What The Development does

The Development (legal entity DVPT, LLC) is a New York-based strategic marketing, branding, and communications consulting firm headquartered at the Chrysler Building, 405 Lexington Avenue, Floor 9. The firm helps enterprise clients solve complex audience engagement challenges, specializing in B2B2C buying dynamics where both business customers and end consumers influence purchasing decisions, and operates across the technology, healthcare and life sciences, manufacturing, and lifestyle verticals. Service offerings span strategic marketing, brand development, visual identity and design systems, creative campaigns, experiential design, and employer branding, delivered through custom, quote-based professional services engagements sourced primarily via direct enterprise relationships and the firm's website contact form.

The firm has executed high-visibility work for clients including Pantone (three consecutive years on the Color of the Year program, with the 2025 edition spanning New York, London, Shanghai, and India), Amgen (corporate rebrand aligning 28,000+ employees under a unified brand, in collaboration with PR partner Porter Novelli), Bravecto/Merck Animal Health (masterbrand transformation), Motorola, Terumo, Regeneron, Oyuna, and Janavi x Bibhu Mohapatra. Underlying delivery is a partner-orchestration model: The Development leads strategy, roadmap, messaging, and creative direction while working with specialized collaborators such as Pantone Color Institute and Herring & Herring for execution components.

There is no proprietary technology platform or disclosed AI capability; the offering is human-led professional services. Revenue, headcount, and funding data are not publicly disclosed, the company is privately held with no external investors or parent company identified, and growth is evidenced through repeat anchor engagements, multi-market campaign expansion, and incremental vertical entries rather than capital-driven scaling.

Name

The Development

Legal name

DVPT, LLC

Website

https://thedevelopment.consulting

Company type

Private

Operating status

Operating

Short description

The Development is a New York-based strategic marketing and branding consulting firm that helps enterprise clients across technology, healthcare, manufacturing, and lifestyle solve complex B2B2C audience engagement challenges through brand strategy, creative campaigns, design systems, and experiential design.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Brand strategy consulting
• Creative marketing services
• Visual identity design
• Experiential marketing campaigns
• Corporate rebranding services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing Consulting: Professional services engagements involving strategic marketing, brand development, creative campaigns, and design system implementation. Revenue is generated through custom consulting engagements tailored to client needs in brand strategy, corporate rebranding, campaign development, and experiential marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Development provides strategic marketing, branding, and creative consulting services for enterprise clients. Its work spans brand strategy, corporate rebranding, visual identity and design system development, creative campaign execution, and experiential design/activations. The firm specializes in navigating B2B2C audience dynamics across technology, healthcare, manufacturing, and lifestyle industries, delivering end-to-end campaigns from strategic roadmap through creative production and global event execution.

Product overview

The Development is a strategic marketing consulting firm that offers creative solutions for business challenges. Rather than a unified software product, the firm provides service offerings including strategic brand development, visual identity and design systems, marketing campaign execution, and experiential activations. The firm's services are delivered through collaborative client engagements, with key offerings including the Pantone Color of the Year campaign program, Amgen brand refresh and design system, and Bravecto masterbrand development. The company helps brands navigate B2B2C dynamics and create meaningful relationships with their audiences through strategic marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Consulting Services Strategic marketing and creative consulting services that help enterprise brands solve complex audience engagement challenges, navigate B2B2C dynamics, and build lasting brands through strategic clarity and creative execution.
• Pantone Color of the Year Campaign End-to-end campaign leadership for Pantone's Color of the Year program, including creative direction, messaging, partner integration, experiential design, and global event execution across multiple international markets, evolved into a repeatable and scalable campaign system.
• Amgen Brand Refresh and Design System Corporate brand identity refresh, visual identity system, and design system development for Amgen's biotechnology company, unifying global employee and partner-facing brand expression.
• Bravecto Masterbrand Development Brand transformation and portfolio architecture services for Merck Animal Health's Bravecto franchise, evolving it from a single product into a unified masterbrand and scalable portfolio platform.

Quantifiable outcome

• Aligned 28,000+ employees and external partners under unified future-ready brand
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Porter NovellicoreImplementation/ SI/ Consulting PartnerCollaborated with PR agency Porter Novelli on the Amgen corporate rebrand project. While Porter Novelli focused on stakeholder engagement and communications workstreams, The Development defined the foundational vision for Amgen's updated brand identity, reinforcing leadership in scientific innovation and patient impact.
• Pantone Color InstitutecoreStrategic or Co-development PartnerCollaborated closely with the team at Pantone Color Institute (trend forecasting and consultancy arm of Pantone) to shape the narrative around PANTONE 17-1230 Mocha Mousse. The Development led end-to-end campaign leadership from defining roadmap to managing creative production and experiential design.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, identity, and valuation services — directly comparable to The Development's brand strategy, corporate rebranding, and design system engagements.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm serving enterprise clients with brand strategy, identity, and campaign work — closely comparable to The Development's strategic marketing, brand refresh, and design system offerings.
• Pentagram: Pentagram is a partner-run design consultancy known for brand identity systems, creative campaigns, and visual design for enterprise clients — directly comparable in service mix, boutique structure, and B2B enterprise focus to The Development.
• Siegel+Gale: Siegel+Gale is a brand strategy, design, and experience consultancy serving enterprise clients with simplicity-focused branding and design systems — comparable to The Development's brand strategy and design system work.
• Lippincott: Lippincott is a brand strategy and design consultancy serving Fortune 500 clients with positioning, identity systems, and creative campaigns — a direct peer to The Development's strategic marketing and brand transformation services.
• MetaDesign: MetaDesign is an international brand consultancy providing brand strategy, identity, and design across technology, mobility, and cultural sectors — directly comparable to The Development's enterprise B2B2C brand work.
• Moving Brands: Moving Brands is a brand and creative consultancy building design systems and brand experiences for enterprise clients — directly comparable in offering brand strategy, identity, and creative execution to The Development.

Emerging players

• Koto: Koto is a brand and design studio for tech-forward and venture-backed clients creating identities, positioning, and campaigns — comparable to The Development's brand design and creative campaign work, with a stronger focus on tech/scale-up clients.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency producing brand campaigns for major enterprises — a broader incumbent that competes for the same kind of marquee B2B/consumer brand campaign work as The Development.
• R/GA: R/GA is a large creative agency network offering brand strategy, experience design, and integrated campaigns to enterprise clients — overlapping with The Development but operating at broader scale across more service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thedvpt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Development