Y.o.g.a. For Youth
Y.O.G.A. for Youth is a 501(c)(3) nonprofit delivering customized yoga and mindfulness programming, teacher training, and educator resources to underserved K-12 youth and families across the U.S. and internationally.
- Company typePrivate
- Founded1971
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Y.o.g.a. For Youth does
Y.O.G.A. for Youth (Your Own Greatness Affirmed) is a 501(c)(3) nonprofit organization founded in 1971 by Krishna Kaur Khalsa and headquartered in Los Angeles, California. The organization designs and delivers customized yoga and mindfulness programming to underserved youth, K-12 schools, juvenile facilities, and community centers, with a specialized focus on at-risk populations including pregnant teens and new mothers. Its core curriculum is structured around a four-component model addressing behavioral stability, self-esteem, physical health, and scholastic aptitude, and is supported by peer-reviewed research published in journals including the Journal of Child and Family Studies and the Journal of Developmental & Behavioral Pediatrics.
The organization operates through direct school delivery, teacher training and placement, community center partnerships, and an online teacher training course platform, with active programming in Los Angeles, Montgomery County (Maryland), and four North Carolina counties via a regional satellite. Founder Krishna Kaur Khalsa opened the first yoga center in South Central Los Angeles; current Executive Director Shama Z. Davis leads operations and spearheaded the Montgomery County Public School District partnership serving close to 5,000 students. International teacher training has been conducted in Brazil, Togo, and Ghana.
Revenue is generated through donations and charitable contributions, fees from yoga teacher training courses, and sales of the "Little Krishna and the Secrets of the Cave" children's book (with a portion of proceeds donated back to the mission). Complementary educational resources include the "Cultivating Happiness, Resilience, & Well-Being Through Meditation, Mindfulness, & Movement: A Guide for Educators." The organization has 1-10 employees, no disclosed funding rounds, no patents or trademarks, and no app or AI-driven technology stack; its intellectual property resides primarily in the curriculum methodology and accumulated research evidence.
Y.o.g.a. For Youth firmographics
Firmographics- Name
- Y.o.g.a. For Youth
- Legal name
- Y.O.G.A. for Youth
- Website
- https://yogaforyouth.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Y.O.G.A. for Youth is a 501(c)(3) nonprofit delivering customized yoga and mindfulness programming, teacher training, and educator resources to underserved K-12 youth and families across the U.S. and internationally.
- Ownership category
- akta.pro rank
Y.o.g.a. For Youth industry classification
Industry- Product category
- Youth Yoga and Mindfulness Services
- NAICS
- Educational Support Services (611710), Sports and Recreation Instruction (611620), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Kids & Family Yoga (HSADACAK)
- akta.pro secondary industries
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)
Keywords
Where Y.o.g.a. For Youth is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Y.o.g.a. For Youth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Y.O.G.A. for Youth relies on donations from supporters to fund programming and expand reach to youth in schools and community centers.
- Teacher Training Courses: Revenue generated through yoga teacher training courses that train instructors to work with at-risk youth. Training programs are offered through the organization's website.
- Children's Book Sales with Donation Component: Sales of the children's book 'Little Krishna and the Secrets of the Cave', with a portion of each book sale donated to support the organization's mission of empowering youth and families in underserved communities.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Y.o.g.a. For Youth product offering
Product offeringCore offering
Y.O.G.A. for Youth provides customized yoga and mindfulness programming to K-12 schools and youth organizations, designed around a four-component model addressing behavioral stability, self-esteem, physical health, and scholastic aptitude in at-risk and underserved youth. The organization also operates a teacher training course that certifies instructors to deliver its curriculum, and publishes supporting educational resources including a children's book and an educator guide.
Product overview
Y.O.G.A. for Youth is a 501(c)(3) nonprofit organization offering a unified suite of youth empowerment services centered on yoga and mindfulness. The core offerings include customized yoga and mindfulness programming for schools (addressing behavioral stability, self-esteem, physical health, and scholastic aptitude), a teacher training course to certify instructors to work with at-risk youth, and complementary educational resources including the 'Little Krishna and the Secrets of the Cave' children's book and the 'Cultivating Happiness, Resilience, & Well-Being' educator guide. All offerings are tied together by published research studies supporting program effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga and Mindfulness Programming for Schools
Quantifiable outcome
- A study published in the Journal of Developmental and Behavioral Pediatrics found that the yoga program significantly improved students' stress (p < 0.05), positive affect (p < 0.05), and resilience (p < 0.001).
- +2 more outcomes
Companies that use Y.o.g.a. For Youth
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Y.o.g.a. For Youth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Y.o.g.a. For Youth partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Montgomery County Public School DistrictcoreMajor expansion partnership through which Y.O.G.A. for Youth's programming will soon serve close to 5,000 students throughout the Montgomery County Public School District. Executive Director Shama Z. Davis led the partnership development.
- Watts Learning Center Charter Elementary SchoolcoreCo-founded by Board Chairman Eugene Fisher in 1997 as a K-8 charter school serving the inner city Los Angeles community. The school has received multiple honors including Charter School of the Year and Title I Academic Achievement Awards. It serves as a hub for community education in an underserved area.
- Duke University / Duke Bass Connections InitiativecoreKeval Kaur Khalsa, Board Secretary and Professor of Dance & Theater Studies at Duke University, conducts a multi-year yoga research study supported by Duke's Bass Connections Initiative. This partnership provides academic rigor and institutional credibility to the organization's research efforts.
- Y.O.G.A. for Youth North Carolina SatellitecoreCo-founded by Keval Kaur Khalsa, the North Carolina satellite offers an annual Y.O.G.A. for Youth teacher training and runs programming in four counties across the state. Keval Kaur serves as North Carolina Regional Coordinator.
- Thomas Riley High School (Los Angeles)flagshipThomas Riley High School in Los Angeles is one of the many sites where students benefit from yoga classes, specifically serving pregnant teens and new mothers. The school has provided certificates of appreciation to Y.O.G.A. for Youth teachers.
- International Association of Black Yoga TeachersminorCo-founded by founder Krishna Kaur Khalsa as one of many yoga-inspired movements catalyzed by her work.
- Sat Nam Street PlayersminorCo-founded by founder Krishna Kaur Khalsa as part of her broader yoga-inspired community movements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Y.o.g.a. For Youth competitors and assessment
Company assessmentBroad incumbents
- Calm: Calm is a consumer mindfulness and meditation platform increasingly expanding into school and family segments, competing indirectly for the SEL/wellness budgets that fund programs like Y.O.G.A. for Youth.
- GoNoodle: GoNoodle delivers movement, mindfulness, and SEL content to millions of K-12 students through a freemium digital platform; it competes for the same school wellness budgets as Y.O.G.A. for Youth but at vastly greater scale.
- Headspace: Headspace offers meditation and mindfulness products with dedicated education-sector and family offerings, serving as a broader incumbent competing for school wellness mindshare and budget.
Direct peers
- Pure Edge: Pure Edge provides SEL-focused yoga and mindfulness curricula, educator toolkits, and direct student programming in K-12 schools, overlapping with Y.O.G.A. for Youth's school delivery and teacher training.
- Mindful Schools: Mindful Schools delivers mindfulness curriculum, educator training, and direct programming to K-12 students, overlapping with Y.O.G.A. for Youth's SEL/mindfulness positioning in school settings.
- Little Flower Yoga: Little Flower Yoga offers kids yoga classes, teacher training, and school-based programming for children and teens, competing in the same kids-and-youth yoga instruction niche.
- Yoga Ed. Yoga Ed. develops standards-aligned yoga and mindfulness curricula specifically for K-12 schools and educator training, closely paralleling Y.O.G.A. for Youth's school-delivery and teacher-training model.
Others
- CASEL: CASEL is the leading SEL framework and advocacy organization; while not a direct competitor, it defines the standards and procurement criteria against which programs like Y.O.G.A. for Youth are evaluated by school districts.
Emerging players
- Resilient Educator / Open Source Wellness: Open Source Wellness delivers trauma-informed, group-based wellness programs in schools and community settings, overlapping with Y.O.G.A. for Youth's trauma-informed, community-anchored model.
- Trauma-Informed Schools Network (various regional nonprofits): Regional trauma-informed school programs (e.g., local nonprofits across U.S. cities) deliver similar yoga, mindfulness, and SEL services to at-risk youth in underserved districts, competing for the same philanthropic and district funding pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Y.o.g.a. For Youth social profiles
Digital presenceY.o.g.a. For Youth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Y.o.g.a. For Youth leadership team
Management profileNumber of profiles
Profiles8 records
Y.o.g.a. For Youth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Y.o.g.a. For Youth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Y.o.g.a. For Youth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Y.o.g.a. For Youth
What does Y.o.g.a. For Youth do?
Y.O.G.A. for Youth provides customized yoga and mindfulness programming to K-12 schools and youth organizations, designed around a four-component model addressing behavioral stability, self-esteem, physical health, and scholastic aptitude in at-risk and underserved youth. The organization also operates a teacher training course that certifies instructors to deliver its curriculum, and publishes supporting educational resources including a children's book and an educator guide.
Is Y.o.g.a. For Youth a public or private company?
Y.o.g.a. For Youth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Y.o.g.a. For Youth founded?
Y.o.g.a. For Youth was founded in 1971. It employs 1 to 10 people.
Where is Y.o.g.a. For Youth based?
Y.o.g.a. For Youth is headquartered in Los Angeles, United States, in the North America region.
How does Y.o.g.a. For Youth make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are teacher Training Courses and children's Book Sales with Donation Component.
Who are Y.o.g.a. For Youth's main competitors?
Broad incumbents on record are Calm, GoNoodle and Headspace. Direct peers are Pure Edge, Mindful Schools, Little Flower Yoga and Yoga Ed.. CASEL is listed as an others. Emerging players are Resilient Educator / Open Source Wellness and Trauma-Informed Schools Network (various regional nonprofits).
Does Y.o.g.a. For Youth have an API?
No public API is recorded for Y.o.g.a. For Youth.
What industry is Y.o.g.a. For Youth in?
Y.o.g.a. For Youth's product category is Youth Yoga and Mindfulness Services. Its primary akta.pro industry code is HSADACAK, Kids & Family Yoga, with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 611710 and its SIC code is 8200.