What Visit High Point does

Visit High Point is a private non-profit destination marketing organization (DMO) and Convention & Visitors Bureau founded in 1983, headquartered at 515 West English Road in High Point, North Carolina. The organization operates as the official tourism promotion entity for the city, delivering visitor services such as complimentary concierge assistance, brochures and relocation packets, a physical Visitor Center, and a multilingual destination website with accessibility tooling (OneTap toolbar with sensory/Vision Impaired/ADHD-friendly profiles). Its product portfolio spans furniture shopping concierge, event planning, autism-accessible travel, VIP tours, media and press services, and partner programs (website listings, advertising, Partners of Excellence, Preferred Realtors, ServSafe).

The business model is event-driven: High Point Market, the world's largest wholesale home furnishings trade show, draws 75,000+ visitors twice yearly through the High Point Market Authority partnership, anchoring demand against a backdrop of more than 1,000 furniture brands and 100+ showrooms. Revenue is not publicly disclosed and is generated through partner program fees, advertising, sponsorships, and complementary concierge services to tourists, furniture buyers, corporate event planners, sensory-sensitive travelers, relocation seekers, and local businesses in the Piedmont Triad region.

Visit High Point holds the registered "Home Furnishings Capital of the World™" trademark and, since 2023, has been the First Certified Autism Destination on the East Coast under IBCCES. The organization coordinates a network of more than 20 strategic partners spanning transportation (Piedmont Triad International Airport, Amtrak NC By Train, PART), trade associations (High Point Market Authority, International Textile Alliance, HPxD), professional sports (High Point Rockers, Carolina Core FC), economic development entities (EDPNC, High Point EDC, Piedmont Triad Partnership), healthcare, education (High Point University), and civic organizations.

Name

Visit High Point

Legal name

Visit High Point

Website

https://visithighpoint.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit High Point is a non-profit destination marketing organization that promotes tourism, events, and relocation to High Point, NC, leveraging the city's Home Furnishings Capital identity and Certified Autism Destination status to serve leisure travelers, trade-show buyers, and event planners.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Destination marketing organization
• Tourism promotion services
• Convention visitors bureau
• Visitor concierge services
• Event planning services

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Visit High Point operates as a destination marketing organization (DMO) funded through visitor services, partner programs, advertising opportunities, and sponsorships to promote High Point's tourism and economic development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Visit High Point is the official destination marketing organization (DMO) and Convention & Visitors Bureau for High Point, NC. It delivers complimentary visitor concierge services including furniture shopping assistance, event planning support, autism-accessible travel resources, relocation guides, and partner business programs. The organization promotes High Point as the Home Furnishings Capital of the World and supports the bi-annual High Point Market, the world's largest home furnishings trade show.

Product overview

Visit High Point is a destination marketing organization (DMO) that operates as a unified platform promoting tourism and relocation to High Point, North Carolina. The organization offers a portfolio of visitor services centered around furniture shopping experiences (leveraging High Point's status as the Home Furnishings Capital of the World), event planning and corporate services, autism-accessible travel programming, and community development resources. Rather than a traditional SaaS product, it provides concierge-style services including furniture shopping assistance, complimentary brochures and guides, VIP tours, partner programs for local businesses, and media/press resources. The portfolio integrates hospitality services with destination promotion, serving tourists, furniture buyers, event planners, and prospective residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Shopping Services Complimentary concierge service that curates personalized furniture shopping experiences, including assistance with High Point Market and Furnitureland South showrooms, with complimentary packets containing destination guides and home furnishings design guides.
• Event Planning Services Event concierge services for planning corporate events, meetings, sporting events, and sponsorship requests, with dedicated support for event coordination in High Point.
• Autism Travel Program

Quantifiable outcome

• High Point Market attracts more than 75,000 visitors every six months
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• International Board of Credentialing and Continuing Education Standards (IBCCES)coreStrategic or Co-development PartnerIBCCES certifies High Point as the First Certified Autism Destination on the East Coast, providing autism training and credentialing for local businesses in dining, entertainment, recreation, and lodging sectors.
• Economic Development Partnership of North Carolina (EDPNC)coreStrategic or Co-development PartnerEDPNC recruits new businesses to the state, supports existing employers, assists with international trade, and promotes North Carolina as a tourism destination, working with Visit High Point on destination promotion.
• NC By Train (Amtrak)minorStrategic or Co-development PartnerAmtrak's NC By Train service provides rail travel access to High Point, supporting visitor transportation and tourism promotion.
• Piedmont Triad International Airport (PTI)coreStrategic or Co-development PartnerPTI is located at the hub of the Piedmont Triad region between Greensboro, Winston-Salem, and High Point, serving as a key transportation link for visitors with more than 4.5 million people within a 90-minute drive.
• Piedmont Authority for Regional Transportation (PART)minorStrategic or Co-development PartnerPART provides regional bus service to High Point and the greater Piedmont Triad including Winston-Salem and Greensboro, connecting visitors to transportation options.
• High Point Market AuthoritycoreStrategic or Co-development PartnerHigh Point Market Authority operates the world's largest home furnishings trade show, bringing more than 75,000 visitors to High Point twice yearly.
• International Textile Alliance (ITA)coreStrategic or Co-development PartnerITA is a nonprofit business association uniting mills, converters, distributors, and suppliers in the home furnishings textile industry, hosting the bi-annual Interwoven Textile Fair.
• High Point x Design (HPxD)coreStrategic or Co-development PartnerHPxD keeps High Point's showrooms open year-round beyond Market events, promoting continuous access to furniture and design resources.
• High Point UniversitycoreStrategic or Co-development PartnerHPU, ranked #1 Best Regional College in the South by U.S. News & World Report, offers cultural, educational, and sporting events open to the public, contributing to community vibrancy.
• Atrium Health Wake Forest Baptist High Point Medical CentercoreStrategic or Co-development PartnerA 351-bed hospital providing comprehensive healthcare services including Congdon Heart and Vascular Center, Hayworth Cancer Center, and Neuroscience Center.
• High Point RockerscoreStrategic or Co-development PartnerThe High Point Rockers are a member of the Atlantic League of Professional Baseball, playing at Truist Point stadium and providing family-friendly entertainment.
• Carolina Core Football ClubcoreStrategic or Co-development PartnerCarolina Core FC is the Triad's first professional soccer team, part of MLS NEXT Pro, serving as a major driver of economic development in the region.
• Economic Development CorporationcoreStrategic or Co-development PartnerThe High Point EDC works with office, industrial, and retail clients to retain existing businesses, assist expansions, and attract new businesses to High Point.
• Downtown High PointcoreStrategic or Co-development PartnerDowntown High Point organization focuses on creating opportunities and promoting the downtown area through events, economic development, and community initiatives.
• Business High Point - Chamber of CommercecoreStrategic or Co-development PartnerBusiness High Point-Chamber of Commerce empowers changemakers to think big and succeed, supporting entrepreneurs and business growth in the community.
• High Point DiscoveredcoreStrategic or Co-development PartnerHigh Point Discovered shares stories celebrating the city, cultivating pride and empowering those changing High Point for good. Partner in 'My High Point' video series.
• High Point Arts CouncilcoreStrategic or Co-development PartnerFor over sixty years, the High Point Arts Council has funded, programmed, and advocated the arts in the community, located at historic Centennial Station.
• Friends of John ColtraneminorStrategic or Co-development PartnerCommittee organizing the annual International John Coltrane Jazz and Blues Festival at Oak Hollow Festival Park, celebrating the jazz legend from High Point.
• NC Craft Brewers GuildminorStrategic or Co-development PartnerThe Guild represents North Carolina's craft breweries and promotes NC craft beer, relevant to High Point's dining and nightlife scene.
• Piedmont Triad PartnershipcoreStrategic or Co-development PartnerFounded in 1991, PTP brings together the business community to promote prosperity and growth, managing the NC Carolina Core regional brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Visit North Carolina: Statewide DMO operated by EDPNC—one of Visit High Point's named strategic partners. Covers all of NC at a larger scale, providing umbrella destination marketing that city-level DMOs like Visit High Point layer underneath.
• Visit Orlando: Orlando's CVB—one of the largest US destination marketing organizations. Same non-profit CVB operating model with significantly broader scope (theme parks, MICE, sports, accessibility tourism), useful as an upper-bound benchmark for DMO scale.
• Destination DC: Washington, DC's official destination marketing organization. Operates the same non-profit CVB model (visitor services, partner programs, media/press resources, accessibility travel initiatives) at much greater scale and budget.
• Visit Denver: Denver's CVB—a larger mid-tier metro DMO. Comparable service architecture (concierge, partner listings, relocation/business development) and similar role as the official destination promoter, but with substantially more resources and headcount.

Direct peers

• Visit Charlotte: Destination marketing organization for Charlotte, NC. Largest NC DMO by budget and team size; same operating model (non-profit CVB, visitor services, partner programs, event hosting) but at meaningfully greater scale.
• Visit Raleigh: Greater Raleigh CVB—a larger NC DMO serving the state capital. Highly comparable in service portfolio (concierge, event planning, partner programs, accessibility initiatives), though operating at significantly greater scale and budget.
• Visit Winston-Salem: DMO for neighboring Winston-Salem, NC in the Piedmont Triad region. Directly comparable DMO serving the same regional travel ecosystem with similar visitor services, sports tourism partnerships, and partner-program monetization.
• Explore Asheville: Convention & Visitors Bureau for Asheville, NC. Closest comparable NC DMO by mission (destination marketing, concierge services, partner programs) and scale (mid-size city, similar headcount tier), differing only in market vertical (outdoor/leisure vs. furniture).
• Visit Greensboro: DMO for Greensboro, NC, the third Piedmont Triad city. Operates with a similar destination marketing mandate, event concierge, and partner programs; directly co-markets the same regional airport (PTI) and visitor base.

Others

• Brand USA: National destination marketing organization for the United States. Adjacent ecosystem participant that drives inbound international travel demand that city-level DMOs like Visit High Point benefit from; not a direct competitor but a strategic partner layer above local DMOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit High Point