The Wellbeing Project (europe) Limited

What The Wellbeing Project (europe) Limited does

The Wellbeing Project (Europe) Limited is a London-based workplace wellbeing consultancy founded in the mid-2000s by Sam Fuller and operated as a privately held, bootstrapped business employing 11-50 specialist business psychologists, chartered psychologists, and accredited facilitators. The firm designs and delivers evidence-based programmes that address workforce stress, burnout, and resilience gaps for HR, L&D, and people leaders across all sectors, claiming support for approximately 2,000 organisations from SMEs to national infrastructure providers and a +59 Net Promoter Score.

The company's flagship product is the Wraw (Workplace Resilience and Wellbeing) psychometric, a registered trademark described as the world's first tool to measure resilience and its impact on wellbeing. Wraw assesses individuals, teams, and organisations across five pillars (Energy, Future Focus, Inner Drive, Flexible Thinking, and Strong Relationships) using a research dataset covering over 7,100 working individuals with benchmarking by age, gender, seniority, industry, and sector. Around this core assessment the firm delivers a portfolio of training programmes spanning Manager Training, Employee Wellbeing, Leadership Development, Wellbeing Champion Training, Mental Health First Aid (accredited by MHFA England), Financial Wellbeing, Workplace Cancer Support Ambassador Training (in partnership with Cancer Support UK), and strategic Wellbeing Consultancy. Delivery is offered in-person, virtually, and via self-paced e-learning.

Revenue is generated primarily through professional services fees for bespoke consultancy and programme delivery, supplemented by recurring subscription revenue from Wraw assessment licensing, e-learning modules, and webinar programmes. Pricing is quote-based and tailored to organisation size, programme scope, and delivery format, with annual billing for subscription products. Go-to-market combines direct enterprise field sales (phone, web enquiry, custom proposals) with event-driven demand generation via webinars and conferences, and content marketing through guides, research reports, and case studies. Named enterprise customers include Network Rail, NHS, HSBC, AstraZeneca, ALDI, Boots, Gymshark, Allianz, Scottish Water, and the Royal Shakespeare Company, with programmes delivered in over 25 countries.

Name

The Wellbeing Project (europe) Limited

Legal name

The Wellbeing Project (Europe) Ltd

Website

https://thewellbeingproject.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wellbeing Project (Europe) Limited is a London-based workplace wellbeing consultancy employing specialist business psychologists. It delivers evidence-based training programmes, the Wraw psychometric assessment, and wellbeing strategy services to approximately 2,000 organisations across the UK and over 25 countries.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Consultancy

NAICS

Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Corporate/Workplace Wellness Coaching (HSADAGAL), Stress Management & Well-Being at Work (EDABAMAN), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

Keywords

• Workplace wellbeing consultancy
• Resilience training
• Psychometric assessment
• Manager development
• Mental health training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wellbeing Consultancy Services: Strategic consultancy engagements for wellbeing strategy and psychosocial risk management, shaped around each organisation's specific needs. Includes bespoke programme design and implementation support.
2. Training and Development Programmes: Delivered programmes including Manager Training, Employee Wellbeing, Resilience Training, Leadership Development, Mental Health First Aid, and Wellbeing Champion Training. Available in-person, virtual, and hybrid formats.
3. Psychometric Assessment (Wraw): Wraw resilience assessment tool licensed to organisations. Provides in-depth insight into workforce resilience with reporting at individual, team and organisational levels. Repeat assessments track progress over time.
4. E-learning and Webinars: Self-paced digital learning modules and live webinar events for workforce development at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Wellbeing Project provides workplace wellbeing consultancy and training services delivered by specialist business psychologists, built around its proprietary Wraw psychometric assessment. Offerings include wellbeing strategy consultancy, manager training, employee wellbeing programmes, leadership development, mental health first aid, e-learning, webinars, and bespoke resilience and financial wellbeing programmes, delivered in-person, virtually, or in hybrid formats to enterprise clients.

Product overview

The Wellbeing Project offers a portfolio of workplace wellbeing services centred around its core Wraw psychometric tool. The Wraw assessment measures resilience across five pillars (Energy, Future Focus, Inner Drive, Flexible Thinking, Strong Relationships) at individual, team and organisational levels. Around this core assessment, the company delivers a suite of training and consultancy services including Manager Training, Employee Wellbeing Programmes, E-Learning, Leadership Development, Wellbeing Champion Training, Mental Health First Aid Training, Wellbeing Webinars, Financial Wellbeing programmes, Resilience Training, Health and Wellbeing Programmes, Wellbeing Workshops, and Workplace Cancer Support Ambassador Training. The company also provides Wellbeing Consultancy for strategy development. The offering combines evidence-based business psychology with flexible delivery (in-person, virtual, and e-learning formats) across all industries and sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Wraw: The Wraw (Workplace Resilience and Wellbeing) psychometric tool - an evidence-based psychometric measuring resilience at individual, team and organisational level

Products and services

• Wraw (Workplace Resilience and Wellbeing) Psychometric Tool Evidence-based psychometric assessment that measures resilience at individual, team and organisational levels across five pillars (Energy, Future Focus, Inner Drive, Flexible Thinking, and Strong Relationships); licensed to organisations with individual, team and organisational reporting.
• Manager Training
• Employee Wellbeing Programmes
• E-Learning Wellbeing and Resilience
• Leadership Development
• Wellbeing Champion Training
• Mental Health First Aider (MHFA) Training
• Wellbeing Consultancy
• Wellbeing Webinars
• Financial Wellbeing Programme
• Resilience Training
• Health and Wellbeing Programmes
• Wellbeing Workshops
• Workplace Cancer Support Ambassador Training

Quantifiable outcome

• 43% increase in employee resilience over 12-month period
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Cancer Support UKcoreStrategic or Co-development PartnerPartnership to deliver Workplace Cancer Support Ambassador Training. The Wellbeing Project delivers this training programme in partnership with Cancer Support UK. Training equips employees with skills and confidence to support those affected by cancer in the workplace.
• MHFA EnglandcoreStrategic or Co-development PartnerAccredited Mental Health First Aid training programme. The Wellbeing Project delivers the official MHFA England programme, accredited by MHFA England. Trainers are accredited MHFA instructors providing official certification.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Headspace for Work: B2B arm of Headspace offering mindfulness, meditation and wellbeing tools to employers. Comparable to TWP in targeting workplace stress reduction and resilience, with a more digital/self-serve delivery model.
• Modern Health: Global mental health platform offering therapy, coaching and wellbeing programs to employers. Comparable to TWP in enterprise mental health/wellbeing delivery, but with a more tech-led, scaled model.

Regional players

• Peoplewise: UK-based workplace wellbeing consultancy offering EAP, counselling and wellbeing programmes to UK employers. Highly comparable to TWP in geography, customer base and service mix, competing for similar UK enterprise HR buyers.

Broad incumbents

• Mercer: Global consulting firm offering broad health, benefits and wellbeing advisory to employers. Comparable to TWP as an enterprise-focused wellbeing and HR consultancy, but operates at much larger scale and across the full HR/benefits stack.
• Virgin Pulse: Large enterprise wellbeing and engagement platform with broad program libraries and analytics. Comparable to TWP as a workplace wellbeing provider to enterprise HR teams, but with broader, more productised offering.
• Optum (UnitedHealth) EAP: Optum's Employee Assistance Programs and wellbeing services are sold to large enterprises globally. Comparable to TWP as a workplace EAP/wellbeing provider, but as part of a much larger health-services conglomerate.

Direct peers

• Limeade: Enterprise wellbeing platform combining assessments, content and programs for employee wellbeing. Comparable to TWP as a B2B workplace wellbeing provider targeting HR/L&D buyers with measurable outcomes.
• Health Assured: UK EAP and wellbeing provider serving employers with mental health, counselling and resilience services. Directly comparable to TWP in UK enterprise wellbeing delivery and overlapping customer profile.
• Thrive Global: Corporate wellbeing and performance platform founded by Arianna Huffington, focused on resilience and stress reduction for enterprises. Closely comparable to TWP's mission and content around resilience, performance and burnout prevention.
• Workplace Options: Global provider of employee assistance programmes (EAP), wellbeing and mental health support for enterprises. Directly comparable to TWP's workplace wellbeing and resilience offering, with overlapping customer base and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wellbeing_sam
• YouTubevimeo.com/thewellbeingproject
• LinkedInlinkedin.com/company/the-wellbeing-project-europe-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellbeing Project (europe) Limited