Total Home Improvements, Inc.

What Total Home Improvements, Inc. does

Total Home Improvements, Inc. is a family-owned residential design-build contractor founded in 1991 by brothers Gene Firth (President, Class A licensed) and Randy Firth (Vice President) in Yorktown, Virginia. The company provides design-build construction, remodeling, additions, exterior improvements, and handyman services for homeowners in the Hampton Roads region of Virginia, including the Peninsula, Southside, Gloucester, and Williamsburg submarkets. Its core product lines are kitchen remodeling, bathroom remodeling, home additions (including in-law suites and master suites), decks and porches (including screened porches and outdoor kitchens), exterior services (windows, doors, siding, GAF-certified roofing), new construction, and available homes and lots for sale. The company is differentiated by complimentary 3D design services used during the sales process, a GAF roofing certification that supports a lifetime materials-and-labor warranty, and a 2-year warranty on completed projects.

The business operates a sales-led, project-based model. Free in-home consultations are provided by a Design/Sales team, with project managers guiding jobs from estimate through completion. Pricing is custom by project scope, billed as one-time project work — there are no recurring or subscription revenue streams. Approximately 30 W-2 employees are supplemented by a network of dedicated subcontractors, and a branded fleet of 25+ white-and-teal vehicles operates across the region. The company also pursues a small commercial/institutional segment, evidenced by a documented $250,000 church preschool renovation completed in 45 days, alongside its primary residential book of business. Distribution is direct-to-consumer via website, service-area landing pages for 11 cities, an active blog, a referral incentive program ($50 per scheduled appointment, $100 per converted job), and published customer testimonials.

From a technology and ownership perspective, the company is a traditional services business rather than a software or platform business. There is no public API, no app, no disclosed AI/ML capability, and no external funding — the company is wholly family-owned with no parent company, subsidiaries, or PE/VC backing. The proprietary technical assets are trades credentials (Class A license, Master Carpenter, GAF certification, Lead Certified, Responsible Land Disturbance) and the in-house 3D design workflow. Operating geographies are confined to Hampton Roads, Virginia, with no global footprint and no evidence of geographic expansion outside the Tidewater region.

Name

Total Home Improvements, Inc.

Legal name

Total Home Improvements, Inc.

Website

https://totalhomeimprovements.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Home Improvements, Inc. is a family-owned residential design-build contractor founded in 1991 in Yorktown, Virginia, serving homeowners across Hampton Roads with kitchen and bath remodeling, additions, decks and porches, exteriors, and new construction. The firm operates a sales-led, project-based model with free in-home consultations, complimentary 3D design, GAF-certified roofing, and a 2-year warranty.

Ownership category

akta.pro rank

Product category

Residential Home Improvement and Remodeling Services

NAICS

Residential Remodelers (236118), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE), Home Office / Studio Additions (HSAPADAI), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Residential remodeling
• Home additions
• Kitchen renovation
• Bathroom remodeling
• Exterior improvements

Headquarters

HQ city

Yorktown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Home Improvement and Remodeling Services: One-time project-based revenue from kitchen, bathroom, deck, porch, exterior renovations, and additions. Pricing varies by project scope. Free estimates and 3D design services provided. Professional services model with project managers overseeing work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Total Home Improvements, Inc. is a residential design-build contractor that sells and delivers kitchen and bathroom remodeling, home additions, decks and porches, exterior improvements (windows, doors, siding, roofing), and custom new home construction for homeowners in the Hampton Roads, Virginia region. The company supplements its construction work with complimentary 3D design services, project management, and a 2-year workmanship warranty, and occasionally takes on commercial/institutional renovation projects.

Product overview

Total Home Improvements, Inc. is a family-owned home improvement and construction company founded in 1991 by brothers Gene and Randy Firth. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core product portfolio includes kitchen remodeling, bathroom remodeling, home additions (such as in-law suites and master bedroom/bathroom expansions), decks and porches (including screened porches and outdoor kitchens), exterior services (windows, doors, siding, roofing with GAF certification), new construction, and available homes/lots for sale. The company differentiates through complimentary 3D design services that help clients visualize projects before construction. Additional services include a referral incentive program and a 2-year warranty on completed projects. The company serves the Virginia Peninsula area including Williamsburg, Yorktown, Hampton, Newport News, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full kitchen remodeling services including custom cabinets, granite countertops, backsplash, lighting, and appliance selections, with complimentary 3D design services to help clients visualize the new kitchen. Designed for homeowners in the Hampton Roads region undertaking kitchen renovations.
• Bathroom Remodeling Bathroom renovation and remodeling services including ADA-compliant bathroom options, transforming bathrooms into luxury spaces. Designed for homeowners seeking full or partial bath upgrades.
• Home Additions Home addition services including in-law suites, multi-generational housing conversions, master bedroom and bathroom additions, and transformations of one-story rancher homes into two-story dwellings. Targeted at homeowners needing expanded living space.
• Decks and Porches Deck and porch construction services including exotic wood, PVC, and composite materials; glass, cable, and powder-coated aluminum railings; screened porches using a proprietary aluminum-frame system with large panels up to 10 feet long; and outdoor kitchen installations. Designed for homeowners seeking elevated outdoor living spaces.
• Exterior Services Exterior improvement services including windows, doors, siding (vinyl, wood, fiber cement, PVC), and roofing. As a GAF-certified contractor, the company can offer a lifetime warranty on shingles covering both materials and labor. Targeted at homeowners undertaking exterior renovations or replacements.
• New Construction Custom home construction services with complimentary 3D design for new home projects. The company builds custom residences tailored to client visions, with an extensive selection of plans or collaborative custom design. Designed for new construction buyers and homeowners building forever homes.
• Available Homes and Lots Newly built homes and lots available for sale in the Virginia service area, representing the company's for-sale inventory from the new construction line. Targeted at prospective homebuyers.
• 3D Design Services Complimentary 3D design services that help clients visualize improvements, iterate on design changes, and create renderings of projects before construction begins. Bundled with kitchen, bathroom, addition, and new construction projects.

Quantifiable outcome

• Victory Church $250,000 preschool renovation completed in 45 days with commercial-grade quality exceeding Goddard and Primrose standards
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kitchen Magic: Northeast/Mid-Atlantic kitchen and bath remodeling company with a focus on refacing and full remodels. Overlaps with Total Home Improvements' kitchen and bath product line but serves a different primary geography.
• Window World: National window, siding, and door replacement franchise with regional operators. Overlaps with Total Home Improvements' exterior services product line but operates under a franchised model with national brand and marketing.

Direct peers

• Hartman Design Build: Regional residential design-build firm in the Mid-Atlantic with a service portfolio spanning additions, kitchens, baths, and whole-home renovations. Comparable business model and customer base to Total Home Improvements.
• Foster Remodeling Solutions: Virginia-based residential design-build firm focused on kitchens, baths, additions, and whole-home remodeling. Comparable in scale, service mix, and target customer to Total Home Improvements within the broader Virginia market.
• BOWA: Northern Virginia / DC-area design-build remodeling company. Closely comparable to Total Home Improvements in service mix (additions, renovations, aging-in-place), sales-led GTM with in-home consultations, and high-end residential customer segment.
• Sun Design Remodeling: Northern Virginia design-build remodeling contractor offering kitchen, bath, addition, and whole-home services with in-house design. Directly comparable on business model, service portfolio, and customer profile to Total Home Improvements.
• Case Design/Remodeling: Mid-Atlantic residential design-build remodeling firm with multiple locations. Comparable to Total Home Improvements in offering integrated design-build services for kitchens, baths, additions, and whole-home renovations to homeowners in the same regional corridor.

Broad incumbents

• Angi (Angi Leads / Angi Services): National home services marketplace and lead-generation platform. Comparable to Total Home Improvements from a customer-acquisition perspective but operates as a platform connecting homeowners to contractors rather than as a contractor itself.
• Bath Fitter: National bath remodeling franchise focused on acrylic tub and shower liners. Operates in the same residential bathroom remodeling category as Total Home Improvements but with a narrower, standardized product offering.
• Re-Bath: National bath-remodeling franchise with regional operators. Competes directly with Total Home Improvements' bathroom remodeling line but specializes narrowly in baths rather than offering full-service home improvement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-home-improvements-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Home Improvements, Inc.