VisitToo
VisitToo is a Spanish e-commerce marketplace connecting tourists visiting Costa Brava and Barcelona with 200+ curated local experiences from 40+ providers, offering mobile-optimized booking, express checkout, and six-language support.
- Company typePrivate
- Founded2023
- HeadquartersLloret De Mar, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What VisitToo does
VisitToo, S.L. is a privately held Spanish company headquartered in Lloret de Mar, Girona, that operates a direct-to-consumer e-commerce marketplace for booking tourism activities and experiences in the Costa Brava region and the broader Barcelona metropolitan area. The platform aggregates 200+ active experiences from 40+ local providers across categories that include guided tours of Sagrada Familia and Park Güell, water sports (jet ski, catamaran, kayak), theme and water parks (Water World, Illa Fantasia), gastronomy (paella classes, wine and cava tastings), adventure activities (bungee jumping, canyoning, escape rooms), cultural visits (Picasso Museum, Moco Museum, flamenco shows), balloon flights, spa and wellness, nightlife, FC Barcelona immersive tours, and parking services. The primary customer segment is inbound tourists, with local residents targeted as a secondary segment.
The platform is built on Microsoft Azure (visittoo.blob.core.windows.net) as a mobile-optimized web application with express checkout, secure payment processing, and localization in six languages (Spanish, Catalan, English, French, German, Italian). It does not have native iOS or Android apps and is accessible via mobile and desktop browsers. The technology layer also supports a 'Become a Provider' white-label portal that lets local businesses sell tickets, manage reservations, and control capacity — positioning VisitToo partly as B2B infrastructure for regional activity suppliers. Marketing is conducted through organic social (Instagram, Facebook, X, TikTok, WhatsApp) and multi-language SEO; no paid acquisition channels are disclosed.
VisitToo monetizes via marketplace commission on transactions booked through the platform, with per-experience unit pricing (most activities priced between €15 and €52, ranging from €6.30 for the Olympic Museum to €56 for a Casa Batlló exclusive tour, and €100+ for balloon flights). No revenue, funding round, headcount, management team, or ownership information is disclosed; the company is publicly identified as a participant in Spain's EU NextGenerationEU Plan de Recuperación, Transformación y Resiliencia for digital transformation, and is listed as a partner on regional tourism board websites including Turisme de Lloret de Mar and Patronat de Turisme Costa Brava Girona.
VisitToo firmographics
Firmographics- Name
- VisitToo
- Legal name
- VisitToo, S.L.
- Website
- https://visittoo.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisitToo is a Spanish e-commerce marketplace connecting tourists visiting Costa Brava and Barcelona with 200+ curated local experiences from 40+ providers, offering mobile-optimized booking, express checkout, and six-language support.
- Ownership category
- akta.pro rank
VisitToo industry classification
Industry- Product category
- Online Tourism & Activities Marketplace
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where VisitToo is headquartered
LocationHeadquarters
- HQ city
- Lloret De Mar
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
VisitToo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Commission: Platform charges commission on bookings made through the marketplace. Local activity providers, tour operators, and service vendors sell their experiences through VisitToo and receive bookings via the platform, with VisitToo taking a transaction fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per experience/activity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VisitToo product offering
Product offeringCore offering
VisitToo is an online marketplace that aggregates and sells 200+ tourism activities, guided tours, water-sports, gastronomy, adventure, cultural, wellness, nightlife, and parking experiences from 40+ local providers across the Costa Brava region (Lloret de Mar, Girona, Barcelona). The platform offers tourists a mobile-first, multi-language booking experience with express checkout and secure payment, and additionally provides local businesses a white-label e-commerce and capacity-management portal to sell tickets directly.
Product overview
VisitToo is an e-commerce platform for booking local tourism experiences, activities, excursions, and travel services primarily focused on the Costa Brava region (Catalonia, Spain). The platform aggregates offerings from 40+ local providers including guided tours (Sagrada Familia, Park Güell, Barcelona city tours), water sports (jet ski, boats, kayaking), theme parks (Water World, Illa Fantasia), gastronomy (paella classes, wine/cava tastings), adventure activities (bungee jumping, escape rooms, canyoning), cultural experiences (museums, flamenco shows, balloon flights), spa & wellness, nightlife, and parking services. The platform operates both as a consumer booking site and as a white-label solution for local businesses to manage online sales and capacity control.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Tours (Sagrada Familia, Park Güell, Barcelona)
Companies that use VisitToo
Customer profileSegments2 records
Ideal customer profiles3 records
VisitToo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VisitToo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Turisme de Lloret de MarcoreRegional tourism board promoting Lloret de Mar as a destination. VisitToo is listed as a partner platform on their website, supporting local tourism promotion and visitor services.
- Gremi d'Hostaleria de Lloret de MarminorHotel and hospitality guild representing accommodation providers in Lloret de Mar. Partnership supports visitor experience coordination.
- Patronat de Turisme Costa Brava GironacoreOfficial tourism board for Costa Brava Girona region. Partnership for regional tourism promotion and destination marketing.
- Diputació de GironaminorProvincial government entity supporting local tourism and economic development initiatives.
- Cambra de Comerç de GironaminorChamber of Commerce supporting local business development and trade promotion.
- Generalitat de CatalunyaminorCatalan regional government supporting local tourism initiatives and digital transformation projects.
- Local Activity Providers (40+ establishments)coreLocal tour operators, activity providers, attractions, and service vendors selling through the VisitToo marketplace. Includes providers such as Water World, Catamarán Sensation, Experiències Costa Brava, IPSO Aventuras, Viatges Alegret, LAURA MASRAMON I GRAU, and 35+ others offering 200+ experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
VisitToo competitors and assessment
Company assessmentDirect peers
- Civitatis: Spain-headquartered tours and activities marketplace with strong Iberian market penetration and Spanish/Portuguese language focus. Most culturally and geographically aligned competitor — same destination inventory, similar language strategy, and similar SMB provider onboarding model.
- Klook: Asia-origin but globally expanding activities and attractions booking marketplace. Lists Costa Brava/Barcelona inventory alongside its core APAC focus; competes for the same international tourist bookings with substantial paid acquisition muscle.
- Viator (Tripadvisor): Leading tours and attractions marketplace owned by Tripadvisor. Lists identical Barcelona and Costa Brava experiences and competes head-on in SEO/destination keywords; scale and Tripadvisor traffic funnel give Viator a structural distribution advantage over VisitToo.
- Tiqets: Online ticketing platform for museums and attractions with strong European coverage including Barcelona (Sagrada Familia, Park Güell, Picasso Museum). Adjacent but more ticketing-focused than VisitToo's broader activity catalog.
- Headout: Curated tours, attractions, and experiences marketplace with a meaningful Barcelona/Catalonia footprint and similar last-minute/mobile booking UX positioning. Competes for the same Mediterranean tourist transactions.
- Musement: European-focused tours, activities, and museum passes marketplace (backed by TUI). Operates a similar destination-aggregation model across Mediterranean cities including Barcelona; direct overlap on inventory and target tourist segments.
- GetYourGuide: Global tours, activities, and experiences booking marketplace. Directly competes with VisitToo for the same Costa Brava and Barcelona inventory (Sagrada Familia, Park Güell, Water World) and targets the same international tourist booker, but at global scale with a much larger provider network and marketing budget.
Regional players
- Atrápalo: Spanish-headquartered travel deals and experiences marketplace with strong domestic presence. Same country, overlapping customer base, and similar SMB supply-side model — relevant primarily as a Spanish-market competitor.
Emerging players
- TourRadar: Multi-day guided tour and adventure package marketplace. Less direct overlap (longer-form tours) but shares the marketplace commission model and curates Costa Brava adventure experiences (bungee, canyoning) overlapping with VisitToo's adventure vertical.
Broad incumbents
- Booking.com (Experiences): Global OTA that has aggressively expanded into tours, activities, and attractions as part of its broader travel inventory. Massive traffic from existing hotel/air bookings gives it distribution leverage that dwarfs specialized platforms like VisitToo.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VisitToo social profiles
Digital presenceVisitToo financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitToo leadership team
Management profileNumber of profiles
VisitToo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitToo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitToo
What does VisitToo do?
VisitToo is an online marketplace that aggregates and sells 200+ tourism activities, guided tours, water-sports, gastronomy, adventure, cultural, wellness, nightlife, and parking experiences from 40+ local providers across the Costa Brava region (Lloret de Mar, Girona, Barcelona). The platform offers tourists a mobile-first, multi-language booking experience with express checkout and secure payment, and additionally provides local businesses a white-label e-commerce and capacity-management portal to sell tickets directly.
Is VisitToo a public or private company?
VisitToo is a private company. It is classified as unknown and is currently operating.
When was VisitToo founded?
VisitToo was founded in 2023. It employs 1 to 10 people.
Where is VisitToo based?
VisitToo is headquartered in Lloret De Mar, Spain, in the Europe region.
How does VisitToo make money?
One revenue line is on record: transaction Commission.
Who are VisitToo's main competitors?
Direct peers on record are Civitatis, Klook, Viator (Tripadvisor), Tiqets, Headout, Musement and GetYourGuide. Atrápalo is listed as a regional player. TourRadar is listed as an emerging player. Booking.com (Experiences) is listed as a broad incumbent.
Does VisitToo have an API?
No public API is recorded for VisitToo.
What industry is VisitToo in?
VisitToo's product category is Online Tourism & Activities Marketplace. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 56152 and its SIC code is 7990.