Titanium Yoga

What Titanium Yoga does

Titanium Yoga is a privately held yoga studio operator founded by Ashley Hanna in 2018 in Ponte Vedra Beach, Florida, following her personal recovery from a near-fatal 2016 car accident. The company operates two physical studio locations in Northeast Florida — the flagship at 111 Solana Road in Ponte Vedra Beach and a second location at 2570 Race Track Road in Fruit Cove — and positions itself around infrared-heated hot yoga held in studios ranging from 80°F to 100°F. Its core class portfolio spans six named tiers: Oxygen (Yin/meditation at 80–85°F), Copper (Vinyasa & Yin at 80–85°F), Silver (beginner Vinyasa at 85–90°F), Gold (Power at 90–95°F), Titanium (signature all-levels at 95–100°F with chaturanga modifications for injured students), and Iron (Sculpt, using hand weights and resistance bands). Differentiation rests on the use of infrared heating (marketed as healing rather than purely warm), a strong community culture organized around the founder's "become unbreakable" narrative, and a credentialed faculty including a 500-hour certified sound therapist with 1,000+ hours of sound training and a 500-hour advanced instructor with 3,000+ teaching hours.

The business runs on a direct-to-consumer retail model combining subscription-style memberships with drop-in class revenue. New members are acquired through a $47.90 / 30-day unlimited class promotion (with an optional $25/month equipment rental add-on), and ongoing revenue derives from recurring class attendance at the two studios. Beyond the studios, Titanium Yoga operates a luxury retreat program with multi-day destination experiences spanning Florida, North Carolina, Arizona, Vermont, South Carolina, Costa Rica, Iceland, Canada, and Jordan — priced from $1,197 (local, no accommodations) to over $6,775 per person for international stays, booked under multi-deposit schedules. Adjacent revenue streams include 200- and 500-hour yoga teacher training cohorts (Summer/Fall 2026 and Winter/Spring 2027), a virtual on-demand class library, certified sound healing sessions, and Reiki & restorative yoga workshops. Bookings are processed through a custom mobile app on iOS and Android (built on the Arketa platform) and through the company's own e-commerce website.

Titanium Yoga is founder-led with no disclosed external funding, institutional shareholders, or parent holding company. Ashley Hanna remains the public-facing brand ambassador, with Tiffany Howard (500-hour certified, certified sound therapist) managing the Fruit Cove location and Emily managing the flagship Ponte Vedra Beach studio. The company holds four regional #1 rankings within the 904 area code (#1 Yoga Studio, #1 Fitness Studio, #1 Yoga Instructor, #1 Female Entrepreneur) and has received features in lifestyle media. Its addressable market remains regional — concentrated in Northeast Florida — with the retreat program functioning as the primary vector for brand and revenue expansion beyond the immediate two-studio service area.

Name

Titanium Yoga

Legal name

Titanium Yoga

Website

https://titaniumyoga.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Titanium Yoga is a privately held infrared-heated yoga studio operator serving Northeast Florida through two retail locations in Ponte Vedra Beach and Fruit Cove, supplemented by a luxury retreat program, teacher training, and sound healing services.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Infrared hot yoga
• Yoga studio classes
• Wellness retreats
• Yoga teacher training
• Sound healing therapy

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio Class Memberships and Drop-Ins: Recurring membership and drop-in class revenue from two physical studio locations. New Member Special offers unlimited classes for 30 days at $47.90. Equipment rental (mat, water, towel) available as an add-on for $25/month.
2. Luxury Retreat Packages: Multi-day destination yoga retreats at domestic and international locations (e.g., Iceland, Jordan, Costa Rica, Lake Louise, Asheville, Scottsdale, Ponte Vedra Beach, Vilano Beach, Vermont, Kiawah Island, Osa Peninsula). Pricing ranges from ~$1,197 (local, no accommodations) to over $6,775 per person depending on destination and occupancy. Revenue is collected via deposit schedules (typically 1/3 at booking, 1/3 six months prior, 1/3 sixty days prior).
3. Teacher Training Program: Yoga teacher training sessions offered at scheduled intervals (Summer/Fall 2026 and Winter/Spring 2027 sessions referenced). Generates revenue through program fees for yoga instructor certification.
4. Virtual Class Library: Online access to recorded yoga classes through the studio's virtual class library, providing an additional revenue and engagement stream beyond in-person attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Titanium Yoga operates two infrared heated yoga studios in Florida (Ponte Vedra Beach and Fruit Cove) offering a tiered portfolio of six named class types — Oxygen (Yin/meditation), Copper (Vinyasa & Yin), Silver (beginner), Gold (power), Titanium (signature all-levels), and Iron (sculpt with weights and resistance bands). Beyond in-studio classes, the company sells a virtual on-demand class library, structured yoga teacher training programs, certified sound healing sessions, Reiki & restorative yoga workshops, and multi-day luxury destination retreats to locations including Iceland, Jordan, Costa Rica, Lake Louise, and Tulum.

Product overview

Titanium Yoga operates two studio locations (Ponte Vedra Beach and Fruit Cove, Florida) offering a tiered system of infrared heated yoga classes. The core class portfolio spans six named offerings — Oxygen (Yin/meditation), Copper (Vinyasa & Yin), Silver (beginner), Gold (power), Titanium (signature all-levels), and Iron (sculpt with weights and resistance bands) — all held in heated rooms. The studio's offering extends to a Virtual Class Library for remote access, structured Teacher Training programs, Sound Healing sessions led by a certified sound therapist, and Reiki & Restorative Yoga workshops. The company also organizes Luxury Retreats to domestic and international destinations including Iceland, Jordan, Lake Louise, and Tulum, which bundle yoga, sound healing, breathwork, meditation, and excursions with premium accommodations. A custom mobile app on iOS and Android supports class discovery and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxygen (Yin Yoga & Meditation) Yin yoga and meditation class incorporating restorative postures supported by bolsters and blocks, including Yoga Nidra guided meditation. Held at 80°-85°F. Welcoming to expecting mothers.
• Copper (Vinyasa & Yin) Beginner-friendly Vinyasa flow class combined with Yin yoga for balance between movement and stillness. First half builds heat through energizing flow; second half shifts into grounding Yin postures held for longer periods. Held at 80°-85°F.
• Silver (Beginner Class) Invigorating full-body Vinyasa flow class for beginners. Students explore ujjai breath, tone, stretch, and sweat while learning yoga fundamentals. Held at 85°-90°F.
• Gold (Power Class) Energetic, upbeat power yoga class focused on building strength and endurance. Includes balancing and ab exercises in a full-body workout. Held at 90°-95°F.
• Titanium (Signature Class / All Levels) Signature all-levels class designed for people with injuries (chaturangas are excluded). Warmest studio class with music-driven flow. Held at 95°-100°F.
• Iron (Sculpt Class) Yoga sculpt class fusing traditional flows with strength training using hand weights and resistance bands to build muscle and boost stability. Held at 90°-95°F.
• Virtual Class Library On-demand library of recorded yoga classes accessible remotely, complementing the in-studio class schedule.
• Luxury Retreats Domestic and international wellness retreats to destinations including Highlands NC, Tucson AZ, Lake Louise Alberta, Iceland, Jordan, Tulum Mexico, Aspen CO, Napa Valley CA, and New York. Retreats include yoga, sound healing, breathwork, meditation, journaling, excursions, and accommodations at luxury resorts.
• Teacher Training Yoga teacher training program with sessions offered in Summer/Fall 2026 and Winter/Spring 2027, covering instruction, methodology, and certification preparation.
• Sound Healing / Sound Bath Sound therapy sessions led by certified sound therapist Tiffany Howard, featuring Tibetan bowls, frosted crystal quartz bowls, gongs, chimes, and flutes for deep relaxation and healing. Sessions available at both Ponte Vedra Beach and Fruit Cove locations.
• Reiki & Restorative Yoga Workshops Workshop combining Restorative Yoga with Reiki energy healing, designed to support nervous system unwinding and deep relaxation. Available at both studio locations.
• Titanium Yoga Mobile App Custom mobile application for iOS and Android enabling users to find and book classes, available for download via the App Store and Google Play Store.

Quantifiable outcome

• Yoga enabled recovery from wheelchair to walking in 9 weeks (3 weeks: wheelchair to walker; 3 weeks: walker to cane; 3 weeks: cane to walking)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Boutique heated yoga chain with infrared/dim-light flow classes and a strong brand identity. Directly comparable to Titanium Yoga's heated-room, music-driven format.
• Modo Yoga: International hot yoga studio franchise with community-focused positioning. Comparable to Titanium Yoga on heated format, membership model, and community-driven brand.
• CorePower Yoga: Largest US hot yoga chain with ~200+ studios offering heated Vinyasa and signature formats. Closest direct comparable to Titanium Yoga's infrared-heated, multi-format studio model.
• Hot8 Yoga: Hot yoga chain offering 95–105°F classes in a similar heat range to Titanium Yoga's Gold/Titanium offerings. Comparable product, multiple-studio model, and consumer audience.

Emerging players

• Wanderlust: Yoga and wellness festival/retreat brand producing destination events and teacher trainings. Directly comparable to Titanium Yoga's luxury retreat program and teacher training offerings.
• Sky Ting Yoga: Boutique yoga studio with a strong digital following and online class library. Comparable to Titanium Yoga's studio-plus-virtual offering and lifestyle-driven brand.
• Strala Yoga: Yoga brand offering in-person classes, online content, and teacher training. Comparable to Titanium Yoga's combined studio, virtual, and teacher-training revenue mix.

Broad incumbents

• LifeTime Fitness: National premium fitness chain offering heated yoga, group classes, and recovery/spa amenities. Comparable on heated yoga format and premium consumer base.
• Equinox: Premium fitness operator offering yoga, group classes, and luxury wellness experiences. Comparable to Titanium Yoga's premium positioning and affluent customer segment, though at much larger scale.
• YogaWorks: Multi-format yoga studio chain offering heated and non-heated classes with teacher training programs. Overlaps with Titanium Yoga on studio format and teacher training, but operates at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/titaniumyoga
• LinkedInlinkedin.com/company/titaniumyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titanium Yoga