The Rose Shop

What The Rose Shop does

The Rose Shop is a privately held, family-owned retail florist headquartered at 615 First St in Idaho Falls, Idaho, founded in 1923 and operated by co-owners David and Jacque Higham for more than 40 years. The business designs and delivers custom floral arrangements, sympathy pieces, plants, and complementary gift items (Bluebird Gourmet Chocolates and stuffed animals), and operates a dual-use retail and event venue branded The Rose Shop Reception Center that converts the storefront into an evening wedding and event space seating up to 74-90 guests. Service coverage spans five Idaho towns — Ammon, Idaho Falls, Rigby, Shelley, and Ucon — supported by same-day local delivery and an e-commerce website with online ordering.

The core product portfolio is organized into Fresh Flowers, Roses, Sympathy Arrangements (including casket sprays ranging $350-$1,200 and easel sprays $175-$276), Plants, and Gift Ideas. Service offerings include Wedding & Event Consultation with budget tiers from $500 to $10,000+ and a Reception Center venue package. The business serves four primary customer segments: individual occasion buyers, wedding and event clients, sympathy and funeral customers, and love-and-romance buyers, with established coordination relationships with three local funeral homes for sympathy deliveries.

The go-to-market motion is direct-to-consumer across three fulfillment channels — a walk-in retail storefront (Mon-Sat, closed Sundays), same-day local delivery, and online ordering — augmented by local SEO, Google (4.9 stars), Facebook, and Yelp review presence. Revenue mechanics are predominantly transactional one-time purchases across the four segments, supplemented by a recurring floral subscription offering (weekly, bi-weekly, monthly). The business carries no disclosed institutional funding, no parent company, and operates with a 1-10 employee headcount.

Name

The Rose Shop

Legal name

The Rose Shop

Website

https://roseshop.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rose Shop is a family-owned retail florist in Idaho Falls, Idaho, founded in 1923, serving individual occasion buyers, wedding clients, and sympathy customers across five local towns with same-day delivery and an in-house reception venue.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro industry

PRIMARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Retail florist
• Fresh flowers
• Wedding florals
• Sympathy arrangements
• Event reception venue

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers and Arrangements: One-time transaction sales of floral arrangements, bouquets, and cut flowers. Revenue generated from individual occasion-based purchases including birthdays, anniversaries, sympathy, and love & romance occasions. Products range from individual stems to elaborate arrangements.
2. Wedding and Event Services: Full-service wedding floristry including bridal consultations, custom arrangements, ceremony flowers, corsages, boutonnieres, and venue decoration. Includes reception center rental package with floral centerpieces.
3. Floral Subscriptions: Weekly, bi-weekly, and monthly floral subscription services available for recurring revenue.
4. Gift Items: Sale of complementary gift items including Bluebird Gourmet Chocolates and stuffed animals that can be added to floral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Rose Shop is an independent retail florist that designs, assembles, and sells fresh-cut flower arrangements, sympathy and funeral designs, plants, and gift items to walk-in and online customers. It also provides custom wedding floral packages and rents an event reception center venue in Idaho Falls, Idaho. Orders are fulfilled through in-store pickup, same-day local delivery, and consultation-based event bookings.

Product overview

The Rose Shop is a traditional florist business serving Idaho Falls, Idaho for over 100 years, offering a portfolio of floral products and event services. The core product offerings include Fresh Flowers (bouquets for occasions like birthdays, anniversaries, get-well, and everyday gifting), Roses (various rose arrangements in multiple colors), Sympathy Arrangements (funeral and memorial flowers including Casket Sprays, Easels, and standing arrangements), and Plants (house plants, tropical plants, and indoor plant arrangements). Add-on products include Gift Ideas (complementary items like Candy - Bluebird Gourmet Chocolates in 1 lb, 1/2 lb, and 1/4 lb sizes - and Stuffed Animals including teddy bears, elephants, octopuses, frogs, and dinosaurs). Service offerings include Weddings & Events (custom floral design from à la carte to full bloom packages), Wedding & Event Consultation, and Reception Center venue rental at their facility. Same-day delivery is available within Idaho Falls and surrounding areas including Ammon, Rigby, Shelley, and Ucon, Idaho.

Differentiator

Problem solved

Functional benefit

Brands

• The Rose Shop Reception Center: Event venue facility operated by The Rose Shop that transforms from retail space during the day to reception center at night for weddings and events, seating up to 74 guests.

Products and services

• Fresh-Cut Everyday Flower Arrangements

Quantifiable outcome

• Same-day delivery for orders placed before closing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Buck Miller Hann Funeral Home & Cremation ServicescoreStrategic or Co-development PartnerLong-standing partnership for coordinated funeral flower deliveries. The Rose Shop maintains delivery relationships with this funeral home to ensure timely sympathy arrangement delivery for memorial services.
• Byington Memorials and Funeral ProductscoreStrategic or Co-development PartnerDelivery partnership for sympathy flowers and memorial arrangements. Ensures coordinated timing for funeral deliveries.
• Coltrin Mortuary & CrematorycoreStrategic or Co-development PartnerEstablished delivery relationship for casket sprays, easel displays, and sympathy arrangements. Rose Shop contacts funeral homes to verify viewing times and arrange delivery schedules.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BloomNation: Online marketplace that aggregates local independent florists for direct consumer ordering. Comparable because it enables local florists — the same target customer profile as The Rose Shop — to compete in e-commerce without wire-service fees.
• The Bouqs Co. Farm-to-consumer online floral brand with subscription offerings. Comparable because it competes for the same occasion-based floral purchase occasions, particularly sympathy, romance, and everyday gifting, with a digital-first brand and subscription model.
• UrbanStems: Direct-to-consumer online florist emphasizing modern design and same-day delivery in select metros. Comparable because it targets the same occasion gifting customer with a digital ordering experience and modern floral aesthetics.
• Farmgirl Flowers: Direct-to-consumer online florist with a strong design-driven brand and shipping-based model. Comparable because it competes for the same occasion gifting customer with curated bouquets and a digital-first ordering flow.

Broad incumbents

• Teleflora: Wire-service florist network that fulfills orders through local partner florists like The Rose Shop. Comparable because it is the dominant aggregator in the same retail-florist category and directly influences the economics of local florist fulfillment.
• 1-800-Flowers.com: National direct-to-consumer floral and gifting retailer. Comparable because it competes for the same Idaho Falls customer spend on occasions, sympathy, and gifting — though it operates through a digital, nationwide fulfillment model rather than a local storefront.
• ProFlowers: Online florist brand selling fresh flowers, plants, and gifts nationally. Comparable because it competes for the same gifting and plant purchases that The Rose Shop serves, with similar product categories including plants and add-on gifts.
• FTD (Florists' Transworld Delivery): Long-established florist delivery network and brand. Comparable because it routes consumer flower orders to local florists for fulfillment and competes directly for sympathy, occasion, and gift-shop purchases that The Rose Shop also serves.

Direct peers

• From You Flowers: Online florist offering same-day local delivery through a network of partner florists. Comparable because it pursues the same transactional, same-day delivery business for birthdays, sympathy, and romance occasions that The Rose Shop's local same-day service targets.

Others

• Mayflower Distributing / Mayflower Florist supply chains: Wholesale floral supply distributors that serve retail florists like The Rose Shop with cut flowers, hard goods, and design supplies. Comparable as an upstream supplier counterpart in the same retail-florist value chain rather than a direct sales competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-rose-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Shop