ELECTRO EXPERTS TECHNOCARE PRIVATE LIMITED

What ELECTRO EXPERTS TECHNOCARE PRIVATE LIMITED does

Électro-Experts Inc., operating commercially as Electro Experts, is a Quebec-based household appliance and consumer electronics repair service company founded in 2005 by Normand and Karl Brasseur as a family business. The company operates two primary service lines: in-home appliance repair, in which 120 manufacturer-certified technicians are dispatched to customer residences across 10+ branches, and in-shop repair for smaller electronics such as TVs, microwaves, wine cellars, coffee machines, and projectors. Service coverage spans 80+ brands across standard (Whirlpool, Samsung, LG, GE, Maytag), high-end (Bosch, KitchenAid, Jenn-Air, Thermador, Electrolux), and prestige tiers (Sub-Zero, Wolf, Miele, Gaggenau, Dacor, Smeg, Cove), with a 90-day repair warranty and same-day emergency service for critical failures.

The business generates revenue primarily through unit-priced service calls ($154.95 basic, $169.95 high-end, $249.95 prestige, plus premiums for gas appliances and second-appliance discounts), in-shop inspection fees ($60-$120, deductible if repair accepted), and parts distribution via piecerapide.ca. Customer acquisition is direct-to-consumer through phone (toll-free 1-888-915-8888), web forms, online chat, and social channels (YouTube, Facebook, Twitter), supplemented by B2B relationships with insurance carriers and appliance manufacturers requiring authorized service networks. The company employs 175+ people across branches in Montréal, Laval, Québec City, Trois-Rivières, Drummondville, Joliette, Sherbrooke, Mascouche, St-Hubert, Gatineau, and North York (Ontario), and self-identifies as the largest appliance service company in Quebec. No proprietary technology, AI/ML capability, or external funding is disclosed.

Name

ELECTRO EXPERTS TECHNOCARE PRIVATE LIMITED

Legal name

Électro-Experts Inc.

Website

https://electro-experts.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Quebec-based appliance and consumer electronics repair service company operating 10+ branches across Quebec and Ontario with 120 manufacturer-certified technicians serving residential homeowners, insurance carriers, and appliance manufacturers across 80+ brands.

Ownership category

akta.pro rank

Product category

Appliance Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Minor Appliance Repair (Non-Refrigerant, Non-Gas) (HSAGANAB)

akta.pro secondary industries

Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO), Small Appliance Repair & Service (CRACAJAC), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

Keywords

• Appliance repair services
• Household appliance maintenance
• Electronics repair services
• Authorized parts distribution
• In-home appliance repair

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-home appliance repair service: Fee-for-service appliance repair performed at customer homes. Base service call fee plus parts costs. Includes repair of gas appliances with additional pricing.
2. In-shop repair service: Inspection and repair of electronics and appliances at store locations. Non-refundable inspection fee is charged, deductible if repair is accepted.
3. Parts and accessories distribution: Distribution network for appliance parts serving technically knowledgeable customers, accessible via piecerapide.ca domain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Electro Experts Technocare provides in-home and in-shop repair and technical maintenance services for consumer electronics and household appliances, primarily residential refrigerators, ovens, dishwashers, washers, dryers, ranges, and televisions. The company also distributes authentic replacement parts through its piecerapide.ca platform to professional technicians and end consumers. Services are delivered by manufacturer-authorized certified technicians across its Quebec branch network.

Product overview

Electro Experts operates as a service-based company offering two primary repair service lines: in-home appliance repair and in-shop electronic repair. The in-home service dispatches 120 manufacturer-certified technicians to customer residences across 8 branches in Quebec, covering major appliances like refrigerators, washers, dryers, dishwashers, and HVAC equipment. The in-shop service handles smaller electronics including TVs, microwaves, coffee machines, and projectors at physical store locations. Supporting these core services are an online troubleshooting diagnostic tool, a parts distribution network (piecerapide.ca), and emergency repair priority service for critical failures like non-cooling refrigerators. The company serves customers across Quebec and Ontario with a network of 10 branches.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Appliance Repair Service Mobile technician service where a certified technician visits the customer's home to diagnose and repair household appliances and consumer electronics on-site. Targets residential homeowners across Quebec and Ontario.
• In-Shop Appliance Repair Service Drop-off repair service at any of the company's Quebec branch locations, where technicians diagnose and repair appliances brought in by the customer. Targets residential consumers preferring workshop-based repair.
• Authentic Replacement Parts Distribution (piecerapide.ca) Online distribution of authentic manufacturer-branded replacement parts (bundles) for household appliances and consumer electronics, sold to professional technicians and end consumers across Canada.
• Emergency Home Appliance Repair Service Time-sensitive repair service for urgent home appliance breakdowns, dispatched via the company's Quebec technician network to minimize customer downtime.

Quantifiable outcome

• 90-day repair warranty with free follow-up service if problem recurs related to prior repair

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CTEQ (Corporation des techniciens en électroménagers du Québec)minorOthersIndustry association for appliance technicians in Quebec. Displayed on the References page as a professional affiliation/certification body.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Puls Technologies: On-demand in-home appliance and smart-home device repair platform operating in multiple U.S. metros and Canada. Comparable in same-day dispatch model targeting residential consumers, though differentiated by a tech-led booking platform.
• Repair Clinic: Online retailer of appliance replacement parts paired with how-to content. Directly comparable to Electro Experts' piecerapide.ca parts distribution business and to its online troubleshooting guide.
• PartSelect: Specialty e-commerce retailer of appliance parts with strong DIY/installation content. Comparable as a parts distribution and troubleshooting-content peer to the piecerapide.ca and Dépannage offerings.

Broad incumbents

• Geek Squad (Best Buy): Best Buy's in-home and in-store electronics and appliance repair arm; overlaps Electro Experts on the in-shop electronics repair side (TVs, computers, small appliances) and on technician dispatch for major appliances.
• Sears Home Services: Large national appliance repair service affiliated with the Sears/Kenmore ecosystem, providing in-home technician dispatch across the U.S. Comparable in service offering and brand-authorized status, though at far greater scale and broader geographic coverage.
• ServiceMaster Restore: Large national franchise network for residential repair and restoration services. Comparable in operating model (franchise/branch technician dispatch for in-home repair) though operating in adjacent categories like disaster restoration rather than appliance.
• GoWireless / The Home Depot Installation Services: Big-box retailer home services arms offering appliance installation and repair referrals. Comparable as a competing customer-acquisition channel for in-home appliance service and as a scale-driven counterpart to Electro Experts' Quebec branch network.

Others

• CTEQ (Corporation des techniciens en électroménagers du Québec): Quebec trade association for appliance technicians. Comparable as an industry body that shapes the certified-technician talent pool Electro Experts depends on, and as a listed partner/affiliation on its References page.

Direct peers

• uBreakiFix (Asurion): Specialty consumer electronics repair chain (phones, tablets, computers, game consoles, some small appliances). Comparable in in-shop electronics repair service line and brand-agnostic repair positioning; now part of Asurion.
• Mr. Appliance: U.S. and Canadian franchise network specializing in in-home appliance repair across major brands. Directly comparable in service model (technician dispatch, brand coverage, warranty offerings) and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ElectroExperts
• YouTubeyoutube.com/channel/UCZvlS9GmHucHxDNNvn0JO6w
• Facebookfacebook.com/Electro-Experts-227801550715248
• LinkedInlinkedin.com/company/electro-experts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELECTRO EXPERTS TECHNOCARE PRIVATE LIMITED