Today the Brave
Today the Brave is an independent, full-service creative advertising agency founded in 2022 in Sydney, Australia, serving enterprise and challenger brands across media, retail, beverage, travel, and healthcare with integrated creative, media planning, and brand strategy services.
- Company typePrivate
- Founded2022
- HeadquartersHaymarket, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Today the Brave does
Today the Brave is an independent, full-service creative advertising agency founded in 2022 and headquartered in Surry Hills, NSW, Australia. The firm delivers integrated brand strategy, creative campaigns, media planning and buying, social content, and production services to a client base that spans media (News Corp, Hoyts), retail (Mecca, Zambrero), beverage (StrangeLove Beverage Co., Wendy's Australia), travel (True North Adventure Cruises), and healthcare startups (TMRW). Its service model is built around quote-based project engagements supplemented by retainer work, sourced through direct enterprise engagement rather than formal RFP processes.
The agency is led by founder and Managing Partner Jaimes Leggett, with Creative Partner Jade Manning, Operations Director Alistair Pratten, and Client Services Director Cosmo Haskard, supported by a team of approximately 17 specialists. The business is privately held and bootstrapped, with no disclosed external funding rounds. Within its first eight months of operation the firm onboarded twelve clients and added sixteen hires, and its work has been recognized through B&T Emerging Agency of the Year (2023), AFR Top 10 Best Places to Work (2024), and an Independent Media Agency of the Year award for Jacqui Capel (2024).
Operationally, the firm remains Australia-focused with case studies indicating cross-border campaign execution for global brands operating in the local market. There is no disclosed use of AI tools, proprietary technology platforms, or data products; the value proposition rests on creative talent, leadership experience, and a small, senior-led team structure.
Today the Brave firmographics
Firmographics- Name
- Today the Brave
- Legal name
- Today the Brave
- Website
- https://todaythebrave.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Today the Brave is an independent, full-service creative advertising agency founded in 2022 in Sydney, Australia, serving enterprise and challenger brands across media, retail, beverage, travel, and healthcare with integrated creative, media planning, and brand strategy services.
- Ownership category
- akta.pro rank
Today the Brave industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Today the Brave is headquartered
LocationHeadquarters
- HQ city
- Haymarket
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Today the Brave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Creative Services: Full-service creative agency providing advertising, branding, media planning, and creative services to brands. Revenue generated through professional service fees for campaign development, creative production, media buying, and ongoing agency retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency retainers and project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Today the Brave product offering
Product offeringCore offering
Today the Brave is an independent, full-service creative advertising agency that develops brave, measured, and meaningful brand campaigns for enterprise clients. The agency delivers integrated creative development, brand strategy, media planning and buying, public relations, content creation, and social media management under one roof from its Sydney office. Services are sold as retainer engagements or project-based assignments to brand owners across media, retail, entertainment, food and beverage, healthcare, and travel categories.
Product overview
Today the Brave is a full-service independent creative advertising agency. The agency provides integrated services including creative development, brand strategy, media planning and buying, PR, content creation, and social media management. The agency is known for bold, brave creative work that challenges conventional marketing approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Today the Brave Full-Service Creative Advertising Integrated creative, strategy, media planning and buying, PR, and content services delivered as a single retainer or project engagement to enterprise and growth-stage brand clients in Australia. Designed for brands seeking brave, measured, and meaningful creative work that builds brands and drives growth across categories including media, entertainment, retail, food and beverage, healthcare, and travel.
Quantifiable outcome
- Won 12 new clients within eight months of launch
- +1 more outcomes
Companies that use Today the Brave
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Today the Brave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Today the Brave partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- True North Adventure CruisescoreCollaboration with True North Adventure Cruises on luxury travel marketing campaign. The partnership involved developing a campaign focused on emotional connection and audience relevance, moving away from traditional luxury tourism tropes. Featured as a case study presentation at Mumbrella Travel Marketing Summit 2025.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Today the Brave competitors and assessment
Company assessmentDirect peers
- Thinkerbell: Australian independent agency known for 'measured magic' creative and integrated PR, content and media services. Comparable as a high-profile indie creative shop competing for similar enterprise and challenger-brand clients.
- Howatson+Co: Independent Australian creative agency producing bold, integrated campaigns. Comparable independent peer competing for similar enterprise and challenger brand clients in the Australian market.
- Special Group: Australia-founded independent creative agency offering full-service creative, media and integrated marketing. Direct comparable in geography, independent ownership model, and challenger-brand positioning to Today the Brave.
- BMF (Bear Meets Eagle on Fire): Australia-based independent creative agency producing award-winning integrated campaigns. Closely comparable independent creative peer targeting enterprise Australian brands with bold creative.
Broad incumbents
- Ogilvy Australia: Part of WPP network offering integrated advertising, PR, and consulting in Australia. Comparable as a full-service enterprise competitor with significantly larger scale.
- Leo Burnett Australia: Publicis-owned creative network in Australia offering brand strategy and creative campaign development. Comparable as an established full-service creative competitor.
- Droga5 Australia (Dentsu Creative): Australian outpost of Dentsu Creative (formerly Droga5). Comparable as a creative-led full-service competitor with global network backing targeting Australian enterprise brands.
- TBWA Australia: Australian arm of TBWA\Worldwide network, offering full-service creative, media and brand strategy. Comparable as a full-service competitor in Australia with the advantage of global network scale.
- The Monkeys (now part of Accenture Song): Acclaimed Australian creative agency now part of Accenture Song. Comparable as a creative-led full-service agency competing for the same enterprise brand clients in Australia.
- M&C Saatchi Australia: Australia arm of M&C Saatchi, a creative-led network known for disruptive creative work. Comparable as a creative-led competitor targeting challenger and enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Today the Brave social profiles
Digital presenceToday the Brave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today the Brave leadership team
Management profileNumber of profiles
Profiles10 records
Today the Brave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today the Brave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today the Brave
What does Today the Brave do?
Today the Brave is an independent, full-service creative advertising agency that develops brave, measured, and meaningful brand campaigns for enterprise clients. The agency delivers integrated creative development, brand strategy, media planning and buying, public relations, content creation, and social media management under one roof from its Sydney office. Services are sold as retainer engagements or project-based assignments to brand owners across media, retail, entertainment, food and beverage, healthcare, and travel categories.
Is Today the Brave a public or private company?
Today the Brave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Today the Brave founded?
Today the Brave was founded in 2022. It employs 11 to 50 people.
Where is Today the Brave based?
Today the Brave is headquartered in Haymarket, Australia, in the Oceania region.
How does Today the Brave make money?
One revenue line is on record: advertising and Creative Services.
Who are Today the Brave's main competitors?
Direct peers on record are Thinkerbell, Howatson+Co, Special Group and BMF (Bear Meets Eagle on Fire). Broad incumbents are Ogilvy Australia, Leo Burnett Australia, Droga5 Australia (Dentsu Creative), TBWA Australia, The Monkeys (now part of Accenture Song) and M&C Saatchi Australia.
Does Today the Brave have an API?
No public API is recorded for Today the Brave.
What industry is Today the Brave in?
Today the Brave's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.