Yogamour

What Yogamour does

Yogamour is a privately-held yoga studio and healing arts center headquartered at 1 Worman's Mill Court, Suite 11, Frederick, Maryland, founded in 2011 by Geni Donnelly and Beccah Bartlett and operating under the legal name Yogamour Yoga & Healing Arts Center. The company began as a non-profit and was restructured in 2023 into Yogamour Studio, Inc., operating as a Social Enterprise rooted in SEVA (selfless service). It delivers daily in-studio yoga classes across multiple modalities (restorative, power, vinyasa, trauma-informed) for all levels, alongside pop-up and community donation classes, private and semi-private instruction, corporate wellness programming, and a teacher training portfolio that includes a 200-Hour program, a 240-Hour Trauma-Informed Yoga/Social Justice/Leadership program, a $350 Trauma-Sensitive Restorative training (14 Yoga Alliance CEUs), and a 40-Hour Fall Power Immersion.

The product surface also encompasses domestic and international retreats (sold-out Costa Rica Blue Zone Retreat at Blue Osa in September 2023; Sedona 2026), specialty workshops (sound healing, kundalini, adaptive, aerial), and a network of independent wellness partners operating inside the studio (massage, Reiki, Pilates, hypnosis, skincare). A CSA partnership with Moon Valley Farm and a boutique selling handcrafted goods and supplements round out the offering. The underlying technology is intentionally thin: Yogamour uses Mindbody Online as its scheduling, registration, and customer management platform, with no proprietary software, no AI/ML capabilities, and no public API or developer integrations.

The business model is direct-to-consumer and multi-stream, combining a recurring subscription at $115/month for the 'Fall Into Yogamour' membership (unlimited classes plus infrared sauna/red light therapy perks on a 12-month contract), one-time teacher training fees, retreat bookings priced per person ($2,008-$3,108 for the Costa Rica trip), corporate contracts quoted on inquiry, and pass-through revenue from wellness partner practitioners. Customer segments span individual wellness seekers (primary), corporate/employer wellness buyers, aspiring yoga teachers seeking certification, and community/underrepresented groups reached via donation-based classes. Distribution is anchored on the single Frederick studio plus the Mindbody app, with marketing driven by email newsletters, Instagram, Facebook, community pop-ups, and partnerships with local nonprofits.

Name

Yogamour

Legal name

Yogamour Yoga & Healing Arts Center

Website

https://yogamour.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogamour is a Frederick, Maryland-based private yoga and healing arts center founded in 2011 that offers in-studio classes, trauma-informed teacher trainings, retreats, corporate wellness, and donation-based community classes, serving individual practitioners, aspiring teachers, and local employers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Corporate/Workplace Yoga & Pilates (HSADACAJ), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Yoga teacher training
• Trauma-informed wellness
• Corporate yoga programs
• Wellness retreat experiences

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Classes and Memberships: Monthly memberships ($115/month for Fall Into Yogamour membership with unlimited classes, sauna/red light therapy sessions, priority booking, member pricing, and guest passes) and class packages/passes for studio yoga classes.
2. Yoga Teacher Training Programs: 200-Hour and 240-Hour trauma-informed yoga teacher training programs, and 40-Hour Trauma-Sensitive Restorative Yoga training ($350). Programs offer CEUs through Yoga Alliance.
3. Wellness Retreats: International retreats including Costa Rica Blue Zone retreats (Single: $3,108, Double: $2,408, Triple: $2,008 per person) and local retreats featuring yoga, sound healing, and wellness workshops.
4. Corporate Yoga Services: Corporate yoga and wellness programming for businesses delivered on-site or at the studio.
5. Wellness Partner Services: On-site services from wellness practitioners including massage therapy, Reiki, Pilates, and hypnosis through independent partner providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Yogamour operates a yoga and healing arts center in Frederick, Maryland, delivering in-studio yoga classes at multiple levels (restorative, power, vinyasa, trauma-informed), corporate and community pop-up classes, private and semi-private instruction, and trauma-informed yoga teacher training programs. The center also hosts independent wellness practitioners offering massage, Reiki, Pilates, and hypnosis, and runs domestic and international wellness retreats (e.g., Costa Rica Blue Zone Retreat) along with specialty workshops.

Product overview

Yogamour is a public yoga and healing arts center operating as a social enterprise in Frederick, Maryland. The offering is a multi-format wellness portfolio centered around yoga instruction and teacher training. Core offerings include in-studio yoga classes at all levels (restorative, power, vinyasa, trauma-informed), corporate and pop-up classes, community donation classes, and private/semi-private instruction. Education products include a 200-Hour Yoga Teacher Training, a combined 240-Hour Trauma-Informed Yoga/Social Justice/Leadership Training, a Trauma-Sensitive Restorative Yoga Teacher Training (14 CEUs, $350), and a Fall Power Immersion program. Wellness partner services (hypnosis, Pilates, Reiki, massage, skincare) operate as independent practitioners within the studio. Additional offerings include specialty workshops (sound healing, kundalini, adaptive yoga, aerial yoga), domestic and international retreats (Costa Rica Blue Zone, Sedona), a boutique retail line (handcrafted goods and health supplements), and a Community Supported Agriculture partnership with Moon Valley Farm. Booking and registration is managed through the Mindbody Online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga Classes
• Corporate Yoga Classes
• Pop-Up Yoga Classes
• Community Donation Yoga Classes
• Private and Semi-Private Yoga Classes
• 200-Hour Yoga Teacher Training
• 40-Hour Trauma-Informed Yoga, Social Justice, and Leadership Teacher Training
• Trauma-Sensitive Restorative Yoga for Self-Care Teacher Training
• Strength in Transition: 40-Hour Fall Power Immersion Training and Retreat 40-hour intensive power yoga immersion combining training and retreat elements, focused on building strength and facilitating personal transformation through yoga practice.
• Workshops
• Wellness Partner Services
• Costa Rica Blue Zone Retreat
• Yogamour Boutique

Quantifiable outcome

• Teacher training programs provide Yoga Alliance CEUs (14 contact hours for restorative training)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Mindbody OnlinecoreTechnology or IntegrationMindbody Online serves as Yogamour's primary class scheduling, registration, and customer management platform. Provides mobile app for customers to access classes, book sessions, and manage memberships.
• Blue Osa Retreat and Spa CentercoreStrategic or Co-development PartnerEco-friendly beachfront retreat center in Costa Rica hosting Yogamour's Blue Zone inspired retreats. Provides accommodation, farm-to-table meals, yoga studio, spa services, and adventure activities for retreat participants.
• Frederick Rescue MissioncoreGTM or Marketing PartnerLocal nonprofit providing food, shelter, and recovery services. Yogamour supports through Friday Community Donation Classes where proceeds go directly to the organization.
• Heartly HouseminorGTM or Marketing PartnerSupporting organization providing services to those affected by domestic violence and sexual assault in Frederick County.
• Phoenix Recovery AcademyminorGTM or Marketing PartnerSupporting organization for addiction recovery programs in the Frederick community.
• Each 1 Teach 1, Inc.coreGTM or Marketing PartnerLocal nonprofit helping youth identify emotions and communicate needs, founded by Yogamour teacher Danica Warden. Yogamour provides space and support for their programming.
• Common MarketminorGTM or Marketing PartnerLocal food cooperative. Yogamour offers donation-based Wednesday yoga classes at their Frederick location.
• Platoon22minorGTM or Marketing PartnerSupporting organization providing services to veterans.
• Pilates Upstairs (Bianca Bentz)minorGTM or Marketing PartnerPilates studio operated by Bianca Bentz, located above Yogamour studio. Provides complementary movement services to Yogamour clients.
• Leslie Ann Pickett - Hypnosis FrederickminorGTM or Marketing PartnerMaster Clinical Hypnotist specializing in chronic pain, trauma, anxiety, and stress. Wellness partner offering services at Yogamour.
• Megan White - ReikiminorGTM or Marketing PartnerReiki Master offering hands-on healing sessions at Yogamour. Trained in Usui Shiki Ryoho system.
• Eric Newdom - Feel Lighter Massage TherapyminorGTM or Marketing PartnerMassage therapist with 20+ years experience offering deep tissue, sports massage, craniosacral, and other therapeutic modalities.
• Mary Downs - Restorative Pathways Massage & Skin CareminorGTM or Marketing PartnerLicensed massage therapist and skincare professional offering Swedish, deep tissue, lymphatic drainage, prenatal massage, and myofascial release.
• Gaza ChampionsminorGTM or Marketing PartnerMutual aid network connecting volunteers with families in Gaza. Yogamour hosts Friday donation classes where 100% of proceeds support Gaza Champions.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Boutique yoga brand with a lifestyle identity, teacher training, and a multi-location studio model. Comparable to Yogamour as a brand-led, cultivate-community yoga studio with retreats and teacher training as extensions.
• YogaSix: Membership-based yoga studio chain with a comparable multi-format class lineup (yoga, sculpt, hot). Competes directly with Yogamour for the same consumer segment and offers a benchmark for scaling a studio brand beyond a single city.
• CorePower Yoga: One of the largest national yoga studio chains in the U.S., offering unlimited monthly memberships, teacher training, and a multi-format class schedule similar to Yogamour's. Comparable as a direct, scaled peer competing for the same yoga practitioner wallet share.
• Modo Yoga USA: International hot yoga and accessible yoga studio franchise with a strong community and social/environmental mission, similar to Yogamour's SEVA-aligned social enterprise positioning. Comparable as a values-driven, multi-format yoga operator.

Emerging players

• Alo Yoga (Alo Moves): Athleisure and digital/yoga brand combining apparel, an on-demand streaming platform (Alo Moves), and brick-and-mortar studios. Comparable as a brand-led yoga company that competes for both in-person and at-home yoga attention.
• Glo (Yoga, Pilates & Meditation): Subscription-based online yoga, Pilates, and meditation platform with a large teacher-led content library. Comparable as a digital substitute/adjacent offering that competes for the same practitioner time and training interest.
• Brett Larkin Yoga (Uplifted Yoga Teacher Training): Online yoga teacher training and continuing education brand accredited through Yoga Alliance. Comparable to Yogamour's 200-hour and 40-hour CEU training programs as a competing online-certified training channel.

Broad incumbents

• Life Time Fitness (Life Time): National premium fitness club operator with a substantial yoga, Pilates, and group-class program inside larger athletic clubs. Comparable as a broad incumbent offering overlapping yoga content within a multi-discipline wellness business.
• Equinox Group (Equinox / SoulCycle): Premium fitness and wellness brand offering yoga classes, Pilates, and recovery services across clubs. Comparable as a higher-end incumbent that competes for the same premium wellness consumer dollar.

Others

• Mindbody (ClassPass parent) — Yoga Studios on ClassPass: Mindbody is the platform Yogamour uses for booking and is the same network that powers ClassPass discovery for yoga studios. Comparable as an ecosystem gatekeeper that shapes consumer acquisition and pricing dynamics for studios like Yogamour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/yogamour_healing_arts
• LinkedInlinkedin.com/company/yogamour-healing-arts-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogamour