What Zuiver Group B.v. does

Zuiver Group B.V. is a privately held Dutch cross-media agency holding company headquartered at Fairoaksbaan 204, 3045 AS Rotterdam, Netherlands, operating as a B.V. (Besloten Vennootschap, the Dutch private limited company form). The group has been in operation for approximately 17 years and comprises three wholly-owned, co-located specialist agencies: Zuiver Media (an all-round media agency delivering strategy, planning, media buying, and campaign execution across offline channels such as TV, radio, print, and out-of-home, and online channels including SEO, social media, online advertising, and marketing automation), Modern Minds (a web development agency delivering website and webshop design, development, optimization, hosting, security, SEO, content management, and e-commerce services), and Studio Bravoure (a content production agency creating video, photography, audio, and influencer campaigns). All three agencies operate from the same Rotterdam office to facilitate integrated collaboration and a single point of contact for clients.

The company operates a B2B professional services model, generating revenue through agency fees, media commissions, consulting services, project-based web development fees, and content production retainers. Pricing is quote-based and tailored to client scope and is not publicly disclosed. Go-to-market is direct enterprise field sales targeting mid-to-large Dutch organizations across multiple verticals, supported by dedicated account managers and client service teams; marketing channels are limited to LinkedIn, Instagram, and the corporate website. Customer segments are horizontal and include logistics (DFDS), financial services (EVI van Lanschot), facilities management (Facilicom), government (Gemeente Rotterdam), sanitary manufacturing (Hansgrohe), education (Hogeschool Rotterdam, TU Delft), aviation (Rotterdam The Hague Airport), electronics recycling (Wecycle), entertainment and hospitality (Beekse Bergen, The Water Studio Amsterdam), and retail (Tango, Leen Bakker, Vandyck). The group participates in the Global Dopamine European network of independent media and marketing agencies, enabling cross-border project collaboration for clients with international ambitions.

There is no proprietary technology platform disclosed; the group uses industry-standard tools and methodologies across media buying, web development, and content production. The leadership team includes Founding Father Edwin Werkman, Managing Director Nanda de Smit, Finance & HR Director Dennis Koppendraijer, Media Director Duco van Waardenberg, Online Director Mariska de Boer, Creative Director Karim Kadri, Client Service Manager Ellen van Manen, Business Development Manager Karen Ton, and AI Specialist Luc van Vliet. Zuiver Group is founder- and management-controlled with no external institutional investors, private equity backing, parent company, or public listing identified. The company is operating actively, with a current website, an active careers page (werkenbijzuivergroup.nl), and ongoing client work displayed. Revenue, total headcount, and founding date are not publicly disclosed.

Name

Zuiver Group B.v.

Legal name

Zuiver Group B.V.

Website

https://zuivergroup.nl

Company type

Private

Operating status

Operating

Short description

Zuiver Group B.V. is a privately held Dutch cross-media agency holding company in Rotterdam, operating three co-located agencies (Zuiver Media, Modern Minds, Studio Bravoure) that deliver integrated media buying, web development, and content production services to enterprise, government, and institutional clients across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Agency Services: Full-service media agency offering strategy, planning, media buying, and campaign execution across offline (TV, radio, print, out-of-home) and online channels (SEO, social media, online advertising). Revenue generated through agency fees, media commissions, and consulting services.
2. Web Development Services: Website and webshop design, development, and optimization services including hosting, security, maintenance, and technical improvements.
3. Content Production Services: Content creation including video production, photography, audio/podcasting, and influencer campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zuiver Group is a Rotterdam-based cross-media agency holding company operating three wholly owned specialist agencies: Zuiver Media (offline and online media strategy, planning, buying and campaign execution), Modern Minds (website and webshop design, development, SEO, hosting and conversion optimization), and Studio Bravoure (video, photography, audio and influencer content production). The group sells integrated cross-media campaigns directly to enterprise and public-sector clients in the Netherlands, with international reach via the Global Dopamine partner network.

Product overview

Zuiver Group B.v. is a cross-media agency holding company based in Rotterdam, operating three specialized agencies under one roof: Zuiver Media (media agency), Modern Minds (webdevelopment agency), and Studio Bravoure (content production agency). The group delivers integrated services spanning media planning and buying, online marketing, web development, content creation, and campaign management, operating from the same location to enable close collaboration and a single point of contact for clients. The agencies work together to provide cross-media campaigns that combine offline and online channels for maximum impact.

Differentiator

Problem solved

Functional benefit

Brands

• Zuiver Media: All-round media agency offering online and offline advertising, media strategy, planning, and buying services.
• Modern Minds
• Studio Bravoure

Products and services

• Zuiver Media All-round media agency providing research, online and offline strategy, media planning, purchasing, execution and optimization for enterprise and public-sector clients across television, radio, out-of-home, print, content marketing, SEO, social media, online advertising, e-commerce marketing and marketing automation.
• Modern Minds Web development agency specializing in the design, development and optimization of websites and webshops, covering strategy, web development, design and UX, conversion optimization, support and maintenance, content management, SEO and marketing automation.
• Studio Bravoure Content production agency creating video, photography, audio and influencer campaign content, including TV commercials, podcasting, radio commercials, online video, voice-over, corporate photography, aftermovies, social media photography, corporate video, jingles, product photography, digital out-of-home and event photography.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Global DopaminecoreStrategic or Co-development PartnerEuropean network of independent media and marketing bureaus that Zuiver Group participates in. Enables international project collaboration and access to local market expertise across Europe.
• Robert & MarienminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• MCM HoldingminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• HeroiksminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• RepeatminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• EqumediaminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• AMSminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• Nova ExpressaominorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• Media PlanminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.
• AnyMediaminorStrategic or Co-development PartnerPartner bureau within the Global Dopamine network, providing local market expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Havas: Global advertising network with Dutch presence offering creative, media, and content services. Broad incumbent competitor across integrated marketing services.
• Publicis Groupe: Global advertising holding group with extensive Dutch operations (Publicis, Leo Burnett, Digitas). Major incumbent competitor for Zuiver's enterprise and government clients.
• WPP: Global advertising holding company with multiple Dutch agency brands (e.g., Ogilvy, Grey, GroupM). Represents the dominant incumbent competitive set Zuiver faces for enterprise accounts in the Netherlands.
• Ogilvy: Global creative and integrated marketing network with strong Dutch operations. Competitor for Zuiver's enterprise brand and advertising engagements across both traditional and digital channels.
• Dentsu: Global advertising holding company with Dutch agency brands (Dentsu Creative, Merkle). Competes for the same Dutch enterprise marketing budgets as Zuiver.

Direct peers

• Dept Agency: Dutch-headquartered digital agency offering integrated creative, technology, and media services across Europe. Directly comparable to Zuiver Group in size, integrated service model, and Dutch mid-to-enterprise target market.
• Tam Tam: Dutch integrated marketing and communications agency with media, content, and digital capabilities. Direct competitor in the Netherlands mid-market enterprise segment.
• N=5: Amsterdam-based independent creative and digital agency serving Dutch enterprise brands with media, content, and digital services. Closely comparable in scale, independent ownership, and integrated agency offering.
• Achtung!: Dutch independent creative/digital agency headquartered in Amsterdam. Comparable integrated model combining creative, content, and media services for enterprise Dutch clients.
• MediaMonks: Dutch-founded content production and digital agency (part of S4 Capital / Monks). Highly comparable as a Dutch-rooted content and digital agency now operating globally, representing the scaled trajectory of Zuiver's Studio Bravoure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zuiver-group
• Instagraminstagram.com/zuivergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuiver Group B.v.