HEALTHYGAMING UK LTD

What HEALTHYGAMING UK LTD does

HealthyGaming is a B2B/B2G digital well-being platform that serves governments, esports federations, and educational institutions across more than 150 countries. The company was founded in 2018 by Christoffer Johansson (Founder & CEO) and is headquartered in Hong Kong S.A.R., with a UK office in Sheffield operating through HEALTHYGAMING UK LTD in partnership with Sheffield Hallam University. Operations are organized around three program pillars: Development, Education, and Well-being. The company maintains "Sole Health & Development Partner" status with the Asian Esports Federation (AESF) for Asia and the European Esports Federation (EEF) for Europe, and has secured additional federation partnerships including the Jordan Esports Federation and EDGE.

The product portfolio comprises AESF co-developed certification programs (12 credentials across three tracks), proprietary assessments including the AIDAT (AI Dependency Assessment Tool) and GDAT-14 (Gambling Disorder Assessment Tool), and intervention programs built on evidence-based therapeutic frameworks. The platform integrates small and large language models (SLMs/LLMs) for real-time mental health support, a recommendation engine for expert matching, anomaly detection for risk assessment, and predictive analytics for behavioral tracking. There is no consumer-facing app or public API; delivery is channeled through federation and institutional partners. Research collaborations with the University of Edinburgh, Blekinge Institute of Technology (BTH), and Karolinska Institutet, plus the mindGAME Data initiative and HINTS research profile, support the evidence base.

The business model combines individual credential sales ($99-$249 per credential), enterprise program licensing with federations and public-sector buyers, and research partnerships. Go-to-market is channel-led rather than direct-to-consumer, leveraging federation distribution networks across 40+ national bodies. The team is described as a compact group of former esports world champions, academic researchers, and licensed mental health professionals. No revenue, funding, headcount, or financial figures have been publicly disclosed.

Name

HEALTHYGAMING UK LTD

Legal name

HealthyGaming Limited

Website

https://healthygaming.info

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HealthyGaming is a B2B/B2G digital well-being platform serving governments, esports federations, and educational institutions across 150+ countries. It delivers evidence-based programs, AESF co-developed certifications, and proprietary behavioral health assessments built on validated therapeutic frameworks.

Ownership category

akta.pro rank

Product category

Digital Well-being & Gaming Mental Health Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming Trust & Safety (UGC, Chat, Anti-toxicity) (BPAAALAF)

akta.pro secondary industry

Accessibility & Compliance Services (A11y Testing, Ratings, Privacy/Regulatory) (MPAFAKAO)

Keywords

• Digital wellbeing programs
• Gaming mental health
• Esports health certification
• School digital wellness
• Evidence-based assessments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. AESF Certifications and Credentials: One-day credential courses co-developed with Asian Electronic Sports Federation (AESF). Standard price $249 per credential, $99 with AESF federation subsidy. 12 credentials across 3 tracks: HealthyGaming (4 credentials), Esports Coaches & Professionals (4 credentials), Online Safety (4 credentials). Full 4-day in-person certifications also available.
2. Development Programs: Multi-year, customized development programs for organizations, federations, governing bodies, and government agencies. Programs address large-scale societal or industry challenges with comprehensive implementation support. Pricing and engagement terms customized per client.
3. Education Programs: Evidence-based curricula and academic well-being services for schools and institutions. Includes educator training, student workshops, and parent education programs. Customized content and delivery modes (teacher-led, digitalized, or blended).
4. Well-being Programs: Prevention and intervention programs delivered through institutional partners including schools, federations, and public sector bodies. Includes Healthy Gaming Habits (11 modules, 4 weeks), Device and Social Media Balance (15 modules, 6 weeks), and First Device Onboarding (8 modules, 8 weeks).
5. Bulk/Enterprise Certification Programs: Volume pricing and group enrollment for organizations and cohorts seeking multiple certifications. Customized full certification programs for federations and institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

HealthyGaming designs and delivers evidence-based digital well-being and gaming mental health programs across three pillars: Development Programs for governments, federations, and public sector organizations; Education Programs integrated into school curricula; and Well-being Programs for clinical, family, and institutional settings. Offerings are grounded in CBT, ACT, Motivational Psychology, and Gaming Psychology frameworks and include 12 AESF co-developed certifications, proprietary WHO ICD-11 aligned assessment tools, and an integrated platform with dashboards and digital workbooks.

Product overview

HealthyGaming operates as a platform-plus-programs organization offering three interconnected core programs: Development Programs for governments, federations, and public sector bodies; Education Programs for schools with curriculum-integrated digital well-being content; and Well-being Programs delivering clinical prevention and intervention through institutions. The product portfolio includes AESF co-developed certifications (12 one-day credentials across HealthyGaming, Esports Coaches & Professionals, and Online Safety tracks), free assessment tools (Gaming Disorder, Device Dependency, Social Media, AI Dependency, Gambling Disorder assessments), a 36-question Gaming Personality Test, Goal Setting Test, and integrated platform infrastructure (Education Dashboard, Digital Workbook, Parent Portal, Family Space with shared goals and digital agreements). The Well-being Programs include specific intervention modules: Healthy Gaming Habits (11 modules/4 weeks), Digital & Social Media Balance (15 modules/6 weeks), and First Device Onboarding (8 modules/8 weeks). All offerings are evidence-based, clinically informed, and delivered through institutional partners globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Programs Comprehensive multi-phase programs for esports federations, governments, and organizations addressing large-scale societal or industry challenges through customized solutions and implementation services. Engagements range from short-term sprints to 2-5 year initiatives with longitudinal monitoring, pilot-validation-scaling methodology, and measurable impact assessment.
• Education Programs Evidence-based digital well-being curriculum integrated into school curricula with age-appropriate content, educator training, student workshops, and parent education including the First Device Onboarding Program. Delivered through teacher-led, digitalized, or blended delivery modes for primary, secondary, and higher education institutions.
• Well-being Programs Clinical prevention and intervention programs delivered through schools, federations, ministries, and public sector partners for gaming disorder, device addiction, social media addiction, AI dependency, and gambling concerns. Programs use CBT, ACT, and Motivational Psychology approaches including Healthy Gaming Habits (11 modules, 4 weeks), Digital & Social Media Balance (15 modules, 6 weeks), and First Device Onboarding (8 modules, 8 weeks).
• AESF HealthyGaming Certifications (12 one-day credentials) Twelve one-day internationally accredited credentials co-developed with AESF covering HealthyGaming, Esports Coaches & Professionals, and Online Safety tracks. Available from $99 with AESF federation subsidy or $249 standard price per credential; ~6 hours self-paced online, verifiable digital certificate, listed on public registry. Distributed through 40+ AESF member federation national portals.
• HealthyGaming Certification (4-day in-person) Full 4-day in-person international certification in healthy gaming practices, digital wellness, responsible gaming frameworks, and evidence-based approaches. Includes certification exam administered in controlled exam environments under supervision by qualified educators. Valid for 3 years with continuing education requirement.
• Esports Coaches & Professionals Certification (4-day in-person) Full 4-day in-person international certification covering esports organization infrastructure (DEI, safeguarding, sustainable design), personal development, health and well-being, and performance at individual, team, and organizational levels. Valid for 3 years with continuing education requirement.
• Online Safety Certification (4-day in-person) Full 4-day in-person international certification covering four pillars: Online Safety 101, Safety in Gaming, Social Media Safety, and AI Safety. Valid for 1 year due to rapidly evolving nature of online safety landscape.

Quantifiable outcome

• Longitudinal monitoring and measurable impact through pilot, validation, and scaling programs
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship/core, core and minor.

• European Esports Federation (EEF)flagship/coreStrategic or Co-development Partner · 11 February 2026HealthyGaming is the Sole Health & Development Partner of EEF, the continental body representing national esports federations in Europe. Partnership focuses on capacity building development programs, health, and safeguarding to strengthen the European esports ecosystem. Announced February 2026.
• Game Development Research Centre (GDRC)coreStrategic or Co-development Partner · 19 December 2025GDRC is being established as a national centre for game development research in Sweden to strengthen Sweden's position in the global games industry. HealthyGaming is a partner in this research hub.
• Jordan Esports FederationcoreStrategic or Co-development Partner · 1 October 2025Ongoing industry development work in the Middle East. First cohort of Esports Coaches & Professionals certified in Amman, Jordan (October 2025). First HealthyGaming Certifications awarded at JEF Awards (January 2026).
• Asian Electronic Sports Federation (AESF) - Partnership Renewalflagship/coreStrategic or Co-development Partner · 16 September 2025Renewed partnership to further strengthen efforts to improve well-being of athletes and individuals in the esports community through awareness campaigns and educational initiatives.
• Karolinska InstitutetminorStrategic or Co-development Partner · 30 May 2025KI Internship Program hosting HealthyGaming intern Leo Kowalski starting September 2025. Karolinska Institutet is a leading medical university.
• EDGE (Esports Development and Growth Enterprise)coreStrategic or Co-development Partner · 27 May 2025Strategic partnership aimed at supporting students, educators, and institutions by promoting healthy digital habits and advancing esports education.
• mindGAME DatacoreStrategic or Co-development Partner · 26 May 2025Research collaboration to collectively work on questions relating to workplace well-being at gaming industry workplaces. Combines HealthyGaming's behavioral health expertise with real-time market intelligence for digital wellness in gaming environments.
• HINTS (Human-Centered Intelligent Realities)coreStrategic or Co-development Partner · 1 March 2025HealthyGaming joined HINTS, a research profile on Human-Centered Intelligent Realities hosted by Blekinge Institute of Technology (BTH) with Software Engineering Research previously ranking #2 in the world. Focuses on developing concepts, methods, and tools for human-centered intelligent realities.
• Squid AcademyminorStrategic or Co-development Partner · 1 October 2024Collaborator since October 2024 working on integrating safeguarding in gaming and digital adjacent environments for enrolled students engaged in esports education.
• Asian Electronic Sports Federation (AESF)flagship/coreStrategic or Co-development PartnerHealthyGaming is the Sole Health & Development Partner of AESF, the continental governing body recognized by the Olympic Council of Asia. Partnership covers health and well-being, safeguarding, development, and capacity building to strengthen the Asian esports ecosystem. Jointly developed 12 AESF-accredited credentials across HealthyGaming, Esports Coaches & Professionals, and Online Safety tracks. Partnership renewed September 2025.
• University of EdinburghcoreStrategic or Co-development PartnerAcademic research collaboration focusing on gaining comprehensive understanding of gaming's cognitive and psychological effects, leveraging world-class neuroscience expertise. University of Edinburgh is Top 30 University Worldwide (QS, 2025).
• Blekinge Institute of Technology (BTH)coreStrategic or Co-development PartnerAcademic collaboration with BTH (#2 worldwide in Software Engineering Research) focusing on technical aspects of gaming systems and human psychology interaction. Expertise in software engineering, game design, development, and human-centered intelligent realities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CheckPoint: Nonprofit dedicated to mental health awareness and support for gamers, streaming communities, and content creators. Directly comparable in mission to address mental health in gaming ecosystems through education, peer support, and partnerships.
• Take This: Nonprofit organization providing mental health support, education, and resources within gaming communities. Highly comparable as a mission-aligned peer addressing gaming-related mental health concerns through institutional partnerships and awareness programs.
• Common Sense Media: Provides digital wellness, media literacy, and online safety education for families and schools, including curriculum-integrated programs and educator resources. Highly comparable to HealthyGaming's Education Programs segment serving schools and districts.

Broad incumbents

• Talkspace: Online therapy platform serving individuals and B2B enterprise clients with mental health support. Comparable as a broader incumbent in digital mental health services with institutional partnerships, though consumer-direct rather than federation-driven.
• BetterHelp: Large online therapy platform providing accessible mental health services across a broad population. Comparable as an adjacent incumbent in digital mental health services, though with consumer-direct monetization rather than HealthyGaming's B2B/B2G model.
• Headspace: Major mental wellness platform with B2B enterprise and education partnerships (Headspace for Work, Headspace for Education). Comparable as a broader incumbent in digital mental wellness delivering institutional programs.

Emerging players

• Akili Interactive: Digital therapeutics company developing clinically validated software-based treatments for cognitive and mental health conditions. Comparable as an emerging player applying technology to evidence-based mental health intervention, though focused on specific clinical indications.
• iThrive Games: Nonprofit using games and interactive experiences to support teen mental health and emotional well-being. Comparable as an emerging player at the intersection of gaming and mental health, with a narrower focus on game-based therapeutic experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hglimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEALTHYGAMING UK LTD