ROOFFLOW AI LTD
RoofFlow AI LTD is a Manchester-based, bootstrapped UK company that provides AI voice and SMS missed-call recovery exclusively for UK roofing contractors, sold as tiered monthly subscriptions (£399–£2,099) with one-roofer-per-postcode exclusivity and founder-led sales.
- Company typePrivate
- Founded2025
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ROOFFLOW AI LTD does
RoofFlow AI LTD is a privately held, bootstrapped UK company headquartered in Manchester that sells a vertical AI answering and missed-call recovery service exclusively to UK roofing contractors. Its core product is a Twilio- and n8n-powered system that detects missed calls on the roofer's existing business number, triggers a 60-second automated SMS text-back and (on higher tiers) a 3-second AI voice receptionist, qualifies homeowners by postcode, job type, budget, and urgency, filters out tyre-kickers, and delivers a survey-ready lead summary to the roofer's mobile via SMS or a calendar booking. Built-in modules include database reactivation (SMS outreach to old quotes and lost leads), review and referral follow-up automation, and an optional managed Meta Ads pipeline. The product is delivered as three month-to-month SaaS subscriptions — Standard (£399/mo founding / £699 standard), Grow (£698/mo founding / £1,216 standard, positioned as most popular), and Elite (£1,199/mo founding / £2,099 standard, which adds Meta Ads management) — with one-roofer-per-postcode-area exclusivity that is permanent even at standard rates.
The business operates with no external funding, no formal sales team, and no disclosed headcount. All sales are founder-led through Roger Malek via 15-minute Calendly audit calls, supported by live voice (07700 165250) and SMS (07897 036952) demo numbers, an in-browser demo form simulator, and free self-service tools (Missed Call Cost Calculator, Roof Pitch Calculator). Customer acquisition is anchored on the Founding Partner Programme, which discounts founding-tier pricing in exchange for written and 60–90 second video testimonials — effectively bartering testimonial equity for cash customers. Marketing is concentrated on the company website (roofflowai.co.uk), location-specific SEO pages for London, Manchester, and Birmingham, organic content marketing, and Meta Ads. The technology stack is documented but assembled from third-party infrastructure, with no proprietary AI model, no patents, no certifications, and no disclosed customers beyond a single live Bradford Meta Ads campaign and a handful of named testimonials in West Yorkshire and Greater Manchester. Revenue is not disclosed publicly.
ROOFFLOW AI LTD firmographics
Firmographics- Name
- ROOFFLOW AI LTD
- Legal name
- RoofFlow AI LTD
- Website
- https://roofflowai.co.uk
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoofFlow AI LTD is a Manchester-based, bootstrapped UK company that provides AI voice and SMS missed-call recovery exclusively for UK roofing contractors, sold as tiered monthly subscriptions (£399–£2,099) with one-roofer-per-postcode exclusivity and founder-led sales.
- Ownership category
- akta.pro rank
ROOFFLOW AI LTD industry classification
Industry- Product category
- Vertical SaaS — AI Answering Service for Roofing
- NAICS
- Telephone Call Centers (56142), Telephone Answering Services (561421), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Telemarketing & Survey/Market Research Calling (BPAAADAD)
Keywords
Where ROOFFLOW AI LTD is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ROOFFLOW AI LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription - Standard Plan: SMS-based missed call text-back only. Automated text fires within 60 seconds of a missed call, collects name, postcode, job type, and urgency by text, sends structured lead summary to roofer. No voice AI. Founding rate £399/month, standard rate £699/month.
- SaaS Subscription - Grow Plan (Most Popular): Full AI voice receptionist plus instant SMS reply to web and ad enquiries. Includes old quote revival outreach and reviews/referral follow-ups after each job. Founding rate £698/month, standard rate £1,216/month. This is the primary revenue-generating plan.
- SaaS Subscription - Elite Plan: Everything in Grow plan plus Own Lead Pipeline: managed Meta Ads campaigns running on behalf of the roofer, feeding qualified leads directly into their pipeline. Founding rate £1,199/month, standard rate £2,099/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMS-only missed call text-back — automated SMS response to missed calls within seconds, qualifying by text |
| Subscription | Monthly | Full AI voice receptionist — live call answering, verbal qualification, instant SMS to web/enquiry leads, quote revival, review follow-ups |
| Subscription | Monthly | Voice AI + managed Meta Ads pipeline — all Grow features plus dedicated ad campaign management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
ROOFFLOW AI LTD product offering
Product offeringCore offering
RoofFlow AI LTD sells a subscription-based AI voice and SMS lead qualification service that answers incoming calls to UK roofing companies within 3 seconds, qualifies homeowners on postcode, job type, budget and urgency, and delivers structured lead summaries to the roofer's mobile via SMS within 60 seconds of a missed call. The service operates on a postcode exclusivity model, restricts one roofer per UK postcode area, and includes optional managed Meta Ads lead generation in its top-tier Elite plan.
Product overview
RoofFlow AI LTD offers a tiered AI-powered answering service built exclusively for UK roofing companies. The product portfolio consists of three subscription plans — Standard (£399/mo, SMS text-back only), Grow (£698/mo, full AI voice receptionist with SMS replies and old quote revival), and Elite (£1,199/mo, voice AI plus managed Meta Ads lead pipeline). All plans operate on a per-postcode exclusivity model (one roofer per area), require no hardware installation, and deliver qualified leads via SMS to the roofer's mobile. The offering also includes free tools (Missed Call Cost Calculator, Roof Pitch Calculator, Live Demo Simulator) and a phased 'Own Independent Lead System' service for building owned lead infrastructure via website, SEO, and Meta Ads.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Plan
Quantifiable outcome
- Win rate on recovered missed-call leads: 60–80% vs 15–20% on shared portal leads
- +7 more outcomes
Companies that use ROOFFLOW AI LTD
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
ROOFFLOW AI LTD technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
ROOFFLOW AI LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Twiliocore infrastructureTwilio provides the SMS infrastructure for RoofFlow's automated text-back system. When a missed call is detected, Twilio fires ultra-fast SMS messages to the homeowner from the roofing company's business number. 98% SMS open rate cited as the basis for SMS superiority over email or voicemail. RoofFlow describes Twilio as 'our secure mobile network that sends ultra-fast SMS messages to your clients.'
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
ROOFFLOW AI LTD competitors and assessment
Company assessmentEmerging players
- Bland AI: Bland AI provides programmable AI voice agents for inbound and outbound calls via APIs. Represents the underlying technology layer that RoofFlow is built on top of; an emerging player that could move up-market into vertical answering services.
- Vapi: Vapi offers a developer platform for building and deploying AI voice agents over telephony. Comparable underlying technology stack to RoofFlow's voice layer; could enable competing vertical-specific solutions built on the same primitives.
Broad incumbents
- Moneypenny: Moneypenny is a large UK-based telephone answering and outsourced reception service covering many industries. It is the incumbent RoofFlow compares itself against and competes with for roofer phone-handling budget, though it lacks roofing-specific qualification logic.
- AnswerConnect: AnswerConnect provides 24/7 live answering, virtual receptionist, and lead qualification services for SMBs. Comparable inbound call-handling service but operates across many verticals rather than specializing in roofing.
- Dialpad: Dialpad is an AI-powered business communications platform with voice, contact center, and AI assistant capabilities. Broader competitor that could add trade-specific answering features and reach RoofFlow's buyer segment.
Direct peers
- Ruby Receptionists: Ruby Receptionists delivers live phone answering, message-taking, and lead-intake services to SMBs across verticals. Directly comparable business model to RoofFlow's telephone answering layer, differing only in vertical focus (Ruby is horizontal, RoofFlow is roofing-only).
- Checkatrade: Checkatrade is a UK trades directory and lead-generation platform that sells shared leads to roofers. RoofFlow explicitly positions against Checkatrade, capturing the marketing budget roofers currently spend on Checkatrade's shared-lead model.
- Smith.ai: Smith.ai provides AI-augmented live phone answering, lead qualification, and SMS follow-up for SMBs and professional services. It is the closest horizontal analog to RoofFlow's AI receptionist + lead-capture stack, just without the roofing-vertical specialization or postcode exclusivity.
- Bark.com: Bark.com is a UK/global lead-generation marketplace competing for the same roofer marketing spend as Checkatrade and MyBuilder. RoofFlow's case study specifically calls out Bark as a low-ROI alternative roofers are replacing.
- MyBuilder: MyBuilder is a UK trades-focused lead marketplace where roofers pay for shared leads and compete against several other tradespeople for the same homeowner. It is the third lead-portal incumbent RoofFlow positions against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROOFFLOW AI LTD social profiles
Digital presenceROOFFLOW AI LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOFFLOW AI LTD leadership team
Management profileNumber of profiles
Profiles1 record
ROOFFLOW AI LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOFFLOW AI LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOFFLOW AI LTD
What does ROOFFLOW AI LTD do?
RoofFlow AI LTD sells a subscription-based AI voice and SMS lead qualification service that answers incoming calls to UK roofing companies within 3 seconds, qualifies homeowners on postcode, job type, budget and urgency, and delivers structured lead summaries to the roofer's mobile via SMS within 60 seconds of a missed call. The service operates on a postcode exclusivity model, restricts one roofer per UK postcode area, and includes optional managed Meta Ads lead generation in its top-tier Elite plan.
Is ROOFFLOW AI LTD a public or private company?
ROOFFLOW AI LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROOFFLOW AI LTD founded?
ROOFFLOW AI LTD was founded in 2025. It employs 1 to 10 people.
Where is ROOFFLOW AI LTD based?
ROOFFLOW AI LTD is headquartered in Manchester, United Kingdom, in the Europe region.
How does ROOFFLOW AI LTD make money?
Three revenue lines are on record. SaaS Subscription - Standard Plan is the primary driver. The others are saaS Subscription - Grow Plan (Most Popular) and saaS Subscription - Elite Plan.
Who are ROOFFLOW AI LTD's main competitors?
Emerging players on record are Bland AI and Vapi. Broad incumbents are Moneypenny, AnswerConnect and Dialpad. Direct peers are Ruby Receptionists, Checkatrade, Smith.ai, Bark.com and MyBuilder.
Does ROOFFLOW AI LTD have an API?
No public API is recorded for ROOFFLOW AI LTD.
What industry is ROOFFLOW AI LTD in?
ROOFFLOW AI LTD's product category is Vertical SaaS — AI Answering Service for Roofing. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 56142 and its SIC code is 7385.