Keystone Counselling

What Keystone Counselling does

Keystone Counselling Services is a sole-practitioner mental health counselling practice based in Palm Beach, Queensland, Australia, founded and operated by Tye Redmond, an Accredited Mental Health Social Worker with over 15 years of clinical experience across adult, couple and family mental health and 12 years specialising in complex trauma, PTSD, and adjustment difficulties. The practice delivers trauma-informed, client-centred therapy using a broad set of evidence-based modalities — Cognitive Behaviour Therapy (CBT), Schema Therapy, Acceptance and Commitment Therapy (ACT), EMDR, Prolonged Exposure, Gottman Relationship Counselling, Emotion Focused Couples Therapy, Attachment-Based Family Therapy, and 123 Magic — covering Individual Therapy, Couples Counselling, Family Therapy, Clinical Supervision, and Coaching.

The business model is professional services on a per-session basis, priced below the Australian Association of Social Workers recommended rate: Individual Counselling at $180 per 50-minute session, Couples Counselling at $250 initial and $220 subsequent, and Clinical Supervision at $200. Clients may access Medicare rebates of $87.25 per session (up to 10 sessions per calendar year) via GP-issued Mental Health Care Plans under the Better Access scheme, with private health insurance rebates also available.

Distribution is direct-to-consumer through a Squarespace marketing site and the Zanda Health self-serve booking portal, with both in-person delivery at the Palm Beach office (Eighth Avenue Shops, Brownington Psychology suite) and telehealth across Australia. The practice does not service ADF members or their families due to a stated conflict of interest. Operations are entirely founder-led with no disclosed funding, partnerships, or institutional ownership.

Name

Keystone Counselling

Legal name

Keystone Counselling Services

Website

https://keystonecounselling.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Keystone Counselling Services is a sole-practitioner mental health practice in Palm Beach, Queensland, delivering trauma-informed individual, couples, family, and clinical supervision therapy through in-person sessions and telehealth across Australia via Medicare Better Access.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Counselling: Per-session fees for individual therapy providing supportive space to explore personal challenges, develop coping strategies and build insight and resilience. 50-minute sessions.
2. Couples Counselling: Per-session fees for relationship counselling with initial extended sessions and subsequent follow-up sessions. Initial sessions $250, subsequent $220.
3. Clinical Supervision: Per-session fees for professional supervision services supporting practitioners to develop clinical skills, strengthen ethical practice and build professional confidence.
4. Medicare Rebates: Rebates available through Mental Health Care Plan - $87.25 per session up to 10 sessions per calendar year for eligible clients.
5. Private Health Insurance: Rebates available through private health insurers for psychological services - clients check with their provider for eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Keystone Counselling Services is a private mental health counselling practice that delivers one-on-one therapy, couples counselling, clinical supervision, coaching, and family therapy sessions to adults, couples, families, and mental health practitioners. Sessions are delivered in person at the Palm Beach, QLD office or via telehealth, using trauma-informed, evidence-based therapeutic approaches, with per-session fees and Medicare/private health insurance rebates available for eligible clients.

Product overview

Keystone Counselling Services is a mental health counselling practice offering a unified suite of services rather than a platform-plus-modules architecture. The core offering comprises Individual Therapy, Couples Counselling, Clinical Supervision, Coaching, and Family Therapy. All services are delivered by founder Tye Redmond, an Accredited Mental Health Social Worker, using trauma-informed, client-centered approaches. The practice offers both in-person sessions at their Palm Beach office and telehealth options. The primary evidence-based therapeutic modalities employed include Cognitive Behaviour Therapy (CBT), Schema Therapy, Acceptance and Commitment Therapy (ACT), Gottman Relationship Counselling, Emotion Focused Couples Therapy, EMDR, Prolonged Exposure, Attachment-Based Family Therapy, and 123 Magic and Emotion Coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy 50-minute one-on-one counselling sessions offering a supportive space for adults to explore personal challenges, develop coping strategies, and build insight and resilience. Delivered using Cognitive Behaviour Therapy (CBT), Schema Therapy, and Acceptance and Commitment Therapy (ACT) as primary evidence-based approaches. Priced at $180 per session, with Medicare rebates of $87.25 available with a Mental Health Care Plan (up to 10 sessions per calendar year).
• Couples Counselling
• Clinical Supervision
• Coaching
• Family Therapy

Quantifiable outcome

• Up to 10 Medicare-rebateable sessions per calendar year at $87.25 rebate per session

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lysn: Australian online mental health platform connecting users with Australian psychologists and therapists via telehealth. Closest direct comparable: same Australian market, telehealth mental health delivery, direct-to-consumer model with individual and couples therapy offerings.
• Open Path Psychotherapy Collective: US-based network of therapists offering sessions at reduced rates ($30-$80) for underserved populations. Comparable as a private practice network focused on affordability, though it operates as a referral network across many clinicians rather than a sole practice.
• This Is Therapy: Australian online therapy practice offering telehealth counselling with qualified therapists. Directly comparable as an Australian telehealth counselling provider with similar individual and couples therapy offerings.

Broad incumbents

• Lyra Health: Mental health benefits platform partnering with employers to provide therapy and coaching. Comparable as a scaled mental health service provider, though focused on B2B2C delivery rather than direct-to-consumer private practice.
• Talkspace: Online therapy platform providing individual and couples therapy via telehealth with licensed therapists. Comparable as a telehealth mental health service, though operates as a platform at far greater scale than Keystone's sole practitioner model.
• BetterHelp: Largest online therapy platform globally, offering individual, couples and teen therapy via telehealth. Comparable as a consumer-facing mental health service channel that competes with Keystone's telehealth offering, though at much larger scale and platform-based rather than sole-practitioner.
• Headspace (mental wellness): Mental wellness platform offering meditation, mindfulness, and therapy services globally. Comparable as a mental health and wellness service brand, though primarily focused on self-guided content rather than live one-on-one therapy delivered by a single practitioner.
• Hims & Hers: Telehealth platform providing online consultations and prescriptions across mental health, dermatology and primary care. Comparable as a scaled telehealth consumer health brand, though broader in scope than mental health and operates as a platform rather than a sole practice.

Regional players

• Open Arms (Australian Government): Australian government-funded mental health service for veterans and their families offering free counselling. Comparable in mental health counselling delivery and trauma specialization within Australia, though it is a free public service rather than a private practice.
• MindSpot Clinic: Australian free digital mental health clinic funded by the federal government providing therapist-guided treatment for anxiety and depression. Comparable as a digital mental health service within Australia, though focused on online courses rather than live one-on-one therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keystone-counselling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Counselling