Young Art

What Young Art does

Young Art is a privately held children's art education company founded in 2014 and headquartered in Santa Clara, California. It operates a hybrid learning platform that combines a single physical makerspace studio with a global video-on-demand subscription library. The company offers in-studio sessions available 10AM-9PM seven days a week, an online Learning Library of over 100 on-demand classes spanning painting, sketching, sculpture, craft, and digital art, year-round camps (363 days/year) including an Entrepreneurship Camp, off-premise birthday parties starting at $250, Slime Lab experiences, and add-on products such as shareable Family Class Passes and non-expiring digital gift cards. Instructional content is delivered through a step-by-step "Creative Coaches" methodology intended to progress students from foundational to advanced concepts, and the company does not require customers to purchase proprietary materials.

The business model is direct-to-consumer with multiple pricing tiers: online subscriptions priced at $30 for one month, $79 for six months, and $99 for twelve months; in-studio sessions and camps booked on demand via a Square-powered reservation system; and discrete one-time purchases for birthday parties, gift cards, and add-ons. Customer acquisition is driven by the company website, word-of-mouth referrals (a $10 coupon program rewards existing customers), and earned media through industry recognition including Lessons.com Top Pro Awards 2024, ActivityHero Best of (2020-2023), Outschool Best in Class 2022, and Bay Area Parent Best of. Family Class Passes are FSA reimbursable, opening an employer/benefits channel.

Young Art is independently owned with no disclosed institutional investors, parent company, or acquisitions, and no disclosed headcount, revenue, or funding data. The company maintains a social impact mission through a partnership with Our Future Prize, a 501(c)(3) nonprofit, supporting internet connectivity for over 50 learning communities in Ghana, Kenya, Malawi, and Zambia. Operating scope is one disclosed physical studio in Santa Clara with digital distribution globally.

Name

Young Art

Legal name

Young Art USA

Website

https://youngartlessons.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Young Art is a privately held children's art education company founded in 2014, operating a single Santa Clara, CA makerspace studio and a global video-on-demand Learning Library of 100+ classes, serving families with in-studio sessions, camps, birthday parties, and online subscriptions.

Ownership category

akta.pro rank

Product category

Children's Art Education

NAICS

Fine Arts Schools (61161), All Other Schools and Instruction (61169)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

akta.pro secondary industries

Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB), Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Children's art education
• Online art classes
• Art camps
• Creative learning programs
• Art instruction services

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Studio Art Classes: Hourly sessions at the studio in Santa Clara, CA. Sessions available from 10AM-9PM, 7 days/week at the top of the hour and half hour. Customers can book advance or same-day reservations.
2. Learning Library Membership: On-demand video subscription offering unlimited online learning for a year. No recurring monthly charges after initial purchase. Options for 1 month, 6 months, or 12 months access.
3. Family Class Passes: Shareable passes among family and friends with sessions that never expire. FSA reimbursable. Provides best value for multiple visits.
4. Camps Program: Camp held 363 days/year from 10:30AM-5PM. Includes Summer Camp, Spring Break Camp, and specialized camps like Entrepreneurship Camp where kids make real projects and sell them.
5. Birthday Parties: Art-themed birthday celebrations hosted at Valley Fair or destination of choice. Starting price of $250 per party.
6. Gift Cards: Digital gift cards for any Young Art offering, delivered instantly. Non-expiring and shareable among siblings, family, and friends.
7. Slime Lab and Extras: Additional activities and add-ons that ramp up the fun with new modalities beyond standard art classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Young Art is a children's art education company offering hourly in-studio creative classes at its Santa Clara, CA flagship makerspace and an online video on-demand learning library with over 100 pre-recorded classes across painting, sketching, sculpture, craft, and digital art. Additional offerings include seasonal camps (Summer Camp, Spring Break Camp, Entrepreneurship Camp), art-themed birthday parties, Slime Lab activities, shareable Family Class Passes, and digital gift cards.

Product overview

Young Art is an art education company serving children since 2014, offering a multi-format learning platform that combines in-studio experiences and online on-demand instruction. The core offerings include In-Studio Lessons (hands-on creative sessions at their flagship makerspace), Learning Library Everywhere/YA On Demand (their video subscription platform with over 100 on-demand art classes), Art Camps (including Summer Camp and specialty Entrepreneurship Camp), Birthday Parties, and Slime Lab experiences. Supplementary offerings include Family Class Passes (FSA-eligible, shareable passes) and Gift Cards. The company positions itself as a 'Creative Coaches' led program that teaches painting, sketching, sculpture, craft, and digital art through engaging, step-by-step instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Lessons Hands-on in-person art instruction at Young Art's flagship makerspace in Santa Clara, CA, where young artists engage in creative activities including painting, clay sculpting, 3D printing, and STEM experiments. Sessions available 10AM-9PM, seven days a week, at the top of the hour and half hour, with advance or same-day reservations via Square.
• Learning Library Everywhere (Club Young Art / YA On Demand) Video on-demand subscription library offering over 100 online art classes covering painting, sketching, sculpture, craft, and digital art. Provides step-by-step Master Class instruction led by Young Art instructors, accessible anytime on any device. Available as 1-month ($30), 6-month ($79), or 12-month ($99) subscriptions with no recurring monthly charges after initial purchase.
• Art Camps (Summer Camp, Spring Break Camp, Entrepreneurship Camp) Day camps held 363 days per year from 10:30AM-5PM, including Summer Camp, Spring Break Camp, and the Entrepreneurship Camp specialty where kids create real projects and sell them, keeping the proceeds. Designed for parents needing structured daytime programming for children during school breaks.
• Birthday Parties

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Our Future PrizecoreStrategic or Co-development PartnerYoung Art is honored to support Our Future Prize, a 501(c)(3) nonprofit on a mission to link children in the developing world to high-quality education. Young Artists donate creations to raise funds for bringing high-speed internet to learning communities in need. This has successfully connected over 50 learning communities in Ghana, Kenya, Malawi, and Zambia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MasterClass: Premium online video learning platform with a broad catalog including visual arts. Comparable to Young Art's Learning Library in format (video on-demand subscription) and audience overlap (lifetime learners), though MasterClass skews adult and celebrity-instructor while Young Art focuses on children.
• ABCMouse / Age of Learning: Large subscription-based early childhood education platform with art and creativity content. Comparable to Young Art's online subscription tier as an alternative for parents seeking digital art and creative enrichment for young children, with deeper resources and broader curriculum.
• Outschool: Large online marketplace for live and on-demand classes for children across art, STEM, and enrichment. Directly comparable because Young Art itself is recognized on Outschool (2022 Best in Class Winner) and serves the same parent demographic with similar live-virtual and on-demand art class formats.

Emerging players

• KiwiCo: Subscription-based STEAM/arts activity kits and online content for kids. Comparable to Young Art's Learning Library subscription tier because both serve families seeking structured creative enrichment, though KiwiCo leads with physical kits while Young Art leads with video.

Direct peers

• Abrakadoodle: Franchised children's art education program offering in-person classes, camps, and parties. Comparable as a direct competitor in the kids' art enrichment space, targeting the same parent persona with a similar curriculum-based art instruction model.
• Create! Art Studio: Children's art studio offering in-studio classes, camps, and birthday parties. Directly comparable to Young Art's in-person side — same age group, same Bay Area-adjacent creative enrichment positioning, and similar session-based business model.
• Art to Grow On Children's Art Center: Children's art education provider offering classes, camps, and workshops for kids. Comparable as a direct peer in the kids' art enrichment space with similar age targeting, session-based pricing, and parent-facing brand.
• The Art Studio NY: Art studio offering in-person and online art classes, including children's programming. Comparable to Young Art in combining a flagship in-studio experience with online class delivery, targeting similar creative-learner audiences across multiple age groups.
• Painting to a Tee: In-studio art studio offering kids' art classes, birthday parties, and paint-and-sip sessions. Closely comparable business model — walk-in friendly scheduling, party hosting, and family-friendly art instruction — making it a direct competitor in the local kids' art class market.

Regional players

• Children's Creativity Museum: San Francisco Bay Area-based interactive arts and technology experience center for children. Comparable as a regional peer addressing the same Bay Area family demographic with hands-on creative programming, though operating as a nonprofit institution rather than a commercial education provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/young-art-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Art