Alphasport
Alphasport (Alpha Sp. z o.o.) is a Warsaw-based direct-to-consumer sports nutrition company that sells WADA-compliant, personalized daily supplement sachets and approximately 20 individual SKUs to athletes in Poland via its e-commerce platform.
- Company typePrivate
- Founded2014
- HeadquartersTallinn, Estonia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alphasport does
Alphasport (legal entity: Alpha Sp. z o.o., KRS 0000963028) is a Polish personalized sports nutrition company headquartered in Warsaw, Poland. It sells customized daily supplement sachets built from a proprietary personalization algorithm that ingests athlete questionnaires covering training goals, health data, dietary habits, and optional blood test results, with oversight from qualified sports dietitians. The company positions itself as the first personalized supplement provider in Europe compliant with World Anti-Doping Agency (WADA) principles, using only ingredients classified as Group A by the Australian Institute of Sport (AIS) — the highest evidence tier for efficacy and safety. Alongside the flagship personalized sachet subscription and one-time purchase, Alphasport markets approximately 20 individual supplement SKUs spanning probiotics, vitamins, protein, creatine, beta-alanine, omega-3, hydration, sleep, and recovery products.
The business operates a direct-to-consumer e-commerce model exclusively through alphasport.eu, with delivery restricted to Poland via InPost and DPD couriers and payment processing handled by AutoPay. Revenue is generated via two streams: a monthly recurring subscription of 30 personalized sachets and standalone SKU purchases priced between 79 and 139 PLN. Marketing is concentrated on Instagram, email newsletters, and SEO-driven content, with a professional endorsement from Anna Świątek and an average published customer rating of 4.8/5 from 6 verified reviews. Compliance is anchored in GMP, HACCP, and GHP certifications.
The operation is small and early-stage: registered share capital is the Polish statutory minimum of 10,000 PLN, no external investors are disclosed, no management team is publicly listed, and the main storefront displays a 'sales suspended' notice pointing to athlecor.com — suggesting a brand or operating-entity restructuring. Distribution is currently single-country (Poland only), and an English-language storefront has been added alongside the Polish version, indicating preparation for potential geographic expansion.
Alphasport firmographics
Firmographics- Name
- Alphasport
- Legal name
- Alpha Sp. z o.o.
- Website
- https://alphasport.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Alphasport (Alpha Sp. z o.o.) is a Warsaw-based direct-to-consumer sports nutrition company that sells WADA-compliant, personalized daily supplement sachets and approximately 20 individual SKUs to athletes in Poland via its e-commerce platform.
- Ownership category
- akta.pro rank
Alphasport industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Food Manufacturing (311)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Sports & Isotonic Drink Production (AFAFAFAB), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Alphasport is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Alphasport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Personalized Supplement Subscription: Monthly subscription model delivering 30 personalized sachets per month. Customers can modify, pause, or cancel subscriptions at any time without additional fees. Each subscription includes expert dietitian oversight and monthly formula updates.
- One-Time Personalized Purchase: Single purchase of 30 sachets (30-day supply) of personalized supplements without recurring commitment.
- Individual Ingredient Products: Sale of standalone supplement products including AlphaBiome probiotic, AlphaComplex vitamins and minerals, AlphaCalcium, AlphaIron, AlphaVitD, AlphaWhey protein, AlphaSleep, AlphaCarbs, AlphaOmega, AlphaAlanine, AlphaCreatine, AlphaBoost, AlphaHydrate, AlphaBuffer, AlphaNitrate, AlphaRecovery, AlphaDream, AlphaRelax, AlphaFuel, AlphaJoint and AlphaBar energy bar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual ingredient products - Basic tier |
| Subscription | Monthly | Personalized subscription - 30 sachets/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Alphasport product offering
Product offeringCore offering
Alphasport manufactures and sells personalized daily supplement sachets for athletes, produced by analyzing individual questionnaire responses (training goals, health data, dietary habits) and optional blood test results through a proprietary algorithm. Sachets combine protein, vitamins, minerals, probiotics, and ergogenic aids, using only Group A AIS-classified ingredients compliant with WADA principles. The company also sells a standalone range of individual supplements (vitamins, minerals, protein, creatine, beta-alanine, omega-3, nitrates, hydration, sleep, recovery) via the alphasport.eu website.
Product overview
Alphasport offers a dual product portfolio: (1) ALPHA Personalized Supplements — the core offering consisting of customized daily sachets combining protein, vitamins, minerals, and ergogenic aids tailored to each athlete's individual needs via questionnaire and optional blood test analysis; and (2) individual supplements available as standalone products including AlphaBiome (probiotic), AlphaComplex (vitamins/minerals), AlphaWhey (protein), AlphaCreatine, AlphaAlanine, AlphaOmega, AlphaBuffer, AlphaNitrate, AlphaHydrate, AlphaSleep, AlphaDream, AlphaCarbs, AlphaBar, AlphaJoint, AlphaRecovery, AlphaImmune, AlphaRelax, AlphaFuel, and AlphaBoost. The personalized sachets serve as the flagship product while individual supplements can be purchased separately or as components within the personalized formula.
Differentiator
Problem solved
Functional benefit
Brands
- AlphaBiome: Probiotic supplement containing Lactobacillus rhamnosus GG and other bacterial strains for gut health and immune support.
- AlphaComplex
- AlphaWhey
- AlphaCreatine
- AlphaOmega
- AlphaAlanine
- AlphaBuffer
- AlphaNitrate
- AlphaDream
- AlphaHydrate
- AlphaRecovery
- AlphaFuel
- AlphaBoost
- AlphaRelax
- AlphaCalcium
- AlphaIron
- AlphaVitD
- AlphaImmune
- AlphaJoint
- AlphaSleep
- AlphaCarbs
- AlphaBar
- Alpha (Personalized)
Products and services
- ALPHA Personalized Supplements Customized daily supplement sachets containing protein, vitamins, minerals, and ergogenic aids (creatine, beta-alanine, caffeine, etc.) personalized based on athlete questionnaire, blood test results, training goals, and dietary needs. First personalized supplement brand in Europe compliant with WADA principles. Available as monthly subscription or one-time purchase of 30 sachets.
- AlphaBiome (Probiotic) Probiotic supplement containing 40 billion AFU of bacterial strains (Lactobacillus rhamnosus GG, Bifidobacterium lactis BS01, Bifidobacterium breve BR03, Streptococcus thermophilus FP4) for gut health and immune function in physically active individuals. Priced at 120 PLN.
- AlphaComplex (Vitamins and Minerals) Vitamins and minerals supplement providing essential micronutrients for athletes. Priced at 79 PLN.
- AlphaCalcium (Calcium) Calcium supplement supporting bone health and muscle function in athletes. Priced at 119 PLN.
- AlphaIron (Iron) Iron supplement addressing iron deficiencies common in athletes, particularly those with restricted diets. Priced at 119 PLN.
- AlphaVitD (Vitamin D) Vitamin D supplement supporting bone health, immune function, and athletic performance. Priced at 119 PLN.
- AlphaWhey (Protein) Whey protein supplement providing high biological value protein for muscle building and recovery. Priced at 139 PLN.
- AlphaOmega (Omega-3) High-quality omega-3 supplement (EPA 500mg, DHA 250mg per capsule) in natural triglyceride form supporting muscle recovery, cardiovascular health, and cognitive function. Priced at 119 PLN.
- AlphaCreatine (Creatine) Creatine monohydrate supplement based on Creapure raw material supporting strength, power, and muscle endurance.
- AlphaAlanine (Beta-Alanine) Beta-alanine supplement (800mg per capsule) increasing muscle carnosine levels to buffer hydrogen ions and delay fatigue during high-intensity exercise.
- AlphaNitrate (Nitrates) Nitrate supplement containing Oxystorm red spinach extract (1000mg, standardized to 9% nitrates) supporting oxygen delivery and exercise performance.
- AlphaHydrate (Isotonic Drink) Isotonic powder drink containing carbohydrates (maltodextrin, glucose, fructose) and electrolytes (sodium, potassium, magnesium, calcium) for optimal hydration during exercise. Priced at 89 PLN.
- AlphaBuffer (Sodium Bicarbonate) Sodium bicarbonate supplement (1200mg per enteric-coated capsule) acting as a pH buffer to support performance during short, high-intensity exercise.
- AlphaDream (Sleep Support) Sleep support supplement containing 1mg melatonin, 200mg L-theanine, and 80mg lavender extract for sleep regulation and recovery.
- AlphaSleep Sleep supplement supporting healthy sleep patterns for athletes. Priced at 79 PLN.
- AlphaCarbs (Complex Carbohydrates) Complex carbohydrate supplement for energy replenishment during and after training.
- AlphaBar (Energy Bar) Energy bar providing sustained energy for athletes during training and competition. Priced at 119 PLN.
- AlphaJoint (Joint Support) Joint support supplement for athletes.
- AlphaRecovery (Polyphenols) Polyphenol supplement supporting post-exercise recovery and antioxidant defense.
- AlphaImmune (Vitamin C and Zinc) Vitamin C and zinc supplement in lozenge form supporting immune function in athletes.
- AlphaRelax (Stress Management) Stress management supplement supporting mental well-being in athletes.
- AlphaFuel (Energy Gel) Energy gel providing quick carbohydrates during intense exercise.
- AlphaBoost (Caffeine) Caffeine supplement for enhanced alertness and exercise performance.
Quantifiable outcome
- WADA-compliant formulations
- +3 more outcomes
Companies that use Alphasport
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Alphasport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alphasport partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Alphasport competitors and assessment
Company assessmentDirect peers
- Care/of: Personalized daily vitamin and supplement subscription service operating on a direct-to-consumer e-commerce model with a questionnaire-driven recommendation engine, closely analogous to Alphasport's personalization algorithm and sachet-format delivery.
- Ritual: Premium DTC personalized multivitamin subscription with transparent ingredient sourcing and science-backed formulations, comparable to Alphasport's emphasis on AIS Group A ingredient rigor and subscription-based recurring revenue model.
- AG1 (Athletic Greens): Daily foundational nutrition greens powder subscription targeting athletes and high-performers with a single daily serving format, analogous to Alphasport's single-daily-sachet positioning aimed at amateur and competitive athletes.
- Momentous: Sports and performance supplement brand built around elite-athlete credibility and third-party-tested, NSF-certified ingredients, mirroring Alphasport's WADA-compliance and professional-athlete endorsement strategy in the same sports supplement category.
- Bioniq: European personalized supplement brand (UK- and Germany-headquartered) using blood-test-based personalization to deliver tailored daily supplement regimens, the closest direct comp to Alphasport's questionnaire-plus-bloodwork personalization model in the European market.
Broad incumbents
- Myprotein: One of Europe's largest sports nutrition DTC brands offering whey, creatine, vitamins and accessories at scale, representing the dominant incumbent Alphasport must differentiate against on personalization and WADA-compliance positioning.
Regional players
- Olimp Sport Nutrition: Established Polish sports supplement manufacturer with a broad sports-nutrition catalog (creatine, beta-alanine, BCAAs, vitamins), serving the same Polish athlete customer base with mass-market positioning versus Alphasport's premium-personalized angle.
- Prozis: European (Portuguese-headquartered) sports nutrition and supplement DTC brand with broad SKU coverage in creatine, protein, and vitamins, competing with Alphasport for the same European athlete customer across adjacent geographies.
- OstroVit: Large Polish sports nutrition and supplement brand offering creatine, beta-alanine, whey protein and other performance ingredients at scale, the most direct domestic competitor in Alphasport's home Polish market.
- SFD Nutrition: Polish sports supplement manufacturer with a broad sports-nutrition line including vitamins, creatine, and joint-support formulations, directly competing with Alphasport's individual SKUs in the Polish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alphasport social profiles
Digital presenceAlphasport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphasport leadership team
Management profileNumber of profiles
Alphasport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphasport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphasport
What does Alphasport do?
Alphasport manufactures and sells personalized daily supplement sachets for athletes, produced by analyzing individual questionnaire responses (training goals, health data, dietary habits) and optional blood test results through a proprietary algorithm. Sachets combine protein, vitamins, minerals, probiotics, and ergogenic aids, using only Group A AIS-classified ingredients compliant with WADA principles. The company also sells a standalone range of individual supplements (vitamins, minerals, protein, creatine, beta-alanine, omega-3, nitrates, hydration, sleep, recovery) via the alphasport.eu website.
Is Alphasport a public or private company?
Alphasport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alphasport founded?
Alphasport was founded in 2014.
Where is Alphasport based?
Alphasport is headquartered in Tallinn, Estonia, in the Europe region.
How does Alphasport make money?
Three revenue lines are on record. Personalized Supplement Subscription is the primary driver. The others are one-Time Personalized Purchase and individual Ingredient Products.
Who are Alphasport's main competitors?
Direct peers on record are Care/of, Ritual, AG1 (Athletic Greens), Momentous and Bioniq. Myprotein is listed as a broad incumbent. Regional players are Olimp Sport Nutrition, Prozis, OstroVit and SFD Nutrition.
Does Alphasport have an API?
No public API is recorded for Alphasport.
What industry is Alphasport in?
Alphasport's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAJAKAJ, Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates). Its NAICS code is 456191 and its SIC code is 2834.