What MULTIPLE STATES LTD does

Multiple States Ltd is a private creative studio registered in England and Wales (Company No. 09102184), founded in 2014 and headquartered at Studio 4, 20 Regent Street, Brighton, United Kingdom. The studio designs and develops custom WordPress websites, digital experiences, and automated visual testing setups for business clients, positioning itself as a bespoke alternative to template-based web design services. Its underlying technology stack is described in generic terms (HTML, CSS, JavaScript) with no proprietary platform or disclosed framework, and the firm's differentiation rests on design craftsmanship and project-by-project customization rather than productized tooling.

The company operates on a project-based, one-time fee model. Each engagement is formalized through a project brief covering scope, cost, and schedule; changes or additions trigger separate estimates, and cancellation obligates the client to pay for work completed. The client retains responsibility for third-party services (hosting, domains, webfonts), GDPR compliance, and content licensing, while Multiple States retains ownership of the unique combination of code and design elements and grants the client an exclusive perpetual license for the specific project. An optional Monitoring & Maintenance plan introduces a recurring element to an otherwise transactional revenue base, though its scale is undisclosed.

Go-to-market is direct-to-consumer and domestic (UK-focused). Prospects can initiate engagement via a 'Book free consultation' call-to-action on the company website, which also serves as a portfolio showcase featuring interactive 3D webcam-driven demos. Marketing is primarily organic, with an Instagram profile (@multiplestates) as the main social channel. No named enterprise customers, partnerships, institutional investors, parent company, or management team details are disclosed in the available source material, and revenue, headcount, and funding data are entirely absent.

Name

MULTIPLE STATES LTD

Legal name

Multiple States Ltd

Website

https://multiplestates.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Multiple States Ltd is a Brighton-based creative studio that designs and develops custom WordPress websites and digital experiences for business clients on a project-by-project basis. The firm operates primarily in the UK market via direct consultation bookings and project-based custom briefs.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Web Design & Development Projects: Custom website design and development services delivered on a project-by-project basis. Each project includes a brief with work overview, cost, and schedule. Revenue is generated through one-time project fees based on agreed scope of work, with additional charges for scope changes or additional tasks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Multiple States is a Brighton-based creative studio that designs and develops custom WordPress websites and digital experiences for business clients. Each engagement is delivered as a bespoke project scoped via a written brief covering work overview, cost, and schedule, with the studio also providing automated visual testing setups as part of its technical delivery.

Product overview

Multiple States is a creative studio offering website design and development services. The company operates as a single-service offering focused on creative web design and development projects. Each project is scoped individually with a brief covering the work overview, cost, and schedule. The studio is based in Brighton, United Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Multiple States: Creative Studio specializing in website design and development

Products and services

• Website Design & Development

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Human Made: WordPress-focused digital agency offering bespoke enterprise WordPress builds, hosting, and engineering. Closest direct peer given Multiple States' WordPress-centric bespoke positioning and UK presence.
• Ustwo: Boutique digital product studio building bespoke digital experiences, apps, and websites. Comparable as a similarly-sized creative studio competing for premium bespoke design engagements.
• 10up: Specialist WordPress agency delivering custom engineering, design, and content tooling for enterprise clients. Comparable on bespoke WordPress delivery, design-engineering integration, and managed-service wraparounds.
• Fantasy Interactive: Independent digital experience studio focused on design-led website and product builds. Comparable on bespoke craft positioning and project-based client engagement model.

Broad incumbents

• Pentagram: Largest independently owned design agency, with partners working across brand, digital, and identity. Sets the upper benchmark for design-led bespoke engagements and competes for similar premium briefs.
• Webflow: No-code website builder with a large professional/agency tier. Represents the broader structural alternative to bespoke studio work for clients who might otherwise engage a studio like Multiple States.
• Squarespace: Template-driven website builder targeting small businesses and creators. Competes for the same end of the bespoke-vs-template decision that anchors Multiple States' positioning.
• Wix: Mass-market DIY website builder with an ascendant studio/agency offering. Competes directly with boutique design studios at the lower end of the bespoke commissioning market.

Others

• Automattic: Commercial parent of WordPress.com, WooCommerce, and contributor to the open-source WordPress ecosystem. Platform-level enabler whose ecosystem health directly underpins Multiple States' service offering.
• WP Engine: WordPress hosting and digital experience platform serving enterprises and agencies. Ecosystem partner/adjacent enabler — agencies like Multiple States build on WP Engine-grade infrastructure for clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/multiplestates
• LinkedInlinkedin.com/company/multiple-states

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTIPLE STATES LTD