The Seeds to Feeds Foundation
The Seeds to Feeds Foundation is a New Zealand registered charity (CC57759) founded in 2013 that coordinates community-led local food programs, workshops, and shared meals across 11+ Wellington suburbs. It serves Wellington neighborhoods, general public participants, and funding partners, and operates on a community-led model.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Seeds to Feeds Foundation does
The Seeds to Feeds Foundation is a New Zealand registered charity (CC57759) founded in 2013 by Ange Holtslag that coordinates community food programs across the Wellington City and Region. The organization functions as a community coordination body, supporting neighborhood groups of local food enthusiasts, cooks, hosts, and growers to develop their own vision for local food. Its core activities comprise educational workshops, practical classes, foraging walks, working bees, seed swaps, and community meals, culminating in an annual Harvest Celebration festival in March. The foundation operates on a community-led model, running 64 events in its most recent summer season across at least 11 suburbs including Newtown, Berhampore, Vogelmorn, Miramar, Maupuia, Mt Victoria, Island Bay, Kelburn, Houghton Valley, Hataitai, and Te Aro.
The foundation is not a technology company; its operational backbone is human coordination, volunteer labor, and traditional food practices, with a Squarespace-hosted website serving as the primary digital touchpoint. It is currently in Season 7 (2024-2025) and has produced annual reports for Seasons 2-4 (2020-2023). The business model combines four revenue streams: tiered annual sponsorship packages ranging from NZD 1,500 to NZD 150,000 targeting businesses, foundations, NGOs, individuals, and government entities; one-off and recurring donations; koha/pay-as-you-can contributions at events; and a nascent Seeds to Feeds Catering operation intended as a path to self-funding, expected to mature over at least three years. Annual running costs are stated as "a bit over NZD 200,000."
The foundation serves three primary constituencies: local community groups (its core delivery partners), general public/community members participating in events, and funding partners (corporate, philanthropic, government, and individual donors). It maintains an ecosystem of strategic partnerships with Wellington City Council, Garden to Table, Kaicycle Urban Farm, Everybody Eats, Kaibosh Food Rescue, Crop Swap Te Whanganui a Tara, Island Bay Community Centre, Miramar & Maupuia Community Centre, and others, with a small staff team led by founder Ange Holtslag and operations manager Sarah Mills.
The Seeds to Feeds Foundation firmographics
Firmographics- Name
- The Seeds to Feeds Foundation
- Legal name
- Seeds to Feeds Foundation
- Website
- https://seedstofeeds.nz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Seeds to Feeds Foundation is a New Zealand registered charity (CC57759) founded in 2013 that coordinates community-led local food programs, workshops, and shared meals across 11+ Wellington suburbs. It serves Wellington neighborhoods, general public participants, and funding partners, and operates on a community-led model.
- Ownership category
- akta.pro rank
The Seeds to Feeds Foundation industry classification
Industry- Product category
- Community Food Programs
- NAICS
- Community Food Services (624210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
- akta.pro secondary industries
- Community Foundations (BPAGAKAB), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
Keywords
The Seeds to Feeds Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Annual Sponsorship Packages: The organization offers annual funding partnership packages ranging from $1500 to $150000, targeting businesses, foundations, NGOs, individuals, and government entities interested in supporting community food initiatives.
- Donations: One-off and regular donations from individuals and supporters. The organization encourages community participation through events as the primary way to support their work.
- Catering Operations: A new Seeds to Feeds Catering operation is being developed as a path toward self-funding, though this is expected to take at least 3 years to generate sustainable revenue.
- Koha/Pay-as-you-can Donations: Many events operate on a koha basis where participants contribute what they can afford, ensuring accessibility while generating modest revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Annual sponsorship packages for businesses, foundations, NGOs, individuals, or government partners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Seeds to Feeds Foundation product offering
Product offeringCore offering
The Seeds to Feeds Foundation coordinates community-based local food initiatives across Wellington City and Region. A small coordination team supports neighborhood groups of food enthusiasts, cooks, hosts, and growers to develop local-food visions, run spring/summer food events (educational workshops, practical classes, working bees, foraging walks, seed swaps), and produce community meals that culminate in a March Harvest Celebration festival. Services are delivered through partnerships with community centers, urban farms, and Wellington City Council.
Product overview
Seeds to Feeds Foundation is a registered charitable trust (CC57759) operating as a community coordination organization, not a technology product company. It does not offer a software product, platform, or technology service. Rather, it facilitates community-based local food initiatives through organizing events, educational workshops, community meals, seed swaps, and foraging activities across Wellington, New Zealand. The organization operates primarily through a Squarespace-hosted website and does not develop, sell, or license technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Food Events and Workshops Program Coordinated neighborhood-level program of food-related events, workshops, working bees, and community meals for local food enthusiasts, cooks, hosts, and growers across Wellington City and Region.
- Annual Sponsorship Packages Tiered annual funding partnerships offered to businesses, foundations, NGOs, individuals, and government entities that want to support community food security and resilience programming in Wellington.
- Seeds to Feeds Catering Operation Catering service being developed as a self-funding revenue line for the foundation.
Quantifiable outcome
- 64 events across Wellington City and Region in one summer season
- +2 more outcomes
Companies that use The Seeds to Feeds Foundation
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Seeds to Feeds Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Seeds to Feeds Foundation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Wellington City CouncilcoreMajor partner supporting Seeds to Feeds operations and Local Food Week collaboration. The WCC Connected Communities team works with Seeds to Feeds to showcase food producers, spaces and initiatives throughout Wellington.
- Garden to TablecoreGarden to Table empowers tamariki in schools to grow, harvest, prepare and share fresh, seasonal and affordable kai. Seeds to Feeds collaborates with Garden to Table for school garden programs.
- Kaicycle Urban FarmcoreKaicycle Urban Farm grows kai for community donation and sale. They host regular volunteer sessions, koha workshops, and events including Community Open Days that partner with Seeds to Feeds.
- Everybody EatscoreEverybody Eats is a pay-as-you-feel community dining experience that prevents food waste and builds community connections. They partner with Seeds to Feeds for events like the Seaweed Supper Club.
- Kaibosh Food RescuecoreKaibosh is a food rescue charity linking the food industry with community groups to get quality surplus food to those who need it. They partner with Seeds to Feeds for community events.
- Wellington TimebankminorTime bank organization that enables community members to exchange skills and time. Partners with Seeds to Feeds for community events and programs.
- Crop Swap Te Whanganui a TaracoreCrop Swap Wellington brings together backyard gardeners, home bakers and food foragers each month to swap and share local food. Partners with Seeds to Feeds for seed swaps and events.
- Commonsense OrganicminorOrganic retailer providing support for Seeds to Feeds community food initiatives.
- BunningsminorHardware and garden retailer supporting community garden initiatives with products and resources.
- Miramar & Maupuia Community CentrecoreCommunity center hosting Seeds to Feeds events and community food programs in the Miramar and Maupuia area.
- Island Bay Community CentrecoreCommunity center that hosts Seeds to Feeds Island Bay events including pickle parties and potluck gatherings.
- The Free StoreminorCommunity organization working to reduce food waste and support those in need. Partners with Seeds to Feeds for events.
- NZ WirelessminorNew Zealand wireless/internet provider supporting community initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Seeds to Feeds Foundation competitors and assessment
Company assessmentEmerging players
- Community Food Centres Canada: Canadian non-profit network building community food centres that address food insecurity through responsive programs. Comparable as a multi-site NGO model combining food access, skills training, and community building — a potential long-term peer for a scaled Seeds to Feeds.
- Soul Fire Farm: US-based BIPOC-centered farm and organization working to end food apartheid through farming, training, and community organizing. Comparable as a values-aligned NGO combining food growing, education, and community empowerment to build local food sovereignty.
Regional players
- Eat My Lunch: New Zealand charity providing meals to children at low-decile schools via a buy-one-give-one model. Comparable as a food-focused NZ nonprofit using a hybrid donation/earned-revenue model; differs in targeting schoolchildren rather than broad community food system change.
- KiwiHarvest: New Zealand's largest food rescue organization operating across Auckland, Wellington, Christchurch, Hamilton, and Tauranga. Comparable as a national-scale food rescue charity serving community groups; broader geographic reach but narrower community-building mission than Seeds to Feeds.
Direct peers
- Kaibosh Food Rescue: Wellington food rescue charity linking the food industry with community groups to redistribute quality surplus food. Direct Seeds to Feeds partner; comparable as a Wellington-region community food NGO focused on food access and waste reduction.
- The Free Store: New Zealand community organization working to reduce food waste and provide food access for those in need. Direct Seeds to Feeds event partner; shares the Wellington-based community food redistribution mission.
- Garden to Table: New Zealand charitable trust that empowers tamariki in schools to grow, harvest, prepare and share fresh, seasonal kai. Direct Seeds to Feeds partner; both are food-system NGOs combining growing, cooking, and community sharing activities.
- Kaicycle Urban Farm: Wellington-based urban farm that grows kai for community donation and sale, hosting volunteer sessions, koha workshops, and Community Open Days. Direct strategic partner of Seeds to Feeds; both operate community-led food growing and education programs in overlapping Wellington suburbs.
- Everybody Eats: New Zealand pay-as-you-feel community dining initiative that prevents food waste while building community connections. Direct Seeds to Feeds partner (e.g., Seaweed Supper Club); shares the koha/pay-as-you-can model and community meal focus.
Others
- Commonsense Organics: Wellington-region organic retailer supporting Seeds to Feeds' community food initiatives. Comparable as a values-aligned commercial partner in the local sustainable food system; operates as a for-profit business rather than charity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Seeds to Feeds Foundation social profiles
Digital presenceThe Seeds to Feeds Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Seeds to Feeds Foundation leadership team
Management profileNumber of profiles
Profiles3 records
The Seeds to Feeds Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Seeds to Feeds Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Seeds to Feeds Foundation
What does The Seeds to Feeds Foundation do?
The Seeds to Feeds Foundation coordinates community-based local food initiatives across Wellington City and Region. A small coordination team supports neighborhood groups of food enthusiasts, cooks, hosts, and growers to develop local-food visions, run spring/summer food events (educational workshops, practical classes, working bees, foraging walks, seed swaps), and produce community meals that culminate in a March Harvest Celebration festival. Services are delivered through partnerships with community centers, urban farms, and Wellington City Council.
Is The Seeds to Feeds Foundation a public or private company?
The Seeds to Feeds Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Seeds to Feeds Foundation founded?
The Seeds to Feeds Foundation was founded in 2013. It employs 1 to 10 people.
How does The Seeds to Feeds Foundation make money?
Four revenue lines are on record. Annual Sponsorship Packages are the primary driver. The others are donations, catering Operations and koha/Pay-as-you-can Donations.
Who are The Seeds to Feeds Foundation's main competitors?
Emerging players on record are Community Food Centres Canada and Soul Fire Farm. Regional players are Eat My Lunch and KiwiHarvest. Direct peers are Kaibosh Food Rescue, The Free Store, Garden to Table, Kaicycle Urban Farm and Everybody Eats. Commonsense Organics is listed as an others.
Does The Seeds to Feeds Foundation have an API?
No public API is recorded for The Seeds to Feeds Foundation.
What industry is The Seeds to Feeds Foundation in?
The Seeds to Feeds Foundation's product category is Community Food Programs. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 624210 and its SIC code is 700.