What Vogt RV Centers does

Vogt RV Centers is a family-owned RV dealership founded in 1985 and headquartered in Fort Worth, Texas, operating five specialized retail locations across the Dallas-Fort Worth metroplex and the Greater Houston market. The company sells new and pre-owned recreational vehicles spanning all major categories — Class A gas and diesel motorhomes, Class B and B+ camper vans, Class C motorhomes, travel trailers, fifth wheels, toy haulers, and adventure trucks — sourced from more than 25 manufacturers including Airstream, Jayco, Tiffin Motorhomes, Keystone RV, Winnebago, Forest River, Leisure Travel Vans, and Storyteller Overland. Current inventory exceeds 408 units across price points from under $10,000 to more than $500,000.

The business model combines vehicle sales with attached financing, trade-in, consignment, service, and parts operations. Vogt RV offers in-house and partner-lender RV financing (with terms up to 20 years and 70% of buyers financing), a no-fee consignment program, an in-house service operation with priority access for purchasers, and a VIP Membership bundled with every sale that delivers 24/7 roadside assistance, complimentary maintenance, and a Thousand Trails camping pass. The technology stack consists of the Interact RV platform powering vogtrv.com for inventory browsing, online financing applications, and trade-in valuations — standard dealer SaaS rather than proprietary technology.

The go-to-market motion is direct-to-consumer across physical showrooms in Texas, supplemented by a Fly-In Experience program (up to $1,500 travel credit) designed to convert out-of-region buyers. Marketing relies on the website, email, Facebook, YouTube, RV shows, and SEO for the DFW and North Texas markets. Customer segments are horizontally diversified across individual/family buyers, retirees, and adventure/off-road enthusiasts, with no enterprise or B2B accounts. The company is recognized on the RV Business Top 50 Dealer list and holds BBB A+ accreditation.

Name

Vogt RV Centers

Legal name

Vogt RV Centers

Website

https://vogtrv.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Vogt RV Centers is a family-owned Texas RV dealership operating five Dallas-Fort Worth and Greater Houston locations, selling new and used motorhomes, travel trailers, and adventure vehicles from 25+ manufacturers alongside financing, service, parts, and a bundled VIP membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Haltom City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. New RV Sales: Sales of new motorhomes and towable RVs from multiple manufacturers including Jayco, Airstream, Tiffin, Keystone, and others
2. Used RV Sales: Sales of pre-owned RVs including trade-ins and consigned units
3. RV Financing: In-house financing services and lending partnerships to help customers purchase RVs with competitive rates and extended terms up to 20 years
4. Service and Parts: RV maintenance, repairs, and sale of replacement parts and accessories
5. Consignment Services: Helps RV owners sell units on consignment with no monthly or storage fees, handling marketing, buyer inquiries, financing, and closing
6. VIP Membership Program: Annual membership included with every purchase offering priority service, roadside assistance, maintenance checks, camping passes, and discounts worth $5,000-$10,000+ in tangible value

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Vogt RV Centers is a family-owned RV dealership network that sells new and pre-owned recreational vehicles (motorhomes, travel trailers, fifth wheels, toy haulers, adventure trucks) from over 25 manufacturers across five Texas locations. The company complements vehicle sales with in-house and partner RV financing, trade-in valuation, consignment services, full-service maintenance and parts departments, and a complimentary VIP Membership program bundled with every purchase.

Product overview

Vogt RV Centers is a family-owned RV dealership network operating as a multi-location retail platform across the Dallas-Fort Worth and Greater Houston areas in Texas. The company operates five specialized locations: Vogt RV Supercenter (flagship full-service), Airstream of DFW (Airstream specialty), Leisure RV Center of DFW, Leisure RV Center of Greater Houston, and Vogt RV Outlet Center. The product portfolio consists primarily of new and pre-owned recreational vehicles including motorhomes across all classes (Class A gas, Class A diesel, Class B, Class B+, Class C), travel trailers, fifth wheels, toy haulers, and adventure trucks from over 25 manufacturer brands including Airstream, Jayco, Tiffin Motorhomes, Keystone RV, Winnebago, Forest River, Leisure Travel Vans, Pleasure-Way, Storyteller Overland, Outdoors RV, and Prolite. The company bundles its vehicle sales with complementary services including RV financing, trade-in valuation, consignment programs, comprehensive service and parts operations, VIP membership programs, and travel assistance programs. The business model centers on vehicle sales with attached service contracts rather than a technology or software product.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Membership: Complimentary membership program included with every RV purchase, offering priority service, 24/7 roadside assistance, complimentary maintenance checks, and discounts on labor rates.
• Adventure Supply Co.
• Day One Express Service Program

Products and services

• New Motorhomes (Class A Gas)

Quantifiable outcome

• 70% of RV buyers finance their purchases
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Interact RVcoreTechnology or IntegrationInteract RV provides the website platform and technology infrastructure powering Vogt RV's online inventory, sales, and customer management systems
• Thousand TrailsminorGTM or Marketing PartnerPartnership provides 1 year of camping membership at Thousand Trails network of campgrounds, included with VIP Membership
• Adventure Supply Co.minorChannel Partner/ Reseller/ DistributorRelated company/store selling RV essentials, outdoor gear, adventure van upgrades, and power/electronics. Cross-promoted on Vogt RV website

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General RV Center: One of the largest family-owned RV dealership groups in the US with supercenters in multiple states. Comparable multi-brand RV retailer with similar service, parts, financing, and consignment operations targeting the same family and retiree customer base.
• Blue Compass RV: Rapidly growing multi-location RV dealership group with locations across the Sun Belt and Midwest. Comparable in offering new/used RVs from major manufacturers, financing, service, and consignment, with a similar mix of premium and entry-level inventory.
• RV One: Multi-state RV dealership group with supercenters in the Southeast and Florida. Directly comparable in product mix (motorhomes, travel trailers, fifth wheels), in-house financing, and service operations, with overlapping customer demographics including snowbirds and retirees.
• Lazydays RV: National RV dealership chain operating supercenters across the Sun Belt with new/used motorhome and towable sales, financing, service, and consignment. Directly comparable multi-location dealership model serving similar customer segments including retirees and family travelers.

Others

• RV Trader: Largest online marketplace for new and used RV listings, including dealer inventory. Comparability is indirect as a digital channel that competes for consumer attention but also drives lead generation for Vogt RV's physical dealership inventory.
• Airstream (Thor Industries): Iconic premium RV manufacturer whose products Vogt RV exclusively sells at its Airstream of DFW location. Comparability is indirect: Airstream is a captive supplier to Vogt's specialty dealership and benefits from Vogt's dedicated retail channel in DFW.

Regional players

• Berryland Campers: Family-owned RV dealership group with multiple Louisiana and Mississippi locations. Comparable regional multi-location retailer with similar family-owned ethos, but operating in adjacent Gulf Coast geographies rather than Texas.
• Explore USA: RV and powersports dealer with Texas locations offering new/used RVs from multiple manufacturers. Comparable regional Texas retailer with similar product mix but operating in different metros (San Antonio/Austin) rather than DFW/Houston.
• Giant RV: Independent multi-location RV dealer group serving Texas and surrounding states with similar product mix including premium brands. Comparable regional multi-location retailer but with overlapping rather than directly competing Texas territory.

Broad incumbents

• Camping World Holdings: The largest US RV dealership and related services platform, operating ~200+ locations nationwide. Directly comparable as a multi-brand RV retailer offering new/used sales, financing, service, and parts, but at vastly greater scale and with a public-company balance sheet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjJiERMDw3zp8mbHEZQ9xKw
• Facebookfacebook.com/VogtRVCenters
• LinkedInlinkedin.com/company/vogt-rv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogt RV Centers