AMMETRIC LTD

What AMMETRIC LTD does

Ammetric Ltd is a UK-based boutique Google Ads agency operating from 65 London Wall, London, with a three-person team of founders and a customer success manager. Founded around 2015 and incorporated in England and Wales (company number 17060479), the firm is founder-owned, bootstrapped, and free of external investment. It positions itself around a 'measurement-first' methodology: auditing and fixing GA4, Google Tag Manager, conversion tracking, and UK GDPR consent (via CookieYes) before running any campaign optimisation, then agreeing one to two KPIs — typically cost per lead or cost per sale — and optimising continuously toward them.

The core product is full-service Google Ads account management, bundled with measurement infrastructure setup (GA4 + GTM configuration, conversion validation, duplicate-prevention, and CRM/offline conversion integration). Microsoft Clarity is also deployed on the agency's own marketing site for session analytics. Technology is delivered entirely through third-party platforms — there is no proprietary software, SDK, API, or in-house model.

The commercial model is a flat monthly management fee of £800 per client, billed month-to-month with no long-term contract; Google ad spend is paid by the client directly to Google and does not flow through Ammetric. Sales are handled via free 30-minute Calendly consultations, targeting UK SMBs in local/home services, private clinics and healthcare, ecommerce and D2C, and B2B SaaS and professional firms — businesses whose demand is trackable as leads, bookings, or purchases. The agency intentionally maintains a small client roster, has no channel partners or resellers, and operates only in the United Kingdom.

Name

AMMETRIC LTD

Legal name

Ammetric Ltd

Website

https://ammetric.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Ammetric Ltd is a UK-based boutique Google Ads agency using a measurement-first methodology to manage paid search for UK SMBs in local services, healthcare, ecommerce/D2C, and B2B SaaS, on a flat £800/month subscription.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

akta.pro secondary industries

Attribution, Measurement, Analytics & Incrementality (BPAMALAF), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

Keywords

• Google Ads management
• Paid search advertising
• Conversion tracking setup
• PPC agency services
• Digital advertising management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Google Ads Management Fees: Monthly recurring management fee of £800 for full Google Ads account management. Ad spend is paid directly to Google by the client, not through Ammetric. Measurement setup (GA4, GTM, conversion tracking, GDPR consent) is included in the management fee rather than sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ammetric is a UK-based Google Ads management agency that delivers full-service account management using a measurement-first methodology. Every engagement starts with an audit and configuration of GA4, Google Tag Manager, conversion tracking, and UK GDPR consent management, followed by continuous optimization of campaigns against 1–2 revenue-impacting KPIs (typically cost per lead or cost per sale). The service is priced at a flat £800 monthly management fee with ad spend paid directly to Google, and includes recorded monthly client updates plus CRM and offline conversion integration.

Product overview

Ammetric is a UK-based Google Ads agency offering a unified service built around a measurement-first methodology. The core offering is Google Ads management, supplemented by measurement infrastructure services (GA4 configuration, Google Tag Manager setup, conversion tracking validation) that are included in every engagement rather than sold as add-ons. The service also includes GDPR-compliant consent management via CookieYes and CRM/offline conversion integration to connect real sales data back to ad campaigns. The product portfolio is designed as a single, integrated workflow: measurement is verified end-to-end before any campaign optimization begins, ensuring KPIs (typically cost per lead or cost per sale) are based on reliable data.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management Full-service Google Ads account management for UK businesses, including continuous optimisation of search terms, bids, exclusions, and campaign structure. Priced at £800/month, the service bundles in measurement infrastructure (GA4 + GTM setup, conversion tracking configuration, GDPR consent) and includes a recorded monthly update explaining every change and result. Ad spend is paid directly to Google by the client, and the engagement is month-to-month with no long-term contracts.

Quantifiable outcome

• Cost per lead or cost per sale is the primary measured KPI
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CookieYescoreTechnology or IntegrationCookieYes is used as the UK GDPR-compliant consent management solution, wired correctly into Google Tag Manager from day one for all client engagements. This is a core component of their measurement setup process.
• Google (Analytics 4 / Tag Manager)coreTechnology or IntegrationCore technology platform for all client engagements. GA4 and GTM form the measurement infrastructure that is audited, configured, and validated before any campaign optimisation. Google Ads platform is the primary service delivered.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Re:signal: UK-based boutique performance agency specializing in SEO and paid media with an analytics-first approach. Comparable in being a specialist boutique targeting similar UK and international clients with measurable outcomes.
• ROAST: UK performance marketing agency focused on paid search, paid social, SEO, and analytics for SMB and enterprise clients. Comparable positioning around data-driven Google Ads management and measurable ROI.
• Soap Media: UK-based full-service digital agency offering paid search, SEO, web design, and analytics. Comparable boutique-to-mid-tier agency serving UK SMB clients with performance-driven Google Ads management.
• Brainlabs Digital: UK-originated digital performance marketing agency specializing in paid search, programmatic, and measurement-driven campaign management across Google, Meta, and other platforms. Highly comparable as a data-led Google Ads specialist serving similar SMB-to-enterprise clients.
• Hallam Internet: UK-based multi-award-winning digital marketing agency offering paid media, SEO, and programmatic services. Comparable in targeting UK SMB and mid-market clients with measurement-led performance marketing.
• Croud: UK-based performance marketing agency offering paid media, SEO, content, and data services with a strong emphasis on analytics and measurement. Directly comparable in customer base (mid-market and enterprise) and measurement-led methodology.
• Tug: UK digital marketing agency offering paid search, programmatic, SEO, and analytics services. Comparable as a full-service performance agency targeting similar mid-market UK and international clients.
• Vertical Leap: UK-based digital agency focused on SEO, paid media, and analytics with a strong measurement orientation. Comparable specialist boutique targeting similar UK B2B and B2C client segments.
• ClickThrough Marketing: UK performance marketing agency specializing in paid search, paid social, and analytics. Comparable boutique-style operation with measurement-driven Google Ads management for SMB clients.

Broad incumbents

• Jellyfish (Brandtech Group): Global digital marketing agency with significant UK presence offering paid media, SEO, content, and analytics at enterprise scale. Comparable as a measurement-led Google Ads specialist but at vastly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights1 record

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMMETRIC LTD