Cowboy Channel Canada Inc.

What Cowboy Channel Canada Inc. does

Cowboy Channel Canada Inc., operating under the corporate name Wild TV Inc., is a Canadian specialty media company headquartered in Edmonton, Alberta. Founded in 2020, it operates a subscription-based specialty television channel focused on rodeo, western sports, and outdoor lifestyle programming, alongside the WildTV+ over-the-top streaming service. Its content slate combines live event coverage, such as the Canadian Finals Rodeo, with original series including How To Hunt, Prairie Pursuit, and The Horse Trainers, distributed across cable, satellite, and OTT channels.

The business model is built on subscription and carriage revenue. Distribution occurs through conventional pay-TV operators via cable and satellite, supplemented by the WildTV+ direct-to-consumer OTT platform. The corporate umbrella also includes related brands WildTV, RFDTV Canada, Water Television Network, and Wild Nature, suggesting a portfolio strategy targeting adjacent outdoor and western lifestyle audiences. A complementary audio extension, CCFR Radio, was established in 2022, broadening the media surface beyond linear television.

The company serves Canadian (and selectively North American) audiences interested in rodeo, equine, hunting, and outdoor recreation content. Content is produced or licensed for both scheduled linear broadcast and on-demand streaming, with exclusive event coverage functioning as the primary viewer-acquisition lever. There is no disclosed parent company, funding history, headcount, or financial detail in the available material, which limits assessment of scale.

Name

Cowboy Channel Canada Inc.

Legal name

Wild TV Inc.

Website

https://thecowboychannelcanada.ca

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Cowboy Channel Canada Inc. (operating as Wild TV Inc.) is an Edmonton-based specialty media company that operates a subscription television channel and WildTV+ OTT streaming service focused on rodeo, western sports, and outdoor lifestyle content for Canadian audiences.

Ownership category

akta.pro rank

Product category

Specialty Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industry

Sports Cable Networks (MPABAFAD)

Keywords

• Specialty television networks
• Rodeo sports broadcasting
• Western lifestyle programming
• Outdoor adventure content
• OTT streaming services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Subscription Television: Monthly or annual recurring subscription fees for access to the TV channel content delivered via cable, satellite, and over-the-top streaming platforms. Free trials are offered for new members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Cowboy Channel Canada runs a subscription-based specialty television channel and accompanying WildTV+ streaming service that deliver ProRodeo events, western sports competitions, hunting, fishing, horsemanship, and outdoor lifestyle programming to Canadian viewers. Programming is distributed via cable, satellite, and over-the-top streaming platforms, with monthly and annual recurring memberships and free trials for new subscribers.

Product overview

The Cowboy Channel Canada is a subscription television channel and streaming platform dedicated to ProRodeo and North America's western cultural heritage. The core offering combines the main channel (The Cowboy Channel Canada) with the WildTV+ over-the-top streaming service, delivering content via cable, satellite, and internet streaming. The programming portfolio spans western sports (rodeo, barrel racing, cutting, reining, team roping), hunting and fishing series (Canada Hunts, How To Hunt, Prairie Pursuit, Wild North Adventures, Dirt Trax Television, Trapping Inc.), horsemanship programming (The Horse Trainers, Chris Cox Horsemanship, Ride Smart with Craig Cameron), and specialty content including firearm rights shows (CCFR Radio), religious programming, and western lifestyle entertainment. The channel features live coverage of major western events including the Ponoka Stampede, Canadian Finals Rodeo, Cody Stampede, and St. Paul Rodeo. WildTV+ serves as the digital streaming add-on providing mobile and multi-device access to the content library.

Differentiator

Problem solved

Functional benefit

Brands

• WildTV+: Over-the-top streaming service offering outdoor themed hunting, shooting, fishing and adventure content.
• WildTV

Products and services

• The Cowboy Channel Canada A subscription television channel dedicated to ProRodeo and North America's western cultural heritage, delivered via cable, satellite, and OTT streaming. Covers western sports, rodeo events, documentaries, comedy, music, and entertainment, and targets Canadian viewers interested in rodeo, western sports, hunting, fishing, and the cowboy/western lifestyle.
• WildTV+ Over-the-top (OTT) streaming subscription service providing access to WildTV network content including hunting, shooting, fishing, and adventure programming across multiple devices. Available to Canadian consumers via wildtvplus.ca.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• WildTVcoreOthersPart of the WildTV network family. WildTV is the parent network providing outdoor themed hunting, shooting, fishing and adventure content. The Cowboy Channel Canada is operated by Wild TV Inc. and shares the network family with other themed channels.
• RFDTV CanadaminorOthersListed as part of the Our Networks family, RFDTV Canada is a related channel also under the WildTV umbrella focusing on rural and farming lifestyle content.
• WildTV+coreOthersOver-the-top (OTT) streaming platform for the WildTV network family. The Cowboy Channel Canada content is available through WildTV+ subscription service at wildtvplus.ca.
• The Water Television NetworkminorOthersListed as part of the Our Networks family. A specialized channel within the WildTV network group.
• Wild NatureminorOthersListed as part of the Our Networks family. A nature-focused channel within the WildTV network group available through WildTV+.

Recent moves5 records

Expansion highlights4 records

Direct peers

• WildTV: Sister specialty channel under Wild TV Inc. focused on hunting, shooting, fishing, and adventure. Shares distribution infrastructure, parent company, and audience overlap with Cowboy Channel Canada.
• Pursuit Channel: U.S. cable network dedicated to hunting, shooting, and outdoor adventure programming. Directly comparable in niche-specialty cable distribution model and overlapping subject matter (hunting, firearms, rural lifestyle).
• Sportsman Channel: U.S. cable network focused on hunting, fishing, and outdoor programming. Closely matches the hunting/fishing/adventure half of Cowboy Channel Canada's content lineup and operates the same subscription-cable model.
• The Cowboy Channel (US): The original U.S. network of ProRodeo and direct namesake of The Cowboy Channel Canada. Operates the same rodeo/western lifestyle content model via cable, satellite, and streaming — the closest functional analog to this Canadian channel.
• Outside TV: Specialty cable and streaming network for outdoor adventure, sports, and lifestyle content. Comparable in distributing adventure/outdoor programming via both linear and OTT channels and in targeting enthusiast audiences.
• RFD-TV: U.S. cable network focused on rural and farming lifestyle programming — already has a Canadian affiliate (RFDTV Canada) within the same WildTV parent family. Overlaps directly in audience, distribution model, and western/rural content positioning.

Emerging players

• FloSports: U.S.-based subscription OTT platform aggregating niche sports content (wrestling, cycling, rodeo-adjacent). Demonstrates the OTT-bundling business model Cowboy Channel Canada is pursuing via WildTV+ and competes for enthusiast subscriber dollars.

Broad incumbents

• TSN (The Sports Network): Bell Media's flagship Canadian sports broadcaster with national linear and streaming reach. While much broader than Cowboy Channel Canada, it competes for the same Canadian sports subscription wallet and occasional rights against regional rodeo properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/media/set/?set=a.525652289564428&type=3
• Instagraminstagram.com/cowboychannelcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cowboy Channel Canada Inc.