COVER ME WARRANTY LTD

What COVER ME WARRANTY LTD does

Cover Me Warranty Ltd is a UK-based, Manchester-headquartered private company that sells discretionary vehicle warranty plans directly to consumers via its website. It is an Appointed Representative of Match Me Car Finance Ltd (FRN: 803714), the regulated principal that provides the FCA authorisation umbrella under which Cover Me Warranty brokers credit to fund warranty purchases. The company is led by CEO and Founder Callum Walsh, who also heads Match Me Car Finance, and trades from The Royals, 353 Altrincham Road, Manchester, M22 4BJ (Company No. 16509552). Service is restricted to UK vehicles and excludes non-UK specification imports.

The core product is a single-tier, multi-year discretionary warranty covering factory-fitted mechanical and electrical components on cars, vans, and motorbikes, including petrol, diesel, hybrid, and electric powertrains. Plans are sold in 1, 2, or 3-year terms with per-repair limits of £3,000 (standard) or £6,000 (enhanced) for cars and vans and £2,000 or £4,000 for motorbikes. Coverage extends to engine, gearbox, clutch, drivetrain, steering, brakes, ECUs, sensors, EV/hybrid battery failure, MOT failure, wear and tear, consequential damage, and diagnostic/labour charges, with no excess and unlimited repairs within plan limits. The underwriting and claims process is explicitly human-led via a "Discretionary Assessment Framework" rather than rigid automated rules. Bundled 24/7 breakdown cover is delivered through a partnership with The AA; repairs are routed through a nationwide network of approved VAT-registered independent garages plus named preferred partners including Halfords Autocentres, Kwik Fit, ATS Euromaster, National Tyres, Formula One Autocentres, and HiQ.

The business model is direct-to-consumer digital distribution with revenue generated from upfront warranty premiums and, increasingly, monthly financing via Bumper (PayLater) and Payment Assist. Payments are processed through Stripe, with customer data and analytics handled by Segment, Google Analytics, and Facebook Pixel. Marketing relies on the company website, Trustpilot reputation (116 reviews, Excellent rating on Cover Me Warranty; 5,300+ reviews, 4.8/5 on Match Me Car Finance), and content/SEO. The company holds ICO Registration ZB915591 for UK GDPR compliance. No external funding, M&A, or enterprise customers are disclosed.

Name

COVER ME WARRANTY LTD

Legal name

Cover Me Warranty Ltd

Website

https://coverme-warranty.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Cover Me Warranty Ltd is a UK direct-to-consumer discretionary vehicle warranty provider covering cars, vans, and motorbikes on multi-year plans, operating as an FCA Appointed Representative of Match Me Car Finance and bundling AA breakdown cover with nationwide approved garage repairs.

Ownership category

akta.pro rank

Product category

Vehicle Warranty Services

akta.pro primary industry

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

akta.pro secondary industries

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

Keywords

• Vehicle warranty coverage
• Extended car warranty
• Motorbike warranty plans
• Van warranty protection
• Mechanical breakdown coverage

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Vehicle Warranty Plans: The company sells discretionary vehicle warranty plans providing mechanical and electrical component coverage for cars, vans, and motorbikes. Plans are available in 1, 2, or 3-year terms with repair limits of £3,000/£6,000 for cars/vans and £2,000/£4,000 for motorcycles. Revenue is generated through one-time upfront payments or monthly financing via partner Bumper.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cover Me Warranty Ltd sells discretionary vehicle warranty plans providing comprehensive mechanical and electrical component coverage for used cars, vans, and motorbikes, including engine, gearbox, ECUs, EV/hybrid battery failure, MOT failure repairs, wear and tear, and 24/7 AA breakdown cover as standard. Plans are offered in 1, 2, or 3-year terms with per-repair limits of £3,000/£6,000 for cars and vans and £2,000/£4,000 for motorcycles, sold direct to consumers online.

Product overview

Cover Me Warranty Ltd offers a single-tier discretionary vehicle warranty product that provides comprehensive protection for cars, vans, and motorbikes. The core Cover Me Warranty Plan covers all factory-fitted mechanical and electrical components including engine, gearbox, drivetrain, steering, brakes, ECUs, sensors, and EV/hybrid battery systems. Available for petrol/diesel, hybrid, and electric vehicles, the warranty includes unlimited repairs, no excess to pay, wear and tear coverage, MOT failure coverage, and premium AA breakdown cover as standard. Plans span 1, 2, or 3 years with per-repair limits of £3,000/£6,000 for cars and vans, and £2,000/£4,000 for motorbikes. Customers can upgrade to enhanced cover within 30 days to increase repair limits. The product is distributed through an FCA-authorized framework via parent company Match Me Car Finance, with payment options through Stripe and Bumper financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cover Me Warranty Plan Discretionary vehicle warranty providing comprehensive mechanical and electrical component coverage for cars, vans, and motorbikes, including engine, gearbox, ECUs, EV/hybrid battery failure, MOT failure repairs, wear and tear, and 24/7 AA breakdown cover as standard. Available in 1, 2, or 3-year terms with no excess and unlimited repairs.
• Car Warranty Comprehensive warranty coverage for cars up to 15 years old with under 130,000 miles. Covers all factory-fitted mechanical and electrical components including engine, gearbox, clutch, steering, brakes, ECUs, sensors, driver assistance systems, and EV/hybrid battery failure, with £3,000 (standard) or £6,000 (enhanced) per-repair limits.
• Van Warranty Warranty coverage for commercial vans up to 11 years old with under 100,000 miles, designed for business fleet and operations vehicles (excluding hire and reward use). Provides the same comprehensive mechanical and electrical component coverage as the car warranty, with £3,000 (standard) or £6,000 (enhanced) per-repair limits.
• Motorbike Warranty Specialist warranty protection for motorcycles up to 12 years old with under 60,000 miles. Covers engine, drivetrain, electrical systems, and high-voltage battery failure for electric and hybrid motorcycles, with £2,000 (standard) or £4,000 (enhanced) per-repair limits.

Quantifiable outcome

• No excess payment required for any repairs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The AAcoreStrategic or Co-development PartnerMulti-award-winning breakdown cover partner providing 24/7 UK-wide breakdown assistance included with every warranty plan. Cover includes roadside repair, accident recovery, home start, flat tyre assistance, and unlimited callouts. Contact: 0330 053 0440.
• BumpercoreChannel Partner/ Reseller/ DistributorFinance partner providing PayLater monthly payment plans for warranty purchases. Customers can cancel finance agreements during 14-day cooling-off period. Contact: 0800 612 0946 or [email protected].
• Payment AssistminorChannel Partner/ Reseller/ DistributorAlternative finance partner for monthly payment plans (mentioned in warranty terms alongside Bumper).
• Halfords AutocentresminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.
• Kwik FitminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.
• ATS EuromasterminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.
• National Tyres and AutocareminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.
• Formula One AutocentresminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.
• HiQ Tyres & AutocareminorChannel Partner/ Reseller/ DistributorPreferred repair partner in nationwide garage network for warranty repairs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The AA: UK's largest breakdown provider that also sells vehicle warranty products under its own brand. While Cover Me partners with The AA for breakdown cover, The AA's in-house warranty product competes for the same consumer wallet and represents a much larger brand incumbent.
• RAC: UK roadside assistance incumbent offering extended vehicle warranties as part of a broader motoring services portfolio. Comparable to Cover Me in warranty product category but operates at much larger scale and with broader brand reach.
• Direct Line Group: Major UK personal lines insurer with motor and warranty-adjacent products. Represents a broader incumbent capable of bundling warranty-like protection with motor insurance, posing a competitive threat to standalone warranty specialists like Cover Me.
• Kwik Fit: UK-wide automotive service chain that sells extended warranties through its retail network alongside tyres and servicing. While also a Cover Me repair partner, Kwik Fit's own warranty offering competes for the same customer base via a different distribution channel.
• The Warranty Group (Assurant): Global provider of extended warranty and vehicle protection products, with significant UK operations through dealer and manufacturer partnerships. Operates as a much larger incumbent in the same extended warranty category as Cover Me.

Direct peers

• Click4Warranty: UK online-focused extended warranty broker and provider for cars and vans. Competes directly with Cover Me on digital-first customer acquisition and similar discretionary warranty products.
• Warrantywise: UK specialist in extended vehicle warranties for used cars, offering direct-to-consumer plans with multiple tiers and discretionary claim handling. Closest direct competitor to Cover Me given similar discretionary product positioning, UK D2C distribution, and focus on used-vehicle owner protection.
• MotorEasy: UK direct-to-consumer vehicle warranty provider covering cars and vans with repair network fulfillment. Operates in the same discretionary warranty category as Cover Me with comparable online quote-to-purchase flow and per-vehicle pricing.
• Warranty Direct: Long-established UK direct-to-consumer vehicle warranty specialist offering mechanical and electrical breakdown cover. Comparable competitor to Cover Me in discretionary warranty category with similar repair-network fulfillment model.
• Auto Protect Group: UK provider of extended warranties, GAP insurance, and vehicle protection products distributed through dealers and direct channels. Comparable to Cover Me in extended warranty product offering, though with stronger dealer-channel orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coverme-warranty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COVER ME WARRANTY LTD