Giant RV
Giant RV is a privately-held RV dealership operating four showrooms across Southern California (Colton, Downey, Montclair, Murrieta) holding 40 acres of inventory. It sells new and used RVs from 14+ manufacturers to consumers, families, full-time RVers, and adventure enthusiasts.
- Company typePrivate
- Founded1985
- HeadquartersColton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Giant RV does
Giant RV is a privately-held recreational vehicle dealership group operating four showrooms across Southern California (Colton, Downey, Montclair, and Murrieta) with approximately 40 acres of combined inventory. Founded in 1985 and in operation for over 40 years, the company sells new and pre-owned RVs across every major category, including Class A diesel and gas motorhomes, Class B camper vans, Class C and Super C motorhomes, travel trailers, fifth wheels, destination trailers, and toy haulers. Authorized dealer relationships span approximately 14 manufacturers (Winnebago, Thor Motor Coach, Fleetwood, Forest River, Alliance RV, Coachmen, Holiday Rambler, Heartland, Storyteller Overland, Midwest Automotive Designs, Prime Time RV, Grech RV, iROK Trailers, and Travel Lite), supplemented by a dedicated Van Center for adventure/expedition upfitting and ATH/Ineos Grenadier customizations at the Downey location.
The company generates revenue across five streams: (1) new and used unit sales (primary, one-time), (2) parts and service (recurring, with nationwide parts shipping), (3) RV financing origination (transaction fees, with example APRs from 7.99% to 8.99% depending on loan amount and term), (4) trade-in / sell-your-RV purchases (transaction fees), and (5) On Road Advantage extended protection plans (managed services for concierge, roadside, identity, and travel coverage). The go-to-market motion is direct-to-consumer via physical showrooms supported by a full website for inventory browsing, credit pre-qualification without SSN, and a California-specific Price Match Guarantee on identical in-stock units. Target customer segments include first-time and experienced individual buyers, full-time RVers, and adventure/powersports enthusiasts.
The company discloses no proprietary technology; its digital infrastructure is provided by Stealth Suite / Coast Technology. There is no app, no API, no AI features, and no disclosed integration partners beyond the website vendor. Revenue, ownership, and funding history are not publicly disclosed, and the entity appears to be founder/owner-operated with no identified parent company, institutional investors, or public listing. Giant RV has been recognized in the RV Business Top 50 Dealer awards program, indicating standing within the upper tier of U.S. RV retailers.
Giant RV firmographics
Firmographics- Name
- Giant RV
- Legal name
- Giant RV
- Website
- https://giantrv.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Giant RV is a privately-held RV dealership operating four showrooms across Southern California (Colton, Downey, Montclair, Murrieta) holding 40 acres of inventory. It sells new and used RVs from 14+ manufacturers to consumers, families, full-time RVers, and adventure enthusiasts.
- Ownership category
- akta.pro rank
Where Giant RV is headquartered
LocationHeadquarters
- HQ city
- Colton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Giant RV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New & Used RV Sales: Primary revenue stream from selling new and pre-owned recreational vehicles including motorhomes (Class A, B, C, Super C), travel trailers, fifth wheels, and toy haulers. Carries over 40 acres of inventory across four locations.
- RV Parts & Service: Revenue from selling replacement parts and providing maintenance/repair services. Offers scheduled service appointments, parts ordering with nationwide shipping, and free maintenance tips.
- RV Financing: Financing services for RV purchases with various APR options based on loan amount and term lengths. Example financing: 8.99% APR/180 mo ($10k-$25k), 8.49% APR/240 mo ($25k-$50k), 8.29% APR/240 mo ($50k-$100k), 7.99% APR/240 mo ($100k+).
- Trade-In Services: Buys RVs from customers offering competitive trade-in values, supporting customers upgrading to new units.
- On Road Advantage Protection Plans: Extended protection services including concierge service, technical assistance, identity theft protection, emergency roadside assistance & towing, and emergency travel reimbursement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | RV Unit Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Giant RV product offering
Product offeringCore offering
Giant RV sells new and pre-owned recreational vehicles — including Class A/B/C/Super C motorhomes, travel trailers, fifth wheels, toy haulers, and destination trailers — from over a dozen manufacturers across four Southern California dealership lots. The dealership also provides complementary RV parts and service, consumer RV financing, RV trade-ins, custom van/SUV upfitting, and an On Road Advantage extended protection plan, functioning as a one-stop recreational vehicle retailer.
Product overview
Giant RV is a premier RV dealership network operating four Southern California locations (Colton, Downey, Montclair, Murrieta) with over 40 acres of inventory. The company offers new and used recreational vehicles across multiple categories: Class A diesel pushers and gas coaches, Class B camper vans, Class C motorhomes, Super C diesel platforms, travel trailers, fifth wheels, destination trailers, and toy haulers. Major branded product lines include Winnebago (Arka, Ekko, Revel, Solis, Travato, View), Thor Motor Coach (Aria, Axis, Four Winds, Omni, Windsport), Fleetwood (Discovery, Bounder, Fortis, Flair, Altitude), Forest River (Rockwood series, Sierra, Stealth), Alliance RV (Paradigm, Valor, Delta), Heartland (Corterra, Cyclone, Prowler, Torque), Coachmen (Cross Trail, Leprechaun, Prism), Holiday Rambler (Admiral, Armada, Invicta), Midwest Automotive Designs (Passage, Patriot), Storyteller Overland (Classic Mode, Beast Mode, Grand Bohemian, GXV Epic), IROK Trailers (FS Luxe, FS Race, SS), Prime Time (Sanibel, Tracer, Avenger), Travel Lite (Rove Lite, Rove Classic), and Grech RV. The company also provides complementary services including RV parts & service, RV finance, sell-your-RV trade-ins, ATH van upfitting, Ineos Grenadier upfitting, and On Road Advantage protection plans.
Differentiator
Problem solved
Functional benefit
Products and services
- New Class A Diesel Motorhomes Luxury diesel pusher motorhomes sold new across the four Giant RV locations, sourced from brands including Fleetwood (Discovery, Discovery LXE, Frontier, Palisade), Holiday Rambler Armada, Thor Motor Coach Aria, and Grech RV. Targeted at full-time RVers and buyers seeking long-distance touring capability with residential-grade amenities.
- New Class A Gas Motorhomes Gas-powered Class A motorhomes sold new at Giant RV dealerships, including Fleetwood (Bounder, Fortis, Flair), Holiday Rambler (Admiral, Invicta), Thor Motor Coach (Axis, Four Winds, Windsport), and Coachmen (Leprechaun, Euro). Targeted at family and extended-vacation buyers who want a full-size motorhome without a diesel platform.
- New Class B Camper Vans & Adventure Vans Compact Class B camper vans and adventure vans sold new, including the Winnebago line (Arka, Ekko, Revel, Solis, Travato, View), Storyteller Overland (Classic Mode, Beast Mode 4x4, Crew Mode, Dark Mode, Grand Bohemian, GXV Hilt, GXV Epic), Midwest Automotive Designs (Passage, Patriot), Coachmen Cross Trail EV / Prism Elite & Select, and Grech RV luxury Sprinter motorhomes. Targeted at adventure enthusiasts and buyers seeking compact, drivable vans built largely on Mercedes-Benz Sprinter platforms.
- New Class C Motorhomes Class C motorhomes sold new, including Coachmen (Leprechaun, Cross Trail, Prism) and Forest River Solera. Targeted at family buyers seeking an entry-to-mid-size motorhome with a recognizable cab-over profile.
- New Super C Diesel Motorhomes Heavy-duty Super C diesel motorhomes sold new, including Thor Motor Coach Omni and Rize, and Fleetwood Altitude series. Targeted at buyers who need Class C drivability with diesel power and higher towing/hauling capacity.
- New Travel Trailers Towable travel trailers sold new, including Forest River Rockwood series (Geo Pro, Mini Lite, Roo, Signature, Ultra Lite), Alliance Delta, Prime Time Avenger / Lacrosse / Tracer, Heartland Corterra / Prowler, and Travel Lite Rove Lite / Rove Classic. Targeted at families and entry-level buyers who already own a tow vehicle.
- New Fifth Wheels Luxury and mid-profile fifth wheels sold new, including Alliance (Avenue, Benchmark, Paradigm), Forest River Columbus / Sierra, Heartland Corterra, and Prime Time Crusader / Sanibel. Targeted at buyers wanting residential-grade living space with dedicated tow vehicles.
- New Toy Haulers Toy hauler RVs with rear garage cargo areas sold new, including Forest River Stealth, Heartland (Cyclone, Torque), Alliance Valor, and iROK Trailers (FS Classic Line, FS Luxe, FS Race, SS). Targeted at adventure and powersports enthusiasts who need to transport ATVs, side-by-sides, or motorcycles.
- New Destination Trailers Destination trailers — including Forest River Sierra Destination and Alliance destination models — sold new for extended-stay or seasonal placement rather than frequent towing. Targeted at owners planning long-term placement at a single site.
- Pre-Owned & Used RVs Pre-owned motorhomes, travel trailers, fifth wheels, toy haulers, and vans carried across all four locations, available alongside new inventory. Targeted at value-focused buyers, first-time RV owners, and customers looking to upgrade or downsize.
- RV Parts & Service Full-service RV maintenance and repair performed by factory-trained technicians at all four locations, with scheduled appointments, online parts ordering, and nationwide parts shipping. Targeted at existing RV owners needing routine maintenance, warranty repairs, or replacement parts.
- RV Financing In-house RV loan origination supporting new and used RV purchases, with tiered APR rates by loan amount and term (example rates: 8.99% APR/180 mo for $10k-$25k, 8.49% APR/240 mo for $25k-$50k, 8.29% APR/240 mo for $50k-$100k, 7.99% APR/240 mo for $100k+). Includes a Zero Down Payment option for qualified California residents on units at or below $75,000, a credit application, a trade-in valuation tool, and pre-qualification without an SSN. Targeted at retail RV buyers financing their purchase through the dealership.
- RV Trade-Ins (Sell Your RV) Trade-in and sell-back service where Giant RV purchases used RVs from consumers at competitive valuations, applying the value toward an upgrade or paying out for outright sale. Targeted at existing RV owners liquidating or upgrading their unit.
- ATH Van Upfitting Adventure Touring Habitat (ATH) van conversion and upfitting service run from the Downey Van Center, customizing vans — including ATH edition inventory and upfit packages — for specific adventure, lifestyle, or recreational transport requirements. Targeted at adventure van buyers wanting a customized platform.
- Ineos Grenadier Upfitting Custom upfitting and outfitting service for Ineos Grenadier 4x4 vehicles, preparing them for off-road adventure and expedition use. Targeted at Grenadier owners seeking expedition-grade accessories and customization.
- On Road Advantage Protection Plans Extended protection plan sold alongside RV purchases, bundling concierge service, technical assistance, identity theft protection, emergency roadside assistance and towing, and emergency travel reimbursement. Targeted at RV buyers seeking post-purchase protection across multiple breakdown and travel risk categories.
Companies that use Giant RV
Customer profileSegments3 records
Ideal customer profiles3 records
Giant RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giant RV partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WinnebagocoreAuthorized dealer for Winnebago motorhomes and camper vans including Arka, Ekko, Revel, Solis, Travato, and View models. Stocks new and pre-owned Winnebago units across all four locations.
- Thor Motor CoachcoreAuthorized dealer for Thor Motor Coach products including Aria, Axis, Four Winds, Gemini, Omni, Rize, Talavera, Tellaro, Tranquility, and Windsport models.
- Fleetwood RVcoreAuthorized dealer for Fleetwood motorhomes including Bounder, Discovery, Discovery LXE, Fortis, Flair, Frontier, Palisade, and Altitude series.
- Forest River RVcoreAuthorized dealer for Forest River products including Columbus, Evo, Rockwood Geo Pro, Rockwood Mini Lite, Rockwood Roo, Rockwood Signature, Rockwood Ultra Lite, Sierra, Sierra Destination, Solera, and Stealth models.
- Alliance RVcoreAuthorized dealer for Alliance RV products including Avenue, Benchmark, Delta, Paradigm, and Valor models. Stocks luxury fifth wheels, travel trailers, and toy haulers.
- Coachmen RVcoreAuthorized dealer for Coachmen products including Cross Trail, Cross Trail EV, Entourage, Euro, Leprechaun, and Prism Elite/Select models.
- Holiday RamblercoreAuthorized dealer for Holiday Rambler luxury Class A motorhomes including Admiral, Armada, and Invicta models.
- Heartland RVcoreAuthorized dealer for Heartland products including Corterra, Cyclone, Prowler, and Torque models featuring patented tight-turn radius profiles.
- Storyteller OverlandcoreAuthorized dealer for Storyteller Overland adventure vans including Classic Mode, Beast Mode, Crew Mode, Dark Mode, Grand Bohemian, GXV Hilt, and GXV Epic models.
- Midwest Automotive DesignscoreAuthorized dealer for Midwest Automotive Designs luxury Sprinter van conversions including Passage and Patriot models.
- Prime Time RVcoreAuthorized dealer for Prime Time products including Avenger, Crusader, Lacrosse, Sanibel, and Tracer travel trailers and fifth wheels.
- Grech RVcoreAuthorized dealer for Grech RV luxury motorhomes built on Mercedes-Benz Sprinter platforms.
- iROK TrailerscoreAuthorized dealer for iROK toy hauler trailers including FS Classic Line, FS Luxe, FS Race, and SS models built for powersports transport.
- Travel Lite RVcoreAuthorized dealer for Travel Lite composite travel trailers including Rove Lite and Rove Classic models featuring lightweight non-wood construction.
- ATH (Advanced Transport Holdings)minorDedicated Van Center at Downey location for ATH edition vans and upfitting services including ATH inventory, ATH upfitting, and Ineos Grenadier upfitting.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Giant RV competitors and assessment
Company assessmentDirect peers
- McClain's RV Superstore: Family-owned multi-location RV dealership group in Oklahoma and Texas. Directly comparable as a multi-brand, multi-location independent RV retailer offering sales, service, parts, and financing to a regional customer base.
- General RV Center: One of the largest family-owned RV dealership groups in the U.S., operating multiple supercenters across multiple states. Directly comparable multi-brand, multi-location RV retailer with similar authorized-dealer model, parts/service operations, and full-line product offering.
- Holiday World RV: Large multi-location RV dealership group with locations across Texas and the southeastern U.S. Comparable as an authorized dealer for major RV brands with full-service operations, parts, and financing; similar scale and dealer model to Giant RV.
- National Indoor RV Centers: Multi-location premium RV dealer with indoor showroom facilities across the U.S. Comparable as a high-end authorized dealer for brands like Newmar, Winnebago, and Tiffin, offering full-service sales, service, and parts — competing in the same premium Class A segment Giant RV serves.
- ExploreUSA RV Supercenter: Multi-location Texas-based RV dealership with large inventory and full-service operations. Comparable in being a multi-brand new/used RV retailer with sales, service, parts, and financing offerings targeting recreational buyers.
- Blue Dog RV: Independent multi-location RV dealership group operating across the Midwestern and Southern U.S. Comparable as a regional multi-brand new/used RV dealer with similar product categories and service offerings.
- Lazydays RV: Publicly traded RV dealership group operating a network of dealerships primarily across the Sun Belt. Comparable as a multi-location, multi-brand RV retailer with full F&I, service, and parts operations; serves similar customer base.
Broad incumbents
- Camping World Holdings: National RV and outdoor recreation retailer with 200+ dealership locations across the U.S. Directly comparable as a multi-location new/used RV dealer with full-service offerings (sales, parts, service, financing), though at vastly larger scale and with public-company resources.
Regional players
- Total RV Center: Independent RV dealership group operating in Texas and surrounding states. Comparable as a multi-location authorized dealer for major RV manufacturers offering new and used RVs, parts, and service — regional competitor with similar operating model.
- MotorHome Specialist: Large independent RV supercenter in Texas serving as a regional destination dealer. Comparable in being a high-volume, multi-brand independent dealer with a regional rather than national footprint, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Giant RV social profiles
Digital presenceGiant RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant RV leadership team
Management profileNumber of profiles
Giant RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant RV
What does Giant RV do?
Giant RV sells new and pre-owned recreational vehicles — including Class A/B/C/Super C motorhomes, travel trailers, fifth wheels, toy haulers, and destination trailers — from over a dozen manufacturers across four Southern California dealership lots. The dealership also provides complementary RV parts and service, consumer RV financing, RV trade-ins, custom van/SUV upfitting, and an On Road Advantage extended protection plan, functioning as a one-stop recreational vehicle retailer.
Is Giant RV a public or private company?
Giant RV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giant RV founded?
Giant RV was founded in 1985. It employs 101 to 250 people.
Where is Giant RV based?
Giant RV is headquartered in Colton, United States, in the North America region.
How does Giant RV make money?
Five revenue lines are on record. New & Used RV Sales are the primary driver. The others are RV Parts & Service, RV Financing, trade-In Services and on Road Advantage Protection Plans.
Who are Giant RV's main competitors?
Direct peers on record are McClain's RV Superstore, General RV Center, Holiday World RV, National Indoor RV Centers, ExploreUSA RV Supercenter, Blue Dog RV and Lazydays RV. Camping World Holdings is listed as a broad incumbent. Regional players are Total RV Center and MotorHome Specialist.
Does Giant RV have an API?
No public API is recorded for Giant RV.