ActNow Consulting

What ActNow Consulting does

ActNow Consulting Ltd is a UK-based sustainability and B Corp consultancy founded in 2023 by Alexina Cassidy and operated as a sole proprietorship from Northamptonshire, with stated client reach across Europe. The firm delivers three interconnected service lines — B Corp consultancy (gap analysis, B Impact Assessment support, document preparation, audit guidance under v1.6 and v2 standards), climate and net zero services (Carbon Literacy training, carbon footprint assessment, reduction planning, Small99-based workshops), and ESG and sustainability strategy (planning, GRI/ESRS reporting, stakeholder mapping, human rights and environmental due diligence) — with a stated travel and tourism vertical specialisation. Underlying technology is non-existent in the SaaS sense; the firm is a professional-services practice whose "technology" consists of co-developed stakeholder mapping tools, a B Corp evidence template library, and a publicly priced 9-week online cohort course (the B Corp Launchpad, £1,500 per seat, max 6 per cohort), all delivered through direct consultancy and partnerships with the Sustainable Business Alliance, What If Department, and B Bolder Collective.

Revenue mechanics are a mix of quote-based 1-to-1 advisory, fixed-fee cohort courses, and group training for 6-20 learners, with the only publicly disclosed price being the £1,500 Launchpad fee and a £100 referral discount. The firm commits 5% of annual turnover to the Global Returns Project (donating £883 in 2024-2025, implying ~£17.7k turnover) and earned B Corp certification in July 2025. Customer base spans roughly 19 disclosed logos across SMB and mid-market — including Encore Environment, CSX Carbon, Inntravel, Exodus Adventure Travels, Explore Worldwide, MAST Architects, Huntsmill Farm, and UK for Good-routed referrals — supported by co-chair roles at Northamptonshire B Local and People, Planet, Pint. The firm holds no external funding and operates with a single full-time founder-operator.

Name

ActNow Consulting

Legal name

ActNow Consulting Ltd

Website

https://actnowconsulting.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ActNow Consulting is a UK sole-trader sustainability consultancy that helps SMEs achieve B Corp certification, build carbon reduction and net zero plans, and meet ESG reporting obligations, with a travel and tourism vertical specialisation across UK and Europe.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (541620), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Supply Chain & Product Carbon Advisory (Scope 3 Procurement, PCF Support) (EUABADAJ), Carbon Claims, Labeling & Communications Advisory (VCMI/ICVCM Guidance, Claim Substantiation) (EUABADAI)

Keywords

• Sustainability consultancy
• B Corp certification
• Carbon reduction services
• ESG strategy advisory
• Carbon Literacy training

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B Corp Consultancy: Hands-on 1-to-1 consultancy guiding businesses through the full B Corp journey including discovery, gap analysis, document preparation, policy development, and audit support through to certification.
2. B Corp Launchpad Course: 9-week online group programme for small service businesses under 50 employees. Max 6 businesses per cohort, minimum 4 required to run. Cost is £1,500 or 3 payments of £500 with £100 referral discount.
3. Carbon Literacy Training: Certified Carbon Literacy training delivered as 3-hour sessions online or in person for groups of 6-20 people. All learners receive official badges from Carbon Literacy Project. Also offered pro bono via Climate Action West Northants.
4. Carbon Reduction Consultancy: Bespoke services including full carbon footprint assessment, custom carbon reduction plans, ESG policy drafting, supply chain outreach, and advice on labels and standards. Delivered in partnership with Sustainable Business Alliance.
5. ESG & Sustainability Strategy: Strategy development including initial assessment, team review, goal setting, and reporting communications. Also covers travel and tourism ESG services including B Corp recertification, stakeholder mapping, risk assessments, and climate action planning.
6. Training Workshops: Workshops covering DEI, innovation and strategy, Net Zero for SMEs, Climate Fresk, Lego Serious Play Climate Transition Planning, and Smile Tools for accommodation owners. Also carbon reduction workshops using Small99 method.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ActNow Consulting provides sustainability advisory services to small and mid-sized UK and European businesses, focused on four areas: B Corp consultancy guiding clients through the B Impact Assessment and certification/recertification under B Corp v1.6 and v2 standards; climate and net zero services including Carbon Literacy training, carbon footprint assessment, and reduction planning; ESG and sustainability strategy work covering stakeholder mapping, supply chain risk, human rights due diligence, and reporting against GRI Standards and ESRS; and a structured 9-week B Corp Launchpad online programme for small service businesses.

Product overview

ActNow Consulting is a service-based sustainability consultancy offering three interconnected service lines: B Corp Consultancy (covering B Impact Assessment, certification guidance, and stakeholder mapping), Climate & Net Zero Services (including Carbon Literacy training, carbon footprint analysis, and reduction workshops), and ESG & Sustainability Strategy (covering planning, reporting, and industry-specific solutions for travel and tourism). The B Corp Launchpad is a structured 9-week online programme for small businesses pursuing certification. Bespoke 1-to-1 consultancy and stakeholder mapping tools are add-on services delivered in partnership with the Sustainable Business Alliance and The What If Department.

Differentiator

Problem solved

Functional benefit

Products and services

• B Corp Consultancy Bespoke 1-to-1 consultancy walking clients through the B Impact Assessment end-to-end, from discovery and gap analysis through document preparation, policy development, and B Lab audit support, for businesses pursuing B Corp certification or recertification under B Corp v1.6 and v2 standards.
• Climate & Net Zero Services Carbon training, footprint analysis, and carbon reduction workshops that put companies on a path to net zero, including bespoke carbon reduction consultancy, ESG and sustainability policy drafting, supply chain outreach, and workshops using the Small99 method.
• ESG & Sustainability Services Full ESG planning, impact reviews, and team training courses, including initial assessment, key-issues review, goal setting, and reporting against GRI Standards and ESRS, with specialism in travel and tourism ESG strategies such as B Corp recertification, stakeholder mapping, supply chain risk mapping, and human rights assessments.
• Carbon Literacy Training One-day certified Carbon Literacy course covering climate science basics, carbon sources, and practical reduction steps, delivered online or in person for groups of 6-20 people; learners receive the official Carbon Literacy Project badge upon completing four pledges (two for work, two for home).
• The B Corp Launchpad Nine-week online programme for small service businesses (under 50 employees) evaluating and improving their social and environmental impact with a drive toward B Corp certification, with maximum 6 businesses per cohort and a minimum of 4 required to run, including roughly 1 hour online and 2 hours independent work weekly.
• Carbon Reduction 1-to-1 Consultancy Bespoke carbon reduction consultancy delivered in partnership with Sustainable Business Alliance, including a full carbon footprint assessment, a custom carbon reduction plan, ESG and sustainability policy drafting, and advice on labels and standards.
• Stakeholder Identification & Mapping Tools Practical tools developed with the Sustainable Business Alliance to support B Corp certification, including stakeholder identification, prioritisation matrices, and due diligence frameworks for human rights and environmental impact assessments across operations and supply chains.

Quantifiable outcome

• 10 businesses supported through B Corp certification process
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• B Bolder CollectivecoreStrategic or Co-development Partner · 1 August 2025Network of experienced sustainability professionals launched August 2025 with fellow B Corp Consultants including Rachel Parsons (The What If Department) and Simon Derrick (Sustainable Business Alliance). Working together to help organisations become better businesses.
• What If Department (Rachel Parsons)coreStrategic or Co-development Partner · 1 January 2025Ongoing collaboration with Rachel Parsons on B Corp certification work, Travel by B Corp working group, and ESG services for travel and tourism businesses. Joint consultancy delivery on human rights and environmental due diligence.
• Sustainable Business AlliancecoreStrategic or Co-development PartnerAdvisory member and delivery partner for sustainability training, stakeholder mapping tools, and carbon reduction workshops. Co-delivered four workshops on sustainability strategies to local businesses at Brackmills Industrial Estate. Partner for ESG and sustainability strategy services.
• Laura Slack / B Corp ExpertminorStrategic or Co-development PartnerCollaboration on B Corp Launchpad course for small service businesses under 50 employees. 9-week online programme with max 6 businesses per cohort. Laura Slack co-facilitates the group course alongside Alexina Cassidy.
• UK for GoodminorGTM or Marketing PartnerPartnership for B Corp referrals. Worked with 3 businesses on their B Corp journeys through UK for Good partnership during 2024-2025.
• WhatIf PartnersminorGTM or Marketing PartnerData sharing partner for B Corp Cohort course. Client data may be shared with WhatIf Partners for course delivery purposes as disclosed in Privacy Policy.
• Better Business ActminorGTM or Marketing PartnerCampaign supporter pushing for amendment to Section 172 of Companies Act. Signatory to campaign for legal responsibility to positively impact people and planet alongside profit.
• Travel by B Corp CollectivecoreStrategic or Co-development PartnerParticipated in working group with certified B Corp travel companies preparing for recertification under new B Corp Standards v2. Helped translate standards into usable guidance, answer technical questions, and support discussions on evidence requirements across supply chains.

Scale indicators11 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• South Pole: Global climate solutions and sustainability consultancy providing carbon advisory, net zero strategy, and ESG services to large corporates. Comparable in service line (carbon and net zero advisory) but at global scale with project-based portfolios that dwarf ActNow's sole-trader footprint.
• Anthesis Group: Large global sustainability consultancy offering ESG strategy, carbon footprinting, supply chain sustainability, and disclosure support. Comparable across ActNow's full service portfolio (ESG, carbon, supply chain) but operates at enterprise scale with much broader geographic reach and proprietary tooling.
• Carbon Trust: Large UK-headquartered carbon and sustainability consultancy offering footprinting, net zero strategy, and disclosure advisory to corporates and governments. Overlaps ActNow's climate, net zero, and ESG reporting services but at much larger scale and broader portfolio, including enterprise and public-sector work beyond ActNow's SMB focus.

Direct peers

• Positive Planet: UK sustainability consultancy supporting small and medium businesses with carbon reduction, ESG, and B Corp advisory. Highly comparable in customer segment (UK SMBs), service mix (carbon, ESG, B Corp), and values-driven positioning, and operates as a direct competitor for similar engagements.
• Sustainable Business Alliance: UK sustainability training and advisory network led by Simon Derrick, providing stakeholder mapping tools, carbon reduction workshops, and ESG training to SMBs. Directly comparable to ActNow's climate and ESG service line, and a co-delivery partner on Brackmills workshops and B Bolder Collective.
• Small99: UK SMB-focused sustainability platform providing the Small99 carbon reduction method used in ActNow workshops. Comparable target customer (UK SMBs under 50 employees) and overlapping service (carbon footprint and reduction), making it a near-direct competitor for the same cohort of small businesses pursuing B Corp and net zero journeys.
• Better Business Network: UK network supporting businesses on B Corp certification and broader responsible business journeys, with advisory support and community programming. Comparable as a UK B Corp advisory community node and partner channel (UK for Good partnership), competing for the same pool of aspiring B Corp businesses.
• Giraffe ESG: UK SMB-focused ESG and sustainability consultancy providing carbon footprinting, ESG strategy, and reporting support for small businesses. Directly comparable target customer (UK SMBs) and service line (ESG and carbon reduction), operating in the same competitive set as ActNow.
• Laura Slack (B Corp Expert): UK B Corp consultant who co-facilitates ActNow's B Corp Launchpad cohort programme and runs independent B Corp advisory work for SMBs. Directly comparable: same primary service line (B Corp certification support) and same buyer profile, and a co-delivery partner on the B Corp Launchpad product.
• The What If Department (Rachel Parsons): UK B Corp consultancy run by Rachel Parsons, focused on B Corp certification and ESG services with a strong travel and tourism vertical. Directly comparable to ActNow: same geography, same primary service line (B Corp certification), same vertical specialism, and an active co-delivery partner on Travel by B Corp working group engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/actnow-consulting-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActNow Consulting