EliX Health Baltic OÜ

What EliX Health Baltic OÜ does

EliX Health Baltic OÜ is a privately held Estonian e-commerce company founded in 2020 that sells longevity supplements and consumer health monitoring devices directly to individual consumers across European and CIS markets. Its product portfolio consists of a proprietary ELIX HEALTH Nicotinamide Mononucleotide (NMN) supplement (60 capsules × 250mg at 99% purity, priced at €40) and a line of Mintti-branded Bluetooth-connected medical devices: the Mintti Vision multi-parameter vital signs monitor (€320), the Mintti Breeze dual-mode infrared thermometer (€50, CE and FDA approved), and the Mintti Heartbook continuous ECG monitor. The company does not manufacture these devices; it sources them from partner Minttihealth, an established medical device manufacturer with over 20 years of experience in sensors, signal processing, and algorithm development, and distributes them into European markets.

The business operates on a direct-to-consumer model through its multilingual online storefront at elixhealth.eu, supporting English, Estonian, and Russian languages, with payment processing provided by ESTO AS and Maksekeskus AS (covering bank links across Estonia, Latvia, Lithuania, and Finland, plus Visa/MasterCard and ESTO hire-purchase installments). Distribution is handled through Estonian parcel networks (DPD, Omniva, SmartPOST, Itella) with free domestic shipping over €50, plus international shipping with delivery guarantees of 15 calendar days. Customer acquisition is content-driven via educational articles and videos on NMN, NAD+, and longevity science, supplemented by an affiliate program on goaffpro.com. Pricing points (€40–€320, with installment plans) and the broad individual-buyer focus indicate a consumer/long-tail customer mix rather than enterprise sales.

The company is small, with no disclosed management team, no reported headcount, no funding rounds, no revenue figures, and no institutional ownership disclosed. The flagship NMN supplement is listed as out of stock at time of observation, and the registered office is a residential-style address in Harku vald, Estonia — consistent with a lean, founder/owner-operated e-commerce operation rather than a venture-backed scale-up.

Name

EliX Health Baltic OÜ

Legal name

EliX Health Baltic OÜ

Website

https://elixhealth.eu

Company type

Private

Founded year

2020

Operating status

Operating

Short description

EliX Health Baltic OÜ is an Estonian e-commerce company that sells proprietary NMN longevity supplements and distributes Minttihealth Bluetooth health monitoring devices (Vision, Breeze, Heartbook) directly to consumers across European and CIS markets via its multilingual elixhealth.eu storefront.

Ownership category

akta.pro rank

Product category

Health Supplements and Monitoring Devices

NAICS

Food (Health) Supplement Retailers (456191), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Medicinal Chemicals & Botanical Products (2833), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• NMN supplements
• Longevity supplements
• Health monitoring devices
• Dietary supplements
• Vital signs monitors

Headquarters

HQ city

Ilmandu, Harku vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NMN Supplement Sales: The company sells its proprietary ELIX HEALTH NMN supplement capsules directly to consumers through its e-commerce platform. NMN Capsules (60 x 250mg, 99% purity) are priced at €40.00 per bottle. Revenue is generated on a per-transaction basis with no subscription component mentioned for supplements.
2. Health Monitoring Device Sales: Sale of Mintti Vision health monitoring systems (€320.00) and Mintti Breeze thermometers (€50.00) directly to consumers. Both devices offer installment payment options through ESTO AS (e.g., Mintti Vision: €12.35/month for 36 months; Mintti Breeze: €8.50/month for 6 months), expanding access to individual buyers.
3. Affiliate/Referral Revenue: The company operates an affiliate marketing program through goaffpro.com, suggesting a referral/affiliate revenue channel where partners earn commissions for driving sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EliX Health Baltic OÜ is an Estonian e-commerce retailer that sells its own proprietary ELIX HEALTH NMN (Nicotinamide Mononucleotide) dietary supplement capsules and distributes Minttihealth-manufactured Bluetooth-enabled health monitoring devices (Mintti Vision multi-parameter vital signs monitor, Mintti Breeze infrared thermometer, and Mintti Heartbook ECG monitor) directly to consumers through its online storefront at elixhealth.eu. The company combines longevity nutraceuticals with connected medical devices aimed at home-based health monitoring, NAD+ boosting, and aging intervention.

Product overview

EliX Health Baltic OÜ offers a portfolio of longevity and health monitoring products consisting of dietary supplements and connected medical devices. The core offerings include: (1) ELIX HEALTH NMN Capsules - a nicotinamide mononucleotide supplement for boosting NAD+ levels and supporting cellular health; and (2) Mintti Health Monitoring Systems - a line of Bluetooth-enabled medical devices comprising Mintti Vision (multi-parameter vital signs monitor measuring ECG, blood pressure, blood oxygen, heart rate, and temperature), Mintti Breeze (dual-mode forehead/ear infrared thermometer with memory), and Mintti Heartbook (continuous ECG monitor). These devices connect via Bluetooth to mobile applications, enabling users to monitor health metrics at home and share data with healthcare providers.

Differentiator

Problem solved

Functional benefit

Products and services

• ELIX HEALTH NMN Capsules (60 x 250mg, 99% purity) Nicotinamide Mononucleotide (NMN) dietary supplement in 60 capsules of 250mg each at 99% purity. Marketed as a direct precursor to NAD+ to boost metabolism, support DNA repair, activate sirtuin longevity genes, and support cardiovascular and brain function. Sold at €40.00 per bottle.
• Mintti Vision Health Monitoring System Wireless multi-functional Bluetooth 4.0 health monitoring device for home or healthcare facility use that measures and records blood pressure, heart rate, ECG, blood oxygen (SpO2), body temperature, and respiration, with infrared and pressure sensors and a connected mobile app. Class II medical device with Type BF/CF protection. Priced at €320.00 (down from €350.00), available in monthly installments of €12.35 for 36 months via ESTO.
• Mintti Breeze Thermometer with Memory Dual-functional (forehead and ear) infrared thermometer with patented design, memory for 32 past readings, front-facing LED display, one-touch operation, smart chip and medical-grade sensors with a patented high-precision algorithm. CE and FDA approved; dual °C and °F units. Priced at €50.00, available in monthly installments of €8.50 for 6 months via ESTO.
• Mintti Heartbook ECG Monitor Ultra-light, thin, antibacterial multi-parameter real-time ECG monitor with built-in body position sensor, ergonomic design, and 24/7 data sharing with doctors. Features automatic emergency SMS notifications to family or caregivers for conditions including PVC, PAC, prolonged intervals, tachycardia, bradycardia, and falls. Designed for home cardioanalysis and diagnostic use.

Quantifiable outcome

• NAD+ supplementation can increase NAD+ levels by approximately 40% in humans after consistent use, as demonstrated in a 2017 Elysium Health study referenced on the company's research pages.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MinttihealthcoreStrategic or Co-development PartnerMinttihealth is the manufacturer of the Mintti Vision health monitoring system and Mintti Breeze thermometer sold by EliX Health Baltic OÜ. The partnership enables EliX to distribute Minttihealth's medical devices in the European/Baltic market. Minttihealth has over 20 years of experience in medical device manufacturing and development, with expertise in sensors, acoustic and electrophysiological signal processing, intelligent network platform development, and algorithms.
• TACC (USA Telemedicine Center)minorOthersTACC is a US-based telemedicine center that has established a long-term business partnership with Minttihealth, utilizing their health monitoring devices and systems for remote patient monitoring services.
• GlobalMedminorOthersLeading global telemedicine company with long-term business relationships with Minttihealth for health monitoring technology.
• Telecare EuropeminorOthersLeading European telemedicine services provider with long-term partnerships with Minttihealth, utilizing their health monitoring devices for remote healthcare delivery.
• ESTO AScoreTechnology or IntegrationESTO AS is the authorized payment processor providing payment processing services for the EliX Health e-commerce platform, enabling installment payments (hire purchase), bank links, and credit card payments for customers across Estonia, Latvia, Lithuania, and Finland.
• Maksekeskus AScoreTechnology or IntegrationMaksekeskus AS is the authorized payment processor handling payment processing for the EliX Health online store, transferring necessary personal data for payment execution.
• DPD Pickup / Itella SmartPOST / SmartEXPRESS / Omniva Post24 / SmartKULLERcoreChannel Partner/ Reseller/ DistributorPartnership with Estonian parcel delivery and courier services for order fulfillment. Free shipping for orders over €50 within Estonia via these carriers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metro International Biotech: Developer and seller of MIB-626, a highly pure pharmaceutical-grade NMN ingredient, with both research-grade and consumer NMN product lines. Directly comparable to EliX Health on product (NMN), purity positioning, and clinical-evidence-led storytelling.
• ChromaDex: Science-based NAD+ precursor company behind Niagen (nicotinamide riboside). Sells through consumer brands (e.g., Tru Niagen) at premium price points using the same NAD+ / longevity educational narrative that drives EliX Health's content marketing.
• Life Extension: Long-established longevity and preventive-health supplement retailer with a large NAD+ / anti-aging product portfolio sold direct-to-consumer. Comparable to EliX Health on education-led supplement commerce targeting longevity consumers.
• iHealth Labs: Consumer-grade connected health monitoring device maker (blood pressure monitors, thermometers, pulse oximeters). Directly comparable to EliX Health on the Bluetooth vital-signs monitoring hardware offering (Mintti Vision/Heartbook analog).
• Withings: European-headquartered consumer health monitoring hardware maker (BPM Core, Body+, Sleep Analyzer, Thermo). Competes with EliX's distributed Mintti Vision and Breeze devices on connected home vital-signs monitoring for the same consumer.
• Elysium Health: Premium NAD+ precursor / longevity supplement brand built around peer-reviewed science (Basis). Closest direct competitor to EliX Health's NMN capsule, operating the same direct-to-consumer longevity commerce model at much greater scale and brand recognition.
• NOVUS Life Sciences: Asia-originated NMN supplement brand selling direct-to-consumer globally. Competes with EliX Health on the same NMN molecule, similar purity claims, and similar longevity/anti-aging positioning.
• InsideTracker: Longevity platform combining blood biomarker testing with personalized supplement recommendations and wellness coaching. Closest "measure + supplement" bundling analog to EliX Health's NMN + Mintti monitoring stack.
• Thorne Health: Science-backed premium supplement brand with a strong longevity / cellular health product line (NAD+ precursors, etc.) and DTC e-commerce presence. Comparable to EliX Health on supplement positioning, science-first narrative, and DTC channel model.

Emerging players

• Levels Health: Continuous biomarker (CGM) monitoring platform with consumer subscription model. Comparable to EliX Health on the "hardware + app + health insight" longevity play, though focused on metabolic rather than cardiovascular monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EliX Health Baltic OÜ