WLC Medical

What WLC Medical does

WLC Medical is a privately held, NDIS-registered Allied Health clinic operating from a single site at 238 Epsom Ave, Belmont, Perth, Western Australia. The clinic delivers an integrated multidisciplinary portfolio covering physiotherapy, dietetics, psychology, DEXA-based bone density and body composition scanning, and indirect calorimetry metabolism testing. Its clinical team includes physiotherapists, accredited practising dietitians, and psychologists, with extended operating hours (7am–7pm weekdays, 7am–1pm Saturday) and on-site state-of-the-art diagnostic hardware.

The clinic's core technical differentiator is a GE Lunar iDXA DEXA scanner — one of only four such units installed in Western Australia — paired with ECAL metabolism testing embedded in dietitian appointments. Services are delivered through 60-minute initial consultations across disciplines, with combined packages (e.g., DEXA Sports Package at $275) and complementary offerings including dry needling, cupping, Clinical Pilates, and lymphoedema treatment via an embedded practitioner from Co-Connect Physiotherapy.

WLC Medical monetises primarily through private fee-for-service billing at unit prices of $125–$275 per consultation, supplemented by Medicare rebates (GP Care Plans, Mental Health Treatment Plans, Eating Disorder Treatment Plans), private health insurer rebates where applicable, Workers' Compensation and Motor Vehicle Accident claim billing, NDIS-funded visits across self-managed, plan-managed, and NDIA-managed tiers, and Zip Pay instalment payments. Distribution is direct via the physical clinic plus home consultations for NDIS participants, with online booking through HotDoc and content-led demand generation via the SALAD blog and social channels. The clinic holds no external investment and is led by founder-Director Adam Johnston.

Name

WLC Medical

Legal name

WLC Medical

Website

https://wlcmedical.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

WLC Medical is a privately held, NDIS-registered Allied Health clinic in Belmont, Perth offering integrated physiotherapy, dietetics, psychology, DEXA scanning, and metabolism testing to general public, NDIS participants, and insurance-funded patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Physiotherapy Consultations: Private billing for physiotherapy consultations including initial and follow-up appointments. Treatment includes manual therapy, dry needling, cupping, exercise rehabilitation, and Clinical Pilates.
2. Dietitian Consultations: Private billing for dietitian consultations including initial 60-minute and follow-up appointments. Includes metabolism testing as part of the appointment. Medicare GP Care Plans and Private Health Insurance rebates are accepted.
3. Psychology Services: Private billing for psychology consultations. Medicare rebates available with GP referral. Accepts GP Mental Health Treatment Plans and Eating Disorder Treatment and Management Plans.
4. DEXA Scan Services: Revenue from DEXA bone density and body composition scans. Pricing varies by scan type and whether combined with an Allied Health consultation. Private health rebates available when DEXA is combined with a Physio or Dietitian consult.
5. NDIS Services: Registered NDIS provider delivering services across all three plan management types (self-managed, plan-managed, and NDIA-managed). NDIS hourly rates are government-set and differ from standard private fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WLC Medical is an NDIS Registered Allied Health clinic in Belmont, Perth providing physiotherapy, dietitian, and psychology consultations alongside DEXA bone density and body composition scanning (GE Lunar iDXA) and ECAL indirect calorimetry metabolism testing. Services are delivered on a fee-for-service basis with Medicare, private health insurance, and NDIS funding accepted across all management tiers, with both in-clinic and home consultation options available.

Product overview

WLC Medical is an integrated Allied Health clinic offering a coordinated portfolio of clinical services centered on physiotherapy, dietetics, psychology, and advanced diagnostic imaging. The core offering includes 60-minute one-on-one physiotherapy consultations (with manual therapy, dry needling, cupping, and Clinical Pilates), dietitian services (with metabolism testing via ECAL), psychology services (using CBT, ACT, and motivational interviewing), and DEXA scanning (using a GE Lunar iDXA machine for bone density and body composition analysis). Services are designed to work collaboratively, with DEXA body composition scans included at no extra cost during physiotherapy weight management programs, and metabolism testing integrated into dietitian appointments. Add-on packages like the DEXA Sports Package combine body composition scanning with metabolic testing for athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services 60-minute initial physiotherapy consultations providing manual therapy, dry needling, cupping therapy, exercise rehabilitation, and Clinical Pilates with a whole-person approach to movement, injury recovery, and pain management, for individuals managing sports injuries, chronic pain, and musculoskeletal conditions.
• DEXA Scan Low-dose X-ray DEXA scanning using the GE Lunar iDXA scanner providing Bone Densitometry scans for fracture risk assessment and Total Body Composition scans measuring muscle mass, fat mass (including visceral fat), and bone mass, offered to patients seeking gold-standard body composition and bone density assessment with or without an Allied Health consultation.
• Dietitian Services Personalised nutrition services including 60-minute initial consultations, metabolism testing, customised meal plans, and dietary advice for weight management, chronic disease, eating disorders, and sports nutrition, with Medicare GP Care Plans and Private Health Insurance rebates accepted.
• Psychology Services Psychological assessment and treatment for mental health concerns including eating disorders, body image issues, and behaviours impacting nutrition and physical activity, using evidence-based practices including CBT, ACT, and motivational interviewing, with Medicare rebates available with GP referral.
• Metabolism Testing Non-invasive indirect calorimetry (ECAL) metabolism testing measuring resting metabolic rate, fat and carbohydrate burning efficiency, and metabolic efficiency, performed during dietitian appointments with results interpreted on-site.

Quantifiable outcome

• Google rating of 5.0 based on 304 reviews

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HotDoccoreGTM or Marketing PartnerHotDoc is the online appointment booking platform integrated into WLC Medical's website. Patients can book appointments through HotDoc 24/7. The partnership enables the clinic to capture bookings outside business hours and provides a streamlined patient scheduling experience.
• Co-Connect Physiotherapy (Vera)minorImplementation/ SI/ Consulting PartnerVera from Co-Connect Physiotherapy is a qualified lymphoedema practitioner who operates at WLC Medical. She provides diagnosis and treatment of lymphoedema as part of the integrated Allied Health services.
• Keystone CounsellingminorImplementation/ SI/ Consulting PartnerWLC Medical refers patients to Keystone Counselling for additional counselling support services beyond those provided by their in-house psychologists.
• Belmont CounsellingminorImplementation/ SI/ Consulting PartnerWLC Medical refers patients to Belmont Counselling for additional counselling support services beyond those provided by their in-house psychologists.
• Perth Paediatric and Family Clinic (Julie McLean)minorImplementation/ SI/ Consulting PartnerNurse Practitioner Julie McLean from Perth Paediatric and Family Clinic is recommended by WLC Medical for paediatric health checks, sleep behaviour assistance, and integrative health for children including nutritional medicine, fussy eating, and weight management.
• Zip PayminorGTM or Marketing PartnerZip Pay is available at WLC Medical for patients who wish to divide consultation payments into instalments, improving affordability and access to Allied Health services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kieser Australia: Network of physiotherapy and strength-training clinics combining clinician-led rehab with equipment-based exercise programs. Comparable multi-disciplinary outpatient model targeting similar musculoskeletal and chronic disease patient segments.
• Healthia Limited: ASX-listed allied health platform operating physiotherapy, podiatry, optometry, and related allied health services across Australia. Most direct publicly comparable multi-disciplinary allied health peer; shares the multi-modality service model though at vastly greater scale.
• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network offering physio and related allied health services nationally. Comparable as a multi-site allied health provider competing for the same outpatient musculoskeletal and rehabilitation patient base.
• Lifecare Physiotherapy: National allied health network (part of Vivir Healthcare) providing physiotherapy, exercise physiology, and related services. Direct competitor for outpatient allied health referrals and a comparable multi-disciplinary model.

Emerging players

• Northcott: Large NSW/ACT-based NDIS-registered disability services provider delivering therapy and allied health services. Comparable as an NDIS-registered allied health provider competing for similar disability plan-funded patients.
• Cerebral Palsy Alliance: NDIS-registered disability service provider offering allied health therapies to NDIS participants. Comparable as an NDIS provider delivering multi-disciplinary therapy services to participants in a plan-managed framework.
• Bodycomp Imaging: Australian standalone DEXA/body composition scanning service. Directly comparable on the DEXA scanning capability that WLC Medical uses as its key differentiator, though without the broader allied health service wrap.
• Concentric Health Group: Australian allied health provider offering physiotherapy and rehabilitation services across multiple sites. Comparable as a multi-site outpatient allied health competitor with overlapping musculoskeletal and rehab patient focus.

Broad incumbents

• Vivir Healthcare: Large Australian allied health provider operating Lifecare and other allied health brands across residential, community, and clinic settings. Broader incumbent with overlapping allied health service lines but a much wider portfolio.

Regional players

• SportsMed Subiaco: Perth-based sports medicine and allied health clinic offering physiotherapy, dietetics, and related services in the same metropolitan market. Regional peer competing directly for the same WA patient pool and DEXA/sports use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wlcmedical
• LinkedInlinkedin.com/company/wlc-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WLC Medical