Women's Health Boutique
Women's Health Boutique is a Texas-based specialty retailer operating five boutiques and a national online store, providing breast prosthesis, lymphedema garments, wigs, and breast pumps with proprietary WHB and WHBaby product lines and direct insurance billing.
- Company typePrivate
- Founded-
- HeadquartersLongview, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Women's Health Boutique does
Women's Health Boutique (WHB) is a specialty healthcare retailer focused on women facing post-surgical recovery, chronic conditions, and maternal health needs. The company operates five physical boutiques across Texas (Dallas, Oak Cliff, Plano, Longview, Tyler) and a national e-commerce storefront at mywhb.com, supplemented by TeleHealth fitting consultations. WHB serves five primary customer segments: maternity and new mothers (breast pumps, nursing bras, maternity compression), post-breast surgery patients (mastectomy bras, breast prosthesis, custom prosthesis), lymphedema and compression therapy patients (upper and lower extremity garments, nighttime wear, pneumatic pumps), hair loss patients (wigs, turbans, accessories), and wound care patients.
The company's product portfolio spans third-party brands from manufacturers including American Breast Care, Trulife, Amoena, Juzo, Jobst, Medela, Jon Renau, JoViPak, Solaris, BioCompression, and Aderans, alongside two proprietary lines — the WHB Line of Breast Prosthesis and the WHBaby customized hands-free breast pump. Underlying technology is operational rather than technical: a standard e-commerce platform, TeleHealth video fitting infrastructure, and proprietary insurance billing workflows that allow the company to accept insurance assignment and file claims directly on behalf of customers — a capability WHB describes as 'a first for our industry.'
WHB's business model combines product retail (one-time purchases of medical supplies and apparel), professional fitting services (in-store and TeleHealth), and insurance billing/claims processing as a transaction-based service layer. The company is in-network with hundreds of insurance plans, including almost all managed Medicare and Texas Medicaid plans, and accepts assignment on eligible items. Pricing varies by insurance eligibility, with retail non-insurance items priced individually (e.g., compression socks $43.95-$59.95) and custom garments priced on a contact basis. The company is privately held, founder-led (Vicki), and shows no evidence of outside funding, parent ownership, or public-market exposure.
Women's Health Boutique firmographics
Firmographics- Name
- Women's Health Boutique
- Legal name
- Women's Health Boutique
- Website
- https://mywhb.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women's Health Boutique is a Texas-based specialty retailer operating five boutiques and a national online store, providing breast prosthesis, lymphedema garments, wigs, and breast pumps with proprietary WHB and WHBaby product lines and direct insurance billing.
- Ownership category
- akta.pro rank
Women's Health Boutique industry classification
Industry- Product category
- Women's Health Medical Supplies
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro industry
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)
Keywords
Where Women's Health Boutique is headquartered
LocationHeadquarters
- HQ city
- Longview
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Women's Health Boutique business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Retail: Direct sales of medical supplies and women's health products including breast pumps, compression garments, mastectomy products, and wigs through physical boutiques and online store
- Insurance/Billing Services: In-network provider filing insurance claims directly and accepting insurance assignment, including Medicare and Texas Medicaid plans. The company processes claims on behalf of customers.
- Professional Fitting Services: Professional fitting services for compression garments, mastectomy products, wigs, and breast pumps conducted by trained specialists in boutiques or via TeleHealth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance Eligible Items |
| Unit Pricing | Pay-as-you-go | Retail Non-Insurance Items |
| Other | Multi-year contract | Custom Garments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Women's Health Boutique product offering
Product offeringCore offering
Women's Health Boutique sells women's health medical supplies and durable medical equipment, including breast pumps, mastectomy bras, breast prosthesis (including a proprietary WHB line and custom prosthesis), lymphedema and compression garments, wigs, and skincare products, through physical boutiques in Texas and a national online store. The company provides professional fitting services by trained specialists both in-store and via TeleHealth, and operates as an in-network provider filing insurance claims directly for hundreds of plans including Medicare and Texas Medicaid. It also designs and distributes its own proprietary WHB Line of breast prosthesis and customized WHBaby Breast Pump.
Product overview
Women's Health Boutique is a specialty retailer offering medical apparel and accessories for women's health, operating both physical boutiques in Texas (Dallas, Plano, Longview, Tyler, Oak Cliff) and an online store. The company provides a comprehensive product portfolio including breast pumps/maternity products, post-breast surgery solutions (bras, breast prosthesis, custom prosthesis), lymphedema/compression garments (upper/lower extremity, nighttime wear, compression pumps), and wigs/hair alternatives. Women's Health Boutique carries their own proprietary WHB Line of breast prosthesis and WHBaby Breast Pump, alongside extensive third-party brand offerings from manufacturers like American Breast Care, Trulife, Amoena, Juzo, Jobst, BioCompression, and Jon Renau. The company serves as an in-network provider for hundreds of insurance plans including Medicare and Texas Medicaid, offering direct insurance billing and claim filing services. Fitting services are available in-store and via TeleHealth.
Differentiator
Problem solved
Functional benefit
Brands
- WHB Line of Prosthesis: Company's own line of breast prosthesis designed by Women's Health Boutique
- WHBaby Breast Pump
Products and services
- Breast Pumps and Maternity Products Comprehensive product offering for expectant and new mothers including breast pumps, nursing bras, nursing accessories, and maternity compression support for pregnancy and postpartum needs.
- Post-Breast Surgery Products Products for women who have undergone mastectomy, lumpectomy, or breast reconstruction surgery including mastectomy bras and garments, breast prosthesis, custom prosthesis, and post-surgical compression wear.
- Lymphedema and Compression Products Compression garments for upper and lower extremities, nighttime garments, custom garments, and compression pumps for lymphedema management, chronic venous insufficiency, edema, and DVT prevention.
- Wigs and Hair Alternatives Wigs, hair alternatives, wig care products, and accessories for women experiencing hair loss due to chemotherapy, alopecia, or other medical conditions.
- WHB Line of Breast Prosthesis Company's own proprietary line of breast prosthesis designed and offered by Women's Health Boutique specifically for post-mastectomy patients.
- WHBaby Breast Pump Customized breast pump designed by Women's Health Boutique for nursing mothers, featuring hands-free functionality to help maintain milk supply.
- Compression Pumps Pneumatic compression devices for lymphedema and wound care treatment, including brands like BioCompression Systems (4 and 8 chamber systems).
- Professional Fitting Services Professional fitting services for compression garments, mastectomy products, wigs, and breast pumps conducted by trained specialists at boutique locations or via TeleHealth fittings.
- Insurance/Billing Services Insurance verification, Medicare/Medicaid billing, and direct insurance claim filing services for customers, accepting insurance assignment as an in-network provider for hundreds of plans.
- TeleHealth Fittings Virtual fitting consultations for customers who cannot visit a physical boutique location, expanding geographic reach beyond Texas.
Companies that use Women's Health Boutique
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Women's Health Boutique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Women's Health Boutique partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- American Breast CarecoreMajor breast prosthesis and mastectomy product manufacturer whose products are sold through Women's Health Boutique locations
- Trulife BreastcarecoreBreastcare products manufacturer providing mastectomy and post-surgery products sold through WHB
- AmoenacoreLeading manufacturer of breast forms and mastectomy swimwear sold at WHB boutiques
- JuzocoreCompression garments and sleeves manufacturer including children's compression products
- Jobst (BSN Medical)coreCompression hosiery and garments including maternity compression products
- MedelacoreBreast pump and breastfeeding accessories manufacturer
- Jon RenaucoreWig manufacturer providing synthetic and human hair wigs including SmartLace, HD heat resistant, and human hair collections
- JoViPakcoreLymphedema compression garments including custom arm sleeves, leg garments, and nighttime wear; founded by lymphedema therapist JoAnn Rovig
- MedicarecoreFederal health insurance program; WHB accepts Medicare assignment for covered items
- Texas MedicaidcoreTexas state Medicaid program; WHB accepts almost all managed Texas Medicaid plans
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Women's Health Boutique competitors and assessment
Company assessmentDirect peers
- LympheDIVAs: Specialty compression apparel brand focused on upper-extremity lymphedema garments, with strong patient community and insurance-friendly billing. Comparable on lymphedema segment overlap with WHB.
- A Fitting Experience: Direct competitor offering post-mastectomy bras, breast prostheses, wigs, and compression garments online, including insurance billing support. Closely mirrors WHB's product mix and customer base.
- MastectomyShop.com: Online mastectomy retailer offering bras, prostheses, wigs, and compression with insurance claim support. Most direct e-commerce peer to WHB's post-breast-surgery assortment.
- Lymphedema Products: Specialty retailer of compression garments, bandages, and pneumatic pumps for lymphedema and venous disease. Direct overlap on WHB's compression and lymphedema category.
Others
- Amoena: Manufacturer of breast forms and post-mastectomy apparel that supplies WHB but also sells direct to consumers, intersecting WHB's assortment and customer journey at the brand level.
- Medela (Direct): Leading breast pump manufacturer that also sells direct to consumers and processes insurance orders. Both a key WHB supplier and a competitive channel for the same end customer.
Broad incumbents
- Apria Healthcare: National DME and home medical equipment provider covering breast pumps, negative pressure wound therapy, and compression. Overlaps with WHB on insurance-billed medical supplies distributed to patients at home.
- Byram Healthcare: DME distributor specializing in urological, ostomy, wound care, and breast pumps with direct insurance billing, serving patients nationwide. Comparable on payer-direct medical supply model.
- AdaptHealth: Large national DME provider offering breast pumps, compression therapy, and post-surgical supplies with insurance billing at scale. Competes on payer breadth, digital experience, and product depth rather than boutique service.
Emerging players
- Buck & Buck: Specialty adaptive and medical apparel retailer with private-label offerings for post-surgical and clinical needs. Comparable on niche specialty apparel with proprietary brand strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Women's Health Boutique social profiles
Digital presenceWomen's Health Boutique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women's Health Boutique leadership team
Management profileNumber of profiles
Profiles1 record
Women's Health Boutique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women's Health Boutique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women's Health Boutique
What does Women's Health Boutique do?
Women's Health Boutique sells women's health medical supplies and durable medical equipment, including breast pumps, mastectomy bras, breast prosthesis (including a proprietary WHB line and custom prosthesis), lymphedema and compression garments, wigs, and skincare products, through physical boutiques in Texas and a national online store. The company provides professional fitting services by trained specialists both in-store and via TeleHealth, and operates as an in-network provider filing insurance claims directly for hundreds of plans including Medicare and Texas Medicaid. It also designs and distributes its own proprietary WHB Line of breast prosthesis and customized WHBaby Breast Pump.
Is Women's Health Boutique a public or private company?
Women's Health Boutique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Women's Health Boutique founded?
Women's Health Boutique was founded in -1. It employs 11 to 50 people.
Where is Women's Health Boutique based?
Women's Health Boutique is headquartered in Longview, United States, in the North America region.
How does Women's Health Boutique make money?
Three revenue lines are on record. Product Sales - Retail is the primary driver. The others are insurance/Billing Services and professional Fitting Services.
Who are Women's Health Boutique's main competitors?
Direct peers on record are LympheDIVAs, A Fitting Experience, MastectomyShop.com and Lymphedema Products. Others are Amoena and Medela (Direct). Broad incumbents are Apria Healthcare, Byram Healthcare and AdaptHealth. Buck & Buck is listed as an emerging player.
Does Women's Health Boutique have an API?
No public API is recorded for Women's Health Boutique.
What industry is Women's Health Boutique in?
Women's Health Boutique's product category is Women's Health Medical Supplies. Its primary akta.pro industry code is CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 4561 and its SIC code is 3842.