevant as a broader incumbent that could leverage scale and capital to enter the premium-instant niche directly.
• Nescafé (Nestlé): World's largest instant coffee brand. Overlaps entirely on product category but operates at commodity scale — represents both the dominant incumbent and a potential acquirer of niche premium-instant brands.
• Starbucks VIA: Starbucks' mass-market premium instant coffee line. Same product category (instant coffee) but at mass scale via global grocery distribution — the primary incumbent risk if it expands into single-origin specialty.

Direct peers

• Waka Coffee: D2C instant specialty coffee brand sold online via subscription boxes. Directly comparable on product format (instant powder), target customer (specialty-coffee drinkers seeking convenience), and GTM motion (Shopify-driven, subscription-based).
• Sudden Coffee: Bay Area premium instant coffee startup (acquired by Cometeer in 2020) that pioneered the 'instant specialty' category. Highly relevant historical peer illustrating both the opportunity and the capital-intensity required.
• Jot Organic Coffee: Ultra-premium liquid instant coffee concentrate sold D2C. Comparable on the 'instant specialty that doesn't taste like instant' positioning and D2C subscription model, with a different format (liquid concentrate vs. freeze-dried powder).
• Swift Cup Coffee: Specialty-grade instant coffee brand offering single-origin and flavored options via D2C. Directly comparable on instant specialty positioning and small-batch sourcing narrative.
• Cometeer: US-based maker of flash-frozen (not freeze-dried) specialty coffee capsules that dissolve in hot or cold water. Closest direct competitor on technology (freeze/preservation-based) and product positioning (premium specialty, no equipment needed).
• Alpine Start: Premium instant coffee brand explicitly marketed to outdoor and travel use cases. Closely comparable on the camping/hiking value proposition and instant specialty positioning, though with broader mass-retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8wuKk7C7Gj2PKzteIVOdeQ
• Facebookfacebook.com/hastycoffeecompany
• Instagraminstagram.com/Hastycoffeecompany
• LinkedInlinkedin.com/company/hasty-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasty Coffee Company Ltd.