Tony Boloney's

What Tony Boloney's does

Tony Boloney's is a New Jersey-based, founder-owned pizza and subs restaurant brand founded in 2009 by Mike Hauke in Atlantic City. The company operates brick-and-mortar locations in Atlantic City (300 Oriental Ave), Margate, and the Lil Boloney's sub-location, supplemented by food truck and farm market channels, and serves individual consumers via dine-in, takeout, delivery, and nationwide shipping of DIY pizza kits through its own e-commerce platform and a partnership with Goldbelly.

The company's core offering is an experimental, fusion-inspired menu spanning globally-influenced flavors (Jamaican, Thai, Mexican, Indian) across specialty pizzas, subs, burritos, wings, salads, and appetizers, with signature items including the viral Taco Pizza (over 1 billion social media views, built on a 120-year-old family brisket recipe and Oaxaca cheese), Mad Mutz mozzarella sticks, CBR On Roids, and Dough Exotic. Founder Mike Hauke functions as the public creative lead and has personally taught 50,000+ people through virtual cooking experiences launched during the 2020 pandemic pivot.

Tony Boloney's makes money primarily through in-person counter and dine-in retail food sales at its New Jersey locations and through direct-to-consumer e-commerce (DIY kit shipping, virtual classes), with the Goldbelly partnership opening a premium nationwide shipping lane (including documented high-value orders such as a $40,000 two-pizza transaction). The business is privately held with no disclosed institutional investors, no funding rounds, and no parent company; brand momentum is sustained through organic social media virality and earned media coverage on outlets including Man VS Food, Vice, Hot Ones, Food Network, First We Feast, TMZ, Rachael Ray, TODAY, and Showtime's Really Dough.

Name

Tony Boloney's

Website

https://tonyboloneys.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tony Boloney's is a founder-owned New Jersey pizza and subs restaurant brand founded in 2009, serving individual consumers through brick-and-mortar locations in Atlantic City and Margate, a DIY pizza kit e-commerce channel, and a Goldbelly nationwide shipping partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales (In-Store): Revenue generated from walk-in customers ordering pizza, subs, and other menu items at brick-and-mortar locations in Atlantic City and other New Jersey areas. Counter and dine-in service model.
2. Nationwide Shipping (DIY Kits): During the 2020 virtual shift, Tony Boloney's began shipping DIY pizza kits across the country and hosting virtual teaching experiences, teaching over 50,000 people how to make food at home. This represents a direct-to-consumer e-commerce revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tony Boloney's is a New Jersey-based pizza and subs restaurant brand that sells experimental, fusion-inspired pizza, subs, burritos, wings, salads, and appetizers through brick-and-mortar locations and nationwide shipping of DIY pizza kits. Signature items include the TACO TACO TACO pizza, Mad Mutz mozzarella sticks, and globally-influenced pies, targeting walk-in consumers and food enthusiasts seeking bold, non-traditional flavors.

Product overview

Tony Boloney's is a single-location pizza and sub restaurant based in Atlantic City, New Jersey, with additional locations in Margate and Lil Boloney's. The company operates as a unified restaurant business offering dine-in, takeout, and delivery services. Their core product is the Tony Boloney's Menu, which encompasses specialty pizzas (pies and hot slices), subs and burritos, fries, wings, salads, and appetizers. Signature products include the famous Taco Pizza (with over 1 billion social media views), Mad Mutz Sticks (mozzarella sticks with various toppings), and the Lobsta Roll. The company also offers nationwide shipping of DIY pizza kits and virtual teaching experiences. Press coverage includes appearances on Man Vs Food, Vice, Hot Ones, and mentions by celebrities like Lil Yachty, Chrissy Teigen, John Legend, Fat Joe, and Anderson Cooper.

Differentiator

Problem solved

Functional benefit

Brands

• Mad Mutz: A brand/website referenced as a related product line (https://www.madmutz.com).
• Lil Boloney's

Products and services

• Tony Boloney's Pizza and Subs Menu Tony Boloney's core menu offering featuring experimental, award-winning pizza (pies and hot slices), subs and burritos, fries, wings, salads, and appetizers. Signature items include the TACO TACO TACO pizza, Mad Mutz Sticks, CBR On Roids, and Dough Exotic pizza. Available for dine-in, takeout, and delivery at Atlantic City and Margate locations.
• DIY Pizza Kits (Nationwide Shipping) DIY pizza kits shipped nationwide, allowing customers to recreate Tony Boloney's signature pizzas at home. Offered alongside virtual teaching experiences that have reached over 50,000 people.
• TACO TACO TACO Pizza Tony Boloney's flagship signature pizza featuring a 120-year-old secret brisket/carne asada chipotle sauce recipe, hand-pulled queso Oaxaca, and tacos piled on, finished with guacamole, pickled jalapeno creama, and esquites. Available in small, XL, and slice pie sizes.
• Mad Mutz Sticks Tony Boloney's sub-brand product line of mozzarella sticks and related cheese products available in multiple flavors including Original Goombah, Flamin' Hot, Truffle, and Satan's Hell Sticks. Sold through Tony Boloney's channels and the dedicated Mad Mutz website.

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GoldbellycoreChannel Partner/ Reseller/ DistributorTony Boloney's products featured on Goldbelly TV, a platform for shipping famous foods nationwide. Goldbelly TV featured a $40,000 order for 2 pizzas, showcasing the partnership for nationwide food distribution.
• Really DoughminorGTM or Marketing PartnerFeatured on Really Dough (Showtime series) - Season 2 appearance showcasing Tony Boloney's experimental pizza creations.
• Mad MutzcoreOthersTony Boloney's owns and promotes the Mad Mutz brand, featuring mozzarella sticks and related products. Products include Mad Mutz Sticks in various flavors (Original Goombah, Flamin' Hot, Truffle, Satan's Hell Sticks, etc.) and are available through their own channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roberta's: Brooklyn-based pizzeria known for experimental, wood-fired pizzas with creative toppings and a cult following. Most direct comparable — similar independent, chef-driven, social-media-native pizza brand that has expanded beyond its original Bushwick location.
• Prince Street Pizza: Iconic NYC slice shop famous for the viral Spicy Spring Pepperoni slice and heavy celebrity/media coverage. Comparable as a single-product-virality-driven, regional pizzeria with strong Instagram presence and tourist-driven foot traffic.
• Di Fara Pizza: Legendary single-location Brooklyn pizzeria known for hand-crafted, artisan pies and cult status. Comparable as a founder-led, story-driven, single-shop pizzeria with strong media recognition and fiercely loyal following.
• &pizza: Fast-casual custom pizza chain with strong brand identity, edgy design, and urban/storefront positioning. Comparable as a younger-generation, design-forward pizza concept competing for the same experiential-casual-dining consumer.
• Joe's Pizza: Legendary NYC pizzeria with regional multi-location presence and strong celebrity/tourist appeal. Comparable as an iconic, brand-driven regional pizza operator with limited geographic footprint but outsized cultural recognition.

Broad incumbents

• Blaze Pizza: Large fast-casual pizza chain with hundreds of locations nationwide. Comparable as a fast-casual pizza brand competing for the same premium-casual pizza consumer, though at much larger scale and with institutional backing.
• MOD Pizza: Large fast-casual pizza chain known for customizable artisan-style pizzas. Comparable as a scaled fast-casual pizza operator competing in the same premium-casual segment that Tony Boloney's occupies at a single-store level.

Others

• Goldbelly: National e-commerce platform for shipping iconic regional foods from restaurants and makers across the US. Comparable as a distribution/partner channel that Tony Boloney's already uses, and represents the broader D2C food-shipping category the company could expand within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/tonyboloneys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tony Boloney's