Titan Machinery Romania
- Company typePrivate
- Founded2011
- HeadquartersDragomiresti-deal, Romania
- Headcount251–500
- GTM typeB2B
- OfferingServices
Titan Machinery Romania firmographics
Firmographics- Name
- Titan Machinery Romania
- Legal name
- SC Titan Machinery Romania SRL
- Website
- https://titanmachinery.ro
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Titan Machinery Romania is headquartered
LocationHeadquarters
- HQ city
- Dragomiresti-deal
- HQ country
- Romania
- HQ region
- Europe
Offices14 records
Markets served
Titan Machinery Romania business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure
Revenue model
- New Equipment Sales: Sale of new agricultural and construction equipment from brands including Case IH, Case Construction Equipment, Väderstad, Wacker Neuson, and multiple other manufacturers
- Spare Parts Supply: Original spare parts supply for all equipment brands, with own inventory and 24-hour delivery from European warehouses
- Maintenance and Service: Full maintenance services including mobile service fleet of over 80 fully equipped service vehicles, workshop facilities, and annual training programs
- Used Equipment Reconditioning: Reconditioning division for used equipment with thorough technical inspection and full restoration under engineer supervision
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Equipment sales with optional financing and extended warranty programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Titan Machinery Romania product offering
Product offeringCore offering
Titan Machinery Romania distributes agricultural and construction machinery as the exclusive importer of Case IH and Case Construction Equipment brands in Romania, alongside other brands including Väderstad, Wacker Neuson, Steyr, Gregoire Besson, MacDon, and Sky Agriculture. The company complements equipment sales with precision agriculture technologies (RTK+ positioning, AFS CONNECT fleet management, T-LINE Pro Track autoguidance, SoilXplorer, DJI AGRAS drones), original spare parts supply with 24-hour European warehouse delivery, mobile maintenance services via 80+ service vehicles, and used equipment reconditioning.
Product overview
Titan Machinery Romania operates as a comprehensive equipment dealer and importer, functioning as a platform-plus-services model. The core offering consists of distributed agricultural equipment brands (Case IH tractors and combines, Steyr tractors, Väderstad seeders, Gregoire Besson plows, MacDon headers) and construction equipment (Case Construction, Wacker Neuson). The company complements its equipment sales with precision agriculture technology modules (AFS CONNECT fleet management, T-LINE Pro Track autoguidance, RTK+ positioning, SoilXplorer, DJI AGRAS drones, irrigation systems) and value-added services (14 branch locations, parts supply, mobile maintenance fleet of 80+ vehicles, used equipment reconditioning, e-magazin parts store). The portfolio serves agricultural and construction industries across Romania.
Differentiator
Problem solved
Functional benefit
Products and services
- Case IH Tractors
Quantifiable outcome
- 5-year warranty on Case IH tractors over 150 HP
- +1 more outcomes
Companies that use Titan Machinery Romania
Customer profileSegments2 records
Ideal customer profiles2 records
Titan Machinery Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Titan Machinery Romania partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- VäderstadcoreSwedish manufacturer of high-quality agricultural implements. In 2016, Titan Machinery Romania became exclusive importer and distributor of Väderstad products in Romania.
- CNH IndustrialcoreCNH Industrial is the parent concern of Titan Machinery Group. Titan Machinery Romania serves as exclusive importer of Case IH and Case Construction Equipment brands, both owned by CNH Industrial. Titan Machinery is the largest CNH Industrial distributor globally.
- Case IHcoreCase IH is the exclusive import brand for agricultural equipment including tractors, combines, headers and agricultural implements. Titan Machinery Romania is the exclusive importer and distributor of Case IH products in Romania.
- Case Construction EquipmentcoreCase Construction Equipment (CASE CE) provides a complete range of construction equipment including loaders, excavators, dozers, telescopic loaders, mini-loaders and backhoe loaders. Titan Machinery Romania is the exclusive importer and distributor.
- Wacker NeusonmajorWacker Neuson is a manufacturer of construction equipment including excavators, compactors, dumpers and compact equipment. Titan Machinery distributes Wacker Neuson products in Romania.
- Sky AgriculturemajorSky Agriculture (formerly Sulky) is a French manufacturer of high-performance agricultural equipment for soil preparation, seeding and fertilizing with nearly 90 years of history. In 2023, Sulky, Prolog and Sky brands were unified under Sky Agriculture identity.
- Gregoire BessonmajorFrench manufacturer with nearly 220 years of history, known for reversible plows that revolutionized the industry with patented reversal system. Holds multiple world records for quality, reliability and robustness.
- MacDonmajorCanadian manufacturer with over 65 years of experience in agricultural equipment technology, innovation, design and manufacturing. Headquarters in Winnipeg, Canada on 34-hectare facility with R&D, engineering, quality control and production.
- PronarmajorPolish manufacturer of agricultural trailers, green forage equipment and other implements distributed by Titan Machinery Romania.
- FIRSTGREENminorElectric equipment manufacturer for agriculture and construction applications, represented by Titan Machinery Romania.
- Maschio GaspardominorItalian manufacturer of agricultural equipment including green forage machinery, cultivators and compactors distributed by Titan Machinery Romania.
- StollminorManufacturer of front loader systems distributed by Titan Machinery Romania.
- OlimacminorManufacturer of corn and sunflower headers distributed by Titan Machinery Romania.
- NardiminorManufacturer of agricultural equipment distributed by Titan Machinery Romania.
- BonsegnaminorManufacturer of tankers and agricultural equipment distributed by Titan Machinery Romania.
- UNIAminorPolish manufacturer of agricultural equipment including potato technology and implements distributed by Titan Machinery Romania.
- CORVUSminorManufacturer of utility vehicles distributed by Titan Machinery Romania.
- AVRminorBelgian manufacturer of potato technology equipment distributed by Titan Machinery Romania.
- Nettuno IrrigationminorIrrigation system manufacturer distributed by Titan Machinery Romania.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Titan Machinery Romania competitors and assessment
Company assessmentDirect peers
- NHR Agropartners: John Deere dealer network operating in Romania, providing tractors, combines, and precision agriculture solutions with multiple branches. Direct competitor to Titan Machinery Romania's Case IH portfolio.
- AGROTEC Group: Major Romanian agricultural equipment dealer and service provider operating in the same market as Titan Machinery Romania, distributing competing machinery brands and serving the same large-farm customer segment.
- MEWI Romania: Authorized John Deere agriculture and construction equipment dealer in Romania with multi-location presence, directly competing with Titan Machinery Romania for the same farmer and contractor customers in the premium tractor and harvester segments.
Emerging players
- Pöttinger: Austrian manufacturer of tillage, seeding, and forage equipment that competes with parts of Titan Machinery Romania's Väderstad and Pronar product lines in the Romanian market, typically through independent dealers.
Broad incumbents
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra, Fella) with authorized dealer networks in Romania and Eastern Europe that compete with Titan Machinery Romania's Case IH and Steyr offerings.
- Titan Machinery Inc. US-listed parent company of Titan Machinery Romania and the world's largest CNH Industrial distributor. Operates the broader dealer model that the Romanian entity executes in Romania, providing the strategic and operational framework.
- CLAAS Regional Eastern Europe: German-based global agricultural equipment manufacturer (combines, tractors, forage harvesters) with regional dealer networks across Eastern Europe. Competes with Titan Machinery Romania's combine and tractor offerings through its own dealer channel.
Regional players
- Stihl (Romania distribution): German power equipment manufacturer with a Romanian distribution network focused on chainsaws, handheld equipment, and small mechanization, partially overlapping with Titan Machinery Romania's compact and utility equipment offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Titan Machinery Romania social profiles
Digital presenceTitan Machinery Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Titan Machinery Romania leadership team
Management profileNumber of profiles
Titan Machinery Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Titan Machinery Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Titan Machinery Romania
What does Titan Machinery Romania do?
Titan Machinery Romania distributes agricultural and construction machinery as the exclusive importer of Case IH and Case Construction Equipment brands in Romania, alongside other brands including Väderstad, Wacker Neuson, Steyr, Gregoire Besson, MacDon, and Sky Agriculture. The company complements equipment sales with precision agriculture technologies (RTK+ positioning, AFS CONNECT fleet management, T-LINE Pro Track autoguidance, SoilXplorer, DJI AGRAS drones), original spare parts supply with 24-hour European warehouse delivery, mobile maintenance services via 80+ service vehicles, and used equipment reconditioning.
Is Titan Machinery Romania a public or private company?
Titan Machinery Romania is a private company. It is classified as corporate owned and is currently operating.
When was Titan Machinery Romania founded?
Titan Machinery Romania was founded in 2011. It employs 251 to 500 people.
Where is Titan Machinery Romania based?
Titan Machinery Romania is headquartered in Dragomiresti-deal, Romania, in the Europe region.
How does Titan Machinery Romania make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are spare Parts Supply, maintenance and Service and used Equipment Reconditioning.
Who are Titan Machinery Romania's main competitors?
Direct peers on record are NHR Agropartners, AGROTEC Group and MEWI Romania. Pöttinger is listed as an emerging player. Broad incumbents are AGCO Corporation, Titan Machinery Inc. and CLAAS Regional Eastern Europe. Stihl (Romania distribution) is listed as a regional player.
Does Titan Machinery Romania have an API?
No public API is recorded for Titan Machinery Romania.