Princess Yachts America

What Princess Yachts America does

Princess Yachts America is the exclusive distributor for Princess Yachts Limited (Plymouth, England) across the United States, Canada, Central America, the Caribbean, and Venezuela. Founded in 1995 as Viking Sport Cruisers and rebranded under its current name in 2013, the company operates two factory-owned sales and service facilities — a sales center in West Palm Beach, Florida and a service center in Riviera Beach, Florida — alongside a sales, service, and central warehouse complex in New Gretna, New Jersey that holds over $1.5 million in spare parts inventory. Distribution is executed through an authorized dealer network of more than 45 locations across the Americas, supplemented by direct presence at major domestic and international boat shows.

The product portfolio comprises six core classes of luxury motor yachts — the C Class center console powerboats, V Class sports cruisers, S Class sports yachts, F Class flybridge yachts, Y Class motor yachts, and X Class super flybridge yachts — plus the Odyssey superyacht line. Vessels range from approximately 40 to over 95 feet with prices from roughly $500,000 to several million dollars. Underlying technology centers on proprietary hull designs (including Michael Peters' patented SVVT hull and Olesinski deep-V hulls), premium propulsion (Volvo IPS, MAN V engines), and vertical integration manufacturing at the parent's Plymouth facility covering more than one million square feet with CNC and laser routing for in-house wood, composite, metal, and solid-surface parts. Every yacht is built to ABYC standards and US Coast Guard compliance with 120/240V 60Hz electrical systems specified for the American market.

Revenue is generated primarily through one-time capital sales of new yachts via the dealer network and direct sales centers, with no software, subscription, or recurring service revenue streams disclosed. Customers are high net worth individuals and families purchasing for private cruising and entertainment, with a secondary segment of charter and commercial operators. The company extends the post-sale value proposition through the Marinalife Concierge Club partnership, MedAire-powered Princess Lifeline emergency assistance, and biannual Owners Holiday events. Princess Yachts America is a private US corporation, wholly owned through its operating parent Princess Yachts Limited, which has been part of the LVMH luxury brands group since 2008.

Name

Princess Yachts America

Legal name

Princess Yachts America

Website

https://princessyachtsamerica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Princess Yachts America is the exclusive US, Canadian, Central American, Caribbean, and Venezuelan distributor for Plymouth-built Princess luxury motor yachts, selling $500K–$5M+ vessels across six classes plus the Odyssey superyacht line through 45+ dealers and two factory-owned service centers. It is a subsidiary of LVMH-owned Princess Yachts Limited.

Ownership category

akta.pro rank

Product category

Luxury Motor Yachts

NAICS

Ship Building and Repairing (336611), Ship and Boat Building (33661)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

Keywords

• Luxury motor yachts
• Yacht distribution network
• Marine manufacturing
• Flybridge yachts
• Sports cruisers

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Luxury Yacht Sales: Princess Yachts America generates revenue through the sale of new luxury motor yachts. The company operates as the sole distributor for Princess Yachts Limited in the Americas, selling through an authorized dealer network. Yachts range from the C Class (center console powerboats from ~$1M+) to X Class superyachts (95+ feet). Revenue is generated through one-time capital purchases with customers investing in vessels priced from approximately $500,000 to several million dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Princess Yachts America is the exclusive North American distributor for Princess Yachts Limited, selling luxury motor yachts ranging from 40ft to 95ft+ across six classes (X, Y, F, S, V, C) plus the Odyssey superyacht line. The company sells through a 45+ dealer network and provides factory-owned service and parts support across the United States, Canada, Central America, the Caribbean, and Venezuela.

Product overview

Princess Yachts America is the exclusive North American distributor for Princess Yachts International (Plymouth, England), offering a comprehensive portfolio of luxury performance cruising yachts. The product line spans six distinct classes: X Class Super Flybridge yachts (X95, X90, X80) featuring revolutionary full-length flybridge and main deck designs; Y Class Motor Yachts (Y95, Y80, Y72) offering elegant motor yachting with refined proportions and spacious living areas; F Class Flybridge yachts (F65, F58, F54, F50, F45) combining superior style with exceptional practicality for families and entertainment; S Class Sports Yachts (S80, S72, S65, S62) delivering streamlined forms and exhilarating speeds with deep-V hull performance; V Class Sports Cruisers (V65, V60, V55, V50, V40) providing responsive power and luxurious comfort in a dynamic package; and C Class Center Console Powerboats (C48, C48 Open) bringing Princess style to thrilling outboard-powered adventures. The Odyssey superyacht line represents the pinnacle of the portfolio, offering superyacht scale and volume. All yachts are built to ABYC Standards and US Coast Guard requirements, with sales and service support throughout North America, Central America, Caribbean, and Venezuela.

Differentiator

Problem solved

Functional benefit

Brands

• X Class: Super Flybridge yachts featuring extended flybridge and main deck covering almost full length of yacht, delivering expansive spaces
• Y Class
• F Class
• S Class
• V Class
• C Class
• Odyssey

Products and services

• Princess X Class (Super Flybridge Yachts) Super Flybridge yachts featuring the X95, X90, and X80 models. Both flybridge and main deck cover almost the full length of the yacht, delivering expansive spaces with flexibility. The X Class provides in excess of 30% more useful interior space than traditional flybridge yachts of its length.
• Princess Y Class (Motor Yachts) Elegant motor yachts including Y95, Y80, and Y72. Features beautifully crafted surroundings finished with finest materials, bathed in space and light. The Y Class represents sophisticated experiences with power to thrill, featuring full-beam master stateroom designs and multi-zone Naim audio systems.
• Princess F Class (Flybridge Yachts) Superior style meets exceptional practicality in the stunning F Class including F65, F58, F54, F50, and F45. Beautifully considered layouts make clever use of space with contemporary geometric design. Perfect for families and ideal for entertaining, featuring panoramic saloon windows and generous accommodation areas.
• Princess S Class (Sports Yachts) Sleek sports yachts including S80, S72, S65, and S62 with impressively streamlined forms built to propel owners to exhilarating speeds. Features deep-V hulls delivering breathtaking agility, with contemporary styling and generous cockpits, garages, and aft sunpads for watersports enjoyment.
• Princess V Class (Sports Cruisers) Dynamic sports cruisers including V65, V60, V55, V50, and V40. The deep-V hull translates sheer power into responsive handling for true sporting prowess while meticulous craftsmanship adds luxurious comfort. Features expansive cockpits, wetbars, and electro-hydraulic bathing platforms.
• Princess C Class (Center Console Powerboats) Center console powerboats including C48 and C48 Open bringing Princess style to a new range designed for exhilaration. Combining thrilling performance with walkaround layout, these are crafted for sun-drenched days and adrenaline-fuelled adventures with effortless connection to the sea. First Princess to offer outboard engines.
• Princess Odyssey (Superyachts) New era of Princess superyachts featuring the Odyssey 106, engineered for distance with expansive volume meeting exquisite craftsmanship. Odyssey has been designed to be more than a yacht: it is an invitation to discovery, with commanding presence and exceptional volume delivered with Princess's hallmark attention to superior design and engineering.

Quantifiable outcome

• Up to 38 knots maximum speed on sports yacht models (V65, S72)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Princess Yachts LimitedcoreStrategic or Co-development PartnerPrincess Yachts Limited of Plymouth, England is the parent manufacturing company. Princess Yachts America (formerly Viking Sport Cruisers) serves as the exclusive sole distributor for Princess yachts in the United States, Canada, Central America, Caribbean, and Venezuela. The partnership began in 1995 and involves collaborative design input for American market specifications including ABYC compliance, electrical systems for 120/240V 60Hz service, and upgraded air conditioning and generator systems.
• Viking Yacht CompanycoreStrategic or Co-development PartnerViking Yacht Company founded the exclusive relationship with Princess Yachts Limited in 1995, creating Viking Sport Cruisers (later renamed Princess Yachts America in 2013). The partnership brought European luxury yachts to the American market with Viking's customer service and distribution infrastructure.
• MarinalifestrategicGTM or Marketing PartnerPrincess Yachts America partnered with Marinalife to create the Princess Yachts America Concierge Club. The club provides owners with exclusive discounts, online marina reservation and information, trip planning tools, cruise itineraries, and complimentary boat show tickets. Members receive a customized Concierge Club membership card and one-year subscription to Marinalife Magazine.
• MedAireminorStrategic or Co-development PartnerPrincess Lifeline powered by MedAire provides 24/7 SOS service offering all new owners 2-years free access to medical and security assistance. MedAire's team of over 200 global security experts and 80,000 accredited medical providers can assist in medical or travel safety emergencies.
• ABYC (American Boat and Yacht Council)strategicTechnology or IntegrationEvery new Princess yacht produced for Princess Yachts America is built to ABYC Standards and US Coast Guard Office of Boating Safety recommendations. This compliance ensures yachts meet American market requirements.
• Dealer Network (45+ locations)coreChannel Partner/ Reseller/ DistributorAuthorized dealers across the Americas including Galati Yacht Sales, HMY Yachts, Jefferson Beach Yacht Sales, Staten Island Yacht Sales, Silver Seas Yachts, Freedom Marine, Pride Marine Group, and regional dealers. Each dealer carefully selected for service capability and proven track record of customer support.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Feadship: Sister brand under LVMH portfolio, building fully custom superyachts (and megayachts). While at a higher price tier and custom-only segment than Princess, both brands share LVMH ownership and reach similar ultra-HNWI clientele in the Americas.
• Benetti: Italian luxury superyacht builder owned by Azimut-Benetti Group. Competes with Princess Odyssey superyacht line at the 100ft+ end of the market with similar global production scale and Americas distribution.

Direct peers

• Hatteras Yachts: American luxury motor yacht and convertible builder with strong East Coast dealer network. Targets overlapping HNW buyers in the 50-90ft flybridge and convertible segments where Princess V, S, and Y Classes compete.
• Viking Yacht Company: US luxury sport fishing and motor yacht manufacturer and historical parent of Princess Yachts America (founded the US distribution partnership in 1995). Viking and Princess now operate separately but share DNA, customer base, and overlapping US dealer relationships.
• Azimut Yachts USA: Italian luxury yacht brand with significant US presence via Azimut Yachts America. Competes head-to-head with Princess across flybridge, motor yacht, and sports yacht segments in similar price tiers and target customer.
• Sunseeker USA: British luxury motor yacht manufacturer with established Americas distribution network. Direct competitor across V, S, F, and Y Class size categories, targeting the same HNW buyer profile with comparable pricing and customization.
• Sanlorenzo Americas: Italian semi-custom superyacht builder with growing Americas presence. Competes with Princess at the upper end of the Y Class and Odyssey range, with comparable Italian-versus-British luxury positioning.
• Ocean Alexander: Taiwan-built luxury motor yacht brand with established US dealer footprint on West Coast and East Coast. Directly competes with Princess Y Class and F Class flybridge and motor yacht segments for the same HNW buyer.
• Ferretti Group USA: Italian luxury yacht group (Ferretti, Riva, Pershing) with established Americas dealer network and corporate backing from Chinese conglomerate Shenzen Weigao. Direct competitor across multiple luxury yacht categories served by Princess.

Emerging players

• Marlow Yachts: US-based semi-custom luxury yacht builder focusing on long-range cruising yachts in the 60-100ft range. Partial overlap with Princess Y and X Class for buyers prioritizing range and craftsmanship over European styling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/princessyachtus
• YouTubeyoutube.com/channel/UCk9Ej68gRFL63Fg7ZYovZ3A
• Facebookfacebook.com/Princess.Yachts.US
• LinkedInlinkedin.com/company/princess-yachts-america-official
• Instagraminstagram.com/princessyachtsamerica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Yachts America