Emil Frey Racing
Emil Frey Racing is a Swiss professional GT3 motorsport team, part of the Emil Frey Gruppe, competing in DTM and GT World Challenge Europe with Ferrari 296 GT3 cars and generating revenue from sponsorships, customer racing, merchandise, and experiential services.
- Company typePrivate
- Founded1965
- HeadquartersSafenwil, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Emil Frey Racing does
Emil Frey Racing is a Swiss professional motorsport team headquartered in Safenwil, with offices in Zürich and a training facility in Schindellegi. It operates as the racing division of Emil Frey Gruppe, a family-owned automotive group whose origins date to 1924, and competes internationally in GT3 championships including DTM, GT World Challenge Europe Sprint, GT World Challenge Europe Endurance, and ADAC GT Masters. The team fields the Ferrari 296 GT3, a rear-wheel-drive race car producing 600+ horsepower from a 120° 6-cylinder 2992cc Twin Turbo engine, and also runs a customer racing program (Emil Frey Sportivo) in the Ferrari Challenge series. The operational footprint includes a Driving Academy, fitness center, simulator facilities, and workshop tours that function as both internal training infrastructure and commercial offerings.
The team's revenue model combines several streams: B2B sponsorship and partnership contracts with industrial and consumer brands (BWT, Windhager, Pirelli, Sparco, New Balance, Allianz, MOTOREX, R-M, Glasurit among named partners); direct-to-consumer merchandise e-commerce via shop.emilfreyracing.com; customer racing program fees from gentleman-driver clients; and B2C experiential services (VIP hospitality, driving coaching, simulator sessions, workshop tours). This multi-stream structure partially offsets the volatility of any single sponsorship contract but leaves the business still dependent on a relatively concentrated sponsor base typical of mid-tier European GT3 operations.
In 2023 the team transitioned to the Ferrari 296 GT3 platform and debuted in the DTM championship, followed by what is described as the most comprehensive season in team history in 2024, with simultaneous entries in DTM, GTWCE Sprint, and GTWCE Endurance. A Red Bull / Verstappen.com Racing partnership has been announced for the 2026 season, and the team operates an 11-50 employee organization as a wholly-owned subsidiary of the Emil Frey Gruppe.
Emil Frey Racing firmographics
Firmographics- Name
- Emil Frey Racing
- Legal name
- Emil Frey AG
- Website
- https://emilfreyracing.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emil Frey Racing is a Swiss professional GT3 motorsport team, part of the Emil Frey Gruppe, competing in DTM and GT World Challenge Europe with Ferrari 296 GT3 cars and generating revenue from sponsorships, customer racing, merchandise, and experiential services.
- Ownership category
- akta.pro rank
Emil Frey Racing industry classification
Industry- Product category
- Professional Motorsports / GT3 Racing Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Emil Frey Racing is headquartered
LocationHeadquarters
- HQ city
- Safenwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Emil Frey Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Sponsorship and Partner Packages: Emil Frey Racing generates revenue through sponsorship agreements with multiple commercial partners (BWT, Windhager, Pirelli, Sparco, New Balance, Allianz, MOTOREX, R-M, Glasurit, and others). Sponsors receive tailored packages including logo presence on race vehicles and driver suits, workshop tours, VIP hospitality experiences, and event access.
- Merchandise Sales (E-commerce): Online shop selling branded merchandise including clothing (polo shirts, jackets, rain jackets), model cars, drinkware, bags, office accessories, and caps. Revenue from consumer direct purchases via the shop.emilfreyracing.com e-commerce platform.
- Customer Racing Programs: Emil Frey Sportivo program manages customer projects in the Ferrari Challenge, providing professional racing infrastructure and support to privateer drivers.
- Experiential Services (VIP, Coaching, Simulator, Gym, Workshop Tours): Revenue from paid experiences including VIP race event packages, coaching sessions, simulator training, gym fitness testing, and workshop tours. Prices quoted on request for coaching sessions and gym tests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Merchandise items priced individually in CHF |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Emil Frey Racing product offering
Product offeringCore offering
Emil Frey Racing is a Swiss professional GT3 motorsport team that competes in DTM, GT World Challenge Europe Sprint and Endurance, and GT Masters championships with Ferrari 296 GT3 vehicles. The team sells corporate sponsorship packages, branded merchandise via its e-commerce shop, paid experiential services (VIP race packages, workshop tours, simulator training, driver coaching, gym fitness testing), and a customer racing program (Emil Frey Sportivo) for privateer drivers in the Ferrari Challenge.
Product overview
Emil Frey Racing is a Swiss professional motorsport team offering GT3 racing competition services and supporting fan/customer experiences. The core offering is the racing team competing in DTM and GT World Challenge Europe with Ferrari 296 GT3 Evo vehicles. Supporting this are merchandise products (clothing, model cars), experiential services (VIP packages, workshop tours, simulator training), and performance services (driving coaching, fitness training). The company traces its motorsport heritage to the 1920s and operates from Safenwil, Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Emil Frey Racing Driving Academy: Driving academy offering coaching programs with professional drivers from Formula 1, IndyCar, Le Mans and other racing series
Products and services
- Ferrari 296 GT3 Racing Program Professional GT3 racing team competing in DTM, GT World Challenge Europe Sprint and Endurance, and GT Masters with Ferrari 296 GT3 vehicles (120° 6-cylinder 2,992 cm³ Twin Turbo engine producing 600+ HP). The racing program is the team's core offering aimed at delivering championship results and brand exposure for sponsors.
- Emil Frey Sportivo Customer Racing Program (Ferrari Challenge) Customer racing program for privateer drivers competing in the Ferrari Challenge, providing professional racing infrastructure, engineering support, and team operations to gentlemen drivers.
- VIP Experience Packages VIP event packages providing race track hospitality, behind-the-scenes access, workshop tours, and Emil Frey Classics Museum visits for groups of up to 800 persons, targeted at corporate sponsors and motorsport fans seeking premium experiences.
- Workshop Tours Guided tours of the Emil Frey Racing workshop facility in Safenwil, Switzerland, showcasing racing operations, facilities, and team activities to corporate sponsors and motorsport fans.
- Simulator Training Sessions Racing simulator sessions available in half-day or full-day formats at the Safenwil facility for driver training, skill development, and experience purposes.
- Driver Coaching (Emil Frey Racing Driving Academy) Motorsport coaching services covering track coaching, simulator training, driving dynamics, chassis and setup, fitness and nutrition, FIA rules, and engineering, delivered through the Emil Frey Racing Driving Academy with professional coaches from Formula 1, IndyCar, and Le Mans.
- Gym and Fitness Testing Motorsport-specific fitness studio and training programs at the Schindellegi facility, including fitness tests, physiotherapy checks, reaction tests, coordination tests, and endurance cycling tests for racing drivers.
- Emil Frey Racing Merchandise Shop Online e-commerce storefront selling Emil Frey Racing branded merchandise including polo shirts, rain jackets, zipper jackets, model cars, drinkware, bags, office accessories, and caps priced in CHF and shipped to fans and consumers globally.
Quantifiable outcome
- Emil Frey Racing achieved 2 DTM wins (Zandvoort and Lausitzring 2026) in a single season through mid-season, ranking 3rd in team standings with 77 points
- +2 more outcomes
Companies that use Emil Frey Racing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Emil Frey Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Emil Frey Racing partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- Red BullmajorRed Bull supports Emil Frey Racing driver Thierry Vermeulen alongside Verstappen.com Racing, with branding on the #69 Ferrari competing in DTM. Red Bull's involvement provides high-profile sponsorship activation in the racing program.
- Verstappen.com RacingmajorVerstappen.com Racing supports driver Thierry Vermeulen as part of the driver program, with branding on the #69 Ferrari in DTM. The partnership connects Emil Frey Racing to the Verstappen racing ecosystem and Dutch motorsport audience.
- BWT (Best Water Technology)majorBWT Best Water Technology is the market leader for water technology headquartered in Mondsee, Austria, with approximately 6,500 employees. BWT sponsors Emil Frey Racing with its brand featured on the #14 Ferrari, supporting innovation in water technology. The partnership includes sustainability messaging aligned with BWT's 'For You and Planet Blue' campaign.
- WindhagermajorWindhager is an Austrian specialist for innovative heating solutions with over 100 years of history and more than 500 employees. Headquartered in Seekirchen near Salzburg, Windhager co-sponsors the #14 Ferrari alongside sister company BWT, representing the 'For You and Planet Blue' partnership. Windhager specializes in biomass, heat pump, and holistic energy system solutions.
- PirellicorePirelli has been active in motorsport since 1907 and serves as official worldwide tire partner of Formula 1 since 2011. Emil Frey Racing uses Pirelli tires for its GT3 racing program. Pirelli's motorsport experience flows into every product from design through materials to track testing.
- SparcocoreSparco, founded in 1977 by two young racing drivers with the vision of bringing more safety and style to motorsport, supplies Emil Frey Racing with fire-resistant racing clothing and safety equipment. Now a comprehensive motorsport equipment provider, Sparco is a long-standing partner.
- New BalancecoreFounded in 1906 in Boston as an insole manufacturer, New Balance is today one of the most innovative running shoe brands and most recognized sneaker producers globally. New Balance supplies Emil Frey Racing's driver and team apparel including polo shirts and jackets, branded on team clothing sold in the shop.
- Allianz SuissemajorAllianz Suisse is one of Switzerland's leading insurers and part of the global Allianz Group. As a partner, Allianz provides insurance services and solutions to Emil Frey Racing and is featured on the partner roster with brand visibility during racing events.
- MOTOREXcoreMOTOREX is a Swiss lubricant and chemical technology company. Its many racing successes serve as proof of MOTOREX's innovation power and development know-how. The partnership is framed as 'tested in motorsport, proven in everyday use.' MOTOREX supplies lubricants and technical products for racing applications.
- R-M (BASF)coreR-M is the premium brand of BASF for vehicle paints and preferred partner for those who value expertise in colors and dynamic, highly efficient business solutions. R-M supplies premium vehicle paint products for the Emil Frey Racing fleet.
- Glasurit (BASF)coreGlasurit, the BASF brand for automotive refinish coating systems, supplies eco-efficient water-based and high-solid paints to Emil Frey Racing. Glasurit's coatings are approved by most leading vehicle manufacturers for automotive refinishing and are preferred for their high color competence.
- HertzminorHertz has stood for outstanding mobility services for over 100 years, offering car and light commercial vehicle rental, flexible vehicle subscriptions, and innovative mobility solutions. Hertz partners with Emil Frey Racing for mobility needs.
- Galliker Transport & LogisticsminorGalliker Transport AG is a Swiss logistics company based on long family tradition. Specializing in transport and logistics, Galliker supports Emil Frey Racing's transportation and logistics requirements for racing equipment and vehicles.
- MF FleetmanagementminorMF Fleetmanagement AG, headquartered in Opfikon, is a 100% subsidiary of Emil Frey Gruppe since 2013. Specializing in full-service leasing for corporate customers, MF Fleetmanagement provides fleet management services and is listed as a partner of Emil Frey Racing.
- PeugeotminorPeugeot is a high-end generalist and leading mobility provider offering the latest technologies across cars, light commercial vehicles, motorhomes, scooters, and professional centers for commercial customers. With presence in 160 countries and 10,000 sales points, Peugeot is partnered with Emil Frey Racing.
- GO! Express & LogisticsminorGO! Express & Logistics is an express shipping provider offering highly reliable just-in-time delivery regionally, nationally, and internationally. GO! supports Emil Frey Racing's logistics needs for time-sensitive shipments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Emil Frey Racing competitors and assessment
Company assessmentDirect peers
- AF Corse: Ferrari GT3 customer racing team competing in FIA WEC and the GT World Challenge with the same 296 GT3 platform, running the same factory-supported customer-racing model as Emil Frey Racing.
- Haupt Racing Team: Mercedes-AMG GT3 customer team fielding multiple cars in DTM and GT World Challenge; direct multi-series GT3 competitor of similar scale.
- Schubert Motorsport: BMW factory-supported GT3 operation in DTM, GT World Challenge and endurance racing with a similar multi-series, multi-car strategy to Emil Frey Racing.
- Walkenhorst Motorsport: BMW GT3 customer racing team in WEC and GT World Challenge; comparable mid-size private team competing against Emil Frey Racing in the same GT3 class structure.
- Risi Competizione: Ferrari GT3 operation competing in IMSA and select WEC races; comparable mid-size private factory-aligned team running similar Ferrari customer machinery in international GT3 championships.
- Abt Sportsline: Long-running DTM team with deep motorsport heritage now active in GT3 and Formula E; comparable multi-decade pedigree and multi-series operating model.
- M-Sport: Ford factory-supported motorsport operator active in WRC and Ford GT3 programmes in WEC and GT World Challenge; competitor in multi-discipline motorsport operations.
- W Racing Team (WRT): Belgian multi-GT3 team running BMW/Audi cars across GT World Challenge and DTM, with a comparable multi-championship footprint and customer-racing DNA.
- Team Winward: Mercedes-AMG GT3 team running a focused DTM operation; comparable mid-size private GT3 team targeting championships with dedicated customer-racing programmes.
- Kessel Racing: Swiss/Italian Ferrari customer-racing team running Ferraris in GT World Challenge and WEC, with a similar customer-racing programme structure to Emil Frey Sportivo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Emil Frey Racing social profiles
Digital presenceEmil Frey Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emil Frey Racing leadership team
Management profileNumber of profiles
Profiles1 record
Emil Frey Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emil Frey Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emil Frey Racing
What does Emil Frey Racing do?
Emil Frey Racing is a Swiss professional GT3 motorsport team that competes in DTM, GT World Challenge Europe Sprint and Endurance, and GT Masters championships with Ferrari 296 GT3 vehicles. The team sells corporate sponsorship packages, branded merchandise via its e-commerce shop, paid experiential services (VIP race packages, workshop tours, simulator training, driver coaching, gym fitness testing), and a customer racing program (Emil Frey Sportivo) for privateer drivers in the Ferrari Challenge.
Is Emil Frey Racing a public or private company?
Emil Frey Racing is a private company. It is classified as family owned and is currently operating.
When was Emil Frey Racing founded?
Emil Frey Racing was founded in 1965. It employs 11 to 50 people.
Where is Emil Frey Racing based?
Emil Frey Racing is headquartered in Safenwil, Switzerland, in the Europe region.
How does Emil Frey Racing make money?
Four revenue lines are on record. Sponsorship and Partner Packages are the primary driver. The others are merchandise Sales (E-commerce), customer Racing Programs and experiential Services (VIP, Coaching, Simulator, Gym, Workshop Tours).
Who are Emil Frey Racing's main competitors?
Direct peers on record are AF Corse, Haupt Racing Team, Schubert Motorsport, Walkenhorst Motorsport, Risi Competizione, Abt Sportsline, M-Sport, W Racing Team (WRT), Team Winward and Kessel Racing.
Does Emil Frey Racing have an API?
No public API is recorded for Emil Frey Racing.
What industry is Emil Frey Racing in?
Emil Frey Racing's product category is Professional Motorsports / GT3 Racing Team. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.