What Repeat does

Repeat (Repeat, Inc.) is a SaaS lifecycle marketing platform purpose-built for direct-to-consumer consumer-packaged-goods (CPG) brands selling on Shopify. Founded in 2018 and headquartered in Venice, California, the product ingests a merchant's historical and new order data through Shopify Partner Access and analyzes it at both the store and customer level to detect four lifecycle Moments: Replenishment, Cross-sell, Subscription Upsell, and About to Lapse. The platform then pushes predictive events (e.g., "Due to Replenish," "Primed For Cross-sell," "About To Lapse"), profile properties (e.g., "Subscription Opportunity Products," "Due to Replenish Products"), and Personalized Cart URLs into the merchant's existing email and SMS marketing tools — primarily Klaviyo, Postscript, and Attentive — and, via a PostPilot integration, into direct mail. A library of ready-made "Plays" packages these triggers into reusable flows, banners, and content blocks so brands can launch retention campaigns without hand-building lifecycle logic.

The company monetizes through a publicly disclosed, usage-based tiered subscription: $499 per month for stores processing up to 5,000 monthly orders, with custom pricing for 20,000+ order merchants. All plans include the full set of Moments, integrations, personalized carts, and retention insights. Repeat distributes through the Shopify App Store for self-serve SMB adoption and through a sales-assisted "Book a Demo" motion (powered by Stamped) targeting mid-market accounts; the 67 brands reported as of the July 2021 Series A include Dr. Squatch, Olipop, Beekman 1802, TRUFF, Avaline, Perfect Keto, Curie, Huron, by Humankind, Kitsch, Evereden, and Black Girl Vitamins, spanning personal care, beverages, beauty, food, and supplements. As of late 2024, Repeat operates as a product line within the Stamped lifecycle marketing platform while Repeat, Inc. remains a distinct legal entity under California law; total disclosed funding is approximately $9 million across four rounds (2018 Techstars, 2018 seed, 2020 seed, and 2021 Series A led by Battery Ventures).

Name

Repeat

Legal name

Repeat, Inc.

Website

https://getrepeat.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Repeat is a Shopify-integrated lifecycle marketing SaaS for direct-to-consumer CPG brands that ingests order data, detects four lifecycle Moments (Replenishment, Cross-sell, Subscription Upsell, About to Lapse), and pushes predictive triggers into Klaviyo, Postscript, Attentive, and PostPilot. The company is now a Stamped product.

Ownership category

akta.pro rank

Product category

Customer Lifecycle / Retention Marketing Software

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

akta.pro secondary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Customer lifecycle marketing
• Retention marketing software
• Repeat purchase automation
• Replenishment marketing platform
• Shopify retention SaaS

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Fees: Recurring monthly subscription fees billed through a third-party payment processor, with automatic renewal until cancellation. Subscription tiers scale with monthly order volume (e.g., $499/month for 5,000 orders; custom pricing for 20,000 orders).
2. Usage-Based Tiered Pricing: Pricing scales with the number of monthly orders processed by the merchant's store. Monthly orders determine tier; if volume increases, Repeat proactively contacts the customer before raising their monthly price.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Repeat is a Shopify-integrated SaaS platform that ingests merchant order and customer data, detects when each customer is entering a key lifecycle Moment (Replenishment, Cross-sell, About to Lapse, or Subscription Upsell), and pushes those predictive events and personalized product properties into email (Klaviyo), SMS (Postscript, Attentive), and direct mail (PostPilot) channels to drive repeat purchases. The platform is sold to consumer packaged goods brands on Shopify, primarily via tiered monthly subscription pricing scaled to monthly order volume.

Product overview

Repeat is a single unified lifecycle marketing platform (now a Stamped product) that monitors when Shopify customers enter key lifecycle Moments — Cross-sell, Replenishment, About to Lapse, and Subscription Upsell — and passes that intelligence into email and SMS platforms (Klaviyo, Postscript, Attentive) and direct mail (PostPilot). The platform is organized around three layers: (1) four lifecycle Moments that define the predictive triggers (Due to Replenish, Late Replenishment, Primed For Cross-sell, About To Lapse, Primed for Subscription); (2) a set of Klaviyo profile properties and tools (Personalized Cart, Due to Replenish Products, Cross-sell Product Predictions, Subscription Opportunity Products) that personalize content; and (3) a library of ready-made Plays that turn those Moments into automated email, SMS, and direct mail campaigns. Together, these three layers enable consumer brands to drive second orders, replenish lapsing customers, convert one-time buyers to subscribers, and reduce churn.

Differentiator

Problem solved

Functional benefit

Brands

• Moments: Moments is a trademark of Repeat, Inc., referring to Repeat's lifecycle marketing moments (Replenishment, Cross-sell, About to Lapse, Subscription Upsell) that form Repeat's core product offering.

Products and services

• Repeat Lifecycle Marketing Platform A Shopify-integrated SaaS platform that ingests merchant order and customer data, detects when each customer is entering a key lifecycle Moment (Replenishment, Cross-sell, About to Lapse, or Subscription Upsell), and pushes those predictive events and personalized product properties into email (Klaviyo), SMS (Postscript, Attentive), and direct mail (PostPilot) channels to drive repeat purchases. Sold to consumer packaged goods brands on Shopify via tiered monthly subscription pricing scaled to monthly order volume.
• Repeat Plays (Playbook Library) A library of ready-made Plays — Moment-specific flows, dynamic email banners, and personalized direct mail templates — that marketers can activate to leverage the Moments that Repeat surfaces. Includes plays for Cross-sell, Replenishment, Lapse Prevention, and Subscription Upsell, including direct mail postcard plays synced through PostPilot.
• Personalized Cart A conversion point tool that pre-loads items based on a customer's previous purchases, streamlining checkout for one-time repurchases and new subscription orders. Stated to deliver 3-4x higher conversion than standard Shopify checkout and is integrated with Klaviyo, Postscript, and Attentive messages.

Quantifiable outcome

• 10% increase in 90-day repeat orders for Dr. Squatch via personalized direct mail timing
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• StampedflagshipStrategic or Co-development PartnerRepeat is now a Stamped product. Stamped powers Repeat's demo booking flow (links to stamped.io/request-demo), and Repeat's blog, privacy policy, and terms of use are hosted under website.stamped.io / stamped.io domains. The Stamped brand appears across Repeat's marketing site footer and case study pages.
• KlaviyoflagshipTechnology or IntegrationIntegration with Klaviyo allows Repeat to trigger flows, personalize campaigns, and build segments. Repeat's events (e.g., "Repeat - Primed For Cross-sell", "Repeat - Late Due to Replenish") and profile properties ("Repeat - Due To Replenish", "Repeat - Product Predictions", "Repeat - Due To Replenish Products", "Subscription Opportunity Products") are pushed into Klaviyo. Klaviyo also generates Repeat's emails subject to its terms of service.
• PostscriptcoreTechnology or IntegrationIntegration with Postscript allows Repeat to trigger and personalize SMS flows. Repeat's events and personalizations (e.g., predicted product titles, repeat cart URLs) are passed into Postscript automations and journeys.
• AttentivecoreTechnology or IntegrationIntegration with Attentive allows Repeat to trigger and personalize SMS journeys. Repeat's events (e.g., "Repeat - Primed For Cross-sell", "Repeat - Late Due to Replenish") power Attentive journey branches.
• PostPilotcoreTechnology or IntegrationIntegration with PostPilot enables Repeat to send direct mail postcards at replenishment and lapse-prevention moments. Plays like "Send Replenishment Reminder Postcards" and "Bring Back Lapsing Customers With Postcards" sync Repeat-tracked segments (via Klaviyo) into PostPilot automated campaigns.
• ShopifyflagshipTechnology or IntegrationRepeat's core dependency on Shopify's Webstore via Shopify Partner Access grants Repeat read access to sales performance information, end customer data (name, email, address, billing, order history), and shop browsing activity in order to perform the Services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recharge: Recharge is the leading subscription billing platform on Shopify, used by many of the same DTC CPG brands. Repeat's Subscription Upsell Moment directly competes with Recharge's role in converting one-time buyers to subscribers, and the two are commonly deployed together in the same merchant stack.
• Postscript: Postscript is a Shopify-native SMS marketing platform serving many of the same mid-market CPG brands as Repeat. Postscript is a direct integration partner for Repeat's SMS flows but is also building lifecycle automation capabilities that increasingly overlap with Repeat's Moments.
• Klaviyo: Klaviyo is the dominant email/SMS marketing platform for Shopify-based DTC brands and serves as Repeat's flagship email integration. While Klaviyo provides the activation layer, it increasingly layers in predictive and lifecycle features that overlap with Repeat's Moments, making it both a partner and the most direct competitive threat.
• Attentive: Attentive is a leading SMS marketing platform for retail and DTC brands and is one of Repeat's core SMS distribution integrations. With its own journey builder and personalization features, Attentive overlaps with Repeat's SMS activation and predictive triggering capabilities for high-end DTC merchants.
• Ometria: Ometria is a customer data and marketing platform purpose-built for DTC retail and ecommerce brands. It provides predictive segmentation, lifecycle campaigns, and personalization that overlap directly with Repeat's Moments-driven retention approach for CPG and retail brands.

Others

• Postscript (parent context: Twilio / SendGrid): Twilio/SendGrid provides underlying SMS/email infrastructure that Repeat and similar lifecycle platforms rely on. As a foundational infrastructure provider, it represents both an enabling layer for Repeat's delivery and a potential consolidator that could absorb lifecycle functionality vertically.

Broad incumbents

• Yotpo: Yotpo is a broad ecommerce marketing platform offering reviews, loyalty, SMS, and retention tools for Shopify brands. As a broader incumbent with significant resources, Yotpo competes with Repeat's Moments in the unified retention workflow category for mid-market merchants.
• Stamped: Stamped is the parent platform into which Repeat was integrated, offering a broader lifecycle marketing suite (reviews, loyalty, referrals) for Shopify merchants. Stamped's lifecycle offering now incorporates Repeat's Moments, making it the immediate strategic incumbent for the same retention workflow Repeat originally served.
• Iterable: Iterable is a cross-channel marketing platform serving consumer brands with workflow automation across email, SMS, push, and in-app. While Iterable serves a broader enterprise market, its lifecycle automation capabilities overlap with Repeat's predictive moment-based orchestration for mid-market CPG brands.

Emerging players

• Emotive: Emotive is a conversational SMS commerce platform for Shopify brands focused on two-way text messaging and lifecycle campaigns. It serves the same SMB-to-mid-market CPG segment as Repeat and increasingly offers predictive triggering that overlaps with Repeat's Moments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getrepeatio
• YouTubeyoutube.com/@stampedio
• LinkedInlinkedin.com/company/getrepeat
• Instagraminstagram.com/stampedhq
• Facebookfacebook.com/getrepeat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat