HOUSE OF SCULPT LTD

What HOUSE OF SCULPT LTD does

House of Sculpt Ltd is a UK-incorporated, privately held company that designs and sells women's luxury activewear and athleisure apparel exclusively through its own direct-to-consumer e-commerce store (houseofsculpt.com), powered by Shopify. The company sells branded apparel across the United States, United Kingdom, Europe (Eurozone plus Switzerland, Nordics, Poland, Czechia), Canada, Australia, New Zealand, and Asia-Pacific and Middle East markets including Japan, South Korea, Singapore, Hong Kong, Malaysia, the UAE, and Israel, with multi-currency checkout and free UK shipping on orders over £80.

The product portfolio spans leggings, sports bras and crop tops, shorts, hoodies and jackets, jumpsuits and bodysuits, t-shirts, accessories, and digital gift cards, organized into six collections (Soft Flow, Evolve, Everyday, Essence, The Bridal Edit, Ribbed Luxe). The company emphasizes fabric quality — described as thick and sculpting — and flattering, supportive fit for crossover gym-and-everyday wear. There is no proprietary technology stack, app, or disclosed AI capability disclosed; technical differentiators are limited to garment construction and fabric sourcing. Customer acquisition is run through owned channels: email newsletter (offering 10% off first order), Instagram, TikTok, Facebook, and a commission-based affiliate program, with product reviews surfaced from Trustpilot.

Revenue is generated entirely through one-time direct product sales at unit retail pricing, with periodic promotional discounts and a currently active 50% clearance sale under which no returns are being accepted. The target customer is individual active women seeking supportive, style-forward activewear for both fitness and everyday wear; no enterprise, B2B, or wholesale channel has been disclosed. The company is bootstrapped with no disclosed institutional investors, parent entity, headcount, management team, partnerships, certifications, or patent/trademark filings in the source data.

Name

HOUSE OF SCULPT LTD

Legal name

House of Sculpt Ltd

Website

https://houseofsculpt.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

House of Sculpt Ltd is a UK-incorporated, privately held direct-to-consumer brand that designs and sells women's luxury activewear and athleisure apparel via its own Shopify storefront, shipping globally to active women across North America, Europe, Asia-Pacific, and the Middle East.

Ownership category

akta.pro rank

Product category

Women's Activewear & Athleisure Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

Keywords

• Women's activewear
• Athleisure apparel
• Luxury leggings
• Sports bras
• Direct-to-consumer fashion

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time retail revenue from selling luxury activewear products directly to consumers through their e-commerce platform. Products include leggings, sports bras, crop tops, shorts, hoodies, jackets, jumpsuits, bodysuits, t-shirts, and accessories. Revenue is generated through individual transactions at listed prices with discounts applied during sales events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

House of Sculpt designs and sells women's luxury activewear and athleisure apparel through its own Shopify-powered e-commerce store. The product range includes high-waisted leggings, sports bras, crop tops, shorts, hoodies, jackets, jumpsuits, bodysuits, t-shirts, and accessories, organized into themed collections such as Soft Flow, Evolve, Everyday, Essence, The Bridal Edit, and Ribbed Luxe. Products are sold directly to consumers globally with multi-currency support and international shipping.

Product overview

House of Sculpt is a luxury activewear brand that empowers women to embrace strength, style, and individuality. The company offers a unified portfolio of athleisure apparel organized into distinct collections (Soft Flow, Evolve, Everyday, Essence, The Bridal Edit, Ribbed Luxe) and product categories (Leggings, Sports Bras and Crop Tops, Shorts, Hoodies and Jackets, Jumpsuits and Bodysuits, T-Shirts, Accessories). The Soft Flow collection features high-waisted leggings and racerback tops designed for performance and everyday comfort. Products are sold through the main e-commerce store and an outlet/clearance channel. The company also offers E-Gift Cards as a complementary offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Leggings High-waisted, sculpting leggings designed to be flattering and supportive for workouts and everyday wear, available in multiple colors.
• Sports Bras and Crop Tops
• Shorts
• Hoodies and Jackets
• Jumpsuits and Bodysuits
• T-Shirts
• Accessories
• E-Gift Card
• Outlet / Clearance

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Year of Ours: Small-batch DTC women's activewear label with a vintage-inspired, retro aesthetic — comparable as a niche emerging women's activewear DTC brand with a similar scale and assortment focus.

Direct peers

• P.E Nation: Premium women's activewear and athleisure label with a sport-luxe positioning sold DTC and through select wholesale — comparable to House of Sculpt on luxury positioning and women's activewear assortment.
• Outdoor Voices: DTC women's activewear brand built around community, color, and technical fabrics — comparable to House of Sculpt on direct-to-consumer distribution, social-led brand building, and women's activewear focus.
• Gymshark: UK-founded DTC fitness apparel brand selling directly to consumers via its own e-commerce site, with a strong social-media-led community model targeting active women — the closest analog to House of Sculpt's DTC and social strategy.
• Carbon38: DTC retailer curating premium women's activewear and athleisure labels — comparable to House of Sculpt on women's luxury activewear target customer and DTC-led merchandising model.
• Sweaty Betty: UK-based women's activewear and athleisure brand with a similar product mix (leggings, sports bras, hoodies) and a focus on flattering, sculpting fits — directly comparable in target customer and product category.
• Alo Yoga: Premium athleisure and yoga-focused apparel brand selling DTC with a luxury positioning and brand-led community marketing — directly comparable to House of Sculpt's luxury activewear, leggings-first assortment, and empowerment-led brand narrative.

Broad incumbents

• Lululemon: Global athleisure incumbent with a dominant women's activewear assortment including leggings, sports bras, and outerwear — overlaps materially with House of Sculpt's product categories as the broader market leader.
• Athleta: Gap Inc.-owned women's activewear brand operating both DTC and retail — comparable as an established, well-capitalized incumbent targeting the same women's activewear customer.
• Nike (Women's Training): Global athletic apparel incumbent with a deep women's training and activewear assortment sold DTC and through wholesale — competes for the same end consumer and category mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/houseofsculpt
• Instagraminstagram.com/houseofsculpt/?hl=en
• TikToktiktok.com/@houseofsculpt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSE OF SCULPT LTD