Whealth Movement
Whealth Movement is a founder-led, bootstrapped holistic health company building the WHEALTH App, an AI-powered intelligent health journal spanning fitness, mental health, sleep, diet, and nutrition, while currently monetising via founder-delivered life coaching services.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Whealth Movement does
Whealth Movement is a founder-led, bootstrapped holistic health lifestyle company established in 2020 by Isabel Pfeifer. Its stated mission is to consolidate fragmented health tracking into a single holistic view connecting mind and body, addressing the user's pain point of juggling multiple single-purpose health apps and lacking personalised insight into how different health factors interact.
The company's core technology is the WHEALTH App, an AI-powered intelligent health journal currently in development and positioned as 'coming soon'. The app is designed to accept text-based and structured health data inputs across fitness, mental health, sleep, diet, and nutrition, and to use generative AI and a recommendation engine to deliver personalised insights and recommendations. Planned features include a customisable dashboard, integration with smartwatches and rings, and a five-minute daily input workflow. Alongside the app, the company operates a Life Coaching & Consultancy service delivered by the founder, offering a free 30-minute consultation, single one-hour sessions, and a five-session package covering mindset, holistic lifestyle, and 'bridging the gap' coaching. Supporting content assets include a podcast featuring health professionals and a categorised blog covering supplements and holistic wellness.
Whealth Movement monetises today almost exclusively through the founder's individual coaching practice; the app's subscription pricing has not been disclosed. Distribution is direct-to-consumer and community-led, anchored on the #WHEALTHMOVEMENT hashtag across Instagram, TikTok, and Facebook, with email early-access signup as the primary capture mechanism for the pending app launch. The company has no disclosed funding rounds, no parent company, no institutional investors, and no disclosed headcount beyond the founder, with operating geographies not formally defined but implicitly global via planned app store distribution.
Whealth Movement firmographics
Firmographics- Name
- Whealth Movement
- Website
- https://whealthmovement.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whealth Movement is a founder-led, bootstrapped holistic health company building the WHEALTH App, an AI-powered intelligent health journal spanning fitness, mental health, sleep, diet, and nutrition, while currently monetising via founder-delivered life coaching services.
- Ownership category
- akta.pro rank
Whealth Movement industry classification
Industry- Product category
- Holistic Health & Wellness Software
- NAICS
- Other Individual and Family Services (62419), Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Whealth Movement is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Whealth Movement business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Life Coaching Sessions: One-on-one life coaching and consultancy services offered by founder Isabel Pfeifer. Services include a free 30-minute consultation, single 1-hour sessions, and packages of 5 sessions. Focus areas include mindset coaching, holistic lifestyle, and bridging patterns that stand in the way of success.
- Health Tracking App: AI-powered health journaling app with subscription model anticipated. The app is described as 'coming soon' with early access signup available via email. Revenue model details pending public disclosure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Free 30-minute teaser consultation |
| Subscription | One-time | Single coaching session |
| Subscription | Multi-year contract | Pack of 5 coaching sessions |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Whealth Movement product offering
Product offeringCore offering
Whealth Movement is building the WHEALTH App, an AI-powered intelligent health journal that consolidates fitness, mental health, sleep, diet, and nutrition tracking into a single personalised platform with five-minute daily input and integration with smartwatches and rings. Alongside the forthcoming app, the company currently sells one-on-one life coaching and consultancy services delivered by founder Isabel Pfeifer covering mindset coaching, holistic lifestyle, and bridging-the-gap sessions.
Product overview
Whealth Movement is a holistic health lifestyle company centred around the WHEALTH App, an AI-powered intelligent health journal that consolidates fitness, mental health, sleep, diet, and nutrition tracking into a single personalised platform. The portfolio includes Life Coaching & Consultancy services by founder Isabel Pfeifer (offering mindset, holistic lifestyle, and bridging-the-gap coaching), a Podcast featuring expert health discussions, and a Blog & Resource Library covering health topics including supplements and holistic wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- WHEALTH App AI-powered intelligent health journal app that consolidates fitness, mental health, sleep, diet, and nutrition tracking into one personalised platform with five-minute daily input and AI-generated insights; designed for individual consumers seeking a holistic view of their health.
- Life Coaching & Consultancy
Quantifiable outcome
- Five minutes daily time commitment for comprehensive health tracking
Companies that use Whealth Movement
Customer profileSegments2 records
Ideal customer profiles2 records
Whealth Movement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Whealth Movement partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Whealth Movement competitors and assessment
Company assessmentDirect peers
- Headspace: Headspace is a subscription mindfulness and holistic wellness app with a coaching and content ecosystem. Comparable to Whealth in its digital subscription model, app-first GTM, and mission-driven brand aimed at everyday consumers.
- Calm: Calm is a subscription wellness app combining mindfulness, sleep, and holistic content with a strong movement-style brand. Whealth competes for the same consumer wallet and 'one-app-for-wellness' positioning, with broader health scope but narrower brand recognition.
- BetterHelp: BetterHelp operates an online 1:1 coaching/counselling marketplace with subscription billing. Its direct-to-consumer digital coaching model parallels Whealth's life coaching service line and the planned subscription app structure.
- Welltory: Welltory is an AI-driven health analytics app that integrates wearables and produces personalised, holistic recommendations from cross-domain data. It is a direct comparable on the AI-personalised insights across fitness, sleep, and stress that Whealth aims to differentiate on.
- MyFitnessPal: MyFitnessPal is a dominant consumer health tracking app covering diet, fitness, and nutrition with a subscription tier. It is the closest scale comparable to Whealth's planned app in terms of category breadth and consumer self-service onboarding.
- Lifesum: Lifesum is a subscription holistic health tracking app covering diet, exercise, sleep, and wellness with personalised insights. It is the closest feature-for-feature comparable to Whealth's planned app and competes in the same self-serve consumer wellness category.
- Noom: Noom combines behaviour-change coaching with a health tracking app and AI-driven personalisation, closely mirroring Whealth's holistic coaching-plus-app model. Both target health-conscious consumers seeking integrated, personalised wellness guidance rather than single-purpose tracking.
Broad incumbents
- WW (Weight Watchers): WW is an established incumbent combining coaching, community, and digital tracking for holistic health management. It competes for the same consumer mindset and offers an overlapping holistic wellness + coaching value proposition at scale.
Emerging players
- Oura: Oura combines a smart ring with an AI-driven health insights app covering sleep, readiness, and holistic wellness. It is a relevant comparable as Whealth plans seamless integration with smart rings and other wearables to deliver personalised insights.
- WHOOP: WHOOP is a wearable-driven health tracking platform with AI insights across sleep, recovery, and strain. It overlaps with Whealth on the integrated multi-metric health insights positioning and integrates with the same wearable ecosystem Whealth plans to plug into.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Whealth Movement social profiles
Digital presenceWhealth Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whealth Movement leadership team
Management profileNumber of profiles
Profiles1 record
Whealth Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whealth Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whealth Movement
What does Whealth Movement do?
Whealth Movement is building the WHEALTH App, an AI-powered intelligent health journal that consolidates fitness, mental health, sleep, diet, and nutrition tracking into a single personalised platform with five-minute daily input and integration with smartwatches and rings. Alongside the forthcoming app, the company currently sells one-on-one life coaching and consultancy services delivered by founder Isabel Pfeifer covering mindset coaching, holistic lifestyle, and bridging-the-gap sessions.
Is Whealth Movement a public or private company?
Whealth Movement is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whealth Movement founded?
Whealth Movement was founded in 2023. It employs 1 to 10 people.
Where is Whealth Movement based?
Whealth Movement is headquartered in London, United Kingdom, in the Europe region.
How does Whealth Movement make money?
Two revenue lines are on record. Life Coaching Sessions are the primary driver. The others are health Tracking App.
Who are Whealth Movement's main competitors?
Direct peers on record are Headspace, Calm, BetterHelp, Welltory, MyFitnessPal, Lifesum and Noom. WW (Weight Watchers) is listed as a broad incumbent. Emerging players are Oura and WHOOP.
Does Whealth Movement have an API?
No public API is recorded for Whealth Movement.
What industry is Whealth Movement in?
Whealth Movement's product category is Holistic Health & Wellness Software. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAGAB, Lifestyle & Habit Change Coaching. Its NAICS code is 62419 and its SIC code is 7372.