Further

What Further does

Further Technologies LLC operates a digital lending marketplace under the brand 'Further' that aggregates personalized loan offers from a network of 50+ credit union partners and presents them to consumers through a self-serve web and mobile experience. The platform covers four lending product categories: credit cards (rates starting at 12.00% APR), personal loans (from 8.33% APR), automobile loans (from 6.59% APR), and home equity loans (from 7.49% APR). The core technical asset is a marketplace/lender matching platform that routes consumer rate-check requests to relevant credit union partners and tracks conversion, with a soft-pull rate check that does not impact the consumer's credit score.

The company's business model is a transaction-based referral fee model: Further earns fees from credit union partners for qualified loan applications and originated loans. The go-to-market is product-led growth, emphasizing consumer self-serve onboarding via QR codes, direct links, and digital channels rather than a traditional sales force. Distribution channels are entirely digital (web and mobile app) and the operating geography is the United States. Marketing relies on a content/blog layer covering savings accounts, credit scoring, and credit card education, supplemented by a referral relationship with Union Credit, which directs consumers into the Further marketplace. The company is a private US LLC with no disclosed funding rounds, no public management team listing, and no reported revenue, suggesting an early-stage operational footprint consistent with the self-reported 1,000+ satisfied customers metric and a $21k average loan value.

Name

Further

Legal name

Further Technologies LLC

Website

https://yourmoneyfurther.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Further Technologies LLC operates a US digital lending marketplace that aggregates personalized credit card, personal loan, auto loan, and home equity loan offers from 50+ credit union partners for individual consumers via a self-serve web and mobile experience, earning referral fees on originated loans.

Ownership category

akta.pro rank

Product category

Consumer Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Consumer lending marketplace
• Credit union lending
• Personal loan comparison
• Auto loan marketplace
• Credit card rate aggregation

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Referral/Transaction Fees from Credit Union Partners: Further generates revenue by facilitating lending transactions between consumers and credit union partners. The company acts as a marketplace, earning fees from credit unions for qualified loan applications and originated loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Further operates a consumer-facing digital lending marketplace that aggregates personalized loan offers from a network of 50+ credit union partners. Consumers can compare and access credit cards, personal loans, auto loans, and home equity loans through a self-serve website and mobile app, with rate checks that do not impact their credit score. Further earns referral and transaction fees from credit union partners for qualified loan applications and originated loans.

Product overview

Further is a lending marketplace platform operated by Further Technologies LLC that connects consumers with personalized loan offers from a network of 50+ credit union partners. The platform aggregates Credit Card, Personal Loan, Automobile Loan, and Home Equity Loan products into a unified marketplace experience where consumers can check rates (without impacting credit scores), compare offers, and access funds. The core product is the Further Marketplace, which serves as an intermediary aggregating credit union offerings including credit cards (from 12.00% APR), personal loans (from 8.33% APR), auto loans (from 6.59% APR), and home equity loans (from 7.49% APR).

Differentiator

Problem solved

Functional benefit

Products and services

• Further Marketplace

Quantifiable outcome

• 1,000+ satisfied customers, 98% consumer rating
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core.

• Advia Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner offering lending products through the Further marketplace platform. Consumers can access personalized loan offers including credit cards, personal loans, and auto loans through this partnership.
• Commonwealth Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace, providing competitive lending options to consumers through the platform's comparison and application process.
• Capital Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner offering lending products through the Further marketplace. Part of the network of 50+ credit unions providing competitive rates.
• US Alliance Financial Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner providing lending products via the Further marketplace platform for consumer access.
• Financial Partners Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace network, offering competitive lending rates to consumers.
• Metro Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner offering products through the Further marketplace platform.
• Altura Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner providing lending products through the Further marketplace.
• Credit HumancoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace offering competitive lending options.
• Jovia FinancialcoreChannel Partner/ Reseller/ DistributorCredit union partner offering lending products via the Further marketplace platform.
• Monterra Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace network providing competitive rates.
• Municipal Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner offering lending products through the Further marketplace.
• Navigant Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace providing loan products.
• Redwood Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner offering competitive lending products through the Further marketplace.
• America First Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner in the Further marketplace network offering lending products to consumers.
• Teachers Federal Credit UnioncoreChannel Partner/ Reseller/ DistributorCredit union partner providing lending products through the Further marketplace platform.
• Union CreditcoreGTM or Marketing PartnerPlatform partnership for consumer referrals. Union Credit directs consumers to Further for accessing personalized lending offers from credit union partners.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Upgrade: Online lending platform offering personal loans, credit cards, and auto refinancing with a digital-first comparison and application flow. Comparable on consumer lending marketplace UX and self-serve acquisition.
• SoFi: Broad fintech offering personal loans, mortgages, credit cards, and banking. Operates as a direct lender rather than a pure aggregator, but competes for the same consumer lending demand that Further's marketplace routes to credit unions.
• Prosper Marketplace: Pioneer US peer-to-peer / marketplace lending platform for personal loans. Comparable on marketplace lending model, though now operates as a more established lender and competes for similar borrower demand.
• Credit Karma: Major consumer finance platform offering free credit scores and personalized product recommendations across credit cards, loans, and banking. Overlaps with Further on lending comparison and marketplace matching, but operates much more broadly at scale.
• NerdWallet: Consumer finance comparison platform covering credit cards, loans, banking, and insurance. Comparable on financial product marketplace model and content-driven acquisition, though much broader in scope.

Emerging players

• Even: Employer-integrated financial benefits platform including earned-wage access and lending products. Relevant as an emerging marketplace/distributor of consumer lending through partnership channels, similar to Further's Union Credit integration.
• MoneyLion: Digital financial services platform offering personal loans, credit cards, and banking products with embedded marketplace features. Comparable on consumer lending aggregation and digital self-serve distribution.

Direct peers

• Fiona: Financial product search and comparison marketplace across loans, credit cards, and deposit products. Comparable as a digital-first lending aggregator matching consumers to multiple lender offers.
• Credible: Online lending marketplace that lets consumers compare rates from multiple lenders on student loans, mortgages, personal loans, and credit cards. Closely matches Further's borrower-lender matching model and self-serve comparison UX.
• LendingTree: Largest US consumer lending marketplace aggregating multiple lenders across personal loans, auto, mortgage, and credit cards. Most directly comparable on marketplace business model, transaction-fee revenue, and broad lender network — though at vastly greater scale than Further.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gofurtherapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Further