Tranquility by HeHe, LLC

What Tranquility by HeHe, LLC does

Tranquility by HeHe, LLC is a Boston-based maternity concierge and doula agency founded in 2016 by HeHe (Haley Stewart) that delivers birth support, postpartum care, childbirth education, and related concierge services to expecting and new parents. The company operates on a direct-to-consumer model with a discovery-call-first conversion process (free 20-minute phone consultations), offering both in-person services across the Greater Boston metro area and virtual services delivered globally to families in 26+ countries since 2018. Its service catalog includes customizable birth packages, daytime and overnight postpartum care, virtual doula support priced at $9,300 per engagement, childbirth education at $200 per session, travel-based birth support, and ancillary offerings such as prenatal/postpartum yoga ($12/class) and gift certificates.

The business is a pure services company with no proprietary technology platform — scheduling runs through Calendly, communications are email-based, and delivery occurs in-person or via video chat. Revenue is generated through professional services engagements (birth and postpartum packages), one-time purchases (childbirth education, birth ball at $25, gift certificates), and a subscription-style yoga class bundle ($30 for 3 classes). The company has built a content-and-community ecosystem around its flagship The Birth Lounge Podcast, The Birth Lounge membership community, an exclusive Tranquility Tribe Facebook Group, and free downloadable lead magnets (Provider Checklist, Pregnancy Checklist, Top 10 Parent Apps) to support top-of-funnel awareness and post-sale retention.

Tranquility by HeHe is structured as a privately held Massachusetts LLC with no external funding, no parent company, no subsidiaries, and no publicly disclosed revenue. The team consists of six identified doulas (founder HeHe Stewart plus Caitlin, Maggie, Christina, Heather, and Alyssa), each holding certifications from organizations including DONA International, Doula Trainings International, and TBH's internal training. Pricing is quote-based for most packages with 14-day proposal validity, and customer concentration is diffuse across individual consumer engagements rather than anchored on enterprise or institutional accounts.

Name

Tranquility by HeHe, LLC

Legal name

Tranquility by HeHe, LLC

Website

https://tranquilitybyhehe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tranquility by HeHe is a Boston-based maternity concierge and doula agency providing customized birth support, postpartum care, childbirth education, and virtual doula services to expecting and new parents across Greater Boston and 26+ countries globally.

Ownership category

akta.pro rank

Product category

Maternity Concierge and Doula Services

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI)

akta.pro secondary industries

Overnight Newborn Care & Sleep Support (NCS) (HSAAACAB), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF)

Keywords

• Maternity concierge services
• Birth doula support
• Postpartum care services
• Childbirth education classes
• Virtual doula support

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Birth Services: In-person birth doula support including prenatal education, labor support, and postpartum care. Packages are customized and priced accordingly.
2. Postpartum Care: Daytime and overnight doula services to support new parents with infant care, feeding support, light household tasks, and parental rest.
3. Virtual Support: Remote birth and postpartum support via video chat for clients globally, including childbirth education, birth planning, and parenting support.
4. Childbirth Education: Virtual childbirth education classes offered at $200 per session.
5. Travel Support: Travel-based birth support for families requiring in-person support outside standard service areas.
6. Individual Services & Gift Certificates: A la carte services and gift certificates for birth or postpartum support available separately from full packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Tranquility by HeHe, LLC is a Boston-based maternity concierge and doula agency providing in-person, virtual, and travel birth and postpartum support. Its offerings include customized birth doula packages, daytime and overnight postpartum care, childbirth education classes, and ancillary concierge services such as baby registry creation, baby shower planning, and baby gear research. The company also operates The Birth Lounge membership community, The Birth Lounge Podcast, and prenatal/postpartum yoga classes.

Product overview

Tranquility by HeHe is a service-based maternity concierge and doula company offering a unified suite of birth and postpartum support services. The core offering is the Maternity Concierge and Doula Service, which encompasses Birth Support Packages, Postpartum Care Services, Virtual Doula Support, and Travel Support Services as integrated components. Additional offerings include The Birth Lounge (a membership community with educational resources and a private Facebook group), The Birth Lounge Podcast, Prenatal and Postpartum Yoga Classes, and Gift Certificates. The company primarily serves the Greater Boston area in Massachusetts while expanding reach through virtual and travel support services nationally and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity Concierge and Doula Service Comprehensive maternity concierge and doula service providing in-person, virtual, and travel birth and postpartum support, including baby registry creation, baby shower planning, and baby essentials research. Targets expecting parents in the Greater Boston area and virtual clients globally.
• Birth Support Packages Customizable birth doula packages serving the Greater Boston area including Arlington, Belmont, Burlington, Brookline, Cambridge, Framingham, Medford, Natick, Needham, Newton, Norwood, Quincy, Somerville, Waltham, Watertown, Wellesley, Weston, Westwood, and Woburn. Includes plan creation, power sessions, and comprehensive birth support.
• Postpartum Care Services Daytime and overnight postpartum doula services including infant care, feeding support, light housework, and parental rest assistance. Services extend globally via virtual support.
• Virtual Doula Support Remote doula services including childbirth education ($200 per session), birth ball rental ($25), and virtual birth support ($9,300). Provides expert knowledge and evidence-based birth support without adding another person to the birth room.
• Travel Support Services Birth and postpartum support provided to families throughout the U.S., Canada, and internationally. Includes on-site presence and virtual support for families outside the Boston area.
• The Birth Lounge Membership Exclusive membership community providing access to The Birth Lounge platform, private Tranquility Tribe Facebook Group, and lifetime access to educational resources for pregnancy, birth, postpartum, and early childhood.
• The Birth Lounge Podcast Podcast series providing educational content about pregnancy, birth, and parenthood topics, available on Apple Podcasts and other platforms.
• Prenatal and Postpartum Yoga Classes Virtual yoga classes designed for prenatal and postpartum mothers, offered via Zoom. Single sessions priced at $12 or a bundle of 3 classes for $30.
• Gift Certificates Gift certificates available for birth or postpartum support, allowing parents-to-be to receive doula services as a gift.

Quantifiable outcome

• Clients report empowered, positive birth experiences including successful natural births after prior traumatic experiences
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Corrine Isabelle PhotographyminorOthersPhotography services credited on the website for birth photography and imagery. Contributes professional visual content for marketing materials.
• Malka Ahmed PhotographyminorOthersPhotography services credited on the website for birth documentation and visual content.
• Grazie Belucio PhotographyminorOthersPhotography services credited on the website for birth and maternity photography.
• Catherine Hodges PhotographyminorOthersPhotography services credited on the website for birth and maternity photography.
• DONA InternationalminorOthersCaitlin is DONA trained, indicating partnership with the leading doula certification organization for professional development.
• Doula Trainings InternationalminorOthersHeather received doula training through Doula Trainings International, indicating professional development partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mama Natural: Mama Natural is a content and product brand for natural pregnancy, birth, and parenting with courses and an online store. Comparable for its natural/holistic positioning and content-driven customer funnel into birth services and products.
• The Birth Hour: The Birth Hour is a podcast and birth story platform serving expecting parents. Highly comparable to The Birth Lounge Podcast as a content-led birth community that drives awareness and service referrals in the maternity space.
• Motherly: Motherly is a digital media and content platform for mothers, with classes, articles, podcast, and e-commerce. Comparable to Tranquility by HeHe's content-and-community-driven approach to engaging expecting and new parents.
• Oula Health: Oula is a modern maternity care provider combining midwifery and obstetrics with a concierge-style pregnancy and birth experience. It is directly comparable to Tranquility by HeHe as a premium, personalized maternity care brand targeting expectant parents in urban markets.
• Pomelo Care: Pomelo Care is a virtual maternity care provider offering pregnancy and postpartum support via telehealth. Comparable as a virtual-first, premium maternity support service operating outside traditional hospital channels.
• Mahmee: Mahmee is a maternal health platform providing pregnancy and postpartum support with network-based care and content resources. Comparable as a maternity support brand combining education, virtual support, and community engagement.

Emerging players

• BIRTHFIT: BIRTHFIT is a postpartum fitness and recovery brand serving women during and after pregnancy. Comparable in its focus on the postpartum journey and community-driven engagement, though narrower in scope than TBH's full concierge offering.
• Expectful: Expectful provides mental wellness support specifically for pregnancy and postpartum. Comparable in addressing the maternal mental health and emotional support needs that TBH also services, with a digital-first delivery model.
• Tinyhood: Tinyhood offers online classes and expert-led education for parents and expecting parents. Comparable as a digital education platform targeting the same customer base with paid childbirth and parenting classes.
• Cleo: Cleo is a family benefits platform offering parental and maternity support via employers. Comparable as a tech-enabled maternity support provider serving expecting parents, though B2B-distributed rather than direct-to-consumer like TBH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAlpWUtJ2BnAkRnok4x50nw
• Facebookfacebook.com/tranquilitybyhehe
• Instagraminstagram.com/tranquilitybyhehe
• Pinterestpinterest.com/hehestewart
• LinkedInlinkedin.com/company/tranquilitybyhehe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tranquility by HeHe, LLC