Thingsincommon

Name

Thingsincommon

Legal name

Simplewear, Inc.

Website

https://thingsincommon.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of sustainable apparel including underwear, bras, tops, and loungewear. Products sold at fixed price points with bundle discounts available for multi-item purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Thingsincommon (DBA In Common) is a direct-to-consumer apparel brand that designs, manufactures, and sells its own sustainable everyday basics — underwear, bras, tops, loungewear, and activewear — through its Shopify online storefront. Products are built around TENCEL Modal, BCI Cotton, and recycled materials, with the signature The Zero Bra featuring plant-based, sugarcane-derived cup padding that replaces petroleum-based materials. The company ships domestically within the United States with free shipping over $75 and supports the brand via popup events and digital marketing.

Product overview

In Common is a sustainable clothing brand offering a unified portfolio of basics for men and women. Their core product line spans underwear (briefs, boxer briefs, bikinis, thongs, boyshorts, cheeky styles), loungewear (joggers, hoodies, sweatshirts), activewear (leggings), and tops (t-shirts, tanks, henleys). Their flagship innovation is The Zero Bra featuring non-toxic sugarcane-derived padding. All products share a consistent sustainability story built on TENCEL™ Modal, BCI Cotton, and recycled materials with antimicrobial and moisture-wicking properties. Pricing ranges from $12 for basic underwear to $65 for loungewear, with bundle discounts available.

Differentiator

Problem solved

Functional benefit

Brands

• The Zero Bra: The world's first non-toxic bra made with plant-based materials, featuring sugarcane-derived pads instead of petroleum-based components.

Products and services

• The Zero Bra™ The signature wire-free bra with non-toxic, sugarcane-derived padding instead of petroleum-based cups. Body fabric is 90% Modal / 10% Spandex, with antimicrobial and moisture-wicking finish and an adjustable backstrap that converts to racerback. Available in sizes 32A to 38DD at $45 each. Targeted at women seeking a non-toxic, comfortable alternative to conventional bras.
• The Better Women's Brief Classic women's briefs with full back coverage and an ultra-soft logo waistband. Made from 90% Modal / 10% Spandex with antimicrobial and moisture-wicking finish. Available in sizes XS–XXL at $12 each.
• The Better Boxer Brief (Men's Trunk) Men's boxer brief/trunk with contour front pouch and horizontal fly. Made from 93% Modal / 7% Spandex with an ultra-comfortable waistband that won't ride up. Available in sizes XS–XXL at $12 each.
• The Better Long Line Boxer Brief Men's long-line boxer brief with a longer cut, made from 93% Modal / 7% Recycled Spandex. Features a comfortable waistband, contour front pouch, horizontal fly, plus antimicrobial and moisture-wicking finish. Available in sizes XS–XXL at $12 each.
• The Better Cheeky Women's cheeky-cut underwear, the cheekiest style offered. Mid-rise with flawless front coverage in a Modal-blend fabric. Available in sizes XS–XXL at $12 each.
• The Better Bikini Women's mid-rise bikini with ultra-soft logo waistband, stylized front seam, and perfect back coverage. Made from eco-friendly Modal with moisture-wicking properties. Available in sizes XS–XXL at $12 each.
• The Better Thong Women's thong with classic mid-rise fit, perfect front coverage, and wide side band. Made from breathable Modal fabric with moisture-wicking and fast-drying properties. Available in sizes XS–XXL at $12 each.
• The Better High-Waist Brief Women's high-waisted brief that sits above the belly button at the natural waist, with full coverage and a hidden elastic waistband to prevent bunching. Made from a Modal blend. Available in sizes XS–XXL.
• The Better Boyshort Women's boyshort that sits below the belly button, with a wider waistband and contouring back seams. Made from antimicrobial and moisture-wicking Modal fabric, suitable for sleeping or everyday wear. Available in sizes XS–XXL.
• The Better Leggings Women's high-rise leggings made from 83% Recycled Polyester / 17% Recycled Spandex, with a hidden back waist pocket, wide waistband, and moisture-wicking finish. Hits at the ankle. Available in sizes XS–XXL at $45 each.
• The Better Women's Tank Women's scoop-neck tank top made from 56% BCI Cotton / 44% Modal, with a slim body, scooped neckline, and tuckable mid-hip length. Suitable for workouts or layering. Available in sizes XS–XXL at $22 each.
• The Better Women's Deep V-Neck Tee Women's deep V-neck t-shirt made from 56% BCI Cotton / 44% Modal, with traditional sleeve length and tuckable mid-hip length. Available in sizes XS–XXL.
• The Better Women's Crew-Neck Tee Women's crew-neck t-shirt made from BCI Cotton and Modal blend, with classic fit, traditional sleeve length, and mid-hip tuckable length. Available in sizes XS–XXL.
• The Better Women's Long Sleeve Tee Women's long-sleeve t-shirt made from BCI Cotton and Modal blend, slim-fit body with classic crew shape and tuckable mid-hip length. Antimicrobial and moisture-wicking finish. Available in sizes XS–XXL.
• The Better Men's Crew-Neck Tee Men's crew-neck t-shirt made from BCI Cotton and Modal blend, close-to-bicep fit with a slim body that's easy to tuck. Breathable and moisture-wicking. Available in sizes XS–XXL.
• The Better Men's V-Neck Tee Men's V-neck t-shirt made from BCI Cotton and Modal blend, with a versatile slim fit that hits close to the bicep and is easy to tuck. Wicks sweat. Available in sizes XS–XXL.
• The Better Henley Men's long-sleeve henley made from BCI Cotton and Modal blend, with a classic relaxed body and functional buttons. Antimicrobial and moisture-wicking. Available in sizes XS–XXL at $32 each.
• The Better Jersey Boxer Men's jersey boxer with relaxed fit, faux fly, and 4 3/4-inch inseam, made from BCI Cotton and Modal blend. Can be worn as underwear or lounge shorts. Available in sizes XS–XXL at $20 each.
• The Better Men's Long Sleeve Tee Men's long-sleeve crew t-shirt made from BCI Cotton and Modal blend, with a super-soft relaxed body. Modal is 2x softer than cotton and wicks moisture. Available in sizes XS–XXL.
• The Better Men's Brief Men's low-rise briefs with contour front pouch, high leg, full back coverage, and horizontal fly. Made from antimicrobial and moisture-wicking Modal fabric. Available in sizes S–XXL.
• The Better Women's Jogger Women's joggers made from 71% Modal / 26% Polyester / 3% Spandex, with tapered leg, side-seam pockets, functional drawstring, sitting at the waist and ankle length. Available in sizes XS–XXL at $65 each.
• The Better Men's Jogger Men's joggers made from super-soft Modal fabric with a relaxed fit for weekend lifestyle wear and a rib cuff at the bottom. Available in sizes XS–XXL.
• The Better Women's Cropped Hoodie Women's cropped hoodie made from soft Modal fabric, with a slight crop hitting high hip, drop shoulder, full long sleeves, pocket, and drawstring hood. Available in sizes XS–XXL at $65 each.
• The Better Unisex Crew-Neck Sweatshirt Unisex crew-neck sweatshirt made from soft Modal fabric with a relaxed shape that fits everyone and can be dressed up or down. Available in sizes XS–XXL at $65 each.

Quantifiable outcome

• 60+ years of combined manufacturing experience

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• GolduneminorOthers · 1 April 2022Co-participant in Building a Sustainable Brand panel discussion at SoHo popup event.
• NoshinkuminorOthers · 1 April 2022Co-participant in Building a Sustainable Brand panel discussion at SoHo popup event.
• w&pminorOthers · 1 April 2022Co-participant in Building a Sustainable Brand panel discussion at SoHo popup event.
• Deliver ZerominorOthers · 1 April 2022Co-participant in Building a Sustainable Brand panel discussion at SoHo popup event.
• AugustminorOthers · 1 April 2022Partner for happy hour events at SoHo popup.
• apprvlminorOthers · 1 April 2022Partner for Natural Dye Workshop and Happy Hour event.
• Y7minorOthers · 1 April 2022Yoga studio partner for morning yoga event at SoHo popup.
• Athletic GreensminorOthers · 1 April 2022Wellness brand partnership for workout classes and promotional events.
• Sculpt Society / Matthew LiotineminorOthers · 1 April 2022Fitness instructor partnership for workout class events.
• Mellow BarminorOthers · 1 April 2022Nail salon partner providing complimentary manicures for first 10 guests at happy hour events.
• One Tree PlantedminorOthersCommunity planting initiative partner. In Common works with One Tree Planted on environmental conservation efforts as part of their sustainability commitment.
• TENCEL (Lenzing AG)coreOthersMaterial supplier for TENCEL Modal fibers. TENCEL Modal is extracted from naturally grown beech wood using an environmentally responsible integrated pulp-to-fiber process.
• Better Cotton Initiative (BCI)coreOthersCotton sourcing partner. BCI works to make global cotton production better for producers and the environment.
• Coats (Epic EcoVerde)coreOthersThread supplier for EcoVerde premium recycled polyester threads. STANDARD 100 and OKEO-TEX certified.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TomboyX: DTC apparel and intimates brand focused on inclusive sizing and gender-neutral basics. Overlaps with In Common on sustainable basics, size inclusivity, and DTC distribution.
• ThirdLove: DTC intimates brand known for half-cup sizing innovation and broad size range (32A-44H). Directly competes with In Common's Zero Bra across the bra category with stronger funding and brand awareness.
• Pact: Sustainable DTC apparel brand using organic cotton and fair-trade certified factories. Comparable to In Common on accessible sustainable basics and broad category span (underwear, tops, loungewear).
• MeUndies: DTC basics and underwear brand with subscription model. Directly comparable to In Common on product category (underwear, loungewear) and channel (own e-commerce site), with a similar value-to-premium positioning.
• True & Co: DTC intimates brand using fit-quiz technology and inclusive sizing. Directly competes with In Common's bra and underwear lines with a similar DTC, fit-focused approach.
• Parade: DTC sustainable intimates brand selling underwear, bras, and loungewear to Gen Z and millennial consumers. Closest direct competitor on sustainability-led positioning, target demographic, and DTC-only distribution.
• Organic Basics: Sustainable DTC essentials brand from Europe with underwear, activewear, and loungewear using organic cotton and recycled materials. Comparable to In Common on sustainability positioning and DTC fundamentals.
• Knickey: Sustainable DTC underwear and basics brand using organic cotton and TENCEL Modal. Closely mirrors In Common's materials story, price band, and DTC-only model.
• Cuup: DTC lingerie and intimates brand with minimalist design and inclusive sizing. Comparable to In Common on premium-DTC bra positioning and direct e-commerce go-to-market.

Broad incumbents

• Everlane: Established sustainable DTC apparel brand spanning basics, denim, and footwear. A broader incumbent in the same 'radically transparent sustainable basics' space with significantly larger scale and channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thingsincommon
• LinkedInlinkedin.com/company/thingsincommon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thingsincommon