PELEGRIMS LIMITED

What PELEGRIMS LIMITED does

Pelegrims Limited is a privately held British skincare and home product company founded in 2020 (or 2021 per company history) by Alex Verier, a natural formulator previously Director at Haeckels, and Jérôme Moisan, a former tech executive and trained sommelier. The company produces small-batch, low-intervention skincare, bath, body, hair, and home fragrance products formulated around a proprietary grape extract derived from wine-making by-products (pomace — grape skins, seeds and vines) sourced exclusively from Westwell Wines vineyard on the North Downs in Kent. This single-vineyard, hyper-local supply chain (approximately 20 miles from vineyard to production facility in Folkestone) is the central technological and brand differentiator, with formulations emphasising polyphenols and resveratrol and validated through safety testing at an Oxford laboratory.

The product portfolio spans face care (Facial Balm, Hyaluronic Plump Facial Oil, Vitamin Boost Facial Cleanser, Facial Treatment Gel, Rewards of Patience Facial Serum Concentrate, Grape Leaf Sheet Mask), hand care (Hydrating Polyphenol Hand Pomade, Hand Cleanser and Hand Cream), bath, hair and body (Rich Repair Shampoo, Rich Hydration Hair Conditioner, Antioxidant Bath Salts), home fragrance (Wintreow and Persoctreow Eau de Parfums, Reed Diffusers, Natural Wax Candles, Botanical Sleep Mist, Detox Tea), and more recent sun-care and wellness launches (Solar Filter Oil SPF 50+, HLA Micellar Water). Recent launches (2025–2026) have extended the brand into sun care, unisex fragrance, sleep/wellness and pre-order micellar cleansing. All products carry the signature English grape-extract positioning and most are priced between $14 and $273.

The business operates a multi-channel model: a Shopify-powered global e-commerce store (pelegrims.com) with free UK shipping and 40+ country currency support; a single physical retail and spa location at 25 St Margaret's Street in Canterbury offering British Vinotherapy rituals (60–120 min treatments); a quarterly subscription box (£48 every three months, no contract, 2x minimum value); and a B2B wholesale arm supplying Michelin-star restaurants and boutique hotels (with Carousel London named as a reference). Subscription discounts of 10–15% are offered on core SKUs. The company is small (1–10 employees), self-declared privately owned with no disclosed external funding, holds itself to B Corp standards, and ships from Folkestone with production also sited near Westwell Wines. Revenue is not publicly disclosed.

Name

PELEGRIMS LIMITED

Legal name

Pelegrims Limited

Website

https://pelegrims.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelegrims Limited is a privately held British skincare and home fragrance brand that produces small-batch, low-intervention formulations built on a proprietary grape extract sourced exclusively from Westwell Wines vineyard in Kent, selling globally via Shopify e-commerce, a Canterbury retail and spa store, a quarterly subscription box, and B2B wholesale to luxury hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of skincare products across face, hand, body, and home fragrance categories. Products sold via e-commerce and retail store. Includes travel sizes, gift sets, and full-size products.
2. Subscription Box: Quarterly subscription box (Pelegrims Subscription Box) delivered every 3 months with no contract. Contents valued at minimum 2x the box price or £100. Provides recurring revenue with subscriber discounts of 10-15%.
3. Wholesale/B2B: B2B sales to hospitality businesses including Michelin star restaurants and boutique hotels. Wholesale enquiries via Google Form.
4. Spa Treatments/Rituals: In-person British Vinotherapy treatments at Canterbury store. Rituals include British Vinotherapy Facial (60 or 90 min), Regenerative Ritual, Winemaker's Rest, Pelegrims Immersion, and Midweek Reviver.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pelegrims Limited manufactures and sells small-batch skincare, hand care, bath and body, hair care, and home fragrance products formulated with proprietary grape extracts (Pinot Noir and Ortega) sourced from Westwell Wines vineyard in Kent. The brand offers a quarterly subscription box, curated gift sets, and individual full-size products to consumers, alongside B2B wholesale supply to luxury hospitality venues and in-person British Vinotherapy spa rituals at its Canterbury store.

Product overview

PELEGRIMS LIMITED is a British skincare brand specializing in low-intervention, antioxidant-rich skincare products crafted from wine-making by-products (grape skins, seeds, and vines) sourced from Westwell Wines vineyard in Kent. The product portfolio centers on grape extract-based formulations including Facial products (Facial Balm, Hyaluronic Plump Facial Oil, Vitamin Boost Facial Cleanser, Facial Treatment Gel, Rewards of Patience Facial Serum Concentrate, Grape Leaf Sheet Masks, HLA Micellar Water), Hand care (Hydrating Polyphenol Hand Pomade, Hand Cleanser, Uplifting Polyphenol Hand & Body Cream), and Bath & Body products (Rich Repair Shampoo, Rich Hydration Hair Conditioner, Antioxidant Bath Salts, Foaming Bath Oil, Zinc Roll-on Deodorant, Uplifting Body Cleanser). The brand also offers home fragrances (Wintreow and Persoctreow Eau de Parfums, Reed Diffusers, Natural Wax Candles, Incense Cones, Diffuser Oils, Botanical Sleep Mist) and spa services (British Vinotherapy Facial, Pelegrims Immersion, Regenerative Ritual, Winemaker's Rest, Midweek Reviver) at their Canterbury location. Products are available as standalone items, curated gift sets (Full Facial Gift Set, Full Shower Set, Original Hero Set, Exploration Set, Essentials Kit), and subscription boxes. The brand emphasizes small-batch British craftsmanship with a hyper-local supply chain (approximately 20 miles from vineyard to lab) and holds B Corp standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Rewards of Patience Facial Serum Concentrate Regenerative facial serum concentrate featuring grapevine sap extract ('tears of the vine') combined with Spilanthes Acmella extract, skin-brightening botanicals, and lupine peptides. Designed to repair and firm skin while reducing signs of aging and pigmentation. Priced at $129 one-time or $116.10 on subscription.
• Facial Balm English Pinot Noir Grape Extract-based balm with Marine Algae extract that increases natural collagen synthesis by up to 19% over 24 hours. Certified 'Kind To Biome' and provides deeply hydrating, fast-absorbing moisture. Priced at $74 one-time or $62.90 on subscription.
• Hyaluronic Plump Facial Oil Fast-absorbing facial oil with Pinot Noir Grape Extract polyphenols blended with four potent seed oils including Hemp Seed Oil, Pumpkin Seed Oil, and Raspberry Seed Oil. Provides vitamins, UV protection properties, and cell-renewing compounds. Scented with Fig, Grass and Rose. Priced at $78 one-time or $66.30 on subscription.
• Vitamin Boost Facial Cleanser Low-foaming facial cleanser with 1.5% Morello cherry extract from Kent orchards, Tea Tree, Hazelnut, Rosehip, and Pinot Noir Grape extract. Antibacterial and vitamin-rich formula. Scented with Cucumber, Basil and Ylang Ylang. Priced at $39 one-time or $33.15 on subscription.
• Facial Treatment Gel Plant-based Retinol gel combined with Grape Leaf Extract to help renew elasticity in prematurely aged skin. Contains Millet Seed Extract for skin tone evening. Scented with Fennel, Lavender, Grass and Rose. Priced at $88 one-time or $74.80 on subscription.
• Grape Leaf Sheet Mask (1-month supply) Bio-cellulose sheet mask with Grape Leaf Extract, Millet Seed Extract, Hyaluronic Acid, and Niacinamide. Firming, plumping, and refreshing. Pack of 4 for weekly use.
• Hydrating Polyphenol Hand Pomade Intensive hand moisturizer with Hyaluronic Acid, Provitamin B5, and English Ortega Grape Extract. Provides 24-hour hydration. Scented with Rosemary Leaf, Fig and Amber. Priced at $35 (60ml).
• Rich Repair Shampoo Daily cleansing shampoo infused with 1% Wild Nettle Extract, Kentish Apple Cider Vinegar, and Pinot Noir Grape Extract. Removes product and dirt buildup while strengthening and protecting hair.
• Rich Hydration Hair Conditioner Lightweight conditioning blend with Vegan Keratin and Pinot Noir Grape Extracts. Encourages shine and moisture retention for healthier hair.
• Antioxidant Bath Salts Magnesium-rich bath salts for repair and relaxation. Helps muscles recover and promotes deep relaxation.
• Solar Filter Oil SPF50+ non-greasy sunscreen oil with UVA/UVB Broad Spectrum Protection. Lightly scented with Lemon, Rose and Black Pepper. Maximum protection without heaviness.
• Wintreow Eau de Parfum Inaugural perfume exploring English vineyard essence with English herbs, light floral notes, and subtle woody elements. Top: Herbs, Wild Flowers and Pepper; Middle: Grapes, Wet Grass and Spices; Base: Vetiver, Vine Wood and Crushed Fruit Leaves. Priced at $115 or $103.50 on subscription for 50ml.
• Persoctreow Eau de Parfum Unisex summer fragrance with English Peaches, Red Apples, Cut Grass notes. Top: Fresh Peach, Cream and Red Apple; Middle: Cut Grass and Bitter Fruit; Base: Spring Water and Amber.
• Tomato, Fig and Black Pepper Reed Diffuser Signature home fragrance diffuser with ambient luxury and sustainable scent. Refillable 500ml option available.
• Winter Vineyard Natural Wax Candle Natural wax candle inspired by winter vineyard atmosphere. Available in glass and ceramic vessel options.
• Botanical Sleep Mist Evening relaxation spray for better sleep. Part of the new wellness product line.
• Detox Tea Grape Leaf Detox Herbal Tea for evening relaxation and wellness support.
• Full Facial Gift Set Complete facial collection including Facial Cleanser (100ml), Clarifying Exfoliant Powder (280g), Hydration Boost Toning Mist (100ml), Facial Oil (30ml), Facial Balm (50ml), and Facial Treatment Gel (30ml). Packaged in signature green gift box. Priced at $273 (save £88 vs RRP).
• Full Shower Set Complete shower collection including Rich Repair Shampoo with Wild Nettle Extract, Kentish Apple Cider Vinegar and Pinot Noir Grape Extract; Rich Hydration Hair Conditioner with Vegan Keratin; and Uplifting Body Cleanser with Sea Buckthorn and Aloe Vera. Priced from $97.
• The Original Hero Set - Pelegrims Classics Five original hero products: Hand Cleanser (250ml), Hand Cream (250ml), Hand Pomade (60ml), Facial Oil (30ml), and Facial Balm (50ml). Represents the core product line in one gift package. Priced at $204 (vs £194 RRP if bought separately).
• Exploration Set Travel-size set including 10ml Facial Oil, 10ml Hand Pomade, and 10ml Facial Balm in a washable kraft paper bag. Includes £15 voucher off next purchase over £60. Priced at $51.
• Hand Cleanser and Hand Cream Set Gift set pairing Hand Cleanser with English Ortega Grape Extract for repair and hydration, and pumpable Hand Cream version of Hand Pomade with Hyaluronic Acid and Provitamin B5. Scented with Rose, Tomato and Labdanum. Priced from $74.
• Pelegrims Essentials Kit Seasonal limited edition set with Facial Balm (50ml), Vitamin Boost Facial Cleanser (100ml), and Hand Pomade (60ml). Includes washable paper wash bag.
• Pelegrims Subscription Box Subscription Box delivered every 3 months with no contract. Contents valued at minimum 2x the box price or £100. Includes £15 voucher off next purchase over £60 with Exploration Set. Priced at £48 quarterly.
• Digital Gift Cards Digital gift cards in denominations of £10, £25, £50, £100. Valid for 1 year from reception. Redeemable only on pelegrims.com.
• British Vinotherapy Facial 60 or 90-minute spa facial treatment using grape extracts for a British Vinotherapy experience. Available in Canterbury at 25 St Margaret Street.
• Pelegrims Immersion 120-minute comprehensive treatment experience combining multiple Pelegrims products and techniques for full body relaxation.
• Regenerative Ritual 90-minute regenerative body treatment designed to restore and rejuvenate using Pelegrims formulations.
• Winemaker's Rest 90-minute signature treatment inspired by winemaking traditions, offering deep relaxation and vinotherapy benefits.
• Pelegrims Midweek Reviver 45-minute express treatment designed for quick midweek relaxation and rejuvenation.

Quantifiable outcome

• 95% 5-star reviews from customers
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Westwell WinescoreStrategic or Co-development PartnerPrimary partner vineyard located beneath the Pilgrims Way on the North Downs in Kent. Provides waste material (grape skins, seeds, vines) from wine-making process for Pelegrims' grape extracts. Westwell grows Pinot Meunier, Pinot Noir, Chardonnay, and Ortega varieties. All wines made on-site from estate-grown fruit. Partnership enables hyper-local supply chain within 20 miles from vineyard to lab. Westwell philosophy aligns with Pelegrims' low-intervention, sustainable approach. Joint British Vinotherapy experience launched.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the pelegrims.com online store. Provides the infrastructure for product sales, subscriptions, and checkout functionality.
• Hotel ChocolatminorStrategic or Co-development PartnerAdjacent retailer mentioned in location context. Canterbury store is located next to Hotel Chocolat.
• Oxford LaboratoryminorStrategic or Co-development PartnerProducts sent to a lab in Oxford for safety assessment and stability testing before release.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• REN Clean Skincare: Established clean-beauty skincare brand (now part of Unilever) with bio-active ingredient stories and a global retail footprint — a comparable mass-premium peer in the natural-active skincare category.
• Drunk Elephant: Premium active-ingredient skincare brand (now owned by Shiseido) built on bio-compatible formulations and a hero-product set — comparable to Pelegrims on premium price points, active-ingredient claims, and small-batch craftsmanship at scale.
• Aesop: Established premium natural-skincare brand (now owned by L'Oréal) with apothecary-style retail, distinctive botanical scent profiles, and a high-end hospitality wholesale channel that overlaps with Pelegrims' target customer base and pricing tier.
• L'Occitane en Provence: Global natural-ingredient skincare group with a heritage botanical-extract positioning, a hotel-amenity and hospitality wholesale channel, and a Vinotherapy-adjacent ingredient story. Comparable on premium natural retail and the hospitality channel Pelegrims is building into.

Direct peers

• Haeckels: British natural-formulator skincare brand using locally sourced marine and botanical ingredients, with a small-batch, sustainability-led positioning. Pelegrims co-founder Alex Verier was previously Director at Haeckels, making it the most directly comparable British peer in formulation philosophy and brand aesthetic.
• Caudalie: French vinotherapy skincare brand founded on the same grape-extract-from-wine-by-products concept that Pelegrims is built on, with an established global retail footprint and spa/ritual division. It is the closest large-scale analog to Pelegrims' British vinotherapy positioning.
• Oskia: British luxury natural skincare brand with a focus on active botanical ingredients, small-batch UK manufacturing, and premium gift-set merchandising — directly comparable to Pelegrims on origin, positioning, and channel mix.
• Augustinus Bader: Premium skincare brand priced at the ultra-luxury tier (£100+ per SKU) with proprietary bio-active technology and selective retail — directly comparable to Pelegrims on premium pricing and active-ingredient-led differentiation.
• Tata Harper: Premium natural skincare brand built on a farm-to-face provenance story with high active-ingredient concentrations and prestige retail distribution, overlapping with Pelegrims' clean-ingredient, provenance-led premium positioning.
• Evolve Organic Beauty: UK-based natural and organic skincare brand with small-batch production and a focus on bioactive ingredients — comparable to Pelegrims in market, ingredient philosophy, and indie-brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pelegrims
• LinkedInlinkedin.com/company/pelegrims

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PELEGRIMS LIMITED