What True North Custom Publishing, Llc does

True North Custom Publishing, LLC is a privately held, US-based healthcare marketing agency headquartered in Chattanooga, Tennessee, operating as a 100% remote organization with a team of 50+ specialists. Founded approximately in 1994, the company has served exclusively healthcare organizations for over three decades, including health systems, hospitals, specialty practices, integrated delivery networks, imaging providers, behavioral health, and health insurance organizations. Its service portfolio spans healthcare marketing strategy, digital performance marketing, brand strategy and creative, content production, SEO and AI search optimization, traditional and direct mail media, and HIPAA-compliant marketing for patient acquisition, provider, insurance, recruitment, and mental health use cases.

The company's underlying technology stack centers on three proprietary platforms: Compass, a HIPAA-aware measurement solution unifying marketing, CRM, call, and media data into a single compliant performance view; TrueAnalytics, providing predictive, prescriptive, and descriptive analytics with real-time audience modeling and attribution; and TrueTest, an A/B testing platform for conversion rate optimization. A new AI Search Optimization capability (AEO/GEO/SSO) extends the stack into AI-overview and LLM-citation visibility. The agency holds three consecutive years of Google Premier Partner status (top 3% of partners) and has earned recent industry recognition including 2025 DANDA Platinum and eHealthcare Leadership Awards.

True North generates revenue through professional services engagements delivered via a consultative, strategic-partnership sales motion targeting enterprise healthcare marketing leaders, supported by free 30-minute strategy consultations as a top-of-funnel mechanism. The company is independently owned with no disclosed parent, subsidiaries, funding rounds, M&A activity, or external investment, and operates with leadership averaging long tenures under President and CEO Eric Silberman.

Name

True North Custom Publishing, Llc

Legal name

True North Custom Publishing, LLC

Website

https://truenorthagency.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

True North Custom Publishing is a US-based, healthcare-exclusive marketing agency serving health systems, hospitals, specialty practices, and payers with strategy, digital and traditional media, content, and HIPAA-aware measurement (Compass, TrueAnalytics, TrueTest) under a consultative, enterprise sales motion.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG)

Keywords

• Healthcare marketing services
• HIPAA-compliant marketing
• Patient acquisition campaigns
• Healthcare digital marketing
• Marketing measurement analytics

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Healthcare Marketing Services: Full-service healthcare marketing agency providing strategy, digital marketing, brand strategy, creative services, content production, SEO/SEM, traditional marketing, direct mail, and measurement/reporting services to healthcare organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

True North Custom Publishing, LLC is a full-service healthcare marketing agency delivering strategy, digital performance marketing, brand strategy, creative production, content strategy, SEO/AIO, traditional and direct mail advertising, and HIPAA-compliant measurement and reporting exclusively to healthcare organizations. The agency's proprietary Compass measurement solution, TrueAnalytics platform, and TrueTest A/B testing tool unify fragmented marketing, CRM, and patient data into a single compliant view, connecting marketing activity to business outcomes such as patient acquisition, screening volumes, and appointment bookings.

Product overview

True North Custom Publishing, LLC is a full-service healthcare marketing agency with over 30 years of experience serving healthcare organizations exclusively. The company offers a unified portfolio combining Compass (marketing measurement solution), TrueAnalytics (advanced analytics platform), and TrueTest (A/B testing platform) with comprehensive services including digital marketing, brand strategy, content production, SEO/AIO, traditional and direct mail marketing, HIPAA-compliant marketing, and specialized services for patient acquisition, provider marketing, health insurance, recruitment, and mental health. The integrated agency model delivers strategy through execution and measurement, with Compass serving as the core measurement platform that unifies data across all marketing activities.

Differentiator

Problem solved

Functional benefit

Brands

• TrueAnalytics: Healthcare data analytics and measurement solution providing transparent analytics and sophisticated performance measurement strategies.
• TrueTest
• Compass
• TrueIntelligence

Products and services

• Compass Healthcare marketing measurement solution that unifies fragmented data from marketing, CRM, patient access, web analytics, and media platforms into a single compliant source of truth for accountable growth, with HIPAA-aware architecture and ROI transparency for enterprise healthcare organizations.
• TrueAnalytics Advanced analytics platform providing predictive, prescriptive, and descriptive analytics with real-time audience modeling, attribution, incrementality measurement, and CRM integration for ROI reporting across healthcare marketing campaigns; bundles the TrueTest A/B testing capability.
• Healthcare Marketing Strategy Strategic consulting that aligns growth priorities with brand positioning, precisely tuned to organizational goals and consumer needs, drawing on 30+ years of healthcare focus.
• Healthcare Digital Marketing Performance marketing services including Google Ads, PPC, social media advertising, and programmatic advertising to optimize online presence and engage target audiences for healthcare organizations.
• Brand Strategy & Creative Services Expert brand strategy and creative production transforming organizational visions into impactful campaigns that resonate with audiences and elevate brand presence for healthcare organizations.
• Content Strategy & Production Compelling content strategies that attract audiences, boost brand awareness, and achieve business goals across digital and traditional platforms for healthcare organizations.
• SEO & AIO (Search & AI Optimization) Organic reporting and analysis, content strategy support, and execution of content to drive search performance, including optimization for AI-powered search results (GEO, AEO, SSO).
• Traditional Marketing Traditional advertising including TV, radio, out-of-home advertising, and print campaigns to reinforce brand recognition and reach local patients for healthcare organizations.
• Direct Mail Marketing Direct mail campaigns to maintain brand visibility among potential patients, including targeted campaigns for new movers and provider promotions for healthcare organizations.
• HIPAA-Compliant Marketing Privacy-first performance marketing stack and analytics solutions designed to support HIPAA-covered entities while delivering ROI transparency, including business associate agreement processes for digital marketing efforts involving protected health information (PHI).
• Patient Acquisition & Lead Generation Strategies and campaigns focused on acquiring new patients and generating qualified leads across healthcare service lines, including cancer care, mammography, orthopedics, and other specialty services.
• Provider Marketing Marketing strategies to engage employed and referring providers around outcomes, innovation, continuing education, and clinical relationships for healthcare organizations.
• Health Insurance Marketing Specialized marketing services for health insurance organizations to drive member engagement and acquisition.
• Recruitment Marketing Marketing solutions to support healthcare talent recruitment and workforce development initiatives for healthcare organizations.
• Mental Health Marketing Specialized marketing strategies for mental health services that build trust and foster action through digital channels for healthcare organizations.
• Omni-Channel Healthcare Marketing Integrated marketing approach combining brand building and volume growth into one cohesive strategy across digital, traditional, and direct mail channels for healthcare organizations.

Quantifiable outcome

• 2x total conversions and 3x appointment conversions in year one
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Medical University of South Carolina (MUSC) HealthcoreStrategic or Co-development PartnerBeaufort Memorial's cancer program is supported by affiliation with MUSC Health. True North developed an omni-channel strategy to enhance the visibility and reputation of this affiliated cancer program, emphasizing the partnership with MUSC Health in marketing materials.
• GooglecoreTechnology or IntegrationTrue North is a Google Premier Partner for three consecutive years, an elite status awarded to only the top 3% of Google Partners. This partnership provides exclusive access to Google resources, beta testing opportunities, dedicated Google support, and specialized training. The partnership enables advanced Google Ads campaign management for healthcare clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eruptr: Eruptr is a healthcare digital marketing agency focused on paid search, SEO, and lead generation for hospitals and healthcare organizations. Its performance-marketing specialization and healthcare-only positioning make it a comparable peer for patient acquisition work.
• Closer Look: Closer Look is a healthcare marketing agency focused on pharmaceutical and life sciences clients, providing digital strategy, CRM, and creative services. It serves similar healthcare enterprise clients with comparable integrated marketing capabilities.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a healthcare-focused performance marketing agency providing SEO, paid media, and analytics for hospitals and multi-location healthcare providers. Its exclusive healthcare focus and performance-driven approach closely parallels True North's value proposition.
• Real Chemistry: Real Chemistry (formerly W2O Group) is one of the largest healthcare-focused marketing and communications agencies, offering integrated strategy, creative, data analytics, and media services to health systems, pharma, and biotech. It is the most direct scaled competitor to True North's healthcare-only agency model.
• Aha Media Group: Aha Media Group is a healthcare content marketing agency providing content strategy, writing, and editorial services to hospitals and health systems. It overlaps with True North's content strategy and production capabilities for healthcare organizations.
• MERGE: MERGE is a marketing and technology agency with a dedicated health and life sciences practice serving hospitals, payers, and pharma. Its integrated brand, digital, and technology capabilities make it a comparable peer in the enterprise healthcare marketing space.
• Healthcare Success: Healthcare Success is a full-service healthcare marketing agency specializing in patient acquisition, digital marketing, and practice growth for hospitals, specialty practices, and health systems. Its service portfolio (digital, content, SEO, paid media) overlaps directly with True North's offerings for similar enterprise healthcare clients.
• Geonetric: Geonetric is a healthcare digital agency specializing in website design, content strategy, SEO, and digital marketing for hospitals and health systems. It competes with True North in the digital and content capabilities serving enterprise healthcare clients.

Broad incumbents

• Publicis Health: Publicis Health is the healthcare arm of Publicis Groupe, offering advertising, media, PR, and digital services to pharma, biotech, and health systems. It is a broad incumbent competing with True North for large healthcare enterprise engagements with significantly greater scale.
• Ogilvy Health: Ogilvy Health is the healthcare marketing division of WPP, providing brand strategy, creative, and digital services to pharma and health systems globally. It competes with True North on enterprise creative and strategy engagements but with vastly broader resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truenorth.healthcaremarketing
• LinkedInlinkedin.com/company/true-north-agency
• Instagraminstagram.com/truenorth.agency
• Xx.com/truenorthcustom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True North Custom Publishing, Llc