House of Wellness (HOW) Inc.

What House of Wellness (HOW) Inc. does

House of Wellness (HOW) Inc. is a privately held, single-location wellness spa and recovery center headquartered at 960 Reservoir Ave, Cranston, Rhode Island. The company delivers in-person manual therapy and bodywork services, including therapeutic and relaxation massage, body contouring via non-invasive hardware (LipoLaser, EMS sculpting, vacuum therapy, red light therapy, radiofrequency, wood therapy), esthetic treatments (facials, microneedling, lash extensions, brow lamination, waxing), phase-based post-operative lymphatic recovery for cosmetic surgery patients (BBL, tummy tuck, liposuction), and wellness consultations grounded in iridology. The business operates three sub-brand positions: the core HOW line, the Soulux luxury recovery and wellness brand, and AcuMe Co., an acupuncture and esthetics brand operated by co-owner Dr. Mariajosé Fernandes under a separate website (acumespa.com) within the same physical facility. Wellness Specialist Ruth Paz additionally offers a proprietary in-house gut cleanse technique called Masaje Colonico.

Name

House of Wellness (HOW) Inc.

Legal name

House of Wellness, Inc.

Website

https://houseofwellnessinc.com

Company type

Private

Operating status

Operating

Short description

House of Wellness (HOW) Inc. is a privately held, single-location wellness spa in Cranston, Rhode Island offering massage, esthetics, post-operative lymphatic recovery, and iridology-based wellness consultations to individual consumers via three sub-brands (HOW, Soulux, AcuMe Co.).

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industry

Medical Wellness & Integrative Health Retreats (THAGAMAC)

Keywords

• Post-operative lymphatic massage
• Wellness spa services
• Esthetic facial treatments
• Prenatal massage therapy
• Body contouring services

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Services - Massage & Bodywork: Revenue is generated through one-time service fees for massage and bodywork treatments including aromatherapy, therapeutic massage, prenatal massage, lymphatic drainage, body sculpting/contouring, and booty boost services. Individual sessions range from $45 to $165. Post-operative lymphatic sessions range from $130 to $240 per session. Packages and multi-session plans are available for post-op recovery.
2. Professional Services - Esthetics & Beauty: Revenue from esthetic treatments including facials, cosmetic acupuncture, microneedling, lash extensions, brow treatments, waxing, fire cupping, and scalp treatments. Prices range from $30 (individual add-ons) to $375 (microneedling). Cosmetic acupuncture has an initial session at $300 and follow-up at $270.
3. Professional Services - Wellness Consultations: Revenue from wellness consultations including iridology assessments and acupuncture services delivered through the AcuMe Co. brand within House of Wellness by Dr. Maria-José Fernandes.
4. Post-Op Recovery Packages: Multi-session package programs for post-operative recovery including Refine Recovery (6 sessions, $795), Sculpt Recovery (10 sessions, $1,650), Elite Recovery (12 sessions, $1,950), and Total Body Recovery (10 sessions, $2,090 / 15 sessions, $3,225). Packages must be paid in full or via approved auto-pay installment plan. Sessions expire based on clinically recommended timelines. All packages are non-refundable and non-transferable.
5. Body Contouring Technology Sessions: Standalone technology-based body treatments including LipoLaser ($45 for 30 min), EMS Sculpting ($55 for 30 min), and bundled LipoLaser & EMS ($85 for 60 min). Packages available. Body contouring area treatments (arms, chin, belly, back) range from $60 to $160 per session.
6. Soulux Luxury Services: Premium-priced services under the Soulux luxury sub-brand including Signature Lymphatic ($130+), Lymphatic + Face ($165+), Luxury Prenatal ($155), Post-Natal ($235), Body Sculpt & Drain ($185), Vacuum Drainage ($175), Sculpt & Tightening ($215), and Total Athlete Recovery ($185). Packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

House of Wellness is a single-location wellness spa and recovery center in Cranston, Rhode Island that delivers holistic massage therapy, bodywork, esthetics, acupuncture, iridology-based wellness consultations, and phase-based post-operative lymphatic recovery treatments. Services are organized under three sub-brands — Soulux (luxury recovery), AcuMe (acupuncture and esthetics by Dr. Mariajosé Fernandes), and core HOW (massage, bodywork, wellness consult) — and are delivered in-person at the Cranston spa and scheduled via an online booking system.

Product overview

House of Wellness (HOW) Inc. is a wellness center offering a comprehensive portfolio of services organized under three main sub-brands: Soulux (luxury recovery and wellness), AcuMe (acupuncture and esthetics), and core HOW services (massage, bodywork, and wellness consultations). The Soulux sub-brand provides lymphatic drainage therapies, post-operative recovery treatments, body sculpting, and specialized treatments. AcuMe, operated by Dr. Maria-José Fernandes, offers facials, microneedling, cosmetic acupuncture, and lash services. Core HOW services include therapeutic massage, body contouring, iridology-based wellness consultations, and esthetics treatments. The company also offers technology-enhanced treatments using LipoLaser, EMS sculpting, and red light therapy as add-ons or standalone services.

Differentiator

Problem solved

Functional benefit

Brands

• Soulux: Luxury recovery and wellness sub-brand offering advanced lymphatic drainage, post-operative recovery treatments, prenatal/postnatal massage, body sculpting, and athlete recovery therapy.
• AcuMe Co.

Products and services

• Soulux Recovery & Wellness Luxury recovery and wellness sub-brand providing Signature Lymphatic, Lymphatic + Face, Luxury Prenatal, Post-Natal, Body Sculpt & Drain, Vacuum Drainage, Sculpt & Tightening, Lymphatic Face Sculpt, Total Athlete Recovery, and Fibrosis & Scar Therapy for individual clients seeking premium post-operative and wellness care.
• Post-Op Lymphatic Recovery Treatments Phase-based post-operative lymphatic recovery treatments for cosmetic surgery patients covering Phase 1 Intensive (90 min, $185), Phase 2 Standard (75 min, $155), Phase 3 Maintenance (60 min, $130), Total Body Recovery multi-area (120 min, $240), and PRO Sculpt Recovery (90 min, $175), plus the Refine Recovery (6/$795), Sculpt Recovery (10/$1,650), Elite Recovery (12/$1,950), Total Body Recovery packages (10/$2,090 or 15/$3,225), Phase 3 PRO Sculpt & Technology Plans (6/$990 or 10/$1,650), and Short-Term Add-On Session bundles (3- or 5-session options).
• Massage & Bodywork Core massage and bodywork service line including HOW Renewed (Aromatherapy Relaxation), HOW Therapeutic Massage, HOW Restored (Chronic Tension), Tender Momssage (Prenatal), Soulux Signature Lymphatic Drainage, Body Sculpting/Contouring (Arms/Chin/Belly/Back), Booty Boost / Simply Peach, Fire Cupping, Scalp Treatment, and technology add-ons such as LipoLaser, EMS Sculpting, and Vacuum Therapy.
• Esthetics Esthetics service line offering AcuMe Signature Facial ($150), Deluxe Facial ($200), Microneedling ($375), Cosmetic Acupuncture ($300 initial / $270 follow-up), Signature Lashes ($300 / $120 refill), Lash Lift ($150), Brow Lamination ($165), Brow/Eyebrow Tint ($30), Fire Cupping ($95), Waxing (Minigold $30 / Marigold $175 / individual areas $20–$75), and Dermaplaning ($75) for individual clients seeking skincare and beauty treatments.
• AcuMe Co. Wellness Consultations Acupuncture and esthetic consultation services operated as the AcuMe Co. sub-brand inside House of Wellness by Dr. Mariajosé Fernandes, providing cosmetic acupuncture, signature facials, microneedling, lashes, and brow services.
• Wellness Consult with Iridology Wellness consultation using iridology, studying iris patterns, colors, and characteristics to derive information about systemic health, marketed as offering insights spanning up to 4 generations.

Quantifiable outcome

• Post-operative recovery timeline: 8-12 weeks for feeling 100%; final results visible at 6-12 months post-surgery
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AcuMe Co.coreOthersAcuMe Co. is a separate brand operated by Dr. Maria-José Fernandes, who is also the co-owner of House of Wellness. AcuMe Co. provides acupuncture services and a full range of esthetic treatments within the House of Wellness physical location. Dr. Fernandes operates independently under the AcuMe Co. brand while co-owning and providing services at House of Wellness, creating an integrated service offering. Services include Signature Facial, Deluxe Facial, Microneedling, Cosmetic Acupuncture, Signature Lashes, Brow Lamination, Fire Cupping, Waxing, and more. The AcuMe Co. brand has its own website (acumespa.com) and booking system, but operates out of the same physical location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Milan Laser Hair Removal: Largest U.S. provider of laser hair removal with clinical positioning. Comparable as a technology-enabled esthetics franchise operating at medical-aesthetics adjacency.
• European Wax Center: Franchised esthetics chain specializing in waxing and related skincare services. Comparable in the esthetics/beauty services vertical, overlapping on AcuMe Co. offerings such as waxing.
• Restore Hyper Wellness: Franchised wellness-services chain offering cryotherapy, IV therapy, infrared sauna, and recovery services. Comparable as a service-based wellness operator with a focus on recovery-adjacent modalities.

Direct peers

• Hand & Stone Massage and Facial Spa: National franchised day-spa chain specializing in massage and facial services with membership pricing. Closely comparable business model, services offered, and customer demographic.
• LaVida Massage: Franchised day-spa chain offering massage, skincare, and wellness services in a membership format. Closely aligned peer in service mix and customer-acquisition model.
• Massage Heights: Membership-based therapeutic massage and wellness franchise. Directly comparable as a massage-and-wellness service operator with multi-tier pricing.
• Elements Massage: Franchised therapeutic massage studio chain emphasizing customized, therapist-led sessions. Directly comparable as a massage/bodywork-focused studio operator.
• Massage Envy: The largest U.S. franchised day-spa chain offering membership-based massage, facial, and stretch services. Direct peer in the day-spa / massage category with comparable core services (massage, bodywork) and similar D2C customer base.
• Spavia Day Spa: Franchised neighborhood day spa offering massage, facials, and body treatments in a membership-friendly format. Directly comparable multi-service spa peer.

Broad incumbents

• Burke Williams Spa: Established luxury urban day-spa chain offering massage, body treatments, and skincare. Comparable at the high-end 'Soulux-luxury' tier but operates as a multi-location urban incumbent with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/houseofwellness.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Wellness (HOW) Inc.