VitaMasters
VitaMasters is a Dutch B2B corporate vitality firm, founded in 2019, that delivers customized three-month wellness and resilience programs — plus specialized BOA/RTGB violence-management training — to Dutch municipalities and private companies, using a consultative sales motion and a 40-plus-person expert team including ex-top athletes.
- Company typePrivate
- Founded2019
- Headquarters's-hertogenbosch, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VitaMasters does
VitaMasters (legally Vitamasters BV) is a Dutch B2B professional services firm founded in 2019 and headquartered in 's-Hertogenbosch (Den Bosch) with a secondary office in Almere. The company delivers customized corporate vitality, resilience, and wellness programs to Dutch organizations, with a particular specialization in municipal enforcement teams (BOAs/handhavers) and personnel in irregular-hours, high-stress occupations. Its core delivery model is a five-program, three-month curriculum branded as "Slaap je fit," "Eet je fit," "Beweeg je fit," "Denk je fit," and "Gedraag je fit" — covering sleep, nutrition, movement, mindset/mental resilience, and behavioral change respectively. Each program combines masterclasses, energizers, challenges, and coaching sessions, and is preceded by a Vitaliteitsinventarisatie that maps organizational culture, absenteeism data, and employee needs through surveys and one-on-one interviews, including a "Personalized Personality & Lifestyle Scan." A separate specialized 12-trainer unit delivers BOA training and RTGB (Weerbaarheid Tegen Geweld) violence-management modules integrated with the broader vitality methodology.
The business sells through a consultative, sales-led B2B motion targeting HR managers, directors, and team leaders. Pricing is fully customized with no publicly disclosed rates; contracts are structured as multi-year engagements built around the organization's assessed needs. Lead generation combines a whitepaper-driven content funnel (notably "Jouw toekomst als weerbare BOA"), organic social presence on LinkedIn, Instagram, Facebook, and YouTube, and direct contact forms. The customer base skews toward Dutch municipal governments — including Gemeente Ede, Maastricht, Heerlen, Den Bosch, Sittard-Geleen, Kerkrade, Landgraaf, and Wageningen-Renkum — with a growing roster of private-sector clients such as ERAC, Blue Dragon, Van Hees, Athlon Car Lease, ARP, Spieren voor Spieren, and Actos. The company is founder/team-owned, with no disclosed external funding, no subsidiaries, no patents, and no public listing.
VitaMasters firmographics
Firmographics- Name
- VitaMasters
- Legal name
- Vitamasters BV
- Website
- https://vitamasters.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VitaMasters is a Dutch B2B corporate vitality firm, founded in 2019, that delivers customized three-month wellness and resilience programs — plus specialized BOA/RTGB violence-management training — to Dutch municipalities and private companies, using a consultative sales motion and a 40-plus-person expert team including ex-top athletes.
- Ownership category
- akta.pro rank
VitaMasters industry classification
Industry- Product category
- Corporate Wellness Services
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Workplace Wellness & Wellbeing Education (EDAAAHAN), Employer Wellness & Population Health Programs (HLAEAAAH), Workplace Culture, DEI & Psychological Safety (EDAAAKAJ)
Keywords
Where VitaMasters is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
VitaMasters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Custom Vitality Programs: Three-month comprehensive programs including masterclass, energizer, challenge, and coaching components. Programs are fully customized based on organizational needs assessment including company culture, absenteeism data, and employee surveys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom program pricing based on organizational needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
VitaMasters product offering
Product offeringCore offering
VitaMasters designs and delivers customized corporate wellness and vitality programs for Dutch organizations, anchored by a comprehensive Vitaliteitsinventarisatie (organizational health assessment) that maps employee needs, culture, and absenteeism data. The company delivers five 3-month Fit programs (sleep, nutrition, movement, mindset, behavior) plus specialized BOA/RTGB enforcement and violence management training for municipal enforcement teams.
Product overview
VitaMasters is a vitality and health consultancy offering five interconnected 3-month "Fit" programs (Slaap je fit, Eet je fit, Beweeg je fit, Denk je fit, and Gedraag je fit), each incorporating masterclasses, energizers, challenges, and coaching. These programs are grounded in an initial Vitaliteitsinventarisatie (vitality inventory) that assesses organizational needs, culture, and employee requirements. For specialized sectors, the company provides BOA Training and RTGB Training focused on resilience, violence prevention, and professional development for law enforcement and enforcement officers. The offering combines workshops, personal coaching, and digital tools to drive sustainable behavioral change across organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Slaap je fit programma A 3-month sleep optimization program featuring masterclasses, energizers, challenges, and coaching to help employees improve sleep quality and develop healthier sleep habits.
- Eet je fit programma A 3-month nutrition and healthy eating program including masterclasses, energizers, challenges, and coaching to help employees make sustainable dietary changes.
- Beweeg je fit programma A 3-month physical activity and exercise program with masterclasses, energizers, challenges, and coaching to promote regular movement and fitness.
- Denk je fit programma A 3-month mental resilience and mindset program incorporating masterclasses, energizers, challenges, and coaching for cognitive wellbeing and stress management.
- Gedraag je fit programma A 3-month behavioral change program using masterclasses, energizers, challenges, and coaching to foster positive habits and sustainable behavior modification.
- Vitaliteitsinventarisatie A comprehensive organizational vitality assessment that maps employee needs, analyzes company culture, reviews absenteeism data, and conducts both anonymous surveys and personal interviews to develop customized wellness approaches.
- BOA Training & RTGB Training Specialized training programs for BOAs (Buitengewoon Opsporingsambtenaar) and enforcement officers covering resilience, violence prevention (RTGB - Weerbaarheid Tegen Geweld), professional identity, and de-escalation techniques for law enforcement and public safety professionals.
Quantifiable outcome
- Reduced absenteeism and improved team dynamics
- +1 more outcomes
Companies that use VitaMasters
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
VitaMasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VitaMasters partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
VitaMasters competitors and assessment
Company assessmentRegional players
- BedrijfsartsOnline / 365/Zorg.nl: Dutch occupational health and vitality services platform. Adjacent competitor in the Dutch occupational wellness and absenteeism space, often serving the same HR buyer persona.
Broad incumbents
- Limeade: US-headquartered employee wellbeing and engagement platform used by large employers globally. Represents the broader incumbent category of tech-enabled corporate wellness that VitaMasters competes against at the larger enterprise tier.
- Arbo Unie: Major Dutch occupational health and absenteeism services provider. Comparable on the absenteeism-reduction value proposition and the Dutch enterprise/municipal buyer base, but operates at a much larger scale and broader scope.
- Headspace for Work: Global mental health and meditation platform with an enterprise sales motion targeting HR. Represents the digital-first incumbent category that competes for the same HR/director buyer persona, particularly on the mindset and stress pillars.
Direct peers
- iPractice: Dutch workplace mental health provider offering psychological support, training, and e-mental-health to organizations. Overlaps with VitaMasters on the mindset/resilience pillar and the Dutch enterprise buyer persona.
- OpenUp: Amsterdam-based mental health and wellbeing platform for employers, combining self-serve digital content with on-demand coaching sessions. Most directly comparable Dutch-headquartered workplace wellness peer with overlapping B2B sales motion and employer customer base.
- BedrijfsFitness Nederland: Dutch corporate fitness and vitality platform that lets employees use fitness facilities via employer-subsidized arrangements. Comparable on the corporate-wellness/movement pillar and the Dutch employer customer base.
- High Performance Coaching (NL): Dutch organizational coaching firm focused on resilience, vitality, and behavioral change for professionals — directly competes with VitaMasters on the mindset and behavior programs.
- Wellbe.nl: Dutch vitality platform for employers offering wellbeing programs, scans, and interventions. Comparable on the Vitaliteitsinventarisatie-style assessment plus program approach.
Emerging players
- Wellable: Corporate wellness platform offering wellness programs, challenges, and content libraries to employers. Overlaps with VitaMasters on the challenge/energizer delivery format and B2B sales motion, though typically without the local Dutch enforcement specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VitaMasters social profiles
Digital presenceVitaMasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitaMasters leadership team
Management profileNumber of profiles
VitaMasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitaMasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitaMasters
What does VitaMasters do?
VitaMasters designs and delivers customized corporate wellness and vitality programs for Dutch organizations, anchored by a comprehensive Vitaliteitsinventarisatie (organizational health assessment) that maps employee needs, culture, and absenteeism data. The company delivers five 3-month Fit programs (sleep, nutrition, movement, mindset, behavior) plus specialized BOA/RTGB enforcement and violence management training for municipal enforcement teams.
Is VitaMasters a public or private company?
VitaMasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitaMasters founded?
VitaMasters was founded in 2019. It employs 11 to 50 people.
Where is VitaMasters based?
VitaMasters is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does VitaMasters make money?
One revenue line is on record: custom Vitality Programs.
Who are VitaMasters's main competitors?
BedrijfsartsOnline / 365/Zorg.nl is listed as a regional player. Broad incumbents are Limeade, Arbo Unie and Headspace for Work. Direct peers are iPractice, OpenUp, BedrijfsFitness Nederland, High Performance Coaching (NL) and Wellbe.nl. Wellable is listed as an emerging player.
Does VitaMasters have an API?
No public API is recorded for VitaMasters.
What industry is VitaMasters in?
VitaMasters's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching.