Watertek Pty Ltd

What Watertek Pty Ltd does

Watertek Pty Ltd is a 100% Australian owned private company headquartered in Griffith, Australia, operating as a regional distributor and service provider in the plumbing and irrigation sector. The company resells products from 15 third-party brands spanning industrial pumping, agricultural irrigation, and residential plumbing fixtures, including Davey, Grundfos, Hunter, Netafim, Toro, iPlex Pipelines, Philmac, Puretec, Caroma, Blanco, Franke, ADP, Zip, Astrawalker, and Harmony Bathroomware. Its core technology is not proprietary; the business integrates distributed third-party products rather than developing its own systems.

Watertek organizes its offering into six service categories: Plumbing Supplies (kitchen, bathroom, laundry fixtures), Industrial Pumping (major pumping system design and selection with 30+ years of experience, servicing any make or model of pump), Horticulture & Broad Acre Irrigation (large-scale irrigation system sale, design, and installation), Stock & Domestic (watering systems for farms and properties), Turf Irrigation (custom domestic and commercial turf systems), and Service & Repairs (maintenance of irrigation equipment). The company employs 1-10 people and combines a physical showroom with direct field service for industrial and agricultural customers.

The revenue model comprises two streams: hardware sales of distributed third-party brands across plumbing, pumping, and irrigation categories, and professional services revenue from design, installation, and repair work. Pricing is not publicly disclosed; customers are directed to contact Watertek directly for quotes. Distribution is single-country (Australia), with go-to-market through the physical showroom, the website (watertek.com.au), a Facebook page (facebook.com/watertekshowroom), and email newsletter signups. The customer base is horizontal, spanning residential builders, farmers, property owners, and industrial clients, with no disclosed anchor customers.

Name

Watertek Pty Ltd

Legal name

Watertek Pty Ltd

Website

https://watertek.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Watertek Pty Ltd is a regional Australian distributor and service provider of plumbing supplies, irrigation systems, and industrial pumping solutions, reselling 15 third-party brands and serving agricultural, industrial, and residential customers from Griffith, NSW.

Ownership category

akta.pro rank

Product category

Plumbing & Irrigation Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Water Supply and Irrigation Systems (22131)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

akta.pro secondary industries

Pipes, Tubing & Conveyance Infrastructure (Mainlines, Laterals, Hoses) (AFAAACAG), Irrigation Pipe, Tubing & Conveyance (PVC/HDPE Pipe, Layflat Hose, Manifolds) (AFABAHAF), Water Source Development & Conveyance (Intakes, Canals, Pipelines) (AFACAFAH), Irrigation & Outdoor Plumbing Products (IMADALAI)

Keywords

• Plumbing supplies distribution
• Irrigation system design
• Industrial pumping solutions
• Agricultural irrigation equipment
• Pump service and repairs

Headquarters

HQ city

Griffith

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Product Sales: Sale of plumbing supplies, irrigation equipment, pumping systems, and related components through multiple product categories including plumbing supplies, industrial pumping, horticulture irrigation, stock & domestic, and turf irrigation.
2. Service & Repairs: Installation, maintenance, and repair services for irrigation equipment and pumping systems, including service for any make or model of pump.

Distribution channels2 records

Marketing channels3 records

Core offering

Watertek distributes plumbing supplies and irrigation equipment from leading international brands (Davey, Grundfos, Hunter, Netafim, Toro, Caroma, and others) through a physical showroom in Griffith, NSW, Australia. The company provides design, installation, and maintenance services for irrigation systems and pumping solutions serving commercial, agricultural, industrial, and residential customers. Core service categories include plumbing supplies, industrial pumping, horticulture and broad acre irrigation, stock and domestic systems, turf irrigation, and pump service and repairs.

Product overview

Watertek Pty Ltd is a 100% Australian owned company providing a comprehensive range of plumbing and irrigation products and services. The company operates as a distributor and service provider offering six core service categories: Plumbing Supplies (kitchen, bathroom, laundry), Industrial Pumping (major pumping systems with 30+ years experience), Horticulture & Broad Acre Irrigation (large scale irrigation design and installation), Stock & Domestic (watering systems for properties), Turf Irrigation (custom designed systems for landscapes), and Service & Repairs (maintenance for irrigation equipment). The company distributes multiple third-party brands including Davey, Grundfos, Hunter, iPlex Pipelines, Netafim, Philmac, Puretec, and Toro for irrigation/pumping applications, and ADP, Blanco, Caroma, Franke, Astrawalker, ZIP, and Harmony for plumbing fixtures and fittings.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• DaveycoreChannel Partner/ Reseller/ DistributorDavey is an Australian manufacturer of water pumps, pressure systems, and pool equipment. Watertek distributes Davey products as part of their industrial pumping and water management solutions portfolio.
• GrundfoscoreChannel Partner/ Reseller/ DistributorGrundfos is a global leader in advanced pump solutions. Watertek distributes Grundfos products for industrial and commercial pumping applications.
• HuntercoreChannel Partner/ Reseller/ DistributorHunter Industries manufactures irrigation equipment including rotors, sprinklers, and controllers. Watertek distributes Hunter products for turf and landscape irrigation applications.
• NetafimcoreChannel Partner/ Reseller/ DistributorNetafim is a global leader in drip and micro-irrigation solutions. Watertek distributes Netafim products for agriculture, horticulture, and broad acre irrigation.
• TorocoreChannel Partner/ Reseller/ DistributorToro manufactures irrigation equipment, turf maintenance products, and water management solutions. Watertek distributes Toro products.
• iPlex PipelinescoreChannel Partner/ Reseller/ DistributoriPlex Pipelines manufactures pipeline systems for water, gas, and mining applications. Watertek distributes iPlex pipeline products for irrigation and infrastructure projects.
• PhilmaccoreChannel Partner/ Reseller/ DistributorPhilmac manufactures water connection and control products for irrigation and plumbing. Watertek distributes Philmac products.
• PuretecminorChannel Partner/ Reseller/ DistributorPuretec provides water filtration and treatment products. Watertek distributes Puretec products for water quality solutions.
• CaromacoreChannel Partner/ Reseller/ DistributorCaroma is an Australian manufacturer of bathroom fixtures, tapware, and toilets. Watertek distributes Caroma products through their plumbing supplies showroom.
• BlancocoreChannel Partner/ Reseller/ DistributorBlanco manufactures kitchen sinks, tapware, and accessories. Watertek distributes Blanco products as part of their plumbing supplies range.
• FrankecoreChannel Partner/ Reseller/ DistributorFranke manufactures kitchen systems, sinks, and tapware. Watertek distributes Franke products for kitchen and laundry applications.
• ADPcoreChannel Partner/ Reseller/ DistributorADP manufactures bathroom fixtures and accessories. Watertek distributes ADP products as part of their plumbing showroom offerings.
• ZipcoreChannel Partner/ Reseller/ DistributorZip is known for boiling and chilled water taps and hot water systems. Watertek distributes Zip products for kitchen applications.
• AstrawalkerminorChannel Partner/ Reseller/ DistributorAstrawalker manufactures bathroom accessories and fixtures. Watertek distributes Astrawalker products as part of their plumbing supplies.
• Harmony BathroomwareminorChannel Partner/ Reseller/ DistributorHarmony Bathroomware provides bathroom fixtures and accessories. Watertek distributes Harmony products through their plumbing showroom.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Reece Limited: Australia and New Zealand's largest plumbing and bathroom supplies distributor, with an extensive branch network. Directly comparable as a multi-brand distributor of plumbing fixtures and irrigation products to trade and residential customers.
• Holman Industries: Australian manufacturer and supplier of irrigation, plumbing, and garden water management products. Comparable as a multi-channel supplier of irrigation and plumbing equipment with comparable residential and commercial coverage.
• Total Eden: Australian irrigation solutions provider offering design, supply, installation, and service across agricultural, turf, and commercial irrigation. Directly comparable to Watertek's horticulture and broad-acre irrigation segment.
• Vinidex: Australia-leading manufacturer and distributor of PVC, HDPE, and other pipeline systems for water, gas, and irrigation. Comparable to Watertek's iPlex Pipelines distribution and pipeline design activity for irrigation and infrastructure.

Broad incumbents

• Reliance Worldwide Corporation: Global manufacturer and distributor of plumbing, water control, and water management products (including Philmac, which Watertek distributes). Comparable as a supplier-side peer with overlapping plumbing and irrigation product categories.
• Nutrien Ag Solutions: Australia's largest broadacre agricultural services retailer, distributing irrigation, agronomy, and farm inputs. Comparable as a major distributor serving horticulture and broad-acre farmers, though operating at significantly larger scale.
• Elders Limited: Australian rural services business offering farm inputs, advisory, and irrigation equipment. Comparable at the broad-acre farming customer level, though irrigation is a smaller line within a much broader portfolio.
• GWA Group Limited: ASX-listed owner of Caroma and other bathroom/kitchen brands, with merged distribution into Reece. Comparable to Watertek's plumbing showroom business (Caroma, ADP, Blanco, Franke) from a brand-owner perspective.

Others

• Davey Water Products: Australian manufacturer of water pumps, pressure systems, and water management equipment. Comparable as a key principal/supplier of Watertek and as a competing direct seller in the same Australian pump market.
• Netafim Australia: Australian subsidiary of the global drip and micro-irrigation leader and a principal supplier to Watertek. Comparable as both a supplier and a direct competitor in drip irrigation system sales for broad-acre and horticulture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/watertekshowroom
• LinkedInlinkedin.com/company/watertek-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watertek Pty Ltd