Hatec Baltic OÜ

What Hatec Baltic OÜ does

Hatec Baltic OÜ is a privately held Estonian horticultural equipment distributor headquartered in Pärnu and operating since the 1980s. The company serves professional greenhouse growers across Northern Europe with a curated portfolio of distributed and own-brand products covering the full greenhouse operation stack: peat handling, sowing, planting and irrigation (Da Ros); air dehumidification and climate circulation (DryGair); 25-meter wide Nordic-climate arched greenhouses, water ramps, and repair services (TopGreen OÜ); composting facilities from household to industrial scale (Kollvik Recycling); organic peat growing media (Matogard OÜ); and oxygen nanobubble fertigation (EOD Europe). In addition to distributed brands, Hatec sells its own proprietary line including fans of its own design marketed as the most economical and quietest on the market, plus pots, trays, fogging equipment, disinfection and steam equipment, and packaging supplies.

The business runs on a B2B direct sales model targeting professional plant cultivators, with the CEO Matts-Erik Lindqvist as the publicly identified leadership figure and a single contact channel (mobile phone and email). GTM motion is sales-led, emphasizing quick and concrete response to grower-specific needs through the established supplier network. The company publishes a multi-language website in Estonian, English, Finnish, and Swedish to reach the broader Nordic-Baltic horticulture market.

Revenue is generated through hardware sales of equipment, supplies, and packaging solutions to greenhouse operators; pricing is not publicly disclosed and is handled via direct inquiry. The company is a privately held Estonian OÜ with no disclosed investors, no funding rounds, no subsidiaries, and no disclosed headcount, indicating a small founder/management-operated distribution business.

Name

Hatec Baltic OÜ

Legal name

Hatec Baltic OÜ

Website

https://hatec.ee

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Hatec Baltic OÜ is a privately held Estonian horticultural equipment distributor serving professional greenhouse growers across Northern Europe with curated distributed brands and proprietary accessories, including climate control, irrigation, construction, and organic growing media products.

Ownership category

akta.pro rank

Product category

Greenhouse Equipment Distribution

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

akta.pro secondary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

Keywords

• Horticultural equipment
• Greenhouse supplies
• Irrigation systems
• Climate control systems
• Growing accessories

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Equipment and Supplies Sales: Revenue generated from selling horticultural equipment, greenhouse supplies, growing accessories, and packaging solutions to professional greenhouse growers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hatec Baltic OÜ distributes horticultural equipment and supplies to professional greenhouse growers, serving as a one-stop supplier for greenhouse construction, climate control, irrigation, growing media, composting, fertigation, and growing accessories. The portfolio combines products from partner manufacturers (Da Ros, DryGair, TopGreen, Kollvik Recycling, Matogard, EOD Europe) with the company's own proprietary line of fans and growing accessories. Sales are conducted directly to growers via inquiry-based B2B engagement.

Product overview

Hatec Baltic OÜ operates as a horticultural equipment department store for professional greenhouse growers, distributing branded products from partnered manufacturers alongside its own proprietary accessories. The portfolio spans six branded product lines: Da Ros (peat handling and irrigation), Drygair (greenhouse climate control), TopGreen (greenhouse structures), Kollvik Recycling (composting), Matogard (organic growing media), and EOD Europe (oxygen fertigation). The company also manufactures its own line of fans and offers greenhouse repair services. This is not a unified software platform but rather a curated distribution and assembly model combining third-party equipment with proprietary accessories for greenhouse cultivation operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Da Ros Equipment

Quantifiable outcome

• DryGair products can save up to 50% in energy and CO2 costs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Da RoscoreChannel Partner/ Reseller/ DistributorSupplier of equipment for peat handling, sowing, planting, and irrigation. Da Ros provides the complete range of equipment needed for handling peat, sowing, planting, and irrigating in professional greenhouse operations.
• DryGaircoreChannel Partner/ Reseller/ DistributorSupplier of greenhouse air dehumidification and circulation products. DryGair offers a wide range of products for dehumidifying and circulating air in greenhouses, enabling up to 50% savings in energy and CO2 costs.
• TopGreen OÜcoreChannel Partner/ Reseller/ DistributorCollaboration partner for greenhouse construction. Sells 25m wide arched greenhouses suitable for Nordic climate, water ramps for outdoor use, and performs greenhouse repairs including plastic replacement.
• Kollvik RecyclingcoreChannel Partner/ Reseller/ DistributorPartner for composting facilities ranging from domestic household units to large industrial composting systems for greenhouse operations.
• Matogard OÜcoreChannel Partner/ Reseller/ DistributorSupplier of organic peat manufactured from the company's own compost made from horse manure. Products are sold as organic growing medium for professional greenhouse cultivation.
• EOD EuropecoreChannel Partner/ Reseller/ DistributorPartner for oxygen fertigation technology. Provides oxygen nanobubble solutions that strengthen plant well-being, improve nutrient absorption, reduce crop loss, and decrease root diseases, reducing the need for chemical plant protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Agra Tech: US manufacturer and supplier of commercial greenhouses and related equipment. Comparable to Hatec in distributing greenhouse structures and accessories, though operating primarily in North America rather than Northern Europe.
• Klasmann-Deilmann: Leading European producer of growing substrates (peat, coir, wood fiber) for professional horticulture. Comparable to Hatec's substrate line (Matogard organic peat) at the product-category level, though Klasmann-Deilmann is a primary producer rather than a distributor.
• Ridder Group: Dutch-based supplier of greenhouse technology including climate screens, watering systems, and drive technology. Comparable to Hatec in serving professional greenhouse operators with integrated hardware solutions across multiple product categories.
• Certhon: Dutch designer and builder of high-tech greenhouses and indoor farming facilities. Comparable to Hatec in serving the professional greenhouse construction market, though Certhon operates as an engineering/construction firm rather than an equipment distributor.
• Hoogendoorn Growth Management: Provider of automated climate, irrigation, and energy management systems for greenhouses. Comparable to Hatec in targeting professional growers with technology-driven solutions, though Hoogendoorn specializes in process automation/controls rather than physical equipment distribution.
• Haygrove: UK-based supplier and grower of protected cropping systems including polytunnels and substrate systems. Comparable to Hatec in supplying complete greenhouse structures and growing systems to professional horticulture operators.
• Richel Group: French greenhouse manufacturer specializing in plastic tunnel and glass greenhouse structures for professional growers. Comparable to Hatec via TopGreen's greenhouse construction offering, though Richel operates as a primary manufacturer rather than a regional distributor.
• Royal Brinkman: Largest global horticultural supplier, distributing greenhouse equipment, substrates, crop protection, and growing accessories to professional growers. Most directly comparable to Hatec as a multi-brand one-stop supplier, but operating at far greater scale and geographic breadth.

Emerging players

• Aranet: Provider of wireless environmental monitoring sensors and platforms used in greenhouses and controlled environment agriculture. Comparable as an adjacent technology supplier to the professional greenhouse segment Hatec serves, though Aranet focuses on monitoring IoT rather than physical equipment.

Regional players

• Hort Americas: North American horticultural supplier offering greenhouse equipment, substrates, lighting, and growing supplies to professional growers. Comparable business model to Hatec as a multi-brand horticultural supplier, but serving a different geography (US/Canada vs. Baltic/Nordic).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatec Baltic OÜ