Harley Davidson Club Estonia

What Harley Davidson Club Estonia does

Harley Davidson Club Estonia (MTÜ Harley-Davidson Club Estonia, H-DCE; Reg. code 80135919) is an Estonian non-profit association (mittetulundusühing, MTÜ) founded in 2006 that serves as the country-level community for Harley-Davidson motorcycle owners. The club is headquartered at Pärnu mnt 388, 11612 Tallinn, with a separate meeting location at Õlleköögi tee 10, Kurna, and reports more than 30 Harley-Davidson owners as members. Its functional offering centers on a single core product — membership — which delivers access to organized rides, local events, bike shows, and representation within the European Federation of Harley-Davidson Clubs Europe, an affiliation the club has held since November 14, 2009. The club is governed by an elected board led by President Kaspar Kaugija and Vice President Valdur Madi, with additional board members James Lillemäe (Secretary), Aleksandr Pokatilo, and Andres Simson.

The club's technology footprint is minimal and non-proprietary. The harley.ee website serves as the information hub, a Facebook page (facebook.com/341330862584212) handles community engagement, and the club distributes its events via standard webcal:///ICS calendar subscriptions compatible with Google Calendar, Apple iCalendar, Microsoft Outlook 365, and Outlook Live. Beyond these off-the-shelf integrations, there is no underlying technology platform, software product, or data asset; the offering is a community/association membership rather than a technology business.

The revenue model is best characterized as community-funded: recurring membership dues and contributions from a small but diversified sponsor roster (FDI Solutions, ORU Hotell, Raasiku Õlletehas, BlackHunt, Euroopa, and Harley-Davidson Tallinn). Pricing is not publicly disclosed, financials are not published, and the customer base consists entirely of individual Estonian Harley-Davidson owners seeking organized riding experiences and European rally access. The go-to-market is community-led — organic discovery through events, the website, social media, and word-of-mouth within the Estonian Harley-Davidson owner network — rather than commercial sales motions.

Name

Harley Davidson Club Estonia

Legal name

MTÜ Harley-Davidson Club Estonia

Website

https://harley.ee

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Harley Davidson Club Estonia (MTÜ H-DCE, Reg. 80135919) is an Estonian non-profit motorcycle association founded in 2006 that organizes rides, events, and European rally participation for its 30+ Harley-Davidson owner members.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Club Membership: Non-profit motorcycle club (MTÜ) that operates through membership. Revenue is generated through member dues and contributions. The club is registered as a non-profit organization (Reg. code 80135919).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Harley Davidson Club Estonia (H-DCE) is a non-profit motorcycle club founded in 2006 for Harley-Davidson owners in Estonia. The club offers membership that grants access to organized motorcycle rides, rallies, and social gatherings, along with participation in activities of the European Federation of Harley-Davidson Clubs Europe. With more than 30 members, the club operates from Tallinn and meets at Kurna, Harju maakond.

Product overview

Harley Davidson Club Estonia (H-DCE) is a motorcycle club offering a single unified membership product for Harley-Davidson owners in Estonia. The club was founded in 2006 and has over 30 members. The primary offering is membership access to organized events and rides, with no separate products or modules—the organization functions as a community membership club rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Harley Davidson Club Estonia Membership Club membership for Harley-Davidson motorcycle owners in Estonia, offering community participation, organized rides, and access to club events and gatherings.
• Club Events and Rides Organized motorcycle events, rallies, and rides including Mototoober, European Bike Week participation, JÕGEVATREFF, and other motorcycle gatherings throughout Estonia and Europe.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• European Federation of Harley-Davidson Clubs EuropecoreStrategic or Co-development Partner · 14 November 2009H-DCE is a member of the European Federation of Harley-Davidson Clubs Europe since November 14, 2009. This affiliation provides access to European-wide events, rallies, and networking with other Harley-Davidson clubs across Europe.
• FDI SolutionsminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.
• ORU HotellminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.
• Raasiku ÖlletehasminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.
• BlackHuntminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.
• EuroopaminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.
• Harley-Davidson TallinnminorOthersSponsor of Harley Davidson Club Estonia. Logo appears on sponsors page.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BMW Motorrad Club: A brand-backed motorcycle enthusiast community for BMW Motorrad owners. Comparable as a manufacturer-anchored membership club organizing rides, events, and meet-ups for owners of a specific premium motorcycle brand.
• American Motorcyclist Association (AMA): A large US-based motorcyclist membership organization advocating for riders and offering member benefits. Comparable as a member-funded recreational motorcycling association, though far broader and brand-agnostic versus H-DCE's H-D-specific focus.

Regional players

• Harley-Davidson Club Latvia: The Latvian national H-D owners' club, also a member of the European Federation. It mirrors H-DCE in being a small-country, federation-affiliated owners' club focused on organizing rides and events for H-D owners in its territory.
• Motorcycle Riders Club of Estonia: An informal Estonian motorcycle enthusiast community not tied to a single brand. It is comparable as a same-geography peer competing for the same pool of Estonian riders, though lacking H-DCE's brand affiliation and federation membership.
• Harley Davidson Club Finland: The neighbouring national H-D owners' club in Finland, also affiliated with the European Federation of Harley-Davidson Clubs Europe. It is directly comparable in structure (non-profit owners' club organizing rides and events) but operates in a different geography.

Emerging players

• Ducati Owners Club: An enthusiast community for Ducati motorcycle owners. It is thematically comparable as a brand-specific motorcycle owners' club but is typically structured more as a global digital community with local chapters rather than as a country-registered non-profit.

Others

• European Federation of Harley-Davidson Clubs Europe (FHDCE): The pan-European umbrella organization of which H-DCE has been a member since 2009. It is comparable as the parent/ecosystem body coordinating H-D national clubs, events like European Bike Week, and federation-level programming.

Direct peers

• Harley Owners Group (H.O.G.): The official global Harley-Davidson owners' membership program run by the manufacturer. It is the closest direct peer in terms of mission (uniting H-D owners through events, rides, and member benefits) and competes for the same enthusiast mindshare, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/341330862584212

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harley Davidson Club Estonia